Improve Your Hospitality These 12 Awesome Ways
Want to improve your hospitality? I’ll show you 12 awesome ways you can apply these well known sayings to your bed and breakfast business.
“Don’t put all of your eggs in one basket.”
There are a variety of ways to create more income beyond guests staying overnight. For example, you could host private events and offer extras like guest packages.
“Go the extra mile.”
There are a number of ways to go the extra mile. For example, give guests the option of having local folks also eat breakfast at your inn. Offer breakfasts that accommodate special diets.
“Less is more.”
Guests do not like clutter such as knick-knacks and doilies. By having less objects in your B&B, this allows more room for guests to put their luggage. There is also something calming about having a neat room.
“That’s like comparing apples to oranges.”
While Air B&B may appear to be cheaper, be sure to mention anything you offer complimentary to guests. Free parking, free refreshments & goodies, free wireless internet, full breakfasts, and no additional cleaning fees make a big difference.
“The more you learn, the less you know.”
This is true for all things in life. The more we learn about something, we realize how much there is that we don’t yet know! Lifelong learning is the key. This may mean learning container gardening options or implementing more environmentally friendly practices.
“You reap what you sow.”
Everything you do in your local community and for your guests (the seeds you sow), you will reap. This includes positive guest reviews, word of mouth referrals, and the loyalty of returning guests.
“Pay attention to the details.”
When innkeepers take note of things like why the guests are visiting (such as a special occasion) and what their interests are, they can make their guests stay that much more pleasant. Guests will appreciate gestures like giving them complimentary birthday balloons and/or flowers.
“Raise the bar.”
Provide a level of hospitality like no other accommodations in your area. When your guests can’t imagine staying anywhere else, you know you have earned their future business.
“Don’t toot your own horn.”
Let your guest reviews do that for you. What previous guests say about you is more believable than what you say about you.
“Take it with a pinch of salt.”
When guests share feedback (to your face or in reviews), be open to their suggestions. Perhaps they are giving advice that will improve your hospitality. At the same time, understand that guests could just be having a bad day if they complain about something.
“Timing is everything.”
Offer seasonal packages which can include tickets (to a local concert or sports game) and a restaurant gift certificate. You could even include a homemade seasonal dessert you deliver to their room in the evening. Additionally, promote annual events in your community such as a popular festival or cultural event.
“There’s no time like the present.”
Do you love showing hospitality to guests, but dislike managing the marketing required to keep you visible? Not every innkeeper loves to manage social media, email marketing, blogging, and public relations. Now is the time to consider getting outside expertise.
Did You Know?
Your marketing can more than pay for itself when you have a reputable company manage it for you. Contact me, Kristi Dement, to find out more about ways I can grow your B&B business. Let me help you improve your hospitality marketing.
Image by Marcus Berg of Unique Angles Photography
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