Visual Storytelling: Tips
This is the last of the series of blog posts discussing the book The Power of Visual Storytelling: How To Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio. This features their smart tips for social media photography.
Social media photography tips:
- Up your resolution to the highest resolution possible
- Collages need to be of similar resolution
- Divide your images into thirds either horizontally or vertically
- Align your image slightly off center to make it more engaging
- Variety matters, use a range of angles and setups
- Take more pictures than you think you need
- Frame your shot with less cluttered backgrounds
- Use close-cropped images
- Work the angles
- Shine bright with lighting and filters
- Show don’t sell
- Celebrate occasions
- Share great quotes
- Include photos related to your company’s lifestyle
- Inspire through the use of images by showcasing your company’s lifestyle, values, and opinions
- Show how your products and services contribute to the greater good
- Encourage emotion by featuring a sentimental side when appropriate
- Propel action into a still image
- Sprinkle in humor and have a little fun
- Embrace creativity
- Not all pictures have to have only one item
- Go behind the scenes to make your customers feel like part of your brand
This is the conclusion to the blog series about the book The Power of Visual Storytelling. I highly recommend this book. I literally took twenty pages of handwritten notes from information in this book! A special thank you to the authors Ekaterina Walter and Jessica Gioglio for letting me share some of their book. I am not being compensated for this review, I just really think this book is great any business looking to grow their online marketing.