This is the last part of a four-blog-post series highlighting useful information from the hot #1 bestselling book on Twitter: The Tao of Twitter by Mark W. Schaefer. One of Mark's essential keys to Twitter success involves providing meaningful content.
His suggestions include:
- Tweet about what interests you
- Share what you are reading online
- Link to your blog or other blogs with rich and relevant content
- Link to your comments on other social media platforms
- Leverage your other online content
- Share something human like what you are grateful for
- Tweet something non-work related
- Tweet news related to your business or industry
- Tweet your opinion on something in the news or something funny
- Tweet in the moment
- Tweet at peak times
- Thoughtfully schedule tweets (Hootsuite, Tweetdeck, or Buffer can help you fan them out throughout the day)
- Tweet regularly only if you have something of value to share
- Sharing someone else's tweet is a form of complimenting them and it puts you on their radar screen: put their content then via @personyouareRTing
- Keep your tweets as short as possible to make them more shareable
- Tweet exclusive content before it is released anywhere else
- Build up the buzz about something before it comes
- Link to interesting content such as blogs, podcasts, and videos
Schaeffer also discusses the value of using and making Twitter Lists:
- Click the Me icon, then click Lists and it will show lists subscribed to and lists you are a member of
- To create a list its name cannot exceed 25 characters
- Name the list something that makes sense but also grabs people's attention
- Click gear icon drop down menu and select Add or remove from lists
- You do not need to be a follower to a user to add that person to the list
- You can edit and delete any list you make
- You cannot add or remove people from your list, you must go to their profile page in order to add or remove them
- You can follow lists without following individual users in the list
- Share your lists on Twitter and other platforms
- Include yourself in the lists with the help of Hootsuite (open your profile in a tweet that mentions you and click to Add to List)
- Create lists that are helpful to your target audience
Innkeepers, what would be useful information to your target audience: guests who want to stay at your bed and breakfast inn?
- List of travel organizations and media
- List of groups providing recipes
- List of attractions and resources in your particular geographic location
- etc.
If you are looking for someone to tweet on behalf of your bed and breakfast, we are experienced in helping B&Bs gain more clients. We invite you to contact Bed and Breakfast Blogging with Kristi Dement for a free consultation. We provide professional blogging and social media services.
