The Power of Visual Storytelling: Instagram

visual storytelling instagram

 

Instagram is a mobile-based app owned by Facebook. This is an app for the click-and-share generation.  The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by authors Ekaterina Walter and Jessica Gioglio provide useful statistics and suggest helpful strategies for companies to make the most of using Instagram.

 

Instagram Statistics:

  • 130 million active users every month
  • 70% of which are female
  • Users post 40 million photos per day
  • 8,500 likes per second
  • In 2012, Instagram users liked 78 million photos
  • 1,000 comments per second
  • More than 5 million photos uploaded to Instagram every day
  • Recording time is 15 seconds vs. competitor Vine’s 6 second clips
  • 67% of the top brands are now using Instagram
  • Luxury brands have the highest number of followers

Instagram Strategies:

  • Since Instagram has great photo filtering capacity, use filters creatively
  • Build a community by putting your official hashtag (#) in your banner heading so fans know how to tag you
  • Show behind-the-scenes photos
  • Use Instagram’s built-in statistics
  • Brands should be original, artistic, and community building
  • Post regularly about current events, holidays, and seasons
  • Use specific hashtags (#) for promotions or campaigns
  • Pick hashtags (#) that don’t have double meanings or could be read differently
  • Don’t use too many hashtags, need a central focus to your brand’s message
  • Join in the discussion if people are posting comments
  • Ask customers to upload their own photos and videos
  • Since 70% of users are female and women are responsible for the majority of household spending, companies can use this knowledge to share what attracts most female buyers

Using Instagram is a great way for businesses to let their target market(s) get to know what they are all about. It is essential that companies identify their brand’s central message in order to make the most out of knowing what photos and videos to share as well as which hashtags (including customized ones) to add to the posts. Smart businesses join in the conversation in response to when people post comments.  Instagram is a great social media platform for companies to use in order to promote their products and services.

 

Image by Marcus Berg of Unique Angles Psychology

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