Tag Archives: holidays

How To Develop Guest Packages

couch in front of open French doors with balcony overlooking pool with sunset background

 

To attract more visitors to your bed and breakfast, develop guest packages.  Packages are a great way to reinforce your brand and your inn’s image.  This also allows you to offer discounts without cutting your room prices.  When you bundle several items, services, and features together, this adds more revenue to your B&B business.

 

Wondering how to come up with some great ideas for bed and breakfast packages? Can you offer some courses or classes?  If you teach a particular skill (or can find a teacher), offer to host a bed and breakfast retreat. Potentially, you could fill all of your rooms.

  • Artist Retreat
  • Bird Watching Retreat
  • Book Club Retreat
  • Culinary Kitchen Getaway
  • Farming Retreat
  • Board Games Retreat
  • Gardening Getaway
  • Photography Retreat
  • Quilters Retreat
  • Scrapbooking Retreat
  • Writers Retreat
  • Yoga Retreat

 

What about featuring local attractions in your area?

  • Entertainment Package
  • Historic Tours Package
  • Restaurant Package
  • Spectator Sports Package
  • Wine Lovers Package

 

Do you want to attract a specific group of people?

  • Class Reunions
  • Family Reunions
  • Girlfriend Getaways

 

How about offering a promotional package during each season?

  • Winter Specials: activities like ice skating, skiing, and snowmobiling
  • Spring Renewal: everything starts to bloom again
  • Summer Fun in the Sun: can include amusement or water park tickets
  • Fall Foliage: certain parts of the country are known for their beautiful autumn colors

 

Is there a specific sport or physical activity that is popular in your area?

  • Bike Tours
  • Golf Getaways
  • Horseback Riding
  • Snow Skiing

 

What about promoting the holidays to your guests?

  • New Year’s Package
  • Valentine’s Day
  • Labor Day
  • Thanksgiving Package
  • Christmas Package

 

The bed and breakfast package could center around guests’ relationships.

  • Anniversary Package
  • Babymoon Package
  • Family Travel Deals
  • Honeymooners Package (you can offer this even if you do not host weddings)
  • Romance Package (not just for Valentine’s Day, but for any time of the year)
  • Wedding Package

 

There are so many different package possibilities, depending upon where you are located and your interests:

  • For mystery lovers, you could offer a Murder Mystery Weekend Package.
  • For couples or single travelers looking to be pampered have a Massage Package or Spa Retreat.
  • If you live near a university, you may offer a package to the Parents of College Students.
  • If your inn is close to a number of major businesses or hosts business conferences, you may offer a Business Travelers Package.
  • If you would like to offer discounts to a specific groups of people you can: Military Special, Senior Citizen Discount, Teachers Discount, etc.
  • If you are a green inn, you could offer a discount to those driving cars with alternative fuel options.  You can reward your guests for being eco-friendly and helping Clean the World.

For more alternatives, offer an a-la-carte approach and let your guests create their own package by choosing from specific add-ons you offer.  They could add chocolate, flowers, heart-shaped balloons, teddy bears, and other special upgrades to their room price.

Packages can be centered around the time of the week the stay, “Midweek Specials” for slower times during the middle of the week.  “Spontaneous Specials” for last minute bookings for spontaneous travelers.  Even a Frequent Stay or Extended-Stay Discount.

There are many more bed and breakfast packages that you can put together based on what is in your local area, the types of guests you are trying to attract, your skills, and your amenities.  The key is to design your packages around the desires of the guests you want to attract.

 

Image by Marcus Berg of Unique Angles Photography

The Quick and Easy Way to Market Your Bed and Breakfast

Outdoor lawn furniture around a fire pit

 

 

Looking for the quick and easy way to market your bed and breakfast? Share information from our essential bed and breakfast content checklist.  This can be shared on your website pages, in blog posts, in social media, in emails, in videos, and more.

 

 

Essential Bed and Breakfast Content Checklist:

 

  • Activities: What can people do when they stay at your inn?  This includes activities at the inn as well as activities at places and events in your local area.
  • Amenities: What amenities do your guests have access to?  Perhaps you have something as unique as a heated pool or billiards room.  The picture shows a lovely outdoor area for guests to relax and hear music.  Be sure to list every amenity your inn offers.
  • Area: Think about why people visit your local area.  Do you provide information that includes the many reasons people decide to stay at your inn?
  • Associations/Ratings: Do you belong to any B&B associations that regularly inspect your inn for quality assurance? Let your guests know what professional associations you belong to as well as any ratings of distinction such as Select Registry or Historic Hotels of America.
  • Blog: Do you have a blog? Blogs are great places to regularly share new information such as seasonal changes, local annual events, and more.
  • Decorating: Do you have any decorating tips to share? Perhaps you could feature pictures of your decor and give ideas for how guests can make their own homes more decorative.
  • Employees: No matter the size of your staff, you can share a picture of them and some fun facts about them.  Include where they are originally from and a brief background like their favorite sports team, college alma mater, favorite breakfast food, favorite thing to do in your local area, etc.  Also let guests know what roles they have at your inn.
  • Events: This includes both activities that happen at your inn as well as local activities.  Be aware of any major local activities and conferences to specifically attract those guests.
  • Food: Food is so popular that entire television channels are devoted to it! Share recipes to your most popular items and share behind-the-scenes photos of preparing for breakfast.  Feature your farm fresh produce.
  • Fun: Highlight the fun that happens at your inn.  This could feature guests (with their permission) having fun in common rooms or anywhere on your property.
  • Gardening/Landscaping: Do you have award-winning gardens? Do you have attractive fountains and outdoor sculptures? Do you have hanging outdoor lights to shine at night? What is in bloom right now at your inn?  Focus on seasonal changes and promote Fall Foliage if that is something your area is known for.
  • Guests: Think about what types of guests you attract.  If the guests tell you the reason for their visit or activities they participated in, make a note of it.  Offer recommendations to local restaurants and shops.
  • History: Do you have a historical inn? If so, consider sharing your B&B’s unique history.  If you built your inn, share pictures of its construction and your motivation for building your own B&B.
  • Holidays: Does your inn show off unique decorations with each holiday? Valentine’s Day is just one of the many holidays that bed and breakfasts can feature in blog posts and on social media. If you have any holiday-related packages, be sure to feature them during that time.
  • Promotion: Consider promoting local events and businesses. You may want to feature a contest on your website and/or social media.  Require those who enter your contest to enter by sharing their email address.  Then you can add them to your email list.
  • Publicity: Was your inn featured in a magazine or the local news?  Be sure to have links to any publicity your inn receives listed on your website and share it in social media.
  • Renovation: Did you renovate or redecorate any areas of your inn?  Share before and after photos of any indoor or outdoor transformations.  Describe the process it took to get it from the before picture to the after picture.  There are lots of people who would be interested in learning how you remodeled that space.
  • Success: Did you receive an award for something? Perhaps your won a local recipe contest.  Maybe you received an award in your local town as an elite place to stay overnight.  Be sure to include this in your content.
  • Support: Do you support any charities or host charity events? Do you sponsor any local teams or events? Any community outreach you do can be featured in your content.  Share pictures of the events.

This list is certainly not exhaustive. There may be other areas to promote, depending upon where you are located, the types of guests you host, and the unique accommodations you provide.  The key is to regularly share new content. This makes you more visible online when people go to search for specific keywords.

Not sure what keywords you should feature? Consider using the name of your city, popular tourist destinations, popular local activities, and so on.  That way if someone types in “your city name and a popular activity” they could find your content and land on your website.

Need help marketing your inn?  Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.  Bed and Breakfast Blogging specializes in not only blogging, but also social media marketing, email marketing, reputation management, and more.

Image by Marcus Berg of Unique Angles Photography

The Yellow House in Waynesville, NC

Bedroom at The Yellow House in Waynesville, North Carolina

As soon as we met Owners and Innkeepers Ken and Kelli Todtenhagen, we felt very welcome at The Yellow House in Waynesville, North Carolina. We were in town to tour Western Carolina University in nearby Cullowhee.

We stayed in the Rockwell Suite (pictured above), named in honor of the famous 20th-century American author and prolific artist Norman Rockwell, who produced more than 4,000 works in his lifetime.  Rockwell is most famous for the color illustrations of everyday life he created for the Saturday Evening Post for nearly five decades.

In the suite, some of Mr. Rockwell’s pictures are on the walls and there are art supplies (including sketch pads and adult coloring books) available for guests who like to draw.  Ken and Kelli are amazed at some of their talented guests who have left pictures for them.

There are many reasons why guests love to visit The Yellow House, including:

  • Luxurious guest rooms and suites in their Main House and Pond House
  • All ten guest areas include their own gas fireplaces
  • Two dog-friendly rooms in the Pond House
  • Guest amenities including complimentary wine & hors d’oeuvres, 24-hour access to drinks & snacks, comfy robes, and private baths (some with jetted tubs)
  • Gorgeous mountain views
  • “Rest and Relaxation” and “Playing Hooky” specials
  • “Gone Fishing”, “Girls Getaway”, and “Honeymoon/Anniversary Picnic” packages
  • Extras including balloons, chocolate, picnic lunches, wine & cheese tray, flowers
  • Delicious fresh complimentary gourmet breakfasts each morning

There are many special occasions guests celebrate at The Yellow House, including:

  • Memorable anniversaries
  • Unforgettable birthdays
  • Joyous graduation parties
  • Festive holidays
  • Elegant weddings

The Yellow House is close to so many noteworthy and scenic places, such as:

  • Biltmore Estate
  • Blue Ridge Parkway
  • Brevard Music Center
  • Cherokee Indian Reservation
  • Folkmoot
  • Great Smoky Mountains National Park
  • Pisgah National Forest

Guests of The Yellow House enjoy activities and adventures, like:

  • Flyfishing
  • Golfing
  • Hiking
  • Horseback riding
  • Hot air ballooning
  • Mountain and road biking
  • Rock and ice climbing
  • Skiing
  • White water rafting

Some favorite restaurants where guests like to dine are:

  • Bourbon Barrel Beef and Ale
  • Boojum Brewing Company
  • Frogs Leap Public House
  • The Chef’s Table
  • Trailhead Cafe and Bakery

Ken and Kelli have done some major renovating to the house (built in the late 1800s) to restore its grand historic appeal.  They have added antique furniture and some of their delightful decor changes throughout the year to reflect the seasons and holidays.  We highly recommend a visit to The Yellow House and we look forward to many return visits.

January Holidays B&B Inns

Celebrating January holidays at B&B inns can attract more hospitality business.  Both big and small,  there are special holidays throughout the year.  Some holidays are officially observed (like Thanksgiving) while others are just for fun (like April Fool’s Day).

january holidays

 

Depending upon where you are in the United States, the month of January can be really cold yet beautiful.  It is a time for reflecting on and making decisions to improve your overall life.  It can also be about honoring those who have made a great impact on the world like Dr. Martin Luther King, Jr.

 

January Holidays

 

Jan. 1 New Years Day

  • Keywords: Happy New Year, New Year’s Day, January 1st, 1st Day of the Year
  • Themes: fresh start, new you, resolutions, commitments, goals, dreams
  • Example: New Years Eve Special

 

Cobblestone Bed and Breakfast of Birchwood, Wisconsin celebrated the New Year with champagne, hors d’oeuvres, noise makers, and hats.  That sounds very festive!

Example: New Years Eve Dinner or New Years Eve Package

 

Each New Years Eve, Orchard Inn of Asheville, North Carolina hosts a decadent 7-course dinner. The night begins with hors d’oeuvres at 7 pm and then dinner at 8 pm. Then guests raise a glass to the New Year with a complimentary glass of French champagne. 

Guests who chose their New Years Eve package (for the 2015-2016 calendar change) received 2-nights accommodation, breakfast each morning and dinner on New Years Eve as well as a choice of dinner on December 30th or January 1st.

 

 

january holidays

St. Augustine Foot Soldiers Monument in St. Augustine, Florida

Jan. 18 Martin Luther King Day

 

  • Keywords: MLK Day, Martin Luther King Day, Civil Rights Leader
  • Themes: freedom, respect, equal rights, unity, peace

 

 

 

 

Example: Carriage Way Bed and Breakfast of St. Augustine, Florida is promoting FREE admission into Castillo de San Marcos Fort on Monday, January 18, to honor the memory of where Dr. King himself walked.

Example: Morehead Manor Bed and Breakfast of Durham, North Carolina, named by Black Enterprise magazine as the number one black-owned bed and breakfast in America, promotes their local area’s Annual MLK-Black History Month Parade.

 

Promote your bed and breakfast by celebrating more holidays throughout the year.  Have the appropriate decor (such as New Years’ noise makers) to make your inn more festive.  Consider hosting a dinner or encouraging your guests to attend local events (such a parades) in your area.

Become known for celebrating amazing holiday festivities (like these January holidays at B&B inns) throughout the year. This attracts visitors to come again to experience your hosting of another holiday.

 

Top Image by Marcus Berg of Unique Angles Photography

 

Bed and Breakfast Promotions

bed and breakfast promotions

Bed and breakfast promotions include marketing special deals and packages throughout the year. These opportunities include various holidays, seasons, and other special times.

This can be a chance for your bed and breakfast to stand out and show its own personality.  Innkeepers who are creative and thoughtful can really improve the experiences of their guests.

 

The benefits of staying at a bed and breakfast include your guests getting a break, reducing their stress, and focusing on strengthening their relationships.  Guests also experience the beauty of your local area as well as enjoy the luxury of your gourmet breakfasts and plush amenities.

We have talked about the advantages of offering guests special packages.  Now we will concentrate on developing specific promotions.  You can entice with discounts (lower price), complimentary services (free massage or tasting hour), and free upgrades (such as rooms with more amenities). 

Create a Sense of Urgency and Give a Call-To-Action:

  • Hurry!  Offer ends…
  • This weekend only!
  • Back for a limited time!
  • Last chance to…

Your bed and breakfast promotions can be put on your website and blog as well as social media and email marketing.  If you assign promo codes, you can track how they found about the promotion.  A bed and breakfast can have the same promotion, but give it different promo codes depending upon where the guest saw it.  For example, if it were a patriotic holiday promotion (Memorial Day, Independence Day, or Veteran’s Day), it could have the following

Festive PROMO CODES to Identify Where They Saw Your Promotion:

  • “Red, White, and Blue” (website/blog)
  • “Let Freedom Ring” (Facebook)
  • “Home of the Brave” (Google+)
  • “Star Spangled Banner” (Twitter)
  • “Lady Liberty” (Pinterest)

Guests Enjoy Holiday Promotions Throughout the Year:

  • New Year: New You (could be yoga retreat or vegetarian B&B)
  • Be My Valentine
  • At the End of the Rainbow (St. Patrick’s Day)
  • Celebrating Mom and Dad
  • Thanksgiving Getaway
  • December to Remember

Season Promotions Could Be Titled:

  • “Spring Forward” or “Have a Spring Fling”
  • “Summer Sun Adventure” or “Dog Days of Summer” (for pet friendly B&B’s)
  • “Fall Back in Love” or “Autumn Leaves”
  • “Winter Wonderland” or “Ski the Slopes” (for ski lodges)

Promote During Special Times:

  • Last Minute Promotions (keep rooms consistently booked)
  • Midweek Discounts (encourage guests to stay during the week)
  • Weekend Deals (popular time for guests to visit)

Bed and breakfasts that have blogs can write a blog post to explain more of the fun details associated with your specific promotion.  The fresh content from regular blog posts offers a great way to become more visible online.  Greater online visibility means not only more web visitors, but also a consistent source of regular bookings. Innkeepers who do not have the time for (or interest in) writing a blog can contact Kristi Dement of Bed and Breakfast Blogging.

Image by Marcus Berg of Unique Angles Photography

4 Secrets to Biltmore Success

secrets to Biltmore success

What are some of the secrets to Biltmore success?  I am referring to America’s largest private residence, the two-hundred and fifty room Biltmore Estate.  After six years of construction while collaborating with architect Richard Morris Hunt and landscape architect Fredrick Law Olmstead, on Christmas Eve in 1895 George Vanderbilt officially opened Biltmore House.

 

George Vanderbilt pictured the possibilities for his family and friends on his eight thousand acres of Blue Ridge Mountain beauty.  In present day, the Estate includes:

  • delightful shops
  • four-star Inn on Biltmore Estate
  • gorgeous gardens
  • romantic restaurants
  • wonderful winery

Today, with two hundred full-time employees and a total of over eighteen-hundred employees working for The Biltmore, bed and breakfast owners may wonder what they have in common this hospitality giant.  If we can understand what helps make the Biltmore such a success, then hoteliers (as well as owners of restaurants, shops, and wineries) can apply this knowledge to run their own hospitality businesses better.

Secret #1: Offer add-ons, like tours and activities, to your guests.  This caters to individuals who have the ability and desire to pay more for these additional benefits.

The visitors to the Biltmore Estate can opt for additional tours:

  • Audio Guide to Biltmore House: capture the feeling of being guided through Biltmore’s grand rooms by our curators and hosts on this ninety-minute audio tour filled with stories about the Vanderbilts and treasures in their collection
  • Behind-the-Scenes Guided Upstairs-Downstairs Tour: in this sixty-minute guided tour, descend the back stairs to explore servant life at Biltmore, discover cutting-edge technology that kept America’s largest home humming, visit the domains of the butler, head housekeeper, and lady’s maids, then continue on to a suite of guest rooms to learn about grand house parties hosted by the Vanderbilts
  • Rooftop Tour: enjoy amazing views from rooftops and balconies and get a closer look at the design and construction of the Biltmore House with this sixty-minute guided tour of areas not on the regular house visit
  • Legacy of the Land Tour: take a motor coach tour of the estate and learn about the history of the land, structures, and former residents while visiting areas not usually open to guests

For an additional cost, visitors to the Biltmore Estate can participate in certain activities (available seasonally):

  • Biking
  • Carriage Rides
  • Fly-fishing School
  • Guided Horseback Trail Rides
  • Land Rover Experience Driving School
  • River Rafting, Kayaking, and Paddleboarding Trips
  • Segway Basic, Off-Road, and West Side Tours
  • Sporting Clays School

Morehead Manor Bed and Breakfast of Durham, North Carolina gives guests options for extras, such as:

  • Greta’s Girlfriend Getaway
  • Murder Mystery Scavenger Hunt Weekends (only offered on specific dates)
  • Picnic in the Park
  • Romance Package
  • Spa Services

Secret #2: Variety encourages your guests to return. Always keep things fresh.  Each Biltmore experience is different.  As the seasons and their themes change, so does their décor and displays.

For example, during our visit to the Biltmore, they had a Downton Abbey theme and featured real gowns worn on that popular British television show.  They had signs informing visitors about the material of the gown and what was happening in history during the time it was made as well as more information about the character who wore it on the television show.  A Biltmore employee revealed to us that each gown was literally made in that time period or individually hand-made to be authentic to that time.

Many inns choose to decorate during major holidays, such as Christmas.  One of the Biltmore’s biggest attractions are its Christmas displays.  In addition to the obvious holidays, how about choosing a less commonly celebrated holiday like Arbor Day?  Plant a tree in the backyard of your bed and breakfast.  Then show the growth of that tree by taking its picture each year.  Many innkeepers have their inn for more than twenty years, so this could really be a focal point in your yard.

On the topic of gardening and variety, Biltmore plants things that will bloom at different times of the year.  The acres of gardens were designed by Frederick Law Olmstead, the father of American landscape architecture. That way whenever people visit, they will see something pretty.  When we visited the Biltmore Gardens, the tulips were in full bloom.

Secret #3: Offer a closer look at your inn.  The Biltmore Estate is full of carefully researched stories of its past.  The people who lived and worked at Biltmore, the events and people they hosted, and how historical events (including war) affected them.  The Biltmore has many stories to tell.

I was impressed that was a huge painting of the architect and one of the gardener.  The audio guide noted that this was rare for a wealthy person to have portraits made of two people that worked for the family.  This is a testament to how George Vanderbilt honored his employees and valued their contributions to the overall look of his estate.

The Esmeralda Inn and Restaurant of Chimney Rock, NC also is full of history, including a Presidential visit and two fires.  If your inn is brand new, then share pictures of its construction and let your guests know the steps it took from the time you decided to build your bed and breakfast to the time that you opened your doors.

Find your bed and breakfasts’ story.  Some name their rooms after a significant person in history or after their official state symbols such as the state bird and state tree.  Then you can tell stories about the people who made important contributions in history or about how your state symbols came to be.

Secret #4: Make visitors feel welcomed and appreciated.  Biltmore employees are very attentive, polite, knowledgeable, and helpful.   They go out of their way to help you and smile while doing so.  Let that be said of you and your inn.  Extend to your guests your greatest hospitality, and they will reward you by returning and referring others to visit.

While there is no other place quite like the Biltmore Estate, we can implement some of their secrets to Biltmore success and apply it to achieve our own success. Innkeepers can ask themselves if they offer extras, create a variety of looks and themes throughout the year, reveal a deeper look to guests, and help their guests feel appreciated. May your place of hospitality be profitable like the Biltmore.

Do you want help marketing your bed and breakfast online?  Bed and Breakfast Blogging writes search-engine-optimized blogs as well as gives inns an active presence in social media.  Let us do that work for you so you can focus on what you do best!

 

Bed and Breakfasts in December

Bed and Breakfasts in December

The Queen Victoria in Cape May, NJ during Christmas time

Bed and breakfasts, in December, can put on a spectacular display of holiday cheer. This is the best time of year to decorate your B&B. There are so many creative and festive ways to do so. The Queen Victoria in Cape May, New Jersey has exquisite outdoor Christmas lights! I love how they outlined their bed and breakfast to highlight that their inn has three floors and they hung lit garland with red bows on the fence all the way around their property.

Bed and Breakfasts in December

Decorative Doorway at Another Second Penny Inn of Stonington, CT

Another Second Penny Inn hung garland and put up a wreath with a red bow on their reflective glass door. The snow falling in Connecticut just adds to the bed and breakfast’s winter look.  They are located on a leafy, scenic road just 3 miles from Mystic and 2 miles north of Stonington Borough.

Their 1710 New England home offers friendly, romantic, and spacious accommodations for their bed and breakfast visitors. Winner of the Best Breakfast in New England, owners Jim and Sandra Wright, offer deluxe five course breakfasts on weekends and holidays and delicious Continental Breakfasts on the other mornings.

Curious about how this inn got its name? They offer this Ancient Persian saying to explain, “If you have two pennies, with the first, buy bread for your stomach and with the second, buy hyacinths for your soul.”

Bed and Breakfasts in December

Morehead Manor Bed & Breakfast of Durham, NC adds to the festivities with garland & bows decorating the stairway

Morehead Manor of Durham, North Carolina was recently named the Best Black-Owned Bed and Breakfast in America by Black Enterprise magazine.  Innkeepers Daniel and Monica Edwards decorate their inn festively every year.  The garland and ribbon going down their staircase is but one area of the inn in the Bull City.  Within walking distance for their inn is the Durham Performing Arts Center which has holiday performances including the fortieth year of performances of A Christmas Carol! Durham is also the Tastiest Town of the South so between the delicious gourmet breakfasts at Morehead Manor and award-winning restaurants, your appetite will be more than satisfied!

The York Harbor Inn family of Inns in Maine is comprised of six separate lodges. The Main Inn offers twenty-two guest rooms. There are also two ocean view restaurants as well as lovely banquet and meeting rooms. Many luxury rooms feature ocean and beach view decks, fireplaces and/or Jacuzzi tubs. The York Harbor inn recognizes that people’s dogs are part of their family and they offer pet friendly rooms in their Harbor Crest building.  The picture of their Christmas tree by the fire is gorgeous.

Bed and Breakfasts in December

Stunning Dining Room of The Empress Bed and Breakfast in Little Rock, AR

Bob Blair and his wife Sharon Welch-Blair are owners of The Empress of Little Rock, in Arkansas. They have been open for nearly twenty years and they love their guests! “Anyone who loves people, enjoys welcoming them into your home, looks forward to a day of tasks and events of all kinds (everyday a new day), and works with a great crew should become an innkeeper.” Their enthusiasm for entertaining is evident when you look at their multi-award winning AAA four diamond rated bed and breakfast!  Every guest room at the historic inn has its own themed tree to create magic throughout the entire mansion. Bob and Sharon display their mementos and antiques in each room so you feel like you are not only experiencing the past, but are cherished guests of The Royal Family.

Bed and Breakfasts in December

The twinkling lights of the tree at the White Oak Manor in Jefferson, TX.

White Oak Manor is an historic bed and breakfast in Jefferson, Texas.  Innkeepers Dave and Tammy invite you to join their warm and friendly atmosphere.  It is especially beautiful to visit them this time of year with their festive holiday decorations.  Jefferson is always filled with love, laughter and friendly faces.

So how does your bed and breakfast celebrate the holidays? Feel free to make comments about what food you prepare for guests, special ways you decorate your inn, and anything else you do to make this time of year extra special.

The Power of Visual Storytelling: Instagram

visual storytelling instagram

 

Instagram is a mobile-based app owned by Facebook. This is an app for the click-and-share generation.  The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by authors Ekaterina Walter and Jessica Gioglio provide useful statistics and suggest helpful strategies for companies to make the most of using Instagram.

 

Instagram Statistics:

  • 130 million active users every month
  • 70% of which are female
  • Users post 40 million photos per day
  • 8,500 likes per second
  • In 2012, Instagram users liked 78 million photos
  • 1,000 comments per second
  • More than 5 million photos uploaded to Instagram every day
  • Recording time is 15 seconds vs. competitor Vine’s 6 second clips
  • 67% of the top brands are now using Instagram
  • Luxury brands have the highest number of followers

Instagram Strategies:

  • Since Instagram has great photo filtering capacity, use filters creatively
  • Build a community by putting your official hashtag (#) in your banner heading so fans know how to tag you
  • Show behind-the-scenes photos
  • Use Instagram’s built-in statistics
  • Brands should be original, artistic, and community building
  • Post regularly about current events, holidays, and seasons
  • Use specific hashtags (#) for promotions or campaigns
  • Pick hashtags (#) that don’t have double meanings or could be read differently
  • Don’t use too many hashtags, need a central focus to your brand’s message
  • Join in the discussion if people are posting comments
  • Ask customers to upload their own photos and videos
  • Since 70% of users are female and women are responsible for the majority of household spending, companies can use this knowledge to share what attracts most female buyers

Using Instagram is a great way for businesses to let their target market(s) get to know what they are all about. It is essential that companies identify their brand’s central message in order to make the most out of knowing what photos and videos to share as well as which hashtags (including customized ones) to add to the posts. Smart businesses join in the conversation in response to when people post comments.  Instagram is a great social media platform for companies to use in order to promote their products and services.

 

Image by Marcus Berg of Unique Angles Psychology

10 Terrific Twitter Tips for B&B’s

10 twitter tips

 

 

Did you know that there are 255 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website.

 

 

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Social Bro
  • Tweetdeck

When you use this tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscriptions
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

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