Tag Archives: guests

Breakfast Food Holidays

breakfast-food-holidays

Breakfast food holidays occur throughout the year.  One way to vary your menu and impress your bed and breakfast guests is to fix them food that is celebrated on certain food holidays!  For example, the first Friday in June is National Donut Day.

So what are just some of the amazing food holidays innkeepers can use?

  • January 20: National Cheese Lover’s Day
  • January 24: National Peanut Butter Day
  • January 30: National Croissant Day
  • February 16: National Almond Day
  • February 21: National Sticky Bun Day
  • February 23: National Banana Bread Day
  • March 1: National Fruit Compote Day
  • March 7: National Cereal Day
  • March 25: National Pecan Day
  • April 7: Coffee Cake Day
  • April 16: National Eggs Benedict Day
  • April 25: National Zucchini Bread Day
  • May 4: National Orange Juice Day
  • May 6: National Crepes Suzette Day
  • May 14: National Buttermilk Biscuit Day
  • June 3: National Egg Day
  • June 18: National Cherry Tart Day
  • June 21: National Peaches and Cream Day
  • July 5: National Apple Turnover Day
  • July 11: National Blueberry Muffin Day
  • July 27: National Crème Brulee Day
  • August 8: National Zucchini Day
  • August 24: National Waffle Day
  • August 31: International Bacon Day
  • September 8: National Date Nut Day
  • September 17: National Apple Dumpling Day
  • September 26: National Pancake Day
  • October 10: National Angel Food Cake Day
  • October 26: Pumpkin Day
  • October 29: National Oatmeal Day
  • November 14: National Guacamole Day
  • November 17: Homemade Bread Day
  • November 28: National French Toast Day
  • December 15: National Cupcake Day
  • December 17: National Maple Syrup Day
  • December 24: National Egg Nog Day

The cool thing about food holidays is that they correspond with the seasons of the year.  It makes sense National Egg Nog Day is in December!

Innkeepers and chefs, how do you come up with your menus each day?  Some of you get inspiration from (or have even created your own) cookbooks!  Others have tried and true family recipes.

I know a big emphasis (and rightly so) is placed on buying local farm fresh food.  Not only is it great that your food is prepared fresh in your kitchen, but that your bed and breakfast/restaurant supports your local community.

In addition to breakfast food holidays, if your bed and breakfast specializes in cooking a certain type of food, then by all means embrace that.  One deliciously distinctive type of cuisine is the Southwestern cooking cuisine.  Depending upon your bed and breakfast location and your family roots, your guests can enjoy a variety of delectable dishes authentic to your region and or ancestry.

 

Image by Marcus Berg of Unique Angles Photography

Managing Your B&B Reputation

managing-your-b-and-b-reputation

Managing your B&B reputation is more important than ever in this fast-paced world of easily accessed online information. Whether bed and breakfast innkeepers monitor it or not, people are talking about their inns. Do you know what others are saying about your bed and breakfast?  Do you look at reviews written by your previous guests? Conversation goes on whether or not you participate in it.  You can’t afford not to know what is being said about you and your inn!

According to Trip Advisor, 93% of people find reviews important when determining where they want to stay.  This is why receiving positive feedback from satisfied guests is so critical.  Every effort should be made to reduce negative reviews and improve the reputation and appeal of your place of lodging.

Online reputation management means monitoring and influencing the image of your property throughout the internet.  Places of hospitality should focus on review sites, social media, and search engine results.  People from all backgrounds and all over the world use the internet for online travel research before booking their accommodations.

Reputation management tips:

  • Monitor all feedback avenues regularly
  • Spend most of your time listening and paying attention
  • Read everything travelers are saying about your B&B on OTAs & review sites
  • Set up a Google Alert for the name of your B&B and other relevant keywords
  • Communicate why people should recommend your brand vs. your competitors
  • Know what messages about your brand you want guests to share
  • Provide plenty of opportunities for guest feedback during their stay
  • Answer all questions in a timely manner
  • Respond with an open mind to comments
  • Engage with sincerity and authenticity
  • Take all precautions to prevent negative events from occurring

Owning a hospitality business means you need to actively protect your image.  In the event that your reputation management escalates to crisis management, ignoring negative guest comments does not make them go away. Here are many things you can actively do to protect your hospitality brand.

  • Identify the naysayers and respond promptly
  • Make the appropriate apologies and explanations
  • Seek to positively solve their problem
  • Isolate them so the conversation becomes more personal, but far less public
  • Talk in a one-on-one private discussion to find the solution to their problem
  • For every zealot trying to hurt you, your loyal guests are ready to defend you
  • Consumers will generally “shout down” detractors who are way off base
  • Reputation terrorists often base their arguments on feelings vs. facts
  • Have an escalation plan in place for excessive bashing in multiple forums
  • Pick your battles and tactfully respond to criticism
  • Always take the high road

Gathering a lot of mostly positive feedback will increase your visibility because guest reviews will be distributed efficiently on social media as well as booking platforms. At the same time, you can avoid high provision fees by getting people to use your website and your booking engine.  A high rating means your reputation is on a good level, automatically driving demand for your B&B and creating more revenue for you and your employees.

The key is to be attentive and responsive to guests in person, on the phone with callers, and online with those asking questions or making comments.  If you do not have a blog already, considering adding one so that people can get to know the details about you, your inn, and your local area.  Managing your B&B reputation is critical to the success of your bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Promotions

bed-and-breakfast-promotions

Bed and breakfast promotions include marketing special deals and packages throughout the year. These opportunities include various holidays, seasons, and other special times.

This can be a chance for your bed and breakfast to stand out and show its own personality.  Innkeepers who are creative and thoughtful can really improve the experiences of their guests.

The benefits of staying at a bed and breakfast include your guests getting a break, reducing their stress, and focusing on strengthening their relationships.  Guests also experience the beauty of your local area as well as enjoy the luxury of your gourmet breakfasts and plush amenities.

We have talked about the advantages of offering guests special packages.  Now we will concentrate on developing specific promotions.  You can entice with discounts (lower price), complimentary services (free massage or tasting hour), and free upgrades (such as rooms with more amenities).  It is important to create a sense of urgency and give a call-to-action:

  • Hurry!  Offer ends…
  • This weekend only!
  • Back for a limited time!
  • Last chance to…

Your promotions can be put on your website and blog as well as social media and email marketing.  If you assign promo codes, you can track how they found about the promotion.  A bed and breakfast can have the same promotion, but give it different promo codes depending upon where the guest saw it.  For example, if it were a patriotic holiday promotion (Memorial Day, Independence Day, or Veteran’s Day), it could have the following festive PROMO CODES to indicate the place they found your promotion:

  • “Red, White, and Blue” (website/blog)
  • “Let Freedom Ring” (Facebook)
  • “Home of the Brave” (Google+)
  • “Star Spangled Banner” (Twitter)
  • “Lady Liberty” (Pinterest)

Guests will enjoy holiday promotions and themes throughout the year:

Season promotions could be titled:

  • “Spring Forward” or “Have a Spring Fling”
  • “Summer Sun Adventure” or “Dog Days of Summer” (for pet friendly B&B’s)
  • “Fall Back in Love” or “Autumn Leaves”
  • “Winter Wonderland” or “Ski the Slopes” (for ski lodges)

Promote during special times:

  • Last Minute Promotions (keep rooms consistently booked)
  • Midweek Discounts (encourage guests to stay during the week)
  • Weekend Deals (popular time for guests to visit)

Bed and breakfasts that have blogs can write a blog post to explain more of the fun details associated with your specific promotion.  The fresh content from regular blog posts offers a great way to become more visible online.  Greater online visibility means not only more web visitors, but also a consistent source of regular bookings. Innkeepers who do not have the time for (or interest in) writing a blog can contact Kristi Dement of Bed and Breakfast Blogging.

 

Image by Marcus Berg of Unique Angles Photography

NC Bed and Breakfast Inns

NCBBI logo

NC Bed and Breakfast Inns Association was established in 1985.  For thirty years, they have been dedicated to serving those traveling to North Carolina.  This non-profit, statewide organization recognized the need for an association to ensure high standards in safety, housekeeping, food service, comfort, and hospitality for all member inns.  This allows the traveling public to have confidence in their B&B lodging.

NCBBI is the first state association in the United States to require rigorous inspections as a condition of membership.  To maintain these standards, NCBBI re-inspects member inns every two years.  There are many benefits to bed and breakfast membership in the NCBBI association:

  • Networking, educational, and marketing opportunities
  • Remain knowledgeable and up-to-date about meeting the needs of travelers
  • Keep up with the latest requirements for state and local laws and standards
  • Show potential guests that they can expect a higher level of service
  • The prestige and credibility of passing their rigorous inspection
  • Regular blog and social media activity
  • Their printed travel planners found at welcome centers, tourism attractions, visitor bureaus & chambers of commerce throughout North Carolina
  • Quarterly newsletters and monthly emails with important industry-related news, alerts, opportunities, reminders, and updates

 

From East to West, North Carolina measures 580 miles. That is more than a day’s drive, so NCBBI encourages guests to stay in more than one region as they travel around our gorgeous state. Based on the topography of North Carolina, the association has assigned three different regions.

  • Coastal Region: to find the perfect B&B in the Coast, near the Atlantic Ocean, beautiful beaches, birding, water sports, boating and summer fun.
  • Piedmont Region: to find the perfect B&B in the middle Piedmont region, where you’ll find dynamic growing cities, wineries, universities, golf, lakes and rivers.
  • Mountain Region: to find the perfect B&B in the Western Mountains region, home to the beautiful Smoky Mountains, the Blue Ridge parkway, the Biltmore Estate, waterfalls, hiking and fall foliage.

The North Carolina Bed and Breakfast Inns Association features specials and packages from member inns on their website.  The specials include for military, veterans, and emergency workers (like police, fire and EMS) as well as last minute guests.  Innkeepers also offer creative packages so guests can relax and enjoy their stay:

North Carolina Bed and Breakfast CookbookBlue Gift certificate (Voucher) template. Pattern Royalty Free Stock Image

From their website, The North Carolina Bed and Breakfast Inns Association offer its online visitors an opportunity to purchase their NCBBI cookbook so they can sample the best of North Carolina cooking with their collection of bed and breakfast and inn recipes. In addition to the cookbook, give the gift of memories by purchasing lodging gift certificates (available in $50 increments) that may be used at any NCBBI member B&B.  An NCBBI gift certificate is a thoughtful way to say “thank you” or to surprise someone special. They are also great gifts for special occasions like anniversaries, honeymoons, birthdays, and retirements.

The NCBBI website lists North Carolina events (searching either by name, type of event, event date, or venue).   They also provide a way to search for local North Carolina attractions by its name, location and type of attraction, or by a specific local area (within a designated amount of miles).

Bed and Breakfast Blogging has even featured some of the NCBBI inns on this blog:

If your bed and breakfast is located in another state, we have a link to other state bed and breakfast associations.  Together you can promote all the wonderful things that your state has to offer its visitors.  You can educate potential guests about everything that comes included when they stay at a bed and breakfast.  You will also have a network of innkeepers with which to ask questions and refer each other business when your own inns are full.  Those are just some of the many reasons why it is important to belong to a bed and breakfast association.

4 Secrets to Biltmore Success

secrets-to-Biltmore-success

What are some of the secrets to Biltmore success?  I am referring to America’s largest private residence, the two-hundred and fifty room Biltmore Estate.  After six years of construction while collaborating with architect Richard Morris Hunt and landscape architect Fredrick Law Olmstead, on Christmas Eve in 1895 George Vanderbilt officially opened Biltmore House.

George Vanderbilt pictured the possibilities for his family and friends on his eight thousand acres of Blue Ridge Mountain beauty.  In present day, the Estate includes:

  • delightful shops
  • four-star Inn on Biltmore Estate
  • gorgeous gardens
  • romantic restaurants
  • wonderful winery

Today, with two hundred full-time employees and a total of over eighteen-hundred employees working for The Biltmore, bed and breakfast owners may wonder what they have in common this hospitality giant.  If we can understand what helps make the Biltmore such a success, then hoteliers (as well as owners of restaurants, shops, and wineries) can apply this knowledge to run their own hospitality businesses better.

Secret #1: Offer add-ons, like tours and activities, to your guests.  This caters to individuals who have the ability and desire to pay more for these additional benefits.

The visitors to the Biltmore Estate can opt for additional tours:

  • Audio Guide to Biltmore House: capture the feeling of being guided through Biltmore’s grand rooms by our curators and hosts on this ninety-minute audio tour filled with stories about the Vanderbilts and treasures in their collection
  • Behind-the-Scenes Guided Upstairs-Downstairs Tour: in this sixty-minute guided tour, descend the back stairs to explore servant life at Biltmore, discover cutting-edge technology that kept America’s largest home humming, visit the domains of the butler, head housekeeper, and lady’s maids, then continue on to a suite of guest rooms to learn about grand house parties hosted by the Vanderbilts
  • Rooftop Tour: enjoy amazing views from rooftops and balconies and get a closer look at the design and construction of the Biltmore House with this sixty-minute guided tour of areas not on the regular house visit
  • Legacy of the Land Tour: take a motor coach tour of the estate and learn about the history of the land, structures, and former residents while visiting areas not usually open to guests

For an additional cost, visitors to the Biltmore Estate can participate in certain activities (available seasonally):

  • Biking
  • Carriage Rides
  • Fly-fishing School
  • Guided Horseback Trail Rides
  • Land Rover Experience Driving School
  • River Rafting, Kayaking, and Paddleboarding Trips
  • Segway Basic, Off-Road, and West Side Tours
  • Sporting Clays School

Morehead Manor Bed and Breakfast of Durham, North Carolina gives guests options for extras, such as:

  • Greta’s Girlfriend Getaway
  • Murder Mystery Scavenger Hunt Weekends (only offered on specific dates)
  • Picnic in the Park
  • Romance Package
  • Spa Services

Rosemary House Bed and Breakfast of Pittsboro, North Carolina offers add-ons, such as:

  • bouquet of roses or variety of flowers
  • chocolate-dipped strawberries
  • fruit and cheese plate
  • handmade Deneen pottery mugs
  • restaurant gift certificates
  • wine tastings for two at five local wineries

Secret #2: Variety encourages your guests to return.  Always keep things fresh.  Each Biltmore experience is different.  As the seasons and their themes change, so does their décor and displays.

For example, during our visit to the Biltmore, they had a Downton Abbey theme and featured real gowns worn on that popular British television show.  They had signs informing visitors about the material of the gown and what was happening in history during the time it was made as well as more information about the character who wore it on the television show.  A Biltmore employee revealed to us that each gown was literally made in that time period or individually hand-made to be authentic to that time.

Many inns choose to decorate during major holidays, such as Christmas.  One of the Biltmore’s biggest attractions are its Christmas displays.  In addition to the obvious holidays, how about choosing a less commonly celebrated holiday like Arbor Day?  Plant a tree in the backyard of your bed and breakfast.  Then show the growth of that tree by taking its picture each year.  Many innkeepers have their inn for more than twenty years, so this could really be a focal point in your yard.

On the topic of gardening and variety, Biltmore plants things that will bloom at different times of the year.  The acres of gardens were designed by Frederick Law Olmstead, the father of American landscape architecture. That way whenever people visit, they will see something pretty.  When we visited the Biltmore Gardens, the tulips were in full bloom.

Secret #3: Offer a closer look at your inn.  The Biltmore Estate is full of carefully researched stories of its past.  The people who lived and worked at Biltmore, the events and people they hosted, and how historical events (including war) affected them.  The Biltmore has many stories to tell.

I was impressed that was a huge painting of the architect and one of the gardener.  The audio guide noted that this was rare for a wealthy person to have portraits made of two people that worked for the family.  This is a testament to how George Vanderbilt honored his employees and valued their contributions to the overall look of his estate.

1898 Waverly Inn of Pittsboro, NC has photo albums with historical pictures of the people that actually lived at their inn.  The Esmeralda Inn and Restaurant of Chimney Rock, NC also is full of history, including a Presidential visit and two fires.  If your inn is brand new, then share pictures of its construction and let your guests know the steps it took from the time you decided to build your bed and breakfast to the time that you opened your doors.

Find your bed and breakfasts’ story.  Some name their rooms after a significant person in history or after their official state symbols such as the state bird and state tree.  Then you can tell stories about the people who made important contributions in history or about how your state symbols came to be.

Secret #4: Make visitors feel welcomed and appreciated.  Biltmore employees are very attentive, polite, knowledgeable, and helpful.   They go out of their way to help you and smile while doing so.  Let that be said of you and your inn.  Extend to your guests your greatest hospitality, and they will reward you by returning and referring others to visit.

While there is no other place quite like the Biltmore Estate, we can implement some of their secrets and apply it to achieving our own success. Innkeepers can ask themselves if they offer extras, create a variety of looks and themes throughout the year, reveal a deeper look to guests, and help their guests feel appreciated. May your place of hospitality be profitable like the Biltmore.

Do you want help marketing your bed and breakfast online?  Bed and Breakfast Blogging writes search-engine-optimized blogs as well as gives inns an active presence in social media.  Let us do that work for you so you can focus on what you do best!

1898 Waverly Inn

Better Way to Stay ~ A super relaxing getaway at our Inn and The gas is on us! at 1898 Waverly Inn Bed & Breakfast 800-537-8195

The 1898 Waverly Inn is Hendersonville’s oldest surviving inn.  The first guests (coming by train or stagecoach) walked on boardwalks and at night the street corners were lit with oil lamps.  For the past 28 years, Diane Sheiry and husband John have run the inn.  They are thankful they have Darla (her sister) as well as Debbie and Sandra to help keep things running smoothly.

The colorful flags hanging off their porch can be changed to represent the countries of the guests who are staying at their inn.  The Waverly Inn has delightful curb appeal and I love their cute stepping stones.

Looking down my little path in the side garden.

The National Wildlife Federation certified that their bed and breakfast garden is an official wildlife habitat.  They provide the birds with food, water, and shelter.

You can bring the third person or have a bed to yourself in this room.

This is the American Holly bedroom where we stayed.  It was perfect for my mom, my daughter, and I to sleep in. The desk (partially shown in the above picture) in this room is from the 1940’s.  This historic bed and breakfast has charming antiques yet it also has modern amenities.

Janie came and took this just before I found a great mirror for the mantle. I love the cozy European feel of this room.

The gorgeous Catawba Rhodedendron bedroom is shown above.  I love everything about how this room is decorated.  All fifteen guest rooms have comfortable queen or king sized beds.  Their luxurious bedding comes with extra pillows and blankets.

This pencil post bed is made of pine and was created in Kennesaw GA

Like the American Holly room, the Mountain Laurel room also accommodates up to three guests.  Their claw foot bath tubs in their bathrooms come with bubble bath, a bath pillow, and a book rest. The rooms all have fluffy towels and cozy robes.  Since the 1898 Waverly Inn is an environmentally friendly inn, they encourages guests to reuse linens and towels, but are pleased to provide fresh ones when requested.

Couple’s Spa Package at 1898 Waverly Inn Bed & Breakfast 800-537-8195

The inn offers Couples Massage at their Spa which is located on their second floor.  They also offer massages to individuals who are interested in receiving the pampering and relaxation a professional masseuse offers.

First Floor Parlor. For those that keep asking about the color it is Lowe's Valspar "Caramelized Onion".

In the common areas, guests can interact and share experiences as well as give recommendations for beautiful places to see and exciting things to do.  Diane said that the younger guests tend to prefer zip lining while the older guests prefer touring places like the Biltmore Estate.  We loved touring the Estate as well as the Gardens, Winery, little shops, restaurants, and much more!

If you feel like relaxing right here at The 1898 Waverly Inn, they offer a wide variety of things to entertain you and your companions:

  • Interesting collection of books
  • Fun and challenging jigsaw puzzles
  • Classic board games (we played Trivial Pursuit and Scrabble)
  • DVD movies to watch in your guest room
  • and much more!

This Apple Carrot Pecan Cake with Mascarpone Topping was in this month's Southern Living Magazine. OMG!

Each afternoon, the 1898 Waverly Inn bed and breakfast has a Tasting Hour with complimentary wine and other beverages as well as snacks like cheese and crackers.  Sometimes they even have decadent desserts like this Apple Carrot Pecan Cake with Mascarpone Topping.  It was the recipe of the month in Southern Living Magazine.

Dining Room set up and ready to go for breakfast.

Their delicious gourmet breakfast is always served hot and fresh. Diane says they love to use locally grown food. Their delectable jams were from South Carolina. John is usually the breakfast chef and we enjoyed his six grain pancakes.  We asked for pecans and blueberries and they were hiding right inside the pancakes.  They offer healthy choices like Egg Beaters and turkey bacon.  They also accommodate guests’ dietary restrictions and food allergies.

Six grain pancakes with bacon

The Waverly Inn leaves out different flavors of hot tea as well as hot cocoa packets so guests can use the inn’s hot water to enjoy them at any time.  A guest refrigerator as well as an ice machine are available at any time.  If you need anything, you can visit their front desk or conveniently place a call from your guest room.

Civil War

Innkeeper Diane told us that half of the experience of visiting Hendersonville, is visiting their Historic Downtown.  We received a personally guided tour through the Henderson County Heritage Museum at the Historic Henderson County Courthouse.  The museum holds memorabilia from all American Wars including their actual uniforms.  The informative volunteer tour guide revealed that she is a Veteran Naval Nurse who served during Desert Storm.

From the museum’s information about the history of the town of Hendersonville, we learned that in 1878 it had a major railroad station where people could travel over the Appalachian Mountains in only two days rather than the fourteen day journey it took by horse and wagon. The museum even featured information about the 1898 Waverly Inn:

 

“Across the street from the Wheeler Hotel (where Boyd Park is today) stood an elegant home built in 1885, by Major James Anderson, an engineer who served as superintendent of the railroad.  In 1897, following Anderson’s death, the six-acre lot and very large house was sold to Joseph Noterman, a jeweler from Cincinnati, Ohio.  He moved in with his wife and two youngest daughters, one of whom later married a son of David Henry Wheeler.  The couple, Emily Noterman and Samuel Fair Wheeler, were married in 1904.  Money from the sale of the Anderson property was used by two of his nieces to build a handsome boarding house on adjacent land.  That building still stands and is known as Waverly Inn.”

Logo

The Hendersonville area offers so much for visitors to see, hear, taste, and experience:

  • The Flat Rock Playhouse, The State Theatre of North Carolina brings a wide variety of theatrical and musical entertainment throughout the year.
  • Historic Johnson Farm is an 1870’s brick farmhouse that is oldest home in Henderson County.  Visitors can tour the ten historic buildings and walk the nature trails.
  • Their yearly North Carolina Apple Festival happens over Labor Day Weekend
  • The Mineral and Lapidary Museum of Henderson County was established in 1997 and houses mineral exhibits from North Carolina, replicas of world famouse diamonds, Indian artifacts, a dinosaur egg nest, fossils, fluorescent minerals, gems, and faceted minerals.
Tulips in the Walled Garden

The Biltmore Estate and Walled Garden

Nearby Asheville has many other great tourist attractions, including:

  • The Biltmore Estate, America’s largest private home, is a 250-room French Renaissance chateau, exhibiting the family’s original collection of furnishings, art, and antiques. Biltmore encompasses more than 8,000 acres including historic gardens designed by Frederick Law Olmstead.  It is located in nearby Asheville.
  • Western North Carolina Nature Center in Asheville is a living museum with a focus on wildlife of the Appalachians.  The Center houses a collection of 130 injured and orphaned wildlife including reptiles, mammals, birds, insects, and amphibians.
  • Wildwater Ziplines in open year-round and the closest location is in Ashville, NC.  Soar through the trees with views of the beautiful mountains and downtown skyline.
Relax and feel at home on one of our two shaded porches with rocking chairs at the Waverly Inn Bed & Breakfast

1898 Waverly Inn has two porches to relax on while you sip coffee and read

The 1898 Waverly Inn is proud to be part of the North Carolina Bed and Breakfast Inns Association.  I highly recommend that you visit Diane, John, and the entire friendly team at The Waverly Inn.  Their mission of providing warm hospitality, luxurious amenities, and delicious gourmet breakfast is a success!

The Esmeralda Inn of Chimney Rock

Don and Kim Cason are no strangers to hospitality and innkeeping.  Before becoming the current innkeepers of The Esmeralda Inn and Restaurant of Chimney Rock, North Carolina, they were innkeepers (for over ten years) at Eight Gables Inn of Gatlinburg, Tennessee.  The couple thoroughly searched twenty-two different properties and kept coming back to The Esmeralda.  Now they call it home and welcome guests from all over the world to visit.  They revealed some of The Esmeralda Inn’s fascinating history.

The Esmeralda Inn built originally by Colonel Tom Turner in 1891 and opened for business in 1892.  Turner named the Inn for the book Esmeralda by Frances Hodges Burnett (author of The Secret Garden), written while she was staying at a nearby inn. A play, based on the book, enjoyed a year’s run on Broadway.

Tragically, a fire burned down The Esmeralda Inn in 1917.  Rebuilt on the original foundation, the location of the Inn was Esmeralda, North Carolina since a post office was at the Inn in 1917 and where Thomas Turner, son of Colonel Turner, served as postmaster. The post office discontinued in 1926.  Later, the town’s name changed to Chimney Rock (after one of its most popular tourist attractions).

When Hurricane Fran (along with a 200-year flood) hit North Carolina in 1996, the people who lost their homes stayed at The Esmeralda Inn.  The Esmeralda Inn was higher ground than the land of most local flood victims, so the Inn took those people in and provided water, showers, and lodging for several months.

After the flood, lumberjacks salvaged huge wooden logs floating down the river, separating the good ones from the bad.  Unfortunately, a second fire to The Esmeralda Inn occurred in 1997.  This was just a year after Hurricane Fran and, remembering the inn’s generosity, the local community pulled together to help rebuild the inn.

They used about seven hundred of the best logs to rebuild the inn.  The logs were split (and partially hollowed out) to fit around new steel beams.   The steel-girded new structure appears to be made entirely of wood, but owners Don and Kim Cason are confident that this steel reinforced structure, along with added sprinklers, will prevent The Esmeralda Inn from ever burning down again.

A local Asheville artist volunteered his time to work on the stunning staircase.  He wove Laurel Vine throughout the banisters.  Two stones from its former structure cap the bottom sides of the rugged stairs.

The hardwood floorboards in the Lobby were from the original dance floor, constructed by Hollywood in nearby Lake Lure, North Carolina, for the famous movie, “Dirty Dancing.”  Hollywood has filmed other movies such as “The Last of The Mohicans” and “Firestarters” in this local area as well.  In fact, the inn became a favorite hideaway for famous film stars, including Clark Gable.  Speaking of films, the script for the movie Ben Hur was finished in Room #9 of The Esmeralda Inn.

A more recent addition, the historic mantel (not pictured above) came from Indiana.  Since it matched the right time in history, it shipped to The Esmeralda Inn.  Part of their chandelier comes from a wagon wheel of an old stagecoach.  The Esmeralda Inn was formerly the first stagecoach stop in the area.

A historic photo in the Esmeralda Inn Lobby depicts a car driving up the massive front steps of the Inn to allow President Franklin D. Roosevelt to enter in his wheelchair.  This was before the convenience of handicap ramps.  The Esmeralda Inn now provides wheelchair access.

Many modern day notables also stay at the Inn, but out of respect for their privacy, Don and Kim Cason do not disclose their names.  However, given its consistently high reviews and previous well-known visitors, there is always the possibility of meeting a famous guest at The Esmeralda Inn.

Owners Don and Kim Cason (and the whole Esmeralda Inn team) have a deep desire to serve every guest that walks through their doors.  Along with their attentive staff, they anticipate needs ahead of time.  The Casons enjoy their family-run bed and breakfast inn.  Kim’s sister is the talented pastry chef, her sister’s husband is the executive chef, and her nephew is the Sous chef.

Each morning guests delight in a gourmet full hot homemade breakfast.  The Esmeralda Restaurant is open to the public for lunch and dinner and offers exclusive wines and local craft beer.  Don Cason said that The Esmeralda Inn sold out of tickets for the last Thanksgiving Dinner.  They served about two-hundred people at three different times that holiday: noon, 2 pm, and 4 pm.

The bistro lights on the deck of the restaurant are romantic when they shine at night.  We highly recommend their juicy steak as well as their fresh caught grilled salmon.  From our outdoor table, we could see the famous Chimney Rock.  In view, a gorgeous little waterfall trickles down the huge stones.  The lush landscaping is evident everywhere the eye can see.

Exiting the restaurant and taking the elevator leads to the open second floor.  It boasts a high ceiling with view of the main level below.  In addition to two guest bedrooms (each with private balconies), this floor has a huge game room.  Kim Cason, not only has a background in hospitality, she also has a talent for interior decorating.  This is especially evident in her selection of décor throughout the inn.

Kim’s choice of pictures hanging on the walls in the game room gives the room a classy look.

  • Dice framed
  • Pool ball painting
  • Royal cards framed
  • Poker hand rankings
  • Albert Dawson clocks

The game room features:

  • Wrap around couch with ottoman in view of a huge flat screen television
  • Round Scrabble high table with dictionary with two high-back chairs
  • Telescope for viewing the night sky or the pool and landscaping by day
  • Checkers and chess set on a round table with two high-back chairs
  • Red Billiard table with balls, triangle, sticks, chalk
  • Poker table with poker chips and cards—it even has cup holders
  • Foosball table
  • Air hockey table

Connected to the game room is a little kitchen with a dumbwaiter to receive food from the kitchen on the main level.  The Esmeralda Inn often hosts events such as corporate groups (companies will rent the whole inn), local fundraisers, and elegant weddings (with up to 75 people).

The room just past the game room on the second level is a multipurpose room.  A large roundtable, with leather executive chairs around it, is useful for companies who book the entire inn.  This area also has a privacy screen and fits up to two spa tables for couples’ massages.  Their spa is ideal for anniversaries and marriage retreats.

We recommend going outside at night.  There is a stone patio with an outdoor fireplace for roasting marshmallows and making S’mores. Next to the outdoor fountain, there is a fifteen-person hot tub with jets and lights. There are towels available outside for your convenience.

Speaking of towels, it may seem like a little thing, but I just loved the little black washcloth with the word “makeup” stitched on it.  I am sure this has saved their white towels from cosmetic stains.  The bathroom even had an adorable black bag hanging up labeled “hairdryer.”  It worked well to dry my hair after it got wet from using their relaxing hot tub.

All Esmeralda Inn rooms come with:

In addition to enjoying the amenities at The Esmeralda Inn, the greater Chimney Rock area offers many activities and attractions for guests to experience.

Area Activities:

  • Championship Golf
  • Fly Fishing
  • Hiking
  • Horseback Riding
  • Rock Climbing
  • Water Sports
  • White Water Rafting
  • Zip Lining

Area Attractions:

  • Asheville: art, Biltmore Estate (with its great architecture, gardens, history, winery, shops, and tours), lively music, shopping
  • Bat Cave: local jams and crafts, nature conservancy, old cider mill, working cider mill
  • Black Mountain: historic downtown with great galleries, majestic mountain views, and elegant shops
  • Blue Ridge Parkway: access in Asheville (about 30 minutes from The Esmeralda Inn)
  • Chimney Rock State Park: hiking, family activities, rock climbing, scenic views
  • Dupont State Forest: hiking, breathtaking views, waterfalls
  • Flatrock: home of late poet and writer Carl Sandburg, Playhouse State Theatre of NC, rainbow row
  • Hendersonville: annual NC Apple Festival every Labor Day Weekend, dining, main street shopping, summertime music and events
  • Lake Lure: boat tours, canoe and kayak rentals, swimming
  • Mount Mitchell State Forest: highest point east of the Mississippi with gorgeous views of the Blue Ridge Mountains
  • Pisgah National Forest: cradle of forestry

The Esmeralda Inn is a proud member of the North Carolina Bed and Breakfast Inns (NCBBI) Association as well as an elite Select Registry member inn.

Nestled in the rocky woodland setting, The Esmeralda Inn stands out as the jewel of Chimney Rock.  Guests will continue to visit The Esmeralda Inn for its unique amenities, beautiful scenery, and welcoming hospitality.  In their restaurant, the wall has a saying written on it, “May all who enter as guests, leave as friends.”  Thank you, Don and Kim Cason as well as the entire Esmeralda Inn team, for a wonderful experience.  As many have written in your guest book, “we will return and next time our visit will be longer!”

B&B Travel Packing List

b-and-b-travel-packing-list

Does your bed and breakfast suggest a B&B Travel Packing List?  Depending upon where you are located, your suggestions of what they should bring will vary.  Location, season, climate, and local attractions and recreation all play a part in determining your recommendations.

Keep in mind, your guests may be driving or flying.  You may be hosting international guests.  This B&B Travel Packing List is meant as a suggestion and can be tailored to fit what is appropriate for your guests.

You can put the list up on your own website as a courtesy to your guests.  You also do not have to go into as much detail as we have chosen to do.  There will likely be things that you can think of that are not on this list.  This is a starting point for developing your own travel packing list.

Important Necessities:

  • Addresses of friends and family
  • Airline tickets
  • Calling card
  • Car rental confirmations
  • Cash
  • Contact info for bank and credit card companies
  • Copy of traveler’s insurance policy
  • Credit and ATM cards
  • Directions
  • Driver’s license and photocopies
  • E-tickets
  • Emergency Contacts
  • Guidebook(s)
  • House keys
  • Identification
  • Insurance information
  • Itineraries
  • List of medications
  • Lodging information and reservations
  • Maps
  • Medical and vaccination records
  • Membership cards (AAA, frequent flier)
  • Money belt/pouch
  • Passport, visa(s) and photocopies
  • Reservation confirmations
  • Traveler’s checks

Personal Items and Hygiene

  • Body lotion
  • Cologne/perfume
  • Contact lenses and solution
  • Cosmetics
  • Cotton swabs
  • Deodorant
  • Eye drops
  • Face wash
  • Feminine hygiene products
  • Floss
  • Glasses
  • Hairbrush/comb
  • Hair care products
  • Hair styling appliances
  • Hand sanitizer
  • Lip balm
  • Lotions
  • Makeup
  • Makeup remover
  • Moisturizers
  • Moist towelettes
  • Mouthwash
  • Nail clippers/files
  • Shampoo/conditioner
  • Shaving supplies
  • Soap
  • Sunscreen
  • Tissues/paper towels
  • Toiletry bag
  • Toothbrush
  • Toothpaste
  • Towel/wash cloth
  • Tweezers

Clothing and Accessories

  • Belts
  • Comfortable walking shoes
  • Dresses
  • Dress shoes
  • Exercise clothing
  • Extra hangers
  • Gloves/mittens
  • Hats
  • Hiking boots
  • Jacket/fleece
  • Jeans
  • Jewelry
  • Knit hat
  • Long underwear
  • Pajamas/sleepwear
  • Pants/trousers
  • Rain boots
  • Rainwear
  • Sandals
  • Scarves
  • Shirts (dressy and/or casual)
  • Shorts
  • Shower shoes
  • Skirts
  • Slippers
  • Socks
  • Stockings
  • Suits
  • Sweaters
  • Sweatshirts
  • Swimsuit/Cover-up
  • Ties
  • T-shirts
  • Undergarments
  • Watch
  • Water shoes
  • Wide-brimmed hat

Medications and Health

  • Allergy pills
  • Anti-itch cream
  • Bandages
  • Cold medicine
  • First-aid kit
  • Herbal supplements
  • Insect repellant
  • Motion sickness remedies
  • Nausea and diarrhea remedies
  • Pain relievers
  • Prescriptions
  • Sleep medications
  • Vitamins

Technology

  • Batteries
  • Camera and charger
  • Cell phone and charger
  • Converters and adapters
  • E-books
  • Electronic chargers
  • Extension cord(s)
  • Film
  • GPS
  • Laptop and accessories
  • MP3 player
  • Memory cards
  • PDA
  • Shortwave radio
  • Tablet/e-reader
  • Travel alarm clock
  • Underwater camera
  • Video camera and charger
  • Video player
  • Walkie-talkies

On the Plane

  • Books or magazines
  • Chewing gum
  • Earplugs
  • Eye mask
  • Quart-size bag for liquids/gels
  • Tissues
  • Travel blanket

In the Car

  • Antifreeze
  • Driving directions
  • Ice scraper
  • Jumper cables
  • Keys
  • Maps
  • Motor oil
  • Pillow and blanket
  • Spare tire or donut
  • Windshield wiper fluid

Outdoors

  • Beach bag
  • Beach towel
  • Binoculars
  • Compass/GPS
  • Flashlight
  • Insect repellent
  • Lighter
  • Rain poncho
  • Shortwave radio
  • Sleeping bag
  • Sunglasses
  • Sunhat
  • Sunscreen
  • Umbrella
  • Water bottles

Entertainment

  • CD’s/DVD’s
  • Playing cards
  • Portable DVD player
  • Travel games
  • Video games

Miscellaneous

  • Cooler
  • Drinks
  • Double-sided/duct tape
  • Highlighters
  • Laundry (bag, soap, stain remover)
  • Journal
  • Pen(s)
  • Pet items (if traveling to pet-friendly bed and breakfast)
  • Plastic bags
  • Puzzles (crosswords, jigsaw, word search)
  • Sewing kit
  • Snacks
  • Swiss army knife
  • Toys (if traveling with children)

Guests will be bringing purses, tote bags, carry-ons, suitcases, and other luggage.  Thanks to your handy packing list, guests will be less likely to forget bringing something they wanted to have during their stay at your lovely bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography

What Should My Inn Blog About?

what-should-my-inn-blog-about

What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast.

Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

Do you offer any special packages or retreats?

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

What kind of amenities can your guests enjoy?

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

Do you have your own bed and breakfast shop?

How does your inn celebrate the seasons?

  • Spring
  • Summer
  • Fall
  • Winter

How does your inn celebrate holidays?

You can even write about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement and her team at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Curb Appeal

bed-and-breakfast-curb-appeal

Have you seen that HGTV Channel show called Curb Appeal?  That informative show is full of tips on how to attract people to want to come inside your home.  It is about becoming the best looking house in your neighborhood.  As a bed and breakfast owner, your goal is to look so appealing from the curb, that those passing by will want to book a stay.

The last thing you want is for people to visit your website that shows your bed and breakfast looking at its best, only for them be sadly disappointed when they visit and see that it has not been well maintained.  This is why first impressions are very important.

Useful Curb Appeal Questions

  • Do I have an attractive sign displaying the name of my bed and breakfast?  Well made signs can attract the attention of others from the road.
  • Does my home look inviting?  You want it to look loved and cared for, just as you will do for your guests in showing them hospitality.
  • Is there a clear path to my front door?  Guests should not be confused about the main entrance to your bed and breakfast.
  • Does my front door look welcoming?  You may need to refinish it and add a coat of fresh paint.  You may want to feature seasonal wreaths on it. Some even inns have front doors with stained glass.
  • Is there an outdoor focal point that tells guests where to look first?  This could be a fountain, bench, walkway, tree, or anything else attractive.
  • Do I have an attractive way to distinguish the boundaries of my property from that of my neighbors?  This could be fencing with landscaping inside your yard.  Or it could be trimmed hedges that add an attractive border.
  • Is my lawn well-manicured?  The key is to consistently mow and fertilize so that it is easy to maintain and you have the greenest turf on your street.  If your yard needs to be revitalized, talk to some local lawn care companies.
  • Do my windows sparkle and shine?  Make sure that windows are clean.  If they need replacing, go green with energy efficient windows.
  • Do I need to have anything repaired? This means looking at things like your roofing, gutters, decks, and siding.  Make sure that nothing is rotted.  Have regular pest inspections performed.
  • Are my driveways and walkways safe, clean, and attractive?  This could mean power-washing, repairing brick as well as repairing stonework and concrete.
  • Do I have any dead or diseased plants or trees that need removing?    Trim shrubs, prune overgrown plants, and remove dead trees and their stumps.
  • Do I have a variety of evergreens and flowering shrubs?  Group plants by height and layer the groups for visual interest.  You can also vary the colors and textures.
  • Is there something that sets my yard apart from others?  This could be a gazebo, a pond, a fountain, statues, porches, and swings.
  • Do I have plants in pots or urns in eye-catching places like near steps and walkways?  Some people prefer a symmetrical look at the front door with the same thing on each side of the front door.
  • Do I have a garden of some kind for guests to enjoy?  This could be a flower garden, rock garden, or a vegetable garden. You can even grow your own spices to flavor your meals.
  • Do I have a plan for irrigation?  Depending upon your climate, ideally you have sprinklers for hot and dry times of the year.
  • Is everything that is painted on my property look clean and bright?  You never want guests to see cracked or peeling paint.  It is amazing what a fresh coat of paint can do to revive the look of something.
  • At night, will my guests be able to see when they return to my bed and breakfast?  There should be enough outdoor lighting that it is safe and attractive for guests to come back to your inn.  Any paths they should walk should be well lit.

It is important that your property gives them a great first impression and sets your guests at ease that they made the right choice to stay at your bed and breakfast.  Help them feel sure of their decision from the very moment they see your property.

 

Image by Marcus Berg of Unique Angles Photography

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