To boost your success, you must find your why. Previously I wrote a blog post about Simon Sinek’s bestselling book Start With Why. This post will discuss his companion book, co-written with David Mead and Peter Docker, called Find Your Why. Simon explains that this book provides the steps to show people exactly how to find their why.
Sinek explains it is not what you do that keep you fulfilled, but why you do what you do. Everyone has a why, their deep-seated purpose, a cause or belief, that is the source of your passion and inspiration. Fulfillment comes when what we do connects directly to our why.
Once you understand your why, you will be able to clearly express what makes you fulfilled. Knowing the why helps us set a vision to inspire others and guides us to act with purpose, on purpose.
WHY statements are always:
- focused on the effect you will have on others
TO ___________ SO THAT ____________.
- The first blank is the contribution you make to the lives of others.
- The second blank is the impact of your contribution.
- Your why must be relevant in both your personal and professional life.
- Your why is a statement of value. It’s who you truly are.
The book advises that you choose a partner (someone who knows you, but not so much that they can finish your stories). Tell them at least five or six meaningful stories from your past. Each story must be a specific time, place, or moment and share it in detail.
Find Your Why suggests two different methods. The first method, “Peaks and Valleys” is where you think of both happy memories and memories you would not want to relive but have shaped who you are today. The second method, “Memory Prompt” is where you answer questions like:
- Who has helped make you who you are today?
- What was a pivotal moment in your life?
- What happened that changed the way you think about your world and your role in it?
- What have you accomplished in your life that you are really proud of?
Have the person you are telling your stories make notes of the facts in one column and the meaning or feelings in the column next to it. The stories you tell can be those that shed light on who you are at your best as well as specific experiences and people that have shaped who you are today.
Later both of you will look for recurring themes, words, phrases, and ideas. Once you tell stories and identify themes, you are ready to draft your WHY statement. As mentioned, your why statement should read, to _______ so that _________. It should be expressed in affirmative language that resonates with you.
Perhaps, as an innkeeper, your why has to do with serving your guests. It may be about providing them with friendly hospitality and luxurious accommodations that allow them to relax and strengthen their relationships.
Your WHY statement should be something that you agree with completely. It should not be written for your guests, but written for you as a guide to help you make decisions in life. Knowing your WHY statement will provide you with direction and boost your success.