Tag Archives: attractions

How You Can Profit From Creating Memorable Guest Packages

memorable guest packages

Please attend the webinar, “How You Can Profit From Creating Memorable Guest Packages.” This is scheduled for Wednesday November 16 at 2 pm. All members of the Professional Association of Innkeepers International may register to attend.

How You Can Profit From Creating Memorable Guest Packages: Regardless of the number of rooms your inn has, every innkeeper can profit from designing memorable packages for their guests.  Since guests do not want to “work” to put together a great vacation, you can coordinate things on the front end (before they arrive) so your guests can relax and enjoy their experience. Guests are willing to pay more for things to be planned in advance for them.

In this webinar, we will discuss creative ways to put packages together using your knowledge of your inn’s local area and by partnering with local businesses including restaurants and attractions. This is extra income that is there for the earning and for the satisfaction of pleasing your guests who will no doubt return again soon because of their memorable stay.

You Will Learn:

  • What It Means To Be Memorable
  • 5 Essential Questions To Ask Before Designing a Package
  • 10 Types of Packages and What They Can Include
  • Don’t Forget To Add “The Fine Print”
  • and much more!

Enjoy hospitality photographer Marcus Berg of Unique Angles Photography‘s images throughout the presentation.  Marcus travels across the country to take pictures of bed and breakfast inns, hotels, restaurants, and food.

With his talent for lighting, Marcus Berg is able to capture what is outside a window from inside a room. Marcus is easy to work with and will makes very flattering pictures of fine accommodations and cuisine.

memorable guest packages

 

This webinar, “How You Can Profit From Creating Memorable Guest Packages” will be recorded and I will add the link to this webinar once the Professional Association of Innkeepers International posts it on their website.  Innkeepers interested in contacting me can use the contact form on my website. Thank you.

 

Food image by Marcus Berg of Unique Angles Photography

Promote Your Local Area to Guests

promote your local area

 

Since your guests decide to stay with you in large part due to where you are located, it is in your best interest to promote your local area. You can do this with website links, menus, guidebooks, maps, and more to tell your guests about your area’s attractions, events, and concerts. Remind them why bed and breakfasts are better than hotels.

 

Start by having a links web page on your website that refers your guests to local places of interest.

  • Art & Cultural Activities: theater, museum, symphony, ballet, etc.
  • Area History: historical sites, battlefields, visitors center
  • Fine Dining: you can emphasize your own restaurant if you have one and/or recommend local restaurants
  • Recommended Guide & Recreational Services: tours, biking, fishing, hiking, river guides, etc.
  • Outdoor Recreation, Wildlife Activities, & Gardens: birding, golf courses, gardens, parks, recreation, wildlife sanctuary
  • Specialty Stores & Services: bakery, brewery, tea, herbs, landscaping, food stores, gift shops, spa, etc.
  • Sports Events, Family Activities, & Concerts: concert venues, concert tickets, sports arenas, sports tickets, arts and drama

Of course, depending upon your location, you may have different categories.  For example, your bed and breakfast may be on the beach and/or have its own spa.  Emphasize the places you know that your visitors like to see and activities they like to do.  You can also offer specific packages based upon the special occasion your guest is celebrating or their particular interests.

When your guests arrive at your bed and breakfast, direct them to a welcome table that features brochures from local attractions and restaurants.  Think about having a guidebook or a basket full of local maps, fliers, and more.  Local Chambers of Commerce and Visitors Centers will have various information for you to display.

You may even arrange with some of these local places (such as local restaurants) to offer your guests a discount if they mention that they are staying with you.  This is great for a number of reasons:

  • You look good for having this arranged ahead of time for your guests
  • The local business owner benefits from the referral
  • Your guests benefit from the discount
  • It is a win-win-win situation!

Thus, you can use your website to post local links, your inn to provide brochures for guests when they arrive, and your connections with local restaurants and other businesses to have deals in place for your guests.

Do not forget the power of video to highlight local attractions near your bed and breakfast and the power of social media to spread your message.

By following this advice, you will take attract more guests to your bed and breakfast as well as position yourself as an expert on your local area.

 

Image by Marcus Berg of Unique Angles Photography

All in the Details

all in the details

 

Do you ever notice that it is the little things that make a big difference?  Sometimes it is all in the details.  For example, when I stay at a bed and breakfast and they include free use of their washer and dryer (and even supply the detergent and dryer sheets) that is an added bonus to me.

 

Other little details can include:

  • Friendly phone conversation
  • A professional hand carved sign to see as you approach
  • A warm greeting when you come in
  • A welcome note when you enter your room
  • Specific promotional package for your special occasion
  • Fresh flowers in your room
  • A guest book to write comments in
  • A guidebook to the local area and its attractions
  • A wide selection of books to read
  • Board games to play
  • Chilled wine bottle and wine glasses near the private hot tub
  • Filled basket of various snacks to choose from

The list of details can also be custom tailored to your bed and breakfast.  Perhaps you offer weddings or workshops.  The point is to get creative so that guests appreciate the little details you put into making their stay a happy and memorable experience they will fondly recall.  

 

Image by Marcus Berg of Unique Angles Photography

Promote with Packages

promote with packages

 

 

Promote with packages that your bed and breakfast guests can purchase.  These packages may be based on the season, occasion, local area, classes, or the need to feel pampered.

 

 

  • Classes--you may have guests who are attending conferences, workshops, and other learning opportunities at your B&B or near it
  • Local area–has its own attractions, things to do, and events throughout the year
  • Occasion–your guests may be celebrating their wedding, anniversary, birthday, reunion, graduation, or some other significant event
  • Pampering–your guests may like spa services, chocolates, flowers, or dessert for two delivered to their guest room to enhance their memories of their stay at your bed and breakfast
  • Season–you may offer specials during the slow times of your year or offer special holiday packages such as Valentine’s Day

As a bed and breakfast owner, you may make arrangements with local restaurants, attractions, florists, spa facilities, and more.  There is power in creating affiliations and associations with complimentary businesses to yours.  You both can profit from these mutually beneficial arrangements.

Never underestimate the power of packages.  People love to feel special and know that they will be making vacation memories they will fondly recall.

 

Image by Marcus Berg of Unique Angles Photography

For Guests Who Love To Read

For guests who love to read, your bed and breakfast can house a small library or even a parlor or study with a large selection of books on your shelves.  If you are wondering what kind of books to have on the shelves, the following are some great suggestions:

  • Architecture–for those interested in construction and architectural styles
  • Biographies–of any legends about the people who live in your town or former tenants of your home or anyone famous in your area
  • Cooking–people may be looking for a new recipe–especially if it is your cookbook (that you have for sale)!
  • Fiction–if the setting in the book is in your local area it may really be attractive to your guests
  • Flora and fauna–for the garden lovers, horticultural experts, biologists, and green thumbs
  • Guidebooks–for people who want to get to know your area and its attractions
  • History books–many people love to read about history (especially the history of your location)
  • Home decorating–people who stay in bed and breakfasts usually appreciate home decor
  • Success books–people love reading about how to have success, achieve more, and reach their dreams

You need not spend a lot of money if you do not already have a wide collection of books. There are plenty of good used bookstores and even yard sales that sell them.  Having good reading material for your guests who love to read. This helps them remember their stay at your bed and breakfast even more fondly.  See the B&B Books listed for a great selection of Bed and Breakfast related books!

Your Own Guidebook for Guests

You will have many visitors who are not familiar with your area. This means that guests would really appreciate your own guidebook for guests (which can be a three-ring binder or a basket full of various items) with the following information:

  • Articles featuring your bed and breakfast
  • Typical breakfast menu items you serve
  • Seasonal weather tips
  • Maps and directions to important places
  • Brochures from local attractions
  • Fliers about special events
  • Menus to recommended area restaurants
  • Contact information for area real estate agents
  • College/university campus maps
  • and more!

There is no limit to your creativity in putting together your own guidebook for guests. Your main objective is to provide a resource that they can easily find key information that will answer their questions.  The more pictures, the better! Remind them why they came to the area!