Tag Archives: keywords

7 LinkedIn Groups for Innkeepers

linkedin groups for innkeepers

LinkedIn Groups for Innkeepers can be a helpful way to get support and advice from other bed and breakfasts and others in the hospitality industry.  LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories.  All LinkedIn groups are private and those open to membership must request to join the group.

 

Upon acceptance, each group has their own rules for what its members are allowed to post.  If the group’s profile and rules state that no links whatsoever should be posted, its members must abide by that. If you would rather find and join a group with a less stringent view of links, then simply look for a different group.

Group members are not obligated to post anything.  They can just read what other members have posted.  However, many social media experts advise that newcomers introduce themselves to their group. Not only does this let the group know about their new members, but the group will likely reach out to welcome its new members.

Things inn-keeping groups share with each other include hospitality-related articles, online marketing tips, questions for inn-keeping best practices, and much more! A great way to learn information is to ask questions from your group.

The following is a list of just some of the LinkedIn groups innkeepers may want to join:

Bed and Breakfast Business has over 900 members. “Bed and Breakfast group is a group for BnB owners who want to collaborate and communicate with other BnB owners about their business, best practices, tips, etc…”

Bed and Breakfast and Guest House Owners has over 2,000 members.  “Have you ever wondered how you can make 6 figures…from just 4 rooms? Want to know how to get raving fans coming back again and again?…If you’re a bed and breakfast owner, small hotel owner, guest house owner, then join our group and let’s share and help each other.”

Bed and Breakfast Inns has over 400 members.  “BedBreakfastTraveler.com’s goal with the Bed and Breakfast Inns group is to foster partnership, networking, and collaboration among the innkeeping industry. Through sharing of information, resources, and advice, the collective standards and profitability of the group shall increase.”

Bed and Breakfast Innkeepers has over 3,700 members.  “This group page is for Bed&Breakfast Owners across the Globe. Finding your niche as a B&B Owner and making it a success. Sharing what is your unique about your B&B, it’s amenities in what you offer and why you know that an experience at your B&B will be well remembered, and one that ensures your guest will return time and time again.”

B&B Owners Association has over 950 members.  “The B&B Owners Association has 3 main purposes:  1) To provide an independent, stable and well funded Internet marketing organization for the accommodation & hospitality sectors.  2) To ensure cost effective & comprehensive Internet marketing for its members and a effective global promotional vehicle on which to promote their businesses.  3) To ensure the public and Internet user have an easy to use and easy to find accommodation resource.”

Innkeepers has around 2,500 members.  “Bed and Breakfast Business Owners worldwide are welcome to network and share on this Group, whether you are an established Bed and Breakfast business or you want to own and run a bed and breakfast business.”

Just Bed and Breakfast Network has around 250 members.  “Justbedandbreakfast.net is the fastest growing worldwide bed and breakfasts directory offering the most complete list of unique properties from historic inns and guest houses to cabins and farm stays. View bed and breakfast descriptions, photos, reviews, and more.”

At the top of the LinkedIn page under “Interests” click “Groups” and this allows searching for these group titles or using other keywords.  Underneath the search box it will list any groups of which you are currently a member.  Underneath that, users can even create their own LinkedIn group should they desire to do so.  They can focus their membership on a specific geographical area or direct the discussion to a specific topic of interest.

Kristi Dement of Bed and Breakfast Blogging may start her own LinkedIn group.  If I did, what kind of topics would you like to see covered?  Please feel free to share a comment below or use my contact form to notify me directly.

Also, if you are a member of one of these LinkedIn groups (or a different LinkedIn group related to hospitality) and think it beneficial for other innkeepers to join, please tell us the name of your group and what you like about it.  I read all my comments and respond when appropriate.  Thank you!

Image by Marcus Berg of Unique Angles Photography

Everybody Writes: Linked In

everybody writes linked in

Ann Handley, author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content gives some recommendations for writing on Linked In.  This is a social media platform for professional people.

First and foremost, you can optimize your profile with keyword-rich descriptions, a stand-out headline as well as a link to your blog and Twitter handle.  Actively share relevant content on a regular basis.

 

Everybody Writes LinkedIn Tips:

  • Use concise introductions
  • Use snappy headlines
  • Include a clear call to action
  • Use active language
  • Cite tangible outcomes
  • Include an image
  • Consider the keywords you want to be known for
  • Align your content to your member’s needs and interests
  • Make your content “snackable” and valuable
  • Manage your updates by measuring engagement
  • Follow up on comments
  • Keep in mind which audience you are targeting
  • Cater your message to a specific audience for better engagement
  • Be consistent and track your results

Top 10 Overused LinkedIn Buzzwords:

  • Responsible
  • Strategic
  • Creative
  • Effective
  • Patient
  • Expert
  • Organizational
  • Driven
  • Innovative
  • Analytical

Other Everybody Writes LinkedIn tips:

  • Claim your vanity URL
  • Customize your profile by moving parts around, embed examples or other media
  • http://help.linkedin.com/ is the link to getting help on LinkedIn

Since we are talking about LinkedIn, I wanted to also share some interesting facts and statistics about this professional social network that were recently compiled by Digital Marketing Ramblings:

  • 380 million people use LinkedIn
  • 107 million of those users live in the United States
  • LinkedIn gets two new users per second
  • Reaches over 200 countries and territories
  • LinkedIn profiles are 11 times more likely to be viewed if it has a photo
  • LinkedIn members are 13 times more likely to have their profiles viewed if they list specific skills
  • 56% of LinkedIn users are male
  • 8.33% of Americans use LinkedIn while they are on the job
  • 13% of all United States adults use LinkedIn daily
  • 29% of all American social media users use LinkedIn
  • 41% of millionaires use LinkedIn
  • LinkedIn has over 6,000 employees and offices in 26 different cities
  • 50% of those accessing LinkedIn do so from mobile devices
  • 3 million active job listings on LinkedIn
  • 94% of recruiters use LinkedIn to vet candidates

LinkedIn Groups may be a great way to post questions and/or share answers. Usually many people are willing to share best practices.  LinkedIn groups for Bed and Breakfast Owners include:

  • Bed and Breakfast Business
  • Bed and Breakfast Forum
  • Bed and Breakfast and Guesthouse Owners Groups
  • Bed and Breakfast Innkeepers
  • ed and Breakfast Inns
  • Bed and Breakfast, Inns, and Vacations Rentals.
  • Bed and Breakfast News
  • B&B Owners Association
  • Innkeepers
  • Just Bed and Breakfast Network
  • and many more!

Be sure to keep Ann Handley’s LinkedIn content advice in mind when you venture onto this professional social media website.  You may become connected via LinkedIn to past bed and breakfast guests as well as potential guests. LinkedIn is a great way to promote your B&B business.

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: YouTube

 

visual storytelling YouTube

 

Bed and Breakfast Blogging recommends the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by authors Ekaterina Walter and Jessica Gioglio. Earlier, we gave an introduction to the book as well as featured some of their Pinterest tips.  This post will specifically look at their YouTube tips.

 

YouTube (the second largest search engine) began in 2005 and is owned by Google (the largest search engine).  It is great for brand channels since businesses can place an intelligent banner image, embed social media links, and even feature a thirty second video trailer.

Hyperlinks can be incorporated into the video itself to create a “clickable” interactive video. Streaming video delivers nearly three times higher brand awareness and 100% higher purchase intent.

Important YouTube facts to know:

  • The average YouTube viewer spends 900 seconds per day watching videos
  • 44% of YouTube users are between the ages of 12 to 34 years old
  • Over 829,000 videos are uploaded each day
  • 72 hours of video are uploaded to YouTube every single minute
  • 3 billion views daily on YouTube
  • More than 1 billion unique users visit YouTube each month
  • 70% of YouTube traffic comes from outside the United States
  • YouTube is localized in 53 countries and across 61 languages
  • 25% of global YouTube videos come from mobile devices

Authors Ekaterina Walter and Jessica Gioglio recommend that businesses be responsive to their audience.  Show an informal look at your company.  Video is a very flexible way to tell a company’s story and have a global reach. The key is to add value, inform, and entertain. This is a great way to do what social media expert Shannon Belew calls social selling.

The average video length is 2 minutes and 46 seconds.  Businesses should optimize their content for keywords used by their industry.  Discover the terms your target market is searching for and develop your videos around that.

Consider posting videos in response to comments and questions.  Let your fans and customers tell their own stories.  One of your videos could go viral (spread quickly over the internet).  Thus, businesses should use YouTube to tap into The Power of Storytelling.

 

Image by Marcus Berg of Unique Angles Photography

5 Ways to Attract More Attention Online

5 ways to attract attention

 

 

What can we do to grab the attention of the online world and become more visible to our internet audience?  These are five ways we can attract more attention online.

1) Words–The words we use really help determine our online visibility.  In the online world, fresh content is everything.  We need to make a list of keywords we want associated with us and our brand.  We should consistently use those keywords in our content.

 

 

 

2) Actions–Ever hear the phrase, “What we do speaks louder than what we say“? People observe others. Whether we want them to or not, people see actions as well as lack of taking action.  For example, if we consistently receive the same negative comments online, then we know we need to take action.  This is not the time for us to ignore it and hope it goes away! We should appreciate comments and respond to both positive and negative feedback.

3) Formatting–People like easy to read content.  Most people don’t read word for word online. They like to scan the page.

  • Use bullet points
  • Add numbers
  • Offer descriptive subheadings
  • Make important text bold
  • etc.

4) Links–We should provide links to other places in our website/blog as well as outside resources. This goes a long way in showing others that we like to be helpful and provide useful information. We are more likely to be seen as leaders on our subjects.

5) Get visual–Images and videos attract eyeballs.  People notice meaningful pictures.  Pinterest is a great visual social media platform that literally has billions of pins.

We should ask ourselves, “What does my target audience like to see online?”  When we see things from their perspective, we can be more creative.  Are we using the right keywords?  Are we taking appropriate action? Does our formatting make our content easy to read?  Have we provided great links?  Have we featured attention-getting images or video? When we can say yes to all five questions, we will attract more attention online!

 

Image by Marcus Berg of Unique Angles Photography

What Makes A Blog Post Go Viral?

what makes blog post viral

 

 

Every blogger dreams of a bigger audience.  It is human nature to want to be recognized and to receive attention and praise.  So just what makes blog post viral?

 

 

1) Have you grabbed their attention with your title?  Opening lines should pique interest and curiosity, show a benefit, highlight a need, promise to entertain/inform/teach, or offer something of value.  Work hard early on at hooking your reader into your post.

2) Have you made it easy to read?  Readers scan pages online looking for keywords, phrases, and visual clues like numbers and bullet points. Use lists or other formatting techniques to emphasize points.  Your content must be appealing, entertaining, engaging, and interactive.

3) Does anybody really care about your topic? No one wants to know what you had for breakfast–unless maybe you had breakfast with a celebrity.  Giving people the “inside scoop” on a famous person’s thoughts and secrets will make your blog incredibly popular.

4) Have you had personal experience involving your blog topic?  Accomplishments speak volumes to your readers.  This does not mean you have to be the CEO of a Fortune 500 company or featured on the cover of People magazine.  What lessons have you learned along the way? People tend to respect you more if you share past obstacles or mistakes and how you overcame them.

5) Is this a brand new topic?  If you are in the fields of medicine, science, or technology you may very well have cutting edge information to share with the world.  We are listening!

6) Is your perspective different and maybe even controversial?  Sometimes blunt opinions can get people in trouble, but they can also get passed along.  Do you have a hot topic that will lure comments?  Be sure to respond to your comments.  This is what makes your blog interactive.

7) Is there something fascinating about your topic or are people sick of reading about it because everybody in the world has been covering it?  There is only so many times people can take hearing about the celebrities that tend to get all the media attention.  It can be annoying when they compare two celebrities who wore the same thing and then make comments on “who wore it better?”  Most people don’t care!

8) Is there something hilarious, quirky, or unbelievable about it?  There is a large dog in my neighborhood who, from behind his fence, will jump up and down like he is on a pogo stick all across his backyard when he sees my dog and I walking together.  I need to get that on video! Speaking of…

9) Do you have a good graphic, photo, or video available?  Humans are very visual creatures. That is part of the reason why Pinterest other image sharing social media sites like Instagram have done so well.  Did you know Pinterest has over 70 millions users?

10) Have you shared your blog post on every relevant social media channel?  You may want to describe the post differently depending upon the platform.  Since Linked In is for business and career-minded people, you may have a different way of promoting your blog post to your Linked In connections than to your Facebook fans and friends.

How will you know if your blog post was successful?

  • Number of unique visitors to your blog post
  • Re-tweets, shared links, social network mentions
  • Quality of the blogs and websites where your blog post is referenced
  • Frequency of approaches by people interested in working with you
  • Quantity of traffic where sales take place
  • Amount of paid opportunities that result from your blog
  • Blog subscriber numbers
  • E-mail sign ups
  • If people who have powerful influence refer to your blog
  • The number and quality of comments from your readers

Trust me, you will know!  Do you have any ideas about what makes a blog post go viral? Please share below.  I read all comments and respond when appropriate.

Image by Marcus Berg of Unique Angles Photography

The Art of Pinning

art of pinning

 

The art of pinning on Pinterest is visual in nature.  This works very well for visually oriented businesses like bed and breakfasts.  People want to know what your inn looks like and what your breakfasts look like.  Seeing your pins helps them to imagine themselves at your bed and breakfast inn.

 

 

Pictures:

  • Motivate them to plan a vacation to stay at your inn
  • Each picture is worth 1,000 words
  • Are more appealing and stronger than words
  • Pin only images with strong visual content
  • Brighter colors bring more joy
  • Feature just one idea or product in each pin
  • Use descriptive keywords you want to be known for
  • If you resize an image, make sure it is still clear and easy to see

Social media

  • Builds relationships with guests and potential guests
  • Raises the visibility of your bed and breakfast online
  • Gets you ranked higher on Google
  • Finds you business contacts like fellow innkeepers and associations

Remember:

  • Share your story of how you came to be bed and breakfast owners/innkeepers
  • Share information you are interested in and that your followers will find useful (such as travel tips)
  • Educate your audience on the advantages of staying at a bed and breakfast
  • Pin pictures of your bed and breakfast
  • Pin pictures of you amenities such as pool, garden, spa, etc.
  • Pin pictures of your community to give guests reasons to want to stay in your area

Etiquette or “Netiquette”:

  • If you were not the first to pin it, give credit to the original pinner.
  • Share and repin to show you are interested in other things outside your own B&B

Pinterest users become part of a larger community.  When we promote other people’s pins they are more likely to follow us.  That is one of my secrets to the art of pinning and how I grew such a quick following on Pinterest.  You can too!

 

Image by Marcus Berg of Unique Angles Photography

Top 5 Reasons to Stay at a B&B

 

reasons to stay at a B&B

Do you know that your blog is the perfect place to promote reasons to stay at a B&B? Bed and Breakfast Blogging will write a blog for your B&B that entices your website visitors to book rooms!

The following are excellent reasons why a potential guest should choose to stay at your bed and breakfast versus a hotel.

 

1. Bed and breakfasts treat all of their guests with special care and attention.  You may personalize their visits with little extras like flowers in their room and chocolate on their pillow.

2. B&B’s can be very romantic places to stay at. Several bed and breakfasts have honeymoon suites!  You may offer dessert and wine served to their room in the evening.

3. Your guests will enjoy the best home-cooked breakfast they ever have because you cook delicious gourmet food including Eggs Benedict and French toast!

4. Your visitors will be staying in the comforts of your bed and breakfast home and have the amenities of a hotel.  It is important to have pictures (even a video tour) of your bed and breakfast on your website for potential guests to see all your B&B has to offer.

5. Their special event is happening at your B&B.  Many bed and breakfasts specialize in doing weddings or hosting meetings–yours may be one of them.

Bed and breakfast owners, it is important for your blog to highlight what makes your particular bed and breakfast unique. Give them reasons to stay at a B&B. Bed and Breakfast Blogging can write you online content that is targeted to market to your ideal B&B guests.

 

Image by Marcus Berg of Unique Angles Photography

Why Your B&B Needs a Blog

According to the Professional Association of Innkeepers International, “A new bed and breakfast will get 95% of its guests from the Internet.” Even if you are an established bed and breakfast, you want people to find your place when they go online.

Search engines love fresh content.  Blogs provide new and attractive information to your current guests and entice your potential guests. We can share your own homemade recipes, reveal how your B&B celebrates the various holidays and seasons, and let your guests know about the fun things to do in your area.

Your bed and breakfast’s blog can be tailored include keywords for which you want to be known.  For example, if you want to be known for having guest rooms with hot tubs, we can write about the romance and fun of soaking in hot tubs as you renew your relationship with your special someone.

We can also emphasize the theme of your B & B.  If you are on the beach and every room is decorated to reflect that, we can talk about the spectacular view, the warm sun, and the refreshing water.

We can share the benefits of relaxation and time away from everyday life.  Our main goal is for you to have a waiting list of guests who want to stay at your bed and breakfast because all of your rooms stay booked!

Social Media Success

Social media success is possible for any business owner including innkeepers. Using social media is one of the easiest and least expensive ways to get the word out about your own business, products, and ideas.  The popular social media websites include:

  • Facebook (one of the first big social media sites)
  • Twitter (limited to 140 characters per tweet–which forces people to get to the point!)
  • Linked In (the best business social media network where you establish connections with other professionals)
  • Google Plus (you can add people to your circles)
  • Pinterest (you can post pictures of your bed and breakfast–inside and out!)

Social media is an industry by itself. People can actually earn social media certification through various programs both online and offline. There are search engine optimization (SEO) experts who will tell you that it is extremely important that people have blogs using keywords that are relevant to their audience.

The search engines love it when you generate a lot of traffic regularly to your website and they reward you with higher rankings.  Many businesses seek to be one of the first search results for a specific set of keywords.

Blogs need to be written regularly so people know they can come back to your blog for relevant, useful, up-to-date information. I hope I have encouraged you to think about the possibilities of widening your particular audience by using social media!