Tag Archives: special events

Upcoming Innkeeping Conferences

upcoming innkeeping conferences

Don’t miss these upcoming innkeeping conferences in 2016.  In January, hundreds of innkeepers and industry partners from all over the country (and beyond) will meet in Austin, Texas to experience the biggest industry conference in the U.S. The PAII Innkeeping Conference & Trade Show January 10 – 14, 2016, will showcase industry trends, best practices, and encourage you to renew and build new relationships with industry partner vendors and innkeepers alike.

Join in special events, mixers, and cutting-edge education, tailored to aspiring to novice to master innkeepers.  You’ll learn new ways to drive your business forward, refine your services, and exceed your business goals at over 40 live sessions.  You’ll consult face-to-face with industry professionals, and engage all of your senses at the Innkeeper Trade Show.

Hosted by the Professional Association of Innkeepers International, this conference will provide insight and perspective on our vibrant, challenging, ever changing industry, and more specifically, your investment. Gain a renewed focus, build vital connections, and reignite the passion that drives your hospitality business.

Upcoming-Innkeeping-Conferences
Celebrate 25 years of CABBI (the California Assocation of Bed and Breakfast Inns).

Join them January 31 – February 2, 2016 at the Monterey Marriott for this once-a-year opportunity! Network with fellow innkeepers during the 2016 InnSpire Conference & Trade Show. This year’s trade show is the largest yet and promises to introduce you to the latest and greatest in industry products and services. Join us Monday night on the 10th floor of the Marriott as we host a celebration in honor of CABBI’s 25th anniversary!

The conference will kick off on Sunday with opening keynote speaker Nancy Friedman! An expert in customer service, Nancy is excited to provide InnSpire attendees with real-world takeaways to implement right away and make a difference in your business.  CABBI has over a dozen educational sessions planned, including their always-popular round-table sessions.

upcoming innkeeping conferences

Bed and Breakfast Innkeepers from all over the Mid-Atlantic region are invited to attend the 2016 Mid-Atlantic Innkeepers Trade Show and Conference at the Williamsburg Lodge in Williamsburg, Virginia from March 6 through March 8.  Learn from nationally known bed and breakfast industry experts.  Products and services related to the B&B industry will be on exhibit.

 

upcoming innkeeping conferences
The 2016 Knowledge Sharing Summit and Marketplace, hosted by the Association of Independent Hospitality Professionals, will take place in Nashville, Tennessee from April 4 through the 6th.  This event will feature over 50 learning opportunities including Think Tank problem busting round tables and workshops that span educational paths from everything from Future Innkeepers to Back of the House to Guest Experience to Heads in Beds, plus multiple pre-conference sessions including professionally facilitated state and local association leader events and more.

If you want to share other bed and breakfast industry events (such as innkeeping conferences) that will take place in 2016, feel free to comment below.  Kristi Dement of Bed and Breakfast Blogging improves the marketing success of bed and breakfast businesses.  Contact us to learn how we help increase your inn’s revenue.  Let’s have our best year yet!

Pinterest Strategy

Pinterest strategy

 

 

While Pinterest is fun, it is important that businesses form a Pinterest strategy centered around the feedback they have received from other pinners.

 

 

Strategy:

  • Develop a strategy based on your analytics
  • Tailor your boards to the needs and interests of your followers (based on your Pinterest analytics)
  • Showcase your pins in an organized way that makes sense
  • Find out who is pinning what and why
  • Measure your impact and focus on boards performing the best
  • Create a variety of different boards that each target certain words
  • Cross-promote on other social media platforms (ex: Twitter, Facebook)
  • Include hash tags (#) in your board descriptions
  • Invite specific types of travelers into your bed and breakfast (ex: couples, business people, girlfriends, etc.)
  • Determine if you want to be pet-friendly, kid-friendly, or offer special events such as weddings or retreats
  • Look at how other B&B’s (with a large number of followers) use Pinterest

Pinterest can help virtually any business establish brand and get the word out.  What you get out of Pinterest depends on what you put in it. With the proper Pinterest strategy, guests will be able to peek into your personality, style, loves, and aspirations.  Guests will feel like they know you before they arrive!

 

Image by Marcus Berg of Unique Angles Photography

Frequent Stay and Referral Program

frequent stay and referral program

Did you know that you can reward your guests for staying frequently and for referring their friends to you?  Repeat business and referrals bring in money.  As a bed and breakfast owner, you can put in place a program to encourage guests to come again and tell their friends about your B&B.  Having a frequent stay and referral program is a great way to reward your guests.

 

You can say, “The highest compliment you can give us is to return again as a guest and to refer us to others.”  There are a variety of arrangements bed and breakfasts offer, such as:

  • When five of your referrals have booked with us, you get a free night’s stay.
  • Refer another couple who stays two nights, and you get $50 off your next visit.
  • With three referrals, you earn a free night in our standard room or 50% off one of our hot tub suites.

You may need to specify certain restrictions including:

  • When your friends make a reservation online, they must type your name as the referral.
  • Must show their receipts from previous stays.
  • Only when your first night’s stay is on a Sunday through a Thursday.
  • Excludes special events, holidays, and peak periods.
  • Not redeemable for cash.
  • Other restrictions may apply.
  • Expiration date (if any).

You can promote this frequent stay and referral program on your website, in your blog, and through social media. Make sure you mention this as your guests leave to remind them of this unique opportunity.  You will enjoy seeing the familiar faces of your returning guests as well as meeting their friends!

 

Image by Marcus Berg of Unique Angles Photography

Your Own Guidebook for Guests

You will have many visitors who are not familiar with your area. This means that guests would really appreciate your own guidebook for guests (which can be a three-ring binder or a basket full of various items) with the following information:

  • Articles featuring your bed and breakfast
  • Typical breakfast menu items you serve
  • Seasonal weather tips
  • Maps and directions to important places
  • Brochures from local attractions
  • Fliers about special events
  • Menus to recommended area restaurants
  • Contact information for area real estate agents
  • College/university campus maps
  • and more!

There is no limit to your creativity in putting together your own guidebook for guests. Your main objective is to provide a resource that they can easily find key information that will answer their questions.  The more pictures, the better! Remind them why they came to the area!