Tag Archives: NCBBI

How To Be Featured In Bed and Breakfast Magazine

Bed and Breakfast Magazine with Nicolette Johnston

 

Have you checked out Bed and Breakfast Magazine? This is published by Nicolette Johnston of Colette Publications who recently presented on a PAII (Professional Association of Innkeepers International) webinar about “How To Pitch To Journalists” hosted by Heather Turner, the PAII Marketing Director.

The traditional (but more formal) way of getting press is by submitting a query letter (by email or snail mail) or sending a press release (through a specific channel or direct email). Nicolette likes how trackable emails (which are less formal) can be when she recalls a previous email that was sent to her. While she may not be able to use your images or information in the current issue she is working on, what you propose may be ideal for a future issue, depending upon the theme of the particular issue.

Since editors and marketing divisions of the press are becoming more accessible, you can contact some by direct message on social media. Some things to ask BEFORE you approach the press:

  • Is this interesting to their readers?
  • How well will this sell?
  • Does they have similar content already in this magazine?
  • Does it fall in line with the theme of the magazine?

Nicolette’s tips for sharing things via the press:

  • Be creative, unique, succinct, original, and creative
  • Know who you are pitching (research the publication beforehand)
  • A picture is worth a thousand words (and food images and recipes sell)!
  • A good story works well, too!
  • Provide as much information for the journalist as possible so they do not have to dig for information
  • Keep a query letter to no more than one page and include a brief background

Press releases can be about:

  • Winning an award
  • Highlighting an upcoming event
  • Showcasing a unique fact
  • Piggybacking on the success of local businesses and restaurants in your area

In social media:

  • Use hashtags (such as #bedandbreakfast, #innkeepers, #breakfastrecipe)
  • Follow the press
  • Comment and like other posts
  • Direct message press
  • Tag @bedandbreakfastmagazine and other press
  • Editors scour social media for unique and eye-catching images

Nicolette said in this webinar that the press is always looking for great content. If you do not get a response, then follow up in a couple weeks asking if they need more photos or a recipe. Be sure to send good images, especially for recipes.

The typical editorial schedule:

  • Newspapers and blogs: 1 day to 1 month
  • Monthly publications: 1 to 3 months in advance
  • Quarterly publications: 3 to 9 months in advance
  • Social media: immediate to 6 weeks

Bed and Breakfast Magazine is a quarterly magazine. The Spring Issue goes to print on June 1st and will be on news stands in the beginning of July. They can be found at Barnes and Noble bookstores. Nicolette says she plans on there being both print and digital formats of the magazine.

The Bed and Breakfast Magazine Summer Issue (2019) will feature North Carolina Bed and Breakfast Inns, which are located across the Tarheel State. From the Mountains to the Piedmont to the Coast. They are including a recipe from NCBBI Member (and Past-President) Monica Edwards of Morehead Manor Bed and Breakfast for her delicious Pecan Stuffed Croissant with Homemade Raspberry Sauce.

The Yellow House Bed and Breakfast in Waynesville, North Carolina will also be featured. They have 10 luxurious rooms and suites situated on five lush acres with scenic mountain views. They host elegant weddings and memorable family reunions (with the option to rent their entire inn) for your event. I (Kristi Dement) am honored to be a Contributor to this issue.

The Fall Issue of Bed and Breakfast Magazine (since it is published four times per year) will feature Victorian bed and breakfasts as well as Cookie Tours and Christmas Villages. To be featured in Bed and Breakfast Magazine, please email (editorial@colettepublications.com) and visit Colette Publications for more information about subscribing to their Bed and Breakfast Magazine.

 

Recipes You’ll Want to Add to Your Menu

food on tablecloth covered-table with 5 B&B association logos

Looking to add to your menu? If you want some online recipe inspiration, consider going to these five bed and breakfast association websites which feature absolutely delicious innkeeper recipes. The recipes are not just breakfast either! It includes tasty recipes for appetizers, baked goods, dinner meals, and even desserts!

 

CABBI (California Association of Boutique and Breakfast Inns) Recipes

CABBI welcomes you to a taste of California with our collection of bed and breakfast and boutique inn recipes. Each recipe was carefully selected to tell the story of the inn from where it is served. Some recipes are house specialties, others are family traditions. Some dishes include locally-grown ingredients from an inn’s region, while other dishes are the reason guests return time and again. The bed and breakfast inn was born of sharing food with friends. We hope that you will enjoy these CABBI favorites with your friends and loved ones, as we do with ours.”

IBBA (Indiana Bed and Breakfast Association) Recipes

“A beautiful Bed and Breakfast Inn is not complete without the tastes and smells of homemade cooking. The Bed & Breakfast Inns of Indiana have opened up their secret recipe books and would like to share the meals and deserts that you enjoyed when you were their guest. These recipes represent some of the personal favorites of the innkeepers, and we are proud to bring them to you.”

NCBBI (North Carolina Bed and Breakfast Inns Association) Recipes

“Our innkeepers love to cook. Here are some of their favorite recipes – not just for breakfast!”

TBBIA (Bed and Breakfast Association of Tennessee) Recipes

“A beautiful Bed and Breakfast Inn is not complete without the tastes and smells of homemade cooking. The Bed & Breakfast Inns of Tennessee have opened up their secret recipe books and would like to share the meals and deserts that you enjoyed when you were their guest. These recipes represent some of the personal favorites of the innkeepers, and we are proud to bring them to you.”

WBBG (The Washington Bed and Breakfast Guild) Recipes

“Enjoy making these great breakfast recipes from experienced member innkeepers and chefs of the Washington Bed and Breakfast Guild.”

Many innkeepers share their recipes on their own websites and some even have their own cookbook. Foodies especially love to taste yummy new foods.

Bed and breakfast guests appreciate having a variety of foods available to them. Most innkeepers offer complimentary snacks and beverages. Some innkeepers offer extra food to their guests in packages or picnics. Of course, inns that host events most definitely will offer refreshments to their guests.

Half of “B&B” stands for breakfast so inns may be known for their delectable “signature dishes”! With that in mind, there are plenty of resources available (including these websites) for ideas and inspiration to add to your menu. Bon appetit!

 

Food Image by Marcus Berg of Unique Angles Photography

 

NC Bed and Breakfast Inns

NC Bed and Breakfast Inns

NC Bed and Breakfast Inns Association started in 1985.  For over thirty years, they have been dedicated to serving those traveling to North Carolina.  This non-profit, statewide organization recognized the need for an association to ensure high standards in safety, housekeeping, food service, comfort, and hospitality for all member inns.  The traveling public can have confidence in their lodging.

NC Bed and Breakfast Inns is the first state association in the United States to require rigorous inspections as a condition of membership.  To maintain these standards, NCBBI re-inspects member inns every two years. 

 

The Many Benefits to B&B Membership in the NCBBI Association:

 

  • Networking, educational, and marketing opportunities
  • Remain knowledgeable and up-to-date about meeting the needs of travelers
  • Keep up with the latest requirements for state and local laws and standards
  • Show potential guests that they can expect a higher level of service
  • The prestige and credibility of passing their rigorous inspection
  • Regular blog and social media activity
  • Their printed travel planners found at welcome centers, tourism attractions, visitor bureaus & chambers of commerce throughout North Carolina
  • Quarterly newsletters and monthly emails with important industry-related news, alerts, opportunities, reminders, and updates

 

From East to West, North Carolina measures 580 miles. That is more than a day’s drive, so NCBBI encourages guests to stay in more than one region as they travel around our gorgeous state. Based on the topography of North Carolina, the association has assigned three different regions.

 

  • Coastal Region: to find the perfect B&B in the Coast, near the Atlantic Ocean, beautiful beaches, birding, water sports, boating and summer fun.
  • Piedmont Region: to find the perfect B&B in the middle Piedmont region, where you’ll find dynamic growing cities, wineries, universities, golf, lakes and rivers.
  • Mountain Region: to find the perfect B&B in the Western Mountains region, home to the beautiful Smoky Mountains, the Blue Ridge parkway, the Biltmore Estate, waterfalls, hiking and fall foliage.

 

The North Carolina Bed and Breakfast Inns Association features specials and packages from member inns on their website.  The specials include for military, veterans, and emergency workers (like police, fire and EMS) as well as last minute guestsInnkeepers also offer creative packages so guests can relax and enjoy their stay:

 

  • Anniversary or birthday
  • Girlfriends getaway
  • Local activities
  • Picnic lunch
  • Romance
  • Spa
  • Wedding
  • Wine and Dine

 

From their website, The North Carolina Bed and Breakfast Inns Association offer its online visitors an opportunity to purchase their NCBBI cookbook so they can sample the best of North Carolina cooking with their collection of bed and breakfast and inn recipes. In addition to the cookbook, give the gift of memories by purchasing lodging gift certificates (available in $50 increments) that may be used at any NCBBI member B&B. 

 

An NCBBI gift certificate is a thoughtful way to say “thank you” or to surprise someone special. They are also great gifts for special occasions like anniversaries, honeymoons, birthdays, and retirements.

 

The NC Bed and Breakfast Inns website lists North Carolina events (searching either by name, type of event, event date, or venue).   They also provide a way to search for local North Carolina attractions by its name, location and type of attraction, or by a specific local area (within a designated amount of miles).

 

Together you can promote all the wonderful things that your state has to offer its visitors.  You can educate potential guests about everything that comes included when they stay at a bed and breakfast.  You will also have a network of innkeepers with which to ask questions and refer each other business when your own inns are full.  Those are just some of the many reasons why it is important to belong to a bed and breakfast association.