The Many Benefits of B&B Association Membership
There are many benefits of B&B Association Membership. While each bed and breakfast association has their own unique benefits, the following lists commonly offered benefits from such groups. Innkeepers not belonging to any professional associations will learn why membership is valuable.
- Advocacy: promoting B&B industry and traveler interests, raising the stature of the state’s hospitality industry, growing the state’s travel economy
- Affiliations: state tourism department, state travel council, Professional Association of Innkeepers International, etc.
- Brochures/rack cards/travel guides: distributed at member inns, welcome centers, tourist attractions, visitor bureaus, chambers of commerce, and in response to visitor requests
- Collaboration: socialize, peer support, share, network, learn, encourage, exchange lessons learned as well as recipes, and enhance the lodging experience of guests
- Cookbooks: member inns can buy association cookbooks at wholesale and sell at retail for a profit (see some B&B association cookbooks below)
- Credibility: association membership provides bed and breakfasts with added credibility; licensed, inspected, and approved distinction; passed high standards bed and breakfast checklists
- Directory: profile information and pictures in online and print directories
- Discounts: lower cost to related products and services (such as credit card processing, conferences and trade shows, floral arrangements, insurance coverage, membership to other hospitality associations, reciprocal or discount lodging with other member inns, travel deals, and web reservations)
- Education: foster professional development of members and improve service and professionalism of their staff through annual meetings, experts, featured speakers, round tables, seminars, vendors, webinars, workshops
- Legal representation: expert support, legal hotline, industry updates, and a better understanding of applicable laws and regulations
- Lobbying: have a voice in legislative issues, support state’s lodging sector, work proactively with governmental agencies that regulate the B&B industry, produce favorable industry public policy, and champion for safety and security in the hospitality industry
- Logo: members can use their association logo on their website and marketing materials
- Marketing: collective advertising, email marketing, e-newsletter, public relations, social media
- Gift certificate program: reimbursement for association gift certificates redeemed
- Inspections: regularly conducted property inspections; evaluated with high standards on specific criteria having to do with safety, comfort, and hospitality
- Mentorship: seasoned innkeepers can mentor less experienced innkeepers, foster profitability and sustainability
- Networking: learn from fellow innkeepers and receive their business referrals
- Partnerships: restaurant and lodging expos; engage in charitable and community endeavors
- Real estate listings: list of bed and breakfast member inns for sales
- Reservations: availability calendar, reservations scheduler
- Travel planner: list of area events, specials, and attractions near each member B&B
- Website: many offer their members an exclusive web page with photos, contact information, inn names and descriptions, locations, amenities, and specials; links to member website, Trip Advisor and other review sites, social media, and member inn’s blog.
There are many advantages to belonging to a bed and breakfast association. Perhaps the most motivating is making connections with fellow innkeepers and having the accountability and support from your innkeeping peers as well as more marketing opportunities.
Images by Marcus Berg of Unique Angles Photography