Tag Archives: unique

Professional Hospitality Photographer Marcus Berg of Unique Angles Photography

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Professional Hospitality Photographer Marcus Berg, from Unique Angles Photography, develops beautiful pictures for his hospitality clients.  When asked how he first got interested in photography, he said he received a phone call from a friend who asked him to take photos at her wedding reception.

This was back in the late 1980s when he did not even own a camera.  Borrowing a camera from his brother-in-law, Marcus later was told that his images of the wedding reception came out the best.  It was then that he decided to take a class at a community college.  Marcus Berg started his Unique Angles Photography business in January of 1994.  From his website, his bio reads:

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Marcus takes his wife to a bed and breakfast on every wedding anniversary.  In 2007, he was asked to attend a bed and breakfast conference.  This was his introduction to the world of hospitality.  After a few years, he devoted all of his interest in the hospitality industry.

His clientele is mainly in the B&B industry, but he has grown into serving boutique hotels as well.  He has done work from hotels, wineries, architects, and restaurants. He has kept the mindset for the hospitality image.

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What he likes most about being a professional photographer is being able to be creative and unique.  He is happy when he can make an image that attracts viewers to his client’s particular location.  Marcus also enjoys making so many new friends while doing his expert photography work.

When I asked him how he was able to masterfully capture the beauty of what is outside from inside a room, he explained that he captures the same lighting with an interior image, matching the exterior light because of his photography experience using lights and angles while keeping an interest in details.

Before Picture                                                         After Picture

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Marcus said that it is crucial for a hospitality business to have excellent photography because of how fast technology is moving these days.  Guests looking for places to stay make decisions based on the images they see.  First impressions stick in one’s memory.

Hospitality owners not only should have images with warm colors, but also an invitational feeling.  Images that enable potential guests to picture themselves right there.  According to Marcus, people do not read about a location before they see images of it.  They read to confirm the images.

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It is important for innkeepers to hire a good professional photographer who specializes in hospitality.  Updated images help hospitality businesses with reservations and they will see an increase in their bookings.  This increase in occupancy rates improves their bottom line.  Thus, good images make a profitable difference on a website.

Bed and breakfast innkeepers more than make back what they spend on professional photography and the images last.  Innkeepers can use last years’ photos to continue to build reservations, even though the photographer was only there a short period of time.

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Since Marcus is based in Oregon, his ventures started taking him around the state.  Then after he started attending more conferences, he made more contacts and soon was traveling the whole west coast.  Then he decided to branch out and made a contact in Texas and got the job.

Since then, he has made contacts all over the nation.  He has traveled to all four corners of the United States and many states in between.  Taking photos at conferences supports the association putting on the conference and helps increase his exposure to potential hospitality clients.

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Marcus said that the greatest part of the type of work he does is being able to meet so many wonderful people across the nation.  The hospitality industry has become a family set for him and every time he attends a conference or returns to a familiar inn, he said it is like being home.

You can see more of Marcus Berg’s Unique Angles Photography work on his website that lists some of his previous hospitality clients and their testimonials.  You can also follow Marcus on social media: Facebook, LinkedIn, Pinterest, and Twitter.  Thank you, Marcus Berg, for letting me display some of your gorgeous photography on the Bed and Breakfast Blogging website as well!

Everybody Writes: Story Rules

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Ann Handley, author of Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content, explains some rules of story writing.  I will show how her advice can be applied to bed and breakfast story writing.

Ann’s Compelling Story Rules:

  • Must be true (always be truthful)
  • Must be human (do not have to pretend to be perfect)
  • Must be specific enough to be believable (avoid talking in generalities)
  • Must be universal enough to be relevant (must be relate-able)
  • Must be original (not commonplace)
  • Must be stories only you can tell (unique)
  • Must serve the customer (beneficial to them)
  • Must tell a bigger story aligned with a larger mission (ex: relationship building)

Ann’s Business Questions To Answer:

  • What is unique about our business? (what makes YOU different than other B&B’s)
  • What is interesting about how our business was founded? (share your story)
  • What is special about the founder? (unique background)
  • What problem does our company try to solve? (ex: add enjoyment, reduce stress)
  • What inspired our business? (such as a person or mission)
  • What AHA! moments has our company had? (major lightbulbs)
  • How has our business evolved? (process of changes)
  • How do we feel about our business, our customers, and ourselves? (state goals)
  • What’s an unobvious way to tell our story? (be creative)
  • What do we consider normal that other folks would think is cool? (stories from guests)
  • How will our company make a difference? (ex: eco-friendly)
  • What sets you apart? (ex: personal touch)
  • Why should your company matter to me? (what is in it for them?)

Your brand voice is simply an expression of your company’s personality and point of view.  Your unique voice comes from knowing who you are and who you are not.  The key is to be authentic (or true to) your own unique personality and innkeeping style as well as feature WHY people should stay at YOUR bed and breakfast inn versus a local competitor.

Image by Marcus Berg of Unique Angles Photography

What Should My Inn Blog About?

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What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast.

Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

Do you offer any special packages or retreats?

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

What kind of amenities can your guests enjoy?

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

Do you have your own bed and breakfast shop?

How does your inn celebrate the seasons?

  • Spring
  • Summer
  • Fall
  • Winter

How does your inn celebrate holidays?

You can even write about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement and her team at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

Image by Marcus Berg of Unique Angles Photography

Time Away Inn Sitters

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The Villa in Costa Rica

Everyone needs to take a break. Innkeepers are definitely not the exception.  The reasons for taking a break could be for much needed rest, relaxation, upcoming holidays, vacation plans, attending to personal matters, and unfortunately even health related concerns. Carmen Collier and Jeb Marshall were gracious enough to let me interview them about their experiences as Time Away Inn Sitters. Their web page asks, “Are you ready for a break? Carmen and Jeb are professional Inn Sitters, ready to take the stress out of your next vacation or time away.”

For this interview, I will let Carmen and Jeb speak for themselves…

As Inn Sitters, we have learned that each Inn or Bed and Breakfast is unique. We know that responsibilities and constant day to day changes can be overwhelming.  We understand how adaptability and good organizational skills are vital to maintaining your business.  We commit to making the guidelines of the innkeepers they sit for their top priority.  Receiving good reviews and references are also extremely important to us.
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Carmen Collier

Hello, I am Carmen Collier, 48, born in Frankfurt, Germany to a full blooded German Mother and a Croatian Father. My Mother was full blooded German born (in 1936) and raised in the Schwarzwald (Black Forest region) of Germany during WW2.  She instilled the importance of doing something right if you are going to do it at all.

My Father was born (1923) in Los Angeles, CA to full blooded Croatian parents. His father immigrated to the States in the early 1900’s at the age of nineteen.

I was blessed to have parents and grandparents who appreciated good food and taught me how to cook and bake at a very young age. Both sides of my family came from a culture where you did not eat “junk food”, fast food, or processed food.

My grandmothers on both sides were phenomenal cooks/bakers. Always using fresh ingredients, and making everything from scratch. My Dad’s Mother even had her own cookbook. I would sit in their kitchens for hours on end watching and observing, and helping when they asked. It was one of my favorite past times.  My Mom rarely made the same meal twice, always inspired by trying a new recipe. We were very blessed!

View from Our Room

View from Carmen and Jeb’s room in Costa Rica

My Father having traveled Europe for 15 years, tasted almost every type of cuisine/fare there was. He had an incredible palate, and passed that on not only to us, but his grandchildren as well.My son Nick is an Executive Chef for a restaurant in Durango, CO.  According to Jeb, when Nick lived with us while he attended culinary school, it was quite a show watching each of us try to outdo the other in the kitchen at night. Jeb gladly did the shopping every day and became the prep cook for whomever was making the meal of the evening.

Dad managed the Delaney’s Seafood Restaurant at the John Wayne Airport in Orange County, CA for many years. Then my father opened “Restaurant Yebe Tebe” a family restaurant serving Mediterranean cuisine in Anaheim, California.  Growing up, I worked for several years learning the ropes and how to prep food properly for the Chef.

After I graduated, I went on to become a professional licensed Realtor and Property Manager. After my kids were in school full time (1999), I chose to get my Real Estate License. I worked at it full time, and was Top Producer for many years. My husband (ex) at the time was a custom home builder. So it was advantageous to be able to sell the “spec” homes he built as well as being the Property Manager for the apartments we owned. I still keep my Real Estate license current!  In addition, I also owned and operated my own “Construction Clean-up” company for over 20 years. We specialized in cleaning new Custom Homes throughout the Temecula Valley Wine Country.

Freja and Carmen

Carmen and a canine companion

Traveling the world as an Inn Sitter caring for other peoples needs and comfort has become my passion.There is no one thing that ultimately prepared me for becoming an inn sitter. However, I feel the following combination of things is probably a common thread among most successful ones: being approachable, affable, helpful, positive, upbeat, artistic, creative, problem solver, can clean properly, take pride in cooking/baking, presentation, fun, responsible, thorough, thoughtful, empathetic & modest.

We are very good at communication, and like to touch base with the owners/innkeepers if not everyday then several times per week.  We have learned that through email, phone calls, instant messaging and Skype we usually have a great understanding of what each owner is requesting.  Honoring commitments are huge.  Every owner is different.  The key is to listen to what is most important and treat their business as if it were our own.  Most have everything down in writing and make sure to keep open lines of communication available.

I have found that most innkeepers like me to stick to cooking what they normally would offer. It keeps shopping and budgeting on track. However, some Inns have a Chef already in place and no cooking is expected from us. Then there are others that have us come in during the “slow” season, and just look after the place with no guests. So it really just depends on the owners individual wants/needs.

As a side note to some of my hobbies/interests that may pertain to Inn Sitting:
    • I took Floral Design in College thinking at some point it would be fun to own a florist shop.
    • I created and sold my own jewelry with a southwestern flair for 3 years while living in Durango, CO before the kids started school.
    • I’ve taken Tole Painting courses, and made many art pieces that I sold at art and craft shows. I pretty much painted on anything, but mostly wood.

So to sum it up, the way I was raised in regards to cooking and cleaning, as well as my hands on experience with owning/operating my own cleaning company, staging my real estate clients homes so that they could be marketed and sell for the highest price, having a creative and artistic flair, and dealing with peoples wants and needs has completely prepared me for inn sitting. Not only that, but my father’s love for travel…it burns deep in my soul. Inn sitting at this point in my life is more desirable for me than being an innkeeper since it allows us the freedom to continue to travel and see the world.

Ronda

Jeb Marshall

Hello, I am Jeb Marshall, 51, born in Seattle, U.S.A. I received a B.S.B.A. from Central Washington University in 1985 and was a Boeing Design Engineer with a top level security clearance for many years.  My job with Boeing helped me improve organizational skills and become a better problem solver.  As an Inn Sitter you must be ready to solve a multitude of unforeseen problems.  Expect the unexpected is my motto.  Keeping a calm head and formulating the best action in response will always produce the best outcome.

Working for Boeing also taught me that working ten hours a day behind a computer screen was no way to spend my life.  I am reminded of that especially when I am back in the states.  It is sad to see so many people with their eyes fixed to a screen, be it a laptop, phone, I-pad or television.  The real world should be seen, heard and felt with real people and places.

I have also worked as a professional stage actor with various theatre companies and the Seattle Opera. As a stage actor I found another true passion in life.  The ability to perform and make people feel is overwhelming.  I carry that ability with me when I inn sit.  Being able to adapt to different personalities is a big plus as an Inn sitter.  I have also been known to perform one of my many monologues from time to time especially after a glass of wine.  I apologize to Carmen for enduring the same monologues over and over.

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Carmen and Jeb in Mostar, Bosnia

Carmen and I met in the ocean.  It was a sunny Saturday in early December of 2006, off the beach of Carlsbad, CA.  We got married a year and a half later in the “desert town” of Las Vegas, NV.  Carmen and I compliment each other with our inn sitting duties.  She is an amazing cook, how she comes up with her mouth watering meals is beyond me.  She does most of the cooking and cleaning, however I love filling in wherever is necessary.
The inspiration for us to sell everything and travel the world can be found in one of my favorite quotes by Mark Twain, “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones that you did do. So throw off the bowlines, sail away from the safe harbor.  Catch the trade winds in your sails.  Explore.  Dream.  Discover.”

Even though society teaches us to buy the big house, the nice car and latest toys, Carmen and I decided that “The Stuff” is overrated.  The true inspiration for selling everything comes from within.  Carmen and I are adventurers at heart and following your heart and dreams will always inspire you!Helping run and care for bed and breakfasts has been and always will be a win-win proposition.  We are inspired to leave each inn sit with smiles from both guests and owners, taking the time to listen and observe, learning and becoming richer from each experience.

The best rewards have been the journey.  It is hard to put into words, however it is like reading a good book. You don’t know where it is going to take you but you know it will most likely enrich.  The faces and feelings have been amazing.  I speak of men and women that I have met and helped not knowing how to speak their language but connecting with them.  Feeling them through non verbal communication can be more rewarding than a long drawn out conversation.  The rewards are great with inn sitting. Sometimes a hug or smile can be reward enough for going the extra mile.

I don’t mind getting my hands dirty, whether in the garden or as a handyman on that unforeseen project.  My list of jobs have ranged from changing switches on a circuit breaker in Switzerland to painting the roof of a casita in 100 degree heat in Costa Rica.  I also work as concierge, driver, grocery shopper, greeter, take reservations, accountant, bus boy, waiter, dishwasher, housekeeper, dog walker, receptionist, security guard and so on.

Me and My Buddies

Jeb with two dogs

My favorite inn sit was for a winery in Satigny, Switzerland.  We arrived for the three week sit on my birthday, flying in from Venice where we had  celebrated Carmen’s birthday a couple days prior.  Upon our arrival into Geneva we were picked up and driven to Satigny which is about 10 kilometers from the airport.  Our duties for this sit was to care for their two wonderful dogs, watch and secure the winery and sign for all deliveries and mail.  You can read about it in more detail in our journal.

My favorite foods are Thai, sushi, seafood, Mexican and Italian dishes.  Who am I kidding? I love all food!  It does depend on freshness of ingredients and who prepares it.  The best Thai meal I ever had was in Spain, best Italian in Australia and best sushi was in Costa Rica.  Carmen has helped open my eyes to the wonderful world of great food.

Most people are afraid to travel to countries in which they do not understand the language.  As long as you show respect and try to blend in, most cultures will accept you and it is amazing how well non verbal communication works.  Carmen speaks German fairly well and she is working on her Spanish.   I speak many languages poorly, but can have conversations in English and Spanish.  The Spanish that is spoken in Spain differs from that in Central America much the same way that English in the states differs from the English spoken in the United Kingdom.
I have learned that the best way to learn about a specific culture is to get lost in it.  Get off the tourist lined streets and don’t be afraid to literally get lost.  Having to ask for help or eventually finding your way back on your own can be quite rewarding and you will be amazed at what you will find.  I enjoy getting off a plane or train and not knowing anything about the culture, it is part of the pure joy of travel.  When it comes to inn sitting, I will take the time to educate myself with a certain area if I have never been and learn everything a good concierge should know.

We have decided to be inn sitters of bed and breakfasts for many reasons.  We enjoy the challenge that everyday is going to be a little bit different.  The reward of being able to share some of our talents while having the opportunity to travel the world and make a living is a dream come true.  The Palawan and Cook islands are on my list of places to visit, however finding new places in Europe will never get old.

After traveling pretty much nonstop over the past two years to over 23 countries, we have discovered a tremendous amount about ourselves. We are able to travel anywhere in the world and are accepting Inn Sits from one week to one year.  Currently we are on a one year Inn Sit, in Los Pargos, Costa Rica until mid September of 2015.  After many Skype interviews and hundreds of applicants, we were offered the job.

We would like to extend an invitation to anyone who would like to stay in the casita for $80 a night. The town is great with award winning restaurants and a great pura vida vibe.  Everything is alive and constantly changing!

So much of life is about timing and luck.  Even though we had sold everything we owned, we feel extremely rich.  We have our health, great kids, and we are living our dream.  Life is full of ups and downs, never take the ups for granted and hopefully learn to weather the downs.

Plans?  What is that?  We would like to take on another inn sitting commitment once we finish inn sitting in Costa Rica.  We are always open to discussing any future inn sitting offers with innkeepers and are available to Skype at any time.

The experiences, sites, sounds, smells and tastes of Europe contrasting with Central America have been incredible. Our journey is far from over.  For those wishing to contact us, our email address is timeawayinnsitters@gmail.com

Thank you, Carmen and Jeb, for sharing your inn sitting adventures, experiences, and dreams with us!

You Can Do Pinterest

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You can do Pinterest!  As promised when I started our series of blog posts on using Pinterest, I will share with you some of my Pinterest boards and how I organized them.  This is for you to get some inspiration when you pin on your boards!  It gets exciting when you grow more followers. You can see which pins get repinned the most.

Of course, food is a big deal for a bed and breakfast so I have more than one board for food.  Perhaps I will have enough pins to have a separate board for eggs (including omelets and frittatas).  I did have enough pins to have separate boards for crepes, French toast, pancakes, and waffles–even desserts!  Currently, I have the following boards:

Bed and Breakfast Cooking

Bed and Breakfast Crepes

Bed and Breakfast French Toast

Bed and Breakfast Pancakes

Bed and Breakfast Waffles

Bed and Breakfast Desserts

I also have a board for cookbooks and for other books, including fiction related to bed and breakfasts and nonfiction about running bed and breakfasts.

B&B  Cookbooks

Bed and Breakfast Books

Then I have few boards featuring bed and breakfast in the United States, bed and breakfasts in the world, and award-winning bed and breakfasts.

Bed and Breakfasts USA

Bed and Breakfasts World

B&B Award Winners

In case you are wondering why sometimes I spell out Bed and Breakfast and sometimes I shorten the name of the board to say “B&B”–it is so that the name of the whole board fits on the screen.  Otherwise, if the name you give your board is too long, it will show a … after it to show that there are more letters, but not enough room.  To me, it makes sense to name my boards short enough so that everyone can read its entire title.

I also name my boards with titles that are appropriate. For example, if it is a specific area of the house, I include that in the name of the board.

Bed and Breakfast Bathrooms

Bed and Breakfast Bedrooms

Bed and Breakfast Dining

Bed and Breakfast Kitchens

I also feature less thought of areas that can really look special in a bed and breakfast.

Bed and Breakfast Stairs

Bed and Breakfast Fireplaces

Bed and Breakfast Lights

B&B Stained Glass

Since so much of the visual appeal for a bed and breakfast comes from its outside, I put together the following boards:

Bed and Breakfast Entrances

Bed and Breakfast Porches

Bed and Breakfast Gazebos

Bed and Breakfast Gardening

There are some bed and breakfasts that specialize in an area.  They could offer weddings, be located on a farm, have a spa, and/or a restaurant.

Bed and Breakfast Weddings

Bed and Breakfast Farms

Bed and Breakfast Spas

B&B Restaurants

Some bed and breakfasts are unique because they are located in a registered historic home or even located in a lovely castle!

B&B’s with History

Bed and Breakfast Castles

Because of what services I provide, I have a board for social media and one specifically for Pinterest.  

B&B Social Media Success

Promote with Pinterest

Of course, I have not listed every board I have nor do you need to have the same boards as me.  It is really deciding what you think visitors would like best about your bed and breakfast and featuring those in pins as well as pinning other B&B’s from non-competing parts of the country or those of your innkeeper friends and fellow association members.

Be sure to use the name of your bed and breakfast (or a shortened version of it) on your boards and in your pins as often as possible. This is key so when your pins get repinned they will know it was from your bed and breakfast.

What do guests say they like about your B&B?  Start with that.  You can also offer tips such as home organization, kitchen gadgets, decorating advice, etc.  The sky is the limit. Whatever your strengths are as an innkeeper (ex: cooking, decorating, gardening, etc.) you can feature that in your pins.

You truly are free to make it what you want it to be!  Once you get started, you may not realize how fast the time goes by!  So starting pinning so you will be winning more business!

 

Image by Marcus Berg of Unique Angles Photography

Fresh Content Keeps Them Coming Back

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Did you know that by updating your website with fresh web content, you are encouraging potential bed and breakfast guests to keep coming back?  As people get to know you and your bed and breakfast through the new content on your B&B’s blog, they will want to return to your website. More importantly, your bed and breakfast will be on their minds the next time they want to go on vacation.

Did you know that search engines love fresh content?  In fact, the web gives preference to fresh content versus web content that has not changed.  The web spiders have a reason to crawl your website to pick up on those additional keywords you are feeding them.

Just like a relationship can get stale unless things are changed up a bit, a website needs to continually be revised. This adds appeal to returning visitors.  It will increase your search rankings so that you will be higher ranked on the results pages.  The higher ranked you are in the search engine, the more likely your website will organically be on the first page of the search results–without you having to pay for ads!

No need to worry if you do not have a way with the written word, Kristi Dement and her team at Bed and Breakfast Blogging can do all the work when it comes to writing blogs and adding social media presence.  We will be sure to write about your unique strengths and interests, so that your guests can get to know you and all about your bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography

Innkeeper Personality Trait: Adaptable

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Innkeepers of bed and breakfasts need to have the wonderful personality trait of being adaptable.  According to the dictionary, someone who is adaptable is, “able to adjust oneself readily to different conditions.”  You never know what will happen when you run a bed and breakfast.

Bed and breakfast owners will need to be adaptable as they react to both new guests and new situations. Each guest is different.  They have their own unique personality, reason for staying, expectations of their stay, and objectives for their visit.

It is best when you have your initial phone conversation, to determine the purpose for their stay.  This way you can meet their own unique needs.  For example, you can give the honeymooners the romantic visit of their dreams.  You can give the business traveler, the peace and quiet they seek.

There will always be new situations that come up: a sudden cancellation, an unexpected repair, a couple lost trying to find your bed and breakfast. When you show that you are adaptable to what comes your way, your guests and employees will appreciate that and your B&B business will flourish.

 

Image by Marcus Berg of Unique Angles Photography

Why Bed and Breakfasts are Better Than Hotels

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Staying at a bed and breakfast can be better than staying at a hotel. Your B&B could be located in a restored old home or even a mansion with antique furnishings.  Your gardens may be lush and offer comfortable seating, and your rooms range from cozy to luxurious. Staying in your B&B can be a really unique travel experience and not one to be missed. Here are the top 10 benefits you can emphasize to your bed and breakfast guests.

  1. Their bed and breakfast is included.  While this may seem obvious, it’s actually a wonderful amenity in terms of convenience and cost savings. B&B’s offer anything from a continental spread to a hot gourmet meal. As a special touch, you can even bring guests their breakfast in bed.
  2. You can give them the privacy and peace and quiet they desire.  As a B&B, you can be more exclusive with fewer guests. You often have guests looking for a place to spend a quiet weekend.
  3. They’ll get more personal service.  With fewer guests than a hotel, you can give your guests a much more personal experience. Wanting guests to return, you are invested in making sure you have a great stay.
  4. Your bed and breakfast may be located in a less traveled area.  Unlike hotels, your B&B could be located off the beaten path. This provides your guests with a great opportunity to see less traveled parts of your community that they would otherwise miss.
  5. It is the perfect romantic getaway.  In fact, B&B’s have become so popular for couples that you may cater to this romantic angle, offering special romantic packages. These may include events planned ahead or excursions that are included in their stay.
  6. Your bed and breakfast is more secure.  At a B&B, there are fewer people coming and going. With less going on, as a B&B owner, you can keep a much better eye on their property than a typical hotel staff can on a hotel.
  7. Your guests can get a taste of the local culture and style.  Your B&B has its own character. Even better, you have lots of advice for your guests concerning the best things to do and see in the local area.
  8. You can offer extra activities.  You may be one of the many B&B’s that offer additional recreational activities in your regular packages. Depending on the location, your guests may be able to enjoy biking, hiking, canoeing, golfing, or skiing.
  9. Your guests will encounter unexpected luxuries.  B&B’s tend to offer all those extra special touches that can make your guests’ stay pampering and luxurious. Luxury bed linens and bathrobes, organic food, and locally roasted coffee are only some of the many perks that you may offer. You may even stock snacks and drinks in the common areas and rooms in case your guests get hungry.
  10. You provide a great value.  Although B&B rooms tend to be priced higher than hotels, usually your place offers a better value overall than hotel rooms. More amenities are included such as free phone calls and Internet, you get much better service, and the experience tends to be much more unique than an average hotel stay.

So, as the bed and breakfast owner, be sure to emphasize (on your website, blog, and your other marketing) the unique benefits that guests will receive when they stay at your bed and breakfast and why staying with you will give them a better experience than if they were to go to a local hotel.  You can focus on how your B&B gives that extra special personal touch.

 

Image by Marcus Berg of Unique Angles Photography

Top 5 Reasons to Stay at a B&B

 

top-5-reasons-to-stay-at-a-bb

Do you know that your blog is the perfect place to promote reasons why travelers should want to stay at your bed and breakfast?  Bed and Breakfast Blogging will write a blog for your B&B that entices your website visitors to book rooms!

The following are excellent reasons why a potential guest should choose to stay at your bed and breakfast versus a hotel.

1. Bed and breakfasts treat all of their guests with special care and attention.  You may personalize their visits with little extras like flowers in their room and chocolate on their pillow.

2. B&B’s can be very romantic places to stay at. Several bed and breakfasts have honeymoon suites!  You may offer dessert and wine served to their room in the evening.

3. Your guests will enjoy the best home-cooked breakfast they ever have because you cook delicious gourmet food including Eggs Benedict and French toast!

4. Your visitors will be staying in the comforts of your bed and breakfast home and have the amenities of a hotel.  It is important to have pictures (even a video tour) of your bed and breakfast on your website for potential guests to see all your B&B has to offer.

5. Their special event is happening at your B&B.  Many bed and breakfasts specialize in doing weddings or hosting meetings–yours may be one of them.

Bed and breakfast owners, it is important for your blog to highlight what makes your particular bed and breakfast unique. Bed and Breakfast Blogging can write you online content that is targeted to market to your ideal B&B guests.

 

Image by Marcus Berg of Unique Angles Photography

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