Tag Archives: hashtags

10 Terrific Twitter Tips for B&B’s

10 twitter tips

 

Did you know that there are around 335 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website. In fact, a single day’s worth of tweets would fill a 10 million page book!

 

 

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Tweetdeck

When you use these tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscribers
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Responses

visual storytelling responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling responses all around us.  Some strategies include:

 

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Twitter

visual storytelling Twitter

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand is a fantastic online marketing book for businesses.  Authors Ekaterina Walter (@Ekaterina)and Jessica Gioglio (@savvybostonian) do an excellent job of giving practical advice that businesses can apply to better market themselves online.  This particular blog post focuses on what the authors tell us about Twitter.

 

Twitter is an innovative marketing tool as well as a keen way for businesses to connect with their audiences and provide quality customer service.  In fact, of all the social media platforms, Twitter is currently the most popular with Fortune Global 100 Companies.

Super Twitter Statistics:

  • More than half of all links shared on Twitter are images
  • Over 460,000 accounts are created every day
  • 20.6 million adults in the United States access Twitter at least once a month
  • 177 million tweets are sent every day
  • 24% of Twitter users check Twitter at least once a day
  • 54% of Twitter users are male and 46% are female
  • 46% of users are aged 18-34, so a high percentage of young people
  • 67% of users more likely to buy products from brands they follow on Twitter

Smart Twitter Capabilities:

  • Companies that use Twitter gain twice the number of leads each month that their non-tweeting counterparts
  • Twitter cards make it possible to attached media experiences to tweet that link to your content
  • Tweets that link to participating websites can be expanded by users to show a whole range of media
  • If you add the code on your own site, you can determine what sort of content will be shown by a Twitter link
  • Users interested in a particular offer or promotion will be able to fill out a field on the card
  • That field links their existing information, allowing them to quickly register

Savvy Twitter Strategies:

  • Develop your company’s voice
  • Tweet around several key passion points
  • Provide company news and updates
  • Offer unique deals to your Twitter followers
  • Give your clients (and potential clients) excellent customer service
  • Know what you want your followers to associate with your brand
  • Give them reasons to follow your company
  • The photos and videos you share should integrate with your overall strategy
  • Show a more relaxed side to your brand
  • Each tweet should be able to be understood on its own
  • Mix up your content
  • Ask questions to spark conversations
  • Use links to articles, photos, videos, and blog posts
  • Retweet your followers
  • Find out what your followers are interested in and share that
  • Use hashtags (#) to join in bigger conversations on a topic or start your own (#)
  • Use calls to action including RT (retweet)
  • Consider the locations and time zones of your audience
  • Use Promoted Tweet or Trend features to support your key messages

Given the popularity of Twitter and its capabilities, it makes sense for businesses to follow these social media strategies in order to promote their business and provide excellent customer service.  A special thank you to authors Ekaterina Walter and Jessica Gioglio for letting me share some of the content in their book.

 

Image by Marcus Berg of Unique Angles Photography

The Tao of Twitter (Part 2)

tao of twitter

Bed and Breakfast Blogging has been sharing some highlights from the excellent social media marketing book about Twitter called The Tao of Twitter. If you remember, one of the three essentials to achieving Twitter Tao is called, “authentic helpfulness.”  The author, Mark W. Schaefer, referring to this concept:

  • Friendships are built on trust and that trust must be earned
  • Treat people like friends and not like targets
  • Ask questions and answer them or refer them to someone who can
  • Read people’s profiles, visit their websites, and write a comment
  • Retweet other people’s useful or entertaining tweets
  • Look in your notifications for @mentions where they refer to you by your @twittername
  • Be genuine, stay honest, and show your personality
  • Take extended conversations to direct messages or going offline
  • Never have a public argument on Twitter
  • Congratulate others publicly for achieving milestones
  • Look for opportunities to help people and answer questions with links to your helpful content or others
  • @HiltonSuggests answers ANY traveler questions whether or not they are staying at a Hilton (by showing this goodwill they are earning others’ trust and possibly their business the day on the tweet or some time in the future)

Schaeffer has a chapter called “Unraveling Twitter” where he explains the language of Twitter:

  • @reply is visible to everyone
  • Avatar” = personal image
  • BFN” = “bye for now”
  • Choose “block” to prevent someone from following you or your tweets
  • Report anything offensive or illegal
  • DM” refers to direct messages only sent between people following each other
  • EM” = “email me”
  • Everyone can see what people “favorite
  • Feed” refers to your posts on your Twitter feed or timeline
  • Follow” means subscribing to another’s tweets
  • #FF” = Follow Friday
  • HT” = Hat Tip, acknowledging who gave you the idea for the content
  • ICYMI” = “in case you missed it”
  • IDK” = “I don’t know”
  • IMO” = “in my opinion”
  • Locking” means only your friends can see your updates which is not good if you want to network, gain more awareness, and host more guests
  • Mention @Twitterhandle to engage with people you are talking about in your tweets
  • MT” = modified tweet (put the MT before the tweet)
  • RT” = retweet (via @username) credits others for their work
  • Search tool helps find people, links, and the latest real-time news
  • TFTF” = “thanks for the follow”
  • TMB” = “tweet me back”
  • Trends or trending topics list the most popular topics in real time
  • Tweeps or tweeples is a cluster of friends on Twitter
  • A “tweetup” is an arrangement to meet up in real life, this can be formally scheduled or spur of the moment

Mark writes in his book that hashtags (#) make tweets more meaningful and discoverable. They connect people at conferences or events.  Hashtags are the key to making sense of Twitter, an easy way to group tweets, and the key to making money on Twitter.  Eleven percent of tweets now contain hashtags.

  • #’s can group together messages from an extended conversation
  • # to discover topics in the search box and to help others find your content
  • # trending topics
  • # news and emergencies
  • # contests and promotions
  • # TV and live events
  • # research to get news and conversations happening now
  • # to create buzz or raise curiosity
  • # to be funny
  • sometimes #’s can be “news-jacked” and refer to a different meaning than originally intended

In Part Three of The Tao of Twitter we will discuss Mark W. Schaefer’s suggestions for ways to attract Twitter followers and how to find your tribe. Twitter is a great social media channel to attract more guests and earn more business.  Bed and Breakfast Blogging helps bed and breakfasts get more business through our blogging and social media services.