Tag Archives: bed and breakfast

Bed and Breakfast Promotions

bed-and-breakfast-promotions

Bed and breakfast promotions include marketing special deals and packages throughout the year. These opportunities include various holidays, seasons, and other special times.

This can be a chance for your bed and breakfast to stand out and show its own personality.  Innkeepers who are creative and thoughtful can really improve the experiences of their guests.

The benefits of staying at a bed and breakfast include your guests getting a break, reducing their stress, and focusing on strengthening their relationships.  Guests also experience the beauty of your local area as well as enjoy the luxury of your gourmet breakfasts and plush amenities.

We have talked about the advantages of offering guests special packages.  Now we will concentrate on developing specific promotions.  You can entice with discounts (lower price), complimentary services (free massage or tasting hour), and free upgrades (such as rooms with more amenities).  It is important to create a sense of urgency and give a call-to-action:

  • Hurry!  Offer ends…
  • This weekend only!
  • Back for a limited time!
  • Last chance to…

Your promotions can be put on your website and blog as well as social media and email marketing.  If you assign promo codes, you can track how they found about the promotion.  A bed and breakfast can have the same promotion, but give it different promo codes depending upon where the guest saw it.  For example, if it were a patriotic holiday promotion (Memorial Day, Independence Day, or Veteran’s Day), it could have the following festive PROMO CODES to indicate the place they found your promotion:

  • “Red, White, and Blue” (website/blog)
  • “Let Freedom Ring” (Facebook)
  • “Home of the Brave” (Google+)
  • “Star Spangled Banner” (Twitter)
  • “Lady Liberty” (Pinterest)

Guests will enjoy holiday promotions and themes throughout the year:

Season promotions could be titled:

  • “Spring Forward” or “Have a Spring Fling”
  • “Summer Sun Adventure” or “Dog Days of Summer” (for pet friendly B&B’s)
  • “Fall Back in Love” or “Autumn Leaves”
  • “Winter Wonderland” or “Ski the Slopes” (for ski lodges)

Promote during special times:

  • Last Minute Promotions (keep rooms consistently booked)
  • Midweek Discounts (encourage guests to stay during the week)
  • Weekend Deals (popular time for guests to visit)

Bed and breakfasts that have blogs can write a blog post to explain more of the fun details associated with your specific promotion.  The fresh content from regular blog posts offers a great way to become more visible online.  Greater online visibility means not only more web visitors, but also a consistent source of regular bookings. Innkeepers who do not have the time for (or interest in) writing a blog can contact Kristi Dement of Bed and Breakfast Blogging.

 

Image by Marcus Berg of Unique Angles Photography

NC Bed and Breakfast Inns

NCBBI logo

NC Bed and Breakfast Inns Association was established in 1985.  For thirty years, they have been dedicated to serving those traveling to North Carolina.  This non-profit, statewide organization recognized the need for an association to ensure high standards in safety, housekeeping, food service, comfort, and hospitality for all member inns.  This allows the traveling public to have confidence in their B&B lodging.

NCBBI is the first state association in the United States to require rigorous inspections as a condition of membership.  To maintain these standards, NCBBI re-inspects member inns every two years.  There are many benefits to bed and breakfast membership in the NCBBI association:

  • Networking, educational, and marketing opportunities
  • Remain knowledgeable and up-to-date about meeting the needs of travelers
  • Keep up with the latest requirements for state and local laws and standards
  • Show potential guests that they can expect a higher level of service
  • The prestige and credibility of passing their rigorous inspection
  • Regular blog and social media activity
  • Their printed travel planners found at welcome centers, tourism attractions, visitor bureaus & chambers of commerce throughout North Carolina
  • Quarterly newsletters and monthly emails with important industry-related news, alerts, opportunities, reminders, and updates

 

From East to West, North Carolina measures 580 miles. That is more than a day’s drive, so NCBBI encourages guests to stay in more than one region as they travel around our gorgeous state. Based on the topography of North Carolina, the association has assigned three different regions.

  • Coastal Region: to find the perfect B&B in the Coast, near the Atlantic Ocean, beautiful beaches, birding, water sports, boating and summer fun.
  • Piedmont Region: to find the perfect B&B in the middle Piedmont region, where you’ll find dynamic growing cities, wineries, universities, golf, lakes and rivers.
  • Mountain Region: to find the perfect B&B in the Western Mountains region, home to the beautiful Smoky Mountains, the Blue Ridge parkway, the Biltmore Estate, waterfalls, hiking and fall foliage.

The North Carolina Bed and Breakfast Inns Association features specials and packages from member inns on their website.  The specials include for military, veterans, and emergency workers (like police, fire and EMS) as well as last minute guests.  Innkeepers also offer creative packages so guests can relax and enjoy their stay:

North Carolina Bed and Breakfast CookbookBlue Gift certificate (Voucher) template. Pattern Royalty Free Stock Image

From their website, The North Carolina Bed and Breakfast Inns Association offer its online visitors an opportunity to purchase their NCBBI cookbook so they can sample the best of North Carolina cooking with their collection of bed and breakfast and inn recipes. In addition to the cookbook, give the gift of memories by purchasing lodging gift certificates (available in $50 increments) that may be used at any NCBBI member B&B.  An NCBBI gift certificate is a thoughtful way to say “thank you” or to surprise someone special. They are also great gifts for special occasions like anniversaries, honeymoons, birthdays, and retirements.

The NCBBI website lists North Carolina events (searching either by name, type of event, event date, or venue).   They also provide a way to search for local North Carolina attractions by its name, location and type of attraction, or by a specific local area (within a designated amount of miles).

Bed and Breakfast Blogging has even featured some of the NCBBI inns on this blog:

If your bed and breakfast is located in another state, we have a link to other state bed and breakfast associations.  Together you can promote all the wonderful things that your state has to offer its visitors.  You can educate potential guests about everything that comes included when they stay at a bed and breakfast.  You will also have a network of innkeepers with which to ask questions and refer each other business when your own inns are full.  Those are just some of the many reasons why it is important to belong to a bed and breakfast association.

4 Secrets to Biltmore Success

secrets-to-Biltmore-success

What are some of the secrets to Biltmore success?  I am referring to America’s largest private residence, the two-hundred and fifty room Biltmore Estate.  After six years of construction while collaborating with architect Richard Morris Hunt and landscape architect Fredrick Law Olmstead, on Christmas Eve in 1895 George Vanderbilt officially opened Biltmore House.

George Vanderbilt pictured the possibilities for his family and friends on his eight thousand acres of Blue Ridge Mountain beauty.  In present day, the Estate includes:

  • delightful shops
  • four-star Inn on Biltmore Estate
  • gorgeous gardens
  • romantic restaurants
  • wonderful winery

Today, with two hundred full-time employees and a total of over eighteen-hundred employees working for The Biltmore, bed and breakfast owners may wonder what they have in common this hospitality giant.  If we can understand what helps make the Biltmore such a success, then hoteliers (as well as owners of restaurants, shops, and wineries) can apply this knowledge to run their own hospitality businesses better.

Secret #1: Offer add-ons, like tours and activities, to your guests.  This caters to individuals who have the ability and desire to pay more for these additional benefits.

The visitors to the Biltmore Estate can opt for additional tours:

  • Audio Guide to Biltmore House: capture the feeling of being guided through Biltmore’s grand rooms by our curators and hosts on this ninety-minute audio tour filled with stories about the Vanderbilts and treasures in their collection
  • Behind-the-Scenes Guided Upstairs-Downstairs Tour: in this sixty-minute guided tour, descend the back stairs to explore servant life at Biltmore, discover cutting-edge technology that kept America’s largest home humming, visit the domains of the butler, head housekeeper, and lady’s maids, then continue on to a suite of guest rooms to learn about grand house parties hosted by the Vanderbilts
  • Rooftop Tour: enjoy amazing views from rooftops and balconies and get a closer look at the design and construction of the Biltmore House with this sixty-minute guided tour of areas not on the regular house visit
  • Legacy of the Land Tour: take a motor coach tour of the estate and learn about the history of the land, structures, and former residents while visiting areas not usually open to guests

For an additional cost, visitors to the Biltmore Estate can participate in certain activities (available seasonally):

  • Biking
  • Carriage Rides
  • Fly-fishing School
  • Guided Horseback Trail Rides
  • Land Rover Experience Driving School
  • River Rafting, Kayaking, and Paddleboarding Trips
  • Segway Basic, Off-Road, and West Side Tours
  • Sporting Clays School

Morehead Manor Bed and Breakfast of Durham, North Carolina gives guests options for extras, such as:

  • Greta’s Girlfriend Getaway
  • Murder Mystery Scavenger Hunt Weekends (only offered on specific dates)
  • Picnic in the Park
  • Romance Package
  • Spa Services

Rosemary House Bed and Breakfast of Pittsboro, North Carolina offers add-ons, such as:

  • bouquet of roses or variety of flowers
  • chocolate-dipped strawberries
  • fruit and cheese plate
  • handmade Deneen pottery mugs
  • restaurant gift certificates
  • wine tastings for two at five local wineries

Secret #2: Variety encourages your guests to return.  Always keep things fresh.  Each Biltmore experience is different.  As the seasons and their themes change, so does their décor and displays.

For example, during our visit to the Biltmore, they had a Downton Abbey theme and featured real gowns worn on that popular British television show.  They had signs informing visitors about the material of the gown and what was happening in history during the time it was made as well as more information about the character who wore it on the television show.  A Biltmore employee revealed to us that each gown was literally made in that time period or individually hand-made to be authentic to that time.

Many inns choose to decorate during major holidays, such as Christmas.  One of the Biltmore’s biggest attractions are its Christmas displays.  In addition to the obvious holidays, how about choosing a less commonly celebrated holiday like Arbor Day?  Plant a tree in the backyard of your bed and breakfast.  Then show the growth of that tree by taking its picture each year.  Many innkeepers have their inn for more than twenty years, so this could really be a focal point in your yard.

On the topic of gardening and variety, Biltmore plants things that will bloom at different times of the year.  The acres of gardens were designed by Frederick Law Olmstead, the father of American landscape architecture. That way whenever people visit, they will see something pretty.  When we visited the Biltmore Gardens, the tulips were in full bloom.

Secret #3: Offer a closer look at your inn.  The Biltmore Estate is full of carefully researched stories of its past.  The people who lived and worked at Biltmore, the events and people they hosted, and how historical events (including war) affected them.  The Biltmore has many stories to tell.

I was impressed that was a huge painting of the architect and one of the gardener.  The audio guide noted that this was rare for a wealthy person to have portraits made of two people that worked for the family.  This is a testament to how George Vanderbilt honored his employees and valued their contributions to the overall look of his estate.

1898 Waverly Inn of Pittsboro, NC has photo albums with historical pictures of the people that actually lived at their inn.  The Esmeralda Inn and Restaurant of Chimney Rock, NC also is full of history, including a Presidential visit and two fires.  If your inn is brand new, then share pictures of its construction and let your guests know the steps it took from the time you decided to build your bed and breakfast to the time that you opened your doors.

Find your bed and breakfasts’ story.  Some name their rooms after a significant person in history or after their official state symbols such as the state bird and state tree.  Then you can tell stories about the people who made important contributions in history or about how your state symbols came to be.

Secret #4: Make visitors feel welcomed and appreciated.  Biltmore employees are very attentive, polite, knowledgeable, and helpful.   They go out of their way to help you and smile while doing so.  Let that be said of you and your inn.  Extend to your guests your greatest hospitality, and they will reward you by returning and referring others to visit.

While there is no other place quite like the Biltmore Estate, we can implement some of their secrets and apply it to achieving our own success. Innkeepers can ask themselves if they offer extras, create a variety of looks and themes throughout the year, reveal a deeper look to guests, and help their guests feel appreciated. May your place of hospitality be profitable like the Biltmore.

Do you want help marketing your bed and breakfast online?  Bed and Breakfast Blogging writes search-engine-optimized blogs as well as gives inns an active presence in social media.  Let us do that work for you so you can focus on what you do best!

1898 Waverly Inn

Better Way to Stay ~ A super relaxing getaway at our Inn and The gas is on us! at 1898 Waverly Inn Bed & Breakfast 800-537-8195

The 1898 Waverly Inn is Hendersonville’s oldest surviving inn.  The first guests (coming by train or stagecoach) walked on boardwalks and at night the street corners were lit with oil lamps.  For the past 28 years, Diane Sheiry and husband John have run the inn.  They are thankful they have Darla (her sister) as well as Debbie and Sandra to help keep things running smoothly.

The colorful flags hanging off their porch can be changed to represent the countries of the guests who are staying at their inn.  The Waverly Inn has delightful curb appeal and I love their cute stepping stones.

Looking down my little path in the side garden.

The National Wildlife Federation certified that their bed and breakfast garden is an official wildlife habitat.  They provide the birds with food, water, and shelter.

You can bring the third person or have a bed to yourself in this room.

This is the American Holly bedroom where we stayed.  It was perfect for my mom, my daughter, and I to sleep in. The desk (partially shown in the above picture) in this room is from the 1940’s.  This historic bed and breakfast has charming antiques yet it also has modern amenities.

Janie came and took this just before I found a great mirror for the mantle. I love the cozy European feel of this room.

The gorgeous Catawba Rhodedendron bedroom is shown above.  I love everything about how this room is decorated.  All fifteen guest rooms have comfortable queen or king sized beds.  Their luxurious bedding comes with extra pillows and blankets.

This pencil post bed is made of pine and was created in Kennesaw GA

Like the American Holly room, the Mountain Laurel room also accommodates up to three guests.  Their claw foot bath tubs in their bathrooms come with bubble bath, a bath pillow, and a book rest. The rooms all have fluffy towels and cozy robes.  Since the 1898 Waverly Inn is an environmentally friendly inn, they encourages guests to reuse linens and towels, but are pleased to provide fresh ones when requested.

Couple’s Spa Package at 1898 Waverly Inn Bed & Breakfast 800-537-8195

The inn offers Couples Massage at their Spa which is located on their second floor.  They also offer massages to individuals who are interested in receiving the pampering and relaxation a professional masseuse offers.

First Floor Parlor. For those that keep asking about the color it is Lowe's Valspar "Caramelized Onion".

In the common areas, guests can interact and share experiences as well as give recommendations for beautiful places to see and exciting things to do.  Diane said that the younger guests tend to prefer zip lining while the older guests prefer touring places like the Biltmore Estate.  We loved touring the Estate as well as the Gardens, Winery, little shops, restaurants, and much more!

If you feel like relaxing right here at The 1898 Waverly Inn, they offer a wide variety of things to entertain you and your companions:

  • Interesting collection of books
  • Fun and challenging jigsaw puzzles
  • Classic board games (we played Trivial Pursuit and Scrabble)
  • DVD movies to watch in your guest room
  • and much more!

This Apple Carrot Pecan Cake with Mascarpone Topping was in this month's Southern Living Magazine. OMG!

Each afternoon, the 1898 Waverly Inn bed and breakfast has a Tasting Hour with complimentary wine and other beverages as well as snacks like cheese and crackers.  Sometimes they even have decadent desserts like this Apple Carrot Pecan Cake with Mascarpone Topping.  It was the recipe of the month in Southern Living Magazine.

Dining Room set up and ready to go for breakfast.

Their delicious gourmet breakfast is always served hot and fresh. Diane says they love to use locally grown food. Their delectable jams were from South Carolina. John is usually the breakfast chef and we enjoyed his six grain pancakes.  We asked for pecans and blueberries and they were hiding right inside the pancakes.  They offer healthy choices like Egg Beaters and turkey bacon.  They also accommodate guests’ dietary restrictions and food allergies.

Six grain pancakes with bacon

The Waverly Inn leaves out different flavors of hot tea as well as hot cocoa packets so guests can use the inn’s hot water to enjoy them at any time.  A guest refrigerator as well as an ice machine are available at any time.  If you need anything, you can visit their front desk or conveniently place a call from your guest room.

Civil War

Innkeeper Diane told us that half of the experience of visiting Hendersonville, is visiting their Historic Downtown.  We received a personally guided tour through the Henderson County Heritage Museum at the Historic Henderson County Courthouse.  The museum holds memorabilia from all American Wars including their actual uniforms.  The informative volunteer tour guide revealed that she is a Veteran Naval Nurse who served during Desert Storm.

From the museum’s information about the history of the town of Hendersonville, we learned that in 1878 it had a major railroad station where people could travel over the Appalachian Mountains in only two days rather than the fourteen day journey it took by horse and wagon. The museum even featured information about the 1898 Waverly Inn:

 

“Across the street from the Wheeler Hotel (where Boyd Park is today) stood an elegant home built in 1885, by Major James Anderson, an engineer who served as superintendent of the railroad.  In 1897, following Anderson’s death, the six-acre lot and very large house was sold to Joseph Noterman, a jeweler from Cincinnati, Ohio.  He moved in with his wife and two youngest daughters, one of whom later married a son of David Henry Wheeler.  The couple, Emily Noterman and Samuel Fair Wheeler, were married in 1904.  Money from the sale of the Anderson property was used by two of his nieces to build a handsome boarding house on adjacent land.  That building still stands and is known as Waverly Inn.”

Logo

The Hendersonville area offers so much for visitors to see, hear, taste, and experience:

  • The Flat Rock Playhouse, The State Theatre of North Carolina brings a wide variety of theatrical and musical entertainment throughout the year.
  • Historic Johnson Farm is an 1870’s brick farmhouse that is oldest home in Henderson County.  Visitors can tour the ten historic buildings and walk the nature trails.
  • Their yearly North Carolina Apple Festival happens over Labor Day Weekend
  • The Mineral and Lapidary Museum of Henderson County was established in 1997 and houses mineral exhibits from North Carolina, replicas of world famouse diamonds, Indian artifacts, a dinosaur egg nest, fossils, fluorescent minerals, gems, and faceted minerals.
Tulips in the Walled Garden

The Biltmore Estate and Walled Garden

Nearby Asheville has many other great tourist attractions, including:

  • The Biltmore Estate, America’s largest private home, is a 250-room French Renaissance chateau, exhibiting the family’s original collection of furnishings, art, and antiques. Biltmore encompasses more than 8,000 acres including historic gardens designed by Frederick Law Olmstead.  It is located in nearby Asheville.
  • Western North Carolina Nature Center in Asheville is a living museum with a focus on wildlife of the Appalachians.  The Center houses a collection of 130 injured and orphaned wildlife including reptiles, mammals, birds, insects, and amphibians.
  • Wildwater Ziplines in open year-round and the closest location is in Ashville, NC.  Soar through the trees with views of the beautiful mountains and downtown skyline.
Relax and feel at home on one of our two shaded porches with rocking chairs at the Waverly Inn Bed & Breakfast

1898 Waverly Inn has two porches to relax on while you sip coffee and read

The 1898 Waverly Inn is proud to be part of the North Carolina Bed and Breakfast Inns Association.  I highly recommend that you visit Diane, John, and the entire friendly team at The Waverly Inn.  Their mission of providing warm hospitality, luxurious amenities, and delicious gourmet breakfast is a success!

B&B Travel Packing List

b-and-b-travel-packing-list

Does your bed and breakfast suggest a B&B Travel Packing List?  Depending upon where you are located, your suggestions of what they should bring will vary.  Location, season, climate, and local attractions and recreation all play a part in determining your recommendations.

Keep in mind, your guests may be driving or flying.  You may be hosting international guests.  This B&B Travel Packing List is meant as a suggestion and can be tailored to fit what is appropriate for your guests.

You can put the list up on your own website as a courtesy to your guests.  You also do not have to go into as much detail as we have chosen to do.  There will likely be things that you can think of that are not on this list.  This is a starting point for developing your own travel packing list.

Important Necessities:

  • Addresses of friends and family
  • Airline tickets
  • Calling card
  • Car rental confirmations
  • Cash
  • Contact info for bank and credit card companies
  • Copy of traveler’s insurance policy
  • Credit and ATM cards
  • Directions
  • Driver’s license and photocopies
  • E-tickets
  • Emergency Contacts
  • Guidebook(s)
  • House keys
  • Identification
  • Insurance information
  • Itineraries
  • List of medications
  • Lodging information and reservations
  • Maps
  • Medical and vaccination records
  • Membership cards (AAA, frequent flier)
  • Money belt/pouch
  • Passport, visa(s) and photocopies
  • Reservation confirmations
  • Traveler’s checks

Personal Items and Hygiene

  • Body lotion
  • Cologne/perfume
  • Contact lenses and solution
  • Cosmetics
  • Cotton swabs
  • Deodorant
  • Eye drops
  • Face wash
  • Feminine hygiene products
  • Floss
  • Glasses
  • Hairbrush/comb
  • Hair care products
  • Hair styling appliances
  • Hand sanitizer
  • Lip balm
  • Lotions
  • Makeup
  • Makeup remover
  • Moisturizers
  • Moist towelettes
  • Mouthwash
  • Nail clippers/files
  • Shampoo/conditioner
  • Shaving supplies
  • Soap
  • Sunscreen
  • Tissues/paper towels
  • Toiletry bag
  • Toothbrush
  • Toothpaste
  • Towel/wash cloth
  • Tweezers

Clothing and Accessories

  • Belts
  • Comfortable walking shoes
  • Dresses
  • Dress shoes
  • Exercise clothing
  • Extra hangers
  • Gloves/mittens
  • Hats
  • Hiking boots
  • Jacket/fleece
  • Jeans
  • Jewelry
  • Knit hat
  • Long underwear
  • Pajamas/sleepwear
  • Pants/trousers
  • Rain boots
  • Rainwear
  • Sandals
  • Scarves
  • Shirts (dressy and/or casual)
  • Shorts
  • Shower shoes
  • Skirts
  • Slippers
  • Socks
  • Stockings
  • Suits
  • Sweaters
  • Sweatshirts
  • Swimsuit/Cover-up
  • Ties
  • T-shirts
  • Undergarments
  • Watch
  • Water shoes
  • Wide-brimmed hat

Medications and Health

  • Allergy pills
  • Anti-itch cream
  • Bandages
  • Cold medicine
  • First-aid kit
  • Herbal supplements
  • Insect repellant
  • Motion sickness remedies
  • Nausea and diarrhea remedies
  • Pain relievers
  • Prescriptions
  • Sleep medications
  • Vitamins

Technology

  • Batteries
  • Camera and charger
  • Cell phone and charger
  • Converters and adapters
  • E-books
  • Electronic chargers
  • Extension cord(s)
  • Film
  • GPS
  • Laptop and accessories
  • MP3 player
  • Memory cards
  • PDA
  • Shortwave radio
  • Tablet/e-reader
  • Travel alarm clock
  • Underwater camera
  • Video camera and charger
  • Video player
  • Walkie-talkies

On the Plane

  • Books or magazines
  • Chewing gum
  • Earplugs
  • Eye mask
  • Quart-size bag for liquids/gels
  • Tissues
  • Travel blanket

In the Car

  • Antifreeze
  • Driving directions
  • Ice scraper
  • Jumper cables
  • Keys
  • Maps
  • Motor oil
  • Pillow and blanket
  • Spare tire or donut
  • Windshield wiper fluid

Outdoors

  • Beach bag
  • Beach towel
  • Binoculars
  • Compass/GPS
  • Flashlight
  • Insect repellent
  • Lighter
  • Rain poncho
  • Shortwave radio
  • Sleeping bag
  • Sunglasses
  • Sunhat
  • Sunscreen
  • Umbrella
  • Water bottles

Entertainment

  • CD’s/DVD’s
  • Playing cards
  • Portable DVD player
  • Travel games
  • Video games

Miscellaneous

  • Cooler
  • Drinks
  • Double-sided/duct tape
  • Highlighters
  • Laundry (bag, soap, stain remover)
  • Journal
  • Pen(s)
  • Pet items (if traveling to pet-friendly bed and breakfast)
  • Plastic bags
  • Puzzles (crosswords, jigsaw, word search)
  • Sewing kit
  • Snacks
  • Swiss army knife
  • Toys (if traveling with children)

Guests will be bringing purses, tote bags, carry-ons, suitcases, and other luggage.  Thanks to your handy packing list, guests will be less likely to forget bringing something they wanted to have during their stay at your lovely bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography

What Should My Inn Blog About?

what-should-my-inn-blog-about

What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast.

Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

Do you offer any special packages or retreats?

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

What kind of amenities can your guests enjoy?

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

Do you have your own bed and breakfast shop?

How does your inn celebrate the seasons?

  • Spring
  • Summer
  • Fall
  • Winter

How does your inn celebrate holidays?

You can even write about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement and her team at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Curb Appeal

bed-and-breakfast-curb-appeal

Have you seen that HGTV Channel show called Curb Appeal?  That informative show is full of tips on how to attract people to want to come inside your home.  It is about becoming the best looking house in your neighborhood.  As a bed and breakfast owner, your goal is to look so appealing from the curb, that those passing by will want to book a stay.

The last thing you want is for people to visit your website that shows your bed and breakfast looking at its best, only for them be sadly disappointed when they visit and see that it has not been well maintained.  This is why first impressions are very important.

Useful Curb Appeal Questions

  • Do I have an attractive sign displaying the name of my bed and breakfast?  Well made signs can attract the attention of others from the road.
  • Does my home look inviting?  You want it to look loved and cared for, just as you will do for your guests in showing them hospitality.
  • Is there a clear path to my front door?  Guests should not be confused about the main entrance to your bed and breakfast.
  • Does my front door look welcoming?  You may need to refinish it and add a coat of fresh paint.  You may want to feature seasonal wreaths on it. Some even inns have front doors with stained glass.
  • Is there an outdoor focal point that tells guests where to look first?  This could be a fountain, bench, walkway, tree, or anything else attractive.
  • Do I have an attractive way to distinguish the boundaries of my property from that of my neighbors?  This could be fencing with landscaping inside your yard.  Or it could be trimmed hedges that add an attractive border.
  • Is my lawn well-manicured?  The key is to consistently mow and fertilize so that it is easy to maintain and you have the greenest turf on your street.  If your yard needs to be revitalized, talk to some local lawn care companies.
  • Do my windows sparkle and shine?  Make sure that windows are clean.  If they need replacing, go green with energy efficient windows.
  • Do I need to have anything repaired? This means looking at things like your roofing, gutters, decks, and siding.  Make sure that nothing is rotted.  Have regular pest inspections performed.
  • Are my driveways and walkways safe, clean, and attractive?  This could mean power-washing, repairing brick as well as repairing stonework and concrete.
  • Do I have any dead or diseased plants or trees that need removing?    Trim shrubs, prune overgrown plants, and remove dead trees and their stumps.
  • Do I have a variety of evergreens and flowering shrubs?  Group plants by height and layer the groups for visual interest.  You can also vary the colors and textures.
  • Is there something that sets my yard apart from others?  This could be a gazebo, a pond, a fountain, statues, porches, and swings.
  • Do I have plants in pots or urns in eye-catching places like near steps and walkways?  Some people prefer a symmetrical look at the front door with the same thing on each side of the front door.
  • Do I have a garden of some kind for guests to enjoy?  This could be a flower garden, rock garden, or a vegetable garden. You can even grow your own spices to flavor your meals.
  • Do I have a plan for irrigation?  Depending upon your climate, ideally you have sprinklers for hot and dry times of the year.
  • Is everything that is painted on my property look clean and bright?  You never want guests to see cracked or peeling paint.  It is amazing what a fresh coat of paint can do to revive the look of something.
  • At night, will my guests be able to see when they return to my bed and breakfast?  There should be enough outdoor lighting that it is safe and attractive for guests to come back to your inn.  Any paths they should walk should be well lit.

It is important that your property gives them a great first impression and sets your guests at ease that they made the right choice to stay at your bed and breakfast.  Help them feel sure of their decision from the very moment they see your property.

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Bathrooms

bed-and-breakfast-bathrooms

Bed and breakfast bathrooms can really enhance the experience of your appreciative guests.  Your unique decorations, attractive colors, magnificent materials, fancy fixtures, luxurious linens, and plush amenities all make a big impression on them.  Likewise, it is important to have complimentary bathroom supplies made available in each guest bathroom.  Your guests will remember your attention to the details.

This blog post features links to our corresponding Pinterest pages.  These Pinterest boards show photos from a variety of bed and breakfasts as well as of various products and ideas.  Given its visual nature, Pinterest is a great way to showcase your bed and breakfast.  Share pictures of what your inn looks like (both inside and outside) as well as share pictures of your delicious food and special events you host, such as weddings and tea time.

Be sure to decorate your bathrooms in a way that complements the look of the corresponding bedrooms and overall theme of your place.  Guests will expect the décor of bathrooms to be different depending upon the style or location of your bed and breakfast.  The following are just a few suggestions and there are many more decorating options available to the bed and breakfast owner.

  • Beach bed and breakfast bathrooms
    •  feature shells, starfish, sand dollars, sea horse, fish, coral reef, a captains wheel, anchor, or surfboards
    • have water, sand, or coral colors
  • Farm bed and breakfast bathrooms
    • feature roosters, cows, horses, gardens, corn stalks, or seeds
    • have farm colors like grass green, barn red, or sunflower yellow
  • Historic bed and breakfast bathrooms
    • feature pictures of previous residents, antique furniture, vintage signs, or a claw-foot tub
    • colors like black and white (like old photos) or rust

There are a variety of materials used in bathrooms, including:

  • Brick
  • Carpet
  • Glass
  • Rugs
  • Stonework
  • Tile
  • Wallpaper

Fixtures, such as:

  • Cabinets
  • Lights
  • Mirrors
  • Showers
  • Sinks
  • Towel bars and hooks
  • Tubs
  • Vanities

Linens:

  • Robes
  • Towels (double loop with high thread count)
  • Washcloths

Luxury amenities and other extras like:

  • Candles
  • Columns
  • Fireplace
  • Flowers
  • Furniture
  • Heated bathroom floors
  • Jetted tub
  • Lounging area
  • Murals
  • Plants
  • Shelving
  • Skylights
  • Television
  • View
  • Wine (chilled)

Guests will be thankful for complimentary bathroom supplies, such as:

  • Bath gel
  • Bath mats
  • Cotton balls
  • Cotton swabs
  • Drinking glasses
  • Hairdryer
  • Lotion
  • Make-up remover pads (to avoid stains on your washcloths and towels)
  • Mouthwash (travel size)
  • Shampoo and conditioner (travel size)
  • Shower cap
  • Soap (soap bars should be individually wrapped)
  • Tissues (with lotion)
  • Toothbrushes
  • Toothpaste (travel size)
  • Toilet paper (individually wrapped rolls)
  • Waste basket (with throw-away liner)

You may want to reward your guests by having a frequent stay and referral program and give discounts for those returning again and recommending your B&B to their friends.  Keep in mind the image your bed and breakfast seeks to portray to your guests: comfort, luxury, eco-friendly, and more.  The possibilities are endless as to how you decorate your bathroom and what amenities you offer to your guests.

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Linens

bed-and-breakfast-linens

As owners of bed and breakfasts, you build your brand based on the quality and level of hospitality you offer to your guests.  This includes guests’ first impression of your place and their individual guest room down to the look and feel of your sheets and linens.

As many of you know, the Professional Association of Innkeepers International (PAII) is an organization for bed and breakfast owners and innkeepers as well as vendors in the hospitality industry.  The following are a few of the companies that fall into the PAII Vendor Membership Category of “Linens, Bedding, Towels, and Accessories”:

  • Berkshire Amenities Group (Gene Faul)
  • Comphy Co (Mia Richardson)
  • Turkish Towel Company (Barton Brass)

Innkeepers should strive to provide an experience above and beyond their guests’ expectations.  Thus, choosing quality linens for your bed and breakfast is of great importance.  Create an environment where your guests will not want to leave.  This will encourage them to come back as soon as they can return.

Here are some tips to help guide you when selecting your linens. Before you start buying linens for each bedroom, make note of how many beds you’ll be fitting within each room as well as their respective sizes (twin, queen, king, etc.). Make sure you have extra pillows for your guests as well as a couple quality blankets for each bed.  One blanket can be placed on the bed between the comforter and the top sheet while the other blanket can be put in an accessible guest drawer or closet space.

When choosing the quality of your bed linens, ensure that the material is 100% natural content featuring a thread count of at least 500. Consider choosing white to avoid any fading colors. White also has the advantage of looking crisp and clean while giving an airy and welcoming feel to the room.

When selecting your bathroom sets, make sure you select plush, 100% cotton towels with a dense loop. Anything below these quality standards can detract from the guest experience. Also ensure that you have the correct sizes, including bath towels, hand towels, and washcloths.

Coordination is key. Colors should play off each other to give a natural flow from the bedroom to the bathroom.  What matters is the perceptions of each guest. Whatever you end up choosing, make sure the bedroom and bathroom colors complement each other.

Be sure to provide a generous number of towels, to give your guests the feeling of comfort and luxury.  By having an extra amount of linens and towels, they will last longer.  When your towels are plush and sheets are smooth, your guests are more likely to remember their positive experience (including restful sleep) and return to your inn for another visit.

 

Image by Marcus Berg of Unique Angles Photography

How To Develop Guest Packages

how-to-develop-guest-packages

To attract more visitors to your bed and breakfast, you may want to develop guest packages.  Packages are a great way to reinforce your brand and your inn’s image.  This also allows you to offer discounts without cutting your room prices.  When you bundle several items, services, and features together, this adds more revenue to your B&B business.

Wondering how to come up with some great ideas for bed and breakfast packages?

Can you offer some courses or classes?  If you teach a particular skill (or can find a teacher), offer a bed and breakfast retreat.

Artist Retreat

Bird Watching Retreat

Book Club Retreat

Culinary Kitchen Getaway

Farming Retreat

Board Games Retreat

Gardening Getaway

Photography Retreat

Quilters Retreat

Scrapbooking Retreat

Writers Retreat

Yoga Retreat

What about featuring local attractions in your area?

Entertainment Package

Historic Tours Package

Restaurant Package

Spectator Sports Package

Wine Lovers Package

Do you want to attract a specific group of people?

Class Reunions

Family Reunions

Girlfriend Getaways

How about offering a promotional package during each season?
Winter Specials: could include activities like ice skating, skiing, and snowmobiling

Spring Renewal: everything starts to bloom again

Summer Fun in the Sun: could include amusement or water park tickets

Fall Foliage: certain parts of the country are known for their beautiful autumn colors

Is there a specific sport or physical activity that is popular in your area?

Bike Tours

Golf Getaways

Horseback Riding

 

What about promoting the holidays to your guests?

New Year’s Package

Valentine’s Day

Labor Day

Thanksgiving Package

Christmas Package

 

The bed and breakfast package could center around guests’ relationships.

Romance Package (not just for Valentine’s Day, but for any time of the year)

Wedding Package

Honeymooners Package

Anniversary Package

Babymoon Package

Family Travel Deals

There are so many different package possibilities:

  • For mystery lovers, you could offer a Murder Mystery Weekend Package.
  • For couples or single travelers looking to be pampered have a Massage Package or Spa Retreat.
  • If you live near a university, you may offer a package to the Parents of College Students.
  • If your inn is close to a number of major businesses or hosts business conferences, you may offer a Business Travelers Package.
  • If you would like to offer discounts to a specific groups of people you can: Military Special, Senior Citizen Discount, Teachers Discount, etc.
  • If you are a green inn, you could offer a discount to those driving cars with alternative fuel options.  You can reward your guests for being eco-friendly and helping Clean the World.

For more alternatives, offer an a-la-carte approach and let your guests create their own package by choosing from specific add-ons you offer.  They could add chocolate, flowers, heart-shaped balloons, teddy bears, and other special upgrades to their room price.

The package could be centered around the time of the week the stay, “Midweek Specials” for slower times during the middle of the week.  “Spontaneous Specials” for last minute bookings for spontaneous travelers.  Even a Frequent Stay or Extended-Stay Discount.

There are many more bed and breakfast packages that you can put together based on what is in your local area, the types of guests you are trying to attract, your skills, and your amenities.  The key is to design your packages around the desires of the guests you want to attract.

 

Image by Marcus Berg of Unique Angles Photography

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