Visual Storytelling: Pinterest
We are highlighting some of the key points made in the very business savvy book, The Power of Visual Storytelling: How To Use Visuals, Videos, and Social Media to Market Your Brand, by Ekatarina Walter (@Ekatarina) and Jessica Gioglio (@savvybostonian). This blog post will focus on their information and tips about using the social media website, Pinterest.
Visual Storytelling Pinterest Facts:
- Pinterest drives more referral traffic than Google Plus, YouTube, and LinkedIn combined
- 80% of Pinterest users are female, women also account for 85% of all consumer purchases
- 50% of Pinterest users have children
- Pinterest users are generally young, female, educated, and affluent
- The most popular themes are food, lifestyle, hobby, crafts, and design
- By February of 2013, Pinterest had 25 million users
- 70% of brand engagements on Pinterest is generated by users, not by the brands
- Pinterest pins that include prices received more like than those pins without prices
- 81% of U.S. online consumers trust information and advice from Pinterest
- Over 80% of pins are repins
- The average Pinterest user spends 98 minutes per month
- 57% of Pinterest users interact with food-related content: the #1 category
- Pinterest users can add a widget to their desktop to easily repin images from other websites
- Make it easy for fans to repin your images directly
- Choose creative themes for your Pinterest boards
Visual Storytelling Common Pinterest Themes:
- Holiday ideas
- Seasonal boards: Fall, Winter, Spring, Summer
- In Your Home
- Customer photos
- Party ideas
- Around the World
- Tech ideas
- Things We Love
- Color-Themed Boards
- Upcoming
- Exercise and Activity
- Health
- Back to School
- Thank You
- Social Media
- Home and Kitchen
- Fashion
- Humor
- Brand-Themed Weddings
- Toys and Games
Visual Storytelling Business Pinterest Themes:
- Quotes
- Eco-Friendly Themes
- Company’s Charity/Good Causes
- Retro Boards
- Webinars
- Infographics
- Videos
- Deals
- Offers
- Shop
- Store Locations, Offices
- How-To Videos and Photos
- Ads
- In the News
- Upcoming Events
- Conferences
- Product Demos
- Getting Started
- Help and Advice
- Troubleshooting
- Style Ideas
- Budget Ideas
- Heritage
- Behind the Scenes
- Our Team
- Baby Photos of Staff
- Our Sponsored Event
- Customer-Uploaded Ideas and Photos
- Favorite Foods
- Mission
- Community
- Fan Love
Visual Storytelling Tips for Engagement on Pinterest:
- Like, follow, repin, and comment on other people’s images
- The more people you follow, the more ideas you will have for pins to share
- Think on the lighter side and be creative
- Each blog post should have a strong image that can be shared on Pinterest to amplify your message
- Your Pinterest boards should stand out to attract followers
- Choose strong themes, great images, snappy title to attract attention
- Use images that are colorful, well balanced, and interesting
- Add the “Pin It” button and other social sharing buttons to your website
- Find ways to involve fans like competitions or sending in pictures of themselves
- Decide on the story you want to tell with your images
- Focus on what your customers would find useful, entertaining, and inspiring
- YouTube Videos can be pinned to boards to show how-to and promotion videos
- Show a behind-the-scenes look at staff, the local community, and industry
- Put together looks and lifestyle ideas
- Pin current popular images such as seasonal trends, events, holidays, and movie releases
By using Pinterest, companies (such as bed and breakfasts) can highlight the best of the best. Since people are visual by nature, putting together boards about various popular themes draws the attention of Pinterest viewers to the companies and their products and services. The Power of Visual Storytelling teaches powerful marketing tips to use social media websites including Pinterest.