Tag Archives: profitable

Are You Happy With Your Hospitality Business Results?

Bed and Breakfast Blogging's logo and green paper money with white dollar bill sign on it

How often do you think about your hospitality business results? Is there a nagging feeling like you know you need to do something different, but you aren’t sure what? My clients hate relying on online travel agencies (OTAs) for bookings and they hate losing out to uninsured AirBnB properties, but that’s okay because I’m here to help them consistently and easily attract their ideal guests without having to lose OTA commissions.

I also show them how to generate more revenue by offering profitable guest packages (that save your guests time and attract them to your inn) as well as highlighting your local area (since people often choose their location before they choose their accommodations).

I also know how to write content that attracts people to your website, and more importantly, attracts visitors to your bed and breakfast! My philosophy when it comes to marketing your inn is to showcase your unique amenities and your friendly hospitality (what your guests tell you they love the most).

If you’re looking for instant results, we might not be a fit, because in my experience it is consistent effort that leads you to a better bottom line. My clients recognize the value of promoting other local businesses and events and the advantage of being seen in the media and that’s my style, too.

Are you a hospitality provider that wants to consistently earn more revenue? Do you need to improve your occupancy rate? Would you like to offer guest packages? Ready to boost your business like never before? 

This can all be achieved by putting the needs of your guests first. After all, without guests you just have a property. Let me help you grow your business.

My name is Kristi Dement and I have been working with luxury accommodations since 2013. What’s so special about me? I treat every client’s hospitality business as if it were my own. My success depends upon your success.

Use my contact page, call me at (919) 931-6168, or email me (contact@bedandbreakfastblogging.com). I’m here to get you the hospitality business results you want!

 

How Bed and Breakfasts Can Win Like Amazon

Amazon Prime logo

Think about how your inn can win like Amazon and uniquely excel in hospitality, cuisine, and accommodations. Fast Company ranked Amazon the World’s Most Innovative Company in 2017.  Amazon is the largest American e-commerce company.

Founded on July 5 of 1994, Jeff Bezos selected the name Amazon as he looked through the dictionary.  He settled on “Amazon” because it was a place that was “exotic and different” just as he envisioned for his Internet enterprise.  Bed and breakfasts should each strive to be different and stand out in a unique and impressive way.

Bezos also noted that the Amazon river was by far the “largest” river in the world and he planned to make his store the largest in the world.  Amazon, as a company, has achieved enormous success. Back in 1996, Amazon was only a $16 million company while Barnes and Noble was at the time a gigantic $2 billion company.  However, Amazon was the fastest company to reach one billion in sales. In 2016, Amazon’s revenue was $136 billion United States dollars while Barnes and Noble increased to a significantly smaller $4.16 billion.

How did Amazon do it?  Amazon set goals to create something superior and completely new.  Jeff Bezos, who continues to record ideas as he thinks of them, made a list of 20 possible categories for his business and then decided that his best option was to start with books.  Years later Amazon would become one of the world’s best known companies and be referred to as “the everything store.”

While publishers complained when Amazon let its users publish book reviews (showing both the positive and negative comments), Jeff Bezos stated, “We make money when we help customers make purchase decisions.”  To him, it was so people could make informed choices.  The user-generated content did give Amazon viewers an extra reason to visit their website: actual buyers of books were giving their honest opinions.  Now consumers can leave written evaluations of any of Amazon’s products.  Bed and breakfasts would do well to encourage their happy guests to leave reviews as well.

Amazon strives for continuous improvement and efficiency.  While you may be satisfied with the size of your business, there are always things innkeepers can do to make more money with each guest who visits.  Whether through added packages, special retreats, retail merchandise, or other extras, make it a goal to win like Amazon by gaining more business from every customer (guest) who contacts your inn.

Names are so important for both people and places. Names help define people and brands. One of the most successful brands is Amazon.  Bed and breakfasts can look to Amazon for its success as a brand and its successful brand name.

Since June 19, 2000, Amazon’s logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow shaped like a smile.  A good bed and breakfast logo can appear on merchandise you sell like coffee mugs, cookbooks, and aprons.

Amazon carefully selects who they hire to join the company.  According to Amazon, they hire only the best and the brightest.  Some interview questions have been known to catch people off guard like, “Do you know why manhole covers are round?”  This is to judge the reasoning skills of interviewees as much as it is assess their intelligence.  This sets a high bar for the talent they hire.

While they have had some personnel issues as far as people electing to leave the company, many employees have done very well for themselves by staying.  Bed and breakfasts can win like Amazon by being selective when hiring more staff members.

One of Amazon’s core values is innovation.  They remain on the cutting edge of technology with their products and services.  As a company they love inventing things.  They are not held back by conventional thinking. They will quickly abandon old notions and embrace new ones when better options present themselves.  Likewise, innkeepers should stay on the cutting edge with their online marketing, reservation software, and so forth.

Amazon is known for their excellent customer service. They offer a generous 30-day return policy. They are resolved to offer the lowest prices anywhere.  Amazon has expanded not only the types of merchandise it sells, but also the programs it offers.

With a focus on long-term customer loyalty, those who are Amazon Prime members get several perks including free shipping.  Bed and breakfasts can win like Amazon by rewarding returning guests and guests who make referrals.

Amazon is obsessed with customer satisfaction.  This online giant offers a personalized version of their website and gives recommendations to each shopper based on their previous searches and purchases. Amazon’s wide selection, low prices, and excellent customer service is remaking industries.

Through strategic marketing, including blogging, social media, and phone conversations, bed and breakfast guests can win like Amazon by persuading guests to spend more money during their visits on custom packages and other options.

Amazon arguably has the most authoritative online product catalog.  To make it easier for customers to learn more about the products on Amazon, they offer the following lists and tools:

  • Amazon Bestseller Lists
  • Amazon Sales Rank
  • Amazon Wishlists
  • Amazon Look Inside The Book
  • Amazon Search Inside The Book

Amazon’s overarching goal is to be the first place people look to buy anything. Amazon is also referred to as the “unstore.”  According to Bezos, Amazon is not bound by the traditional rules of retail. This is a list of some of Amazon’s products and services:

Perhaps having a company name beginning with “A” was preferential due to the probability it would occur at the top of any list that was alphabetized.  Does this mean that your bed and breakfast name must start with the letter A?  No, absolutely not.  You can think of a clever and profitable bed and breakfast business name by taking into account: your location, your inn, your decorating theme(s), and so on.

Maybe I should rename my company name from Bed and Breakfast Blogging to something else?  Any suggestions??  Feel free to comment below with positively creative suggestions!

Katie Couric: The Best Advice I Ever Got

the best advice I ever got

 

The Best Advice I Ever Got: Lessons from Extraordinary Lives by Katie Couric is full of practical information for people from all walks of life. Each chapter features a famous person who gives us a sneak peak into what they have learned from their own experiences. At the end of this post is a YouTube video of Katie talking about how she wrote the book and which celebrities contributed their stories.

Comedian and Actor George Lopez: “If you quit, you’ll never find out what could have happened.”

Celebrity Chef and Restaurateur Mario Batali: “As you cook up your own life, never let anyone else’s recipe for success intimidate you…”

 

Emmy Award-Winning Television and Radio Host Larry King: “Learn how to listen.  You don’t learn anything when you are talking.”

Emmy Award-Winning Television Broadcaster, Journalist, and Co-Host of Good Morning America Robin Roberts: “Be patient and persistent.  Life is not so much about what you accomplish as what you overcome.”

Professional Football Player Drew Brees: “What is meant to be will happen for me, and all I should concern myself with is the things I can control.”

Figure-skating Champion Michelle Kwan: “Your finest moments in life aren’t necessarily those in which you finish first but, instead, the times when you know you simply gave your best–when you did it heart and soul, and held nothing back.”

Co-founder of Twitter Biz Stone: “Think about what is valuable before thinking about what is profitable and know that there’s compound interest in helping others–start early!”

Professional Psychologist, Bestselling Author, and Television Host “Dr. Phil” McGraw: “Instead of ignoring these dreams and hoping you can get around to them later on, you have to be committed to developing an action plan, to creating a “life script” with measurable goals, and to building a core of supporters around you to keep you going in the right direction.”

Grammy Award-Winning Artist, Musician, Entrepreneur, Actress, and Activist Alicia Keys: “When you make a decision because you really love what you’re doing, because you’re really passionate about it, believe in it, and because you’d do it no matter what the outcome–that’s when you become most successful.”

Bestselling Cookbook Author and Television Host Ina Garten: “You can’t figure out what you want to do from the sidelines.  You need to jump into the pond and splash around to see what the water feels like.  You might like that pond or it might lead to another pond, but you need to figure it out in the pond.”

Sixty-sixth United States Secretary of State and Stanford University Professor Condoleeza Rice: “The point is that life is full of surprises and serendipity.  Being open to unexpected turns in the road is an important part of success.  If you try to plan every step, you may miss those wonderful twists and turns.”

Four-Star General and Sixty-Fifth United States Secretary of State Colin Powell: “So it doesn’t matter where you start in life but where you finish and, along the way, whether you do something that you love and enjoy doing.  Never settle for anything less than what you love doing and do well.”

Olympic Speed Skater Apolo Ohno: “It’s not really about the destination, but about what it took to get you there.”

Taking Larry King’s advice to learn how to listen, identify at least 3 people who have achieved success and ask them to share their thoughts.  Possible questions could be:

  • What was your greatest challenge?
  • What are you most proud of?
  • What do you know now that you wish you could have known earlier in life?
  • Was there anyone who mentored you?
  • How did you become so successful?
  • Is there anything you wish you could have done differently?
  • What are you most excited about for your future?

Essentially, informally interview them (much like Katie Couric interviewed these people) to gain more insight.  If the person you are interviewing knows you well, they will be able to relate this to your goals.

While we each need to do something that aligns with our own personal interests, passions, and goals; we can benefit by the wisdom and experience of the successful people around us.  In addition, we should all be open to sharing the lessons we have learned with those who come to us for advice.

Here is a YouTube video of Katie Couric talking about how she wrote this book!

PAII Conference January 14, 2014

We are focusing on the yearly conference held by the Professional Association of Innkeepers International.  Their annual conference is in January.  The following includes some talks and events that occur on Day 2 of the conference:

  • The Magic of Content Marketing to Build Your Brand, Business, and Bottom Line
  • Fresh Ways to Get Your Guests Buzzing About their Experience
  • Personal and Professional Success Strategies
  • Innkeepers and the Innkeeping Industry
  • Trade Show Grand Opening with Vendors (from all over North America), lunch and dessert served
  • B&B Technology Product Demo
  • E-Commerce Management
  • The Well-Dressed Plate
  • Eco-Friendly Low-Cost Housekeeping Solutions
  • Beyond Burnout: Rekindling the Fire
  • DIY Public Relations: How to Get Noticed By the Media
  • Build vs. Buy Decision
  • Do You Have Digital Baggage?: Search Engine Marketing
  • Entrepreneurial Marriage
  • The Family Business
  • 2013 Taxes: What It Means for You and Your Inn
  • Creative Side Dishes
  • Acquisition of a Bed and Breakfast
  • Website Strategy: Responsive Design
  • Your Own Gift Shop and Packaging
  • Stop Wasting Time and Start Making Money
  • Essentials to Financial Record Keeping
  • One Page Marketing Plan Guaranteed to Increase Your Bookings
  • How to Cash in On the Barter System
  • Food Truck Rodeo Dinner in the Trade Show

Another day of learning profitable strategies for your bed and breakfast, networking, meeting vendors, learning about products, and being inn-spired!