Kristi Dement

Amazing Bed and Breakfast Marketing From A to Z

What if there was an amazing way to market your bed and breakfast by keeping the alphabet in mind? These are some of the most important factors to consider when blogging about your bed and breakfast inn.

• Amenities: What extra amenities does your B&B have that others do not? It is important to know what sets you apart from your competition. Whether you have in-room hot tubs or fireplaces, this is a great thing to mention in your blog and on your website.
• Antiques: Do you have any unique antiques that guests can look at? You may want to keep priceless or fragile antiques behind glass to protect them. Some B&B’s sell antiques to their guests.
• Art: Do guests admire your art collection? Whether you have paintings, murals, or sculptures, people enjoying looking at art. You may refer them to your local art museums and galleries.
• Awards: Do you have some honor or distinction that is noteworthy? It is okay to mention your Diamond Rating level, your prize-winning recipe, or anything else that distinguishes you from other places of lodging.
• Bathrooms: Show off your spacious, well-decorated, and luxurious bathrooms with pictures and blog about recent upgrades.
• Beach: Having a beach or waterfront property adds to your appeal. Share plenty of outdoor pictures as well as pictures of the outside view from inside your inn.
• Bedrooms: You could let guests know the meaning behind the names of your bedrooms. Is it named after a former resident, your state bird, or a local sports team? Blog about what your own guests tell you they love about your guest rooms.
• Benefits: Blog about the benefits that come to those who take a break to relax and spend time with loved ones. With permission, you could feature some of your guests and have them share how they have benefited from their stay at your B&B.
• Birthdays: It is always great to ask guests the reason for their visit. Even if the reason is not a birthday, it may be a good idea to find out those dates so you can send guests a postcard or email on their birthday to remind them of their stay and entice them to want to come back.
• Breakfasts: Do you cater to special diets like gluten-free, vegetarian, and vegan? How do guests receive their breakfast: delivered to their room or eaten in a common place? These are all things you can blog about. Even give a behind the scenes look at your kitchen or interview your chef.
• Business: Do you host a number of business travelers in your area? Do you have a conference room and technology resources like free Wi-Fi and guest access to a printer and fax machine? Blogging about this may result in hosting more business travelers.
• Classes: Do you teach, or know of someone who could do this, a certain skill? This could be cooking, dancing, photography, etc. By offering unique classes, you can attract more people to your inn.
• Complimentary: Emphasize all the free things that come to your B&B guests versus those who stay at your local hotels. This includes: breakfast, concierge services, parking, etc. This gives people a reason to choose to stay with you over your local hotel competition.
• Concerts: Are you near a big venue like a concert hall or stadium? Blog about the next musician or theatre performance coming to your area.
• Decks: If you have a deck with an amazing view, by all means blog about it and show pictures of the view.   People like to get away to scenic places.
• Dining out: Do you provide your guests with a list of local restaurants or have local restaurant menus available for guests to browse? You could feature certain restaurants you know are popular with your guests.
• Eco-Friendly: If you are an environmentally friendly bed and breakfast, then you should write about what things you do to earn that green distinction. If you line dry your blankets and/or offer an electric car charging station, guests will appreciate that.
• Events: Keep an eye on events that are happening in your local area. A great way to do this is to regularly check your local and state visitors’ bureaus.
• Farms: If you live on a farm that grows crops and/or has animals, blog about this. Some guests would love to meet animals from your petting zoo. Other guests want the experience of picking berries, for example.
• Fireplaces: If you have fireplaces inside and/or fire pits outside, this is an attractive feature. Mention that indoor guests can sip hot cocoa or drink wine by the fire. Outside they could roast marshmallows and make s’mores.
• Flowers: As long as you know your guests do not have any allergies, displaying fresh flowers on throughout your B&B is a nice added touch. These flowers could come from your own garden or a local florist, farmers market, or grocery store.
• Frequent stay: Reward your repeat guests in some way. This could be a free upgraded room, a free bottle of wine, free massage, or even an extra night.
• Games: Do you offer cards, board games, or even video games at your inn? You may have a pool table or air hockey table or even have a horseshoe pit outside. Blog about the games that your guests enjoy playing at your bed and breakfast.
• Garden: Guests love to walk the grounds of bed and breakfasts with gardens of all kinds, including: flower gardens, produce gardens, and rock gardens.
• Handicap accessible: Do you accommodate handicapped people? If you have these available, discuss your ramps, ground floor guest rooms, wheelchair friendly bathrooms, and elevators in a blog post.
• History: Many bed and breakfasts are registered historic places. You could blog about the history of your B&B including its former occupants and what it was used for. Some bed and breakfasts were once private residences, boarding schools, or used for other purposes.
• Holiday: Use the time leading up to holidays to show pictures of how your inn is decorated and discuss local events related to the holidays.
• Honeymooners: Many couples choose to stay at a bed and breakfast for their honeymoon. You may even have a Honeymoon Suite as part of your inn.
• Innkeepers: Your guests want to know more about the innkeepers, the people who run your inn.
• Just in Time: You could offer discounts based on the time of their stay. This could be last minute specials, mid-week discounts, or stay for a specific number of nights and get the next night free.
• Kid-friendly: All bed and breakfast inns need to establish their minimum age requirement. Some bed and breakfasts cater to romance and do not allow anyone under a specific age to stay overnight. Others B&B’s are known as “kid friendly” and welcomes kids as well as provide accommodations like adjoining rooms.
• Lakes: Being located on a lake is a tremendous advantage. If your guests can go fishing, swimming, waterskiing, rafting, canoeing, or do any other water-related activities, this is an opportunity to blog about it and share pictures.
• Leisure activities: Anything that your guests can do for fun should be mentioned in your blog. I recommend having a list of links to local leisure activities such as amusement parks and golf courses.
• Libraries: Do you have a common room that is perfect for guests to read in? Do you have a library of books available for them to use during their stay? If so, you could write a blog post about it. If you know a local author (or happen to be one yourself), consider hosting a book talk or book signing. Your library can include movies that guests can watch in their rooms.
• Linens: Brag about your high thread count sheets, plush towels, and luxurious robes.
• Local area: Find out why most people visit your area and blog about those reasons often. For example, if you are located near a famous race car track, feature that.
• Membership: Belonging to associations can attract more guests. Guests rest easy when they know that you are part of a bed and breakfast association; have a certain Diamond rating, and so on. Membership in these organizations adds credibility.
• Mountains: Bed and breakfasts located in the mountains can show their breathtaking views and discuss those pictures on their blog and website.
• Museums: There are many types of museums that could be in your local area: art museums, history museums, natural science museums, and even sports museums (or hall of fames). If your inn is near any museums, blog about this.
• Mysteries: Some bed and breakfasts offer Murder Mystery evenings or weekends. This may even include a dinner and/or getting into a costume. Those who like reading mystery novels are great candidates for people who are likely to enjoy these kinds of mysteries.
• Night walk: Some local area events happen late at night or you could host your own night tour.
• Occasion: A special occasion might bring people to your inn. This could be an anniversary or even a family reunion or class reunion.
• Outdoors: It is important to know what people like to do outdoors in your area.   It often depends upon the weather your area receives and the topography of your region.
• Packages: Add more value by putting together guest packages based upon interests, seasons, area activities, occasions, and much more. This could mean making arrangements, on behalf of your guests, for restaurants, tours, concerts, and more.
• Partnerships: You may decide it is in your best interest to form partnerships with local business people. For example, in exchange for exclusively using only their business, you can get a deal with a local florist to reduce their rates.
• Patios: If you have an outdoor patio area for your guests, take pictures of it. Blog about any outdoor events you hosted on your patio.
• Patriotic: American patriotic holidays include Memorial Day, Independence Day, Labor Day, and Veterans Day. Your bed and breakfast may decorate, host events, and/or offer patriotic packages.
• Pets: Your bed and breakfast may not allow pets or the only pets allowed are the innkeepers. Other bed and breakfast inns may accommodate pets in certain places of the inn (like the first floor, rooms with private exits, and private cottages) or it could be entirely pet friendly. If your B&B does allow pets, you could devote a blog post about the lovable pets that have stayed.
• Pictures: They can say much more than words ever will. Be sure to have flattering pictures of your bed and breakfast inn on your website and in your blog posts. The pictures should accurately represent what your inn looks like today.
• Pools: If your B&B has an indoor or outdoor pool or hot tub, you can share pictures of that. Guests really appreciate private in room hot tubs.
• Porches: Many bed and breakfasts are known for their porches. Share pictures of your porch with its rockers, swing, and other furniture.
• Promotions: Bed and breakfasts can offer special promotions based on the holidays, seasons, and local events. This could include discounts, complimentary services, and free upgrades.
• Quiet: Guests like to get away from the noise of everyday life. If you live in a tranquil setting, write about the compliments you receive about being a quiet place to stay.
• Recreation: Discuss types of recreation guests can take part in on your property as well as in your local area.
• Redecorating/remodeling: Feature the before and after pictures from a recent redecorating or remodeling project. Blog about how and why you decided to make those changes as well as why guests will want to visit.
• Referrals: Give your guests incentives to make referrals to their friends and family. The incentive could be a discount on their next stay.
• Restaurant: If you own your own bed and breakfast restaurant, this part of your inn may be open to the public. This is a great way to draw new overnight guests by giving them a taste of your incredibly delicious food when they come to dine at your restaurant.
• Retreats: You could offer retreats like yoga retreats, scrapbooking retreats, or business retreats. Blog about the variety of retreats you offer.
• Reviews: Share genuinely positive reviews you have of local places of interest to your potential guests.
• Romantic: Bed and breakfasts may be the perfect place to rekindle the romance in your relationship. Relationship building is one of the primary reasons people take vacations.
• Seasons: Decorate your inn to reflect each new season. This encourages people to return at a different time in the year to enjoy that time, too.
• Shopping: Whether you have your own bed and breakfast shop or you are near a lot of wonderful area shopping malls and retail outlets, guests who like to shop will want to read about the shopping that is available in your local area.
• Spas: You may have your own spa or have a partnership with a local spa or masseuse to provide spa services. Having these services sets you apart from other lodging accommodations.
• Sports: Bed and breakfasts near sporting arenas and stadiums can blog about local sports teams season schedules, players, and coaches. Innkeepers might provide a Sports Package that includes tickets to their choice of certain local sporting events.
• Tea: Bed and breakfasts may have a tea time or even a tea room. They may serve scones, tea sandwiches, cookies, and other finger food.
• Ultimate experience: Position your bed and breakfast inn as the ultimate experience in lodging accommodations, hospitality, and cuisine. Encourage guests to give you a five star rating, or if they cannot do so, to talk with you about it instead of sharing their less than 5 star rating. This keeps up your image as the ultimate experience and gives you valuable input for how you can improve your guest experience.
• Videos: If your bed and breakfast has its own video, be sure to put that on your website in a prominent place for your web visitors to see. Videos show more than pictures do. This allows your guests to get a feel for the layout of your bed and breakfast.
• Weddings: If your inn hosts weddings, it is wise to dedicate a place on your website for that as well as to blog about it. Smaller bed and breakfasts may do small weddings or elopements.
• Wine: Depending upon your state laws and licensing, you may host wine tastings or allow your guests to bring their own wine. You may even offer your guests the opportunity to tour one or more local vineyards in your area.
• Xtra special: This was my “extra special” attempt to come up with a word that starts with “X.” It is important that your guests feel extra special not just when they arrive, but from the moment they see your website and speak with you over the phone.  Your bed and breakfast should have a great reputation.
• Young and old guests: Bed and breakfasts appeal to young couples as well as older ones. You may have guests that return regularly over the years. That is great to have such loyalty and friendship with your guests.
• Zzz…. Are your guests ready to have a restful experience at your inn? Make sure that your mattresses are comfortable. Be sure to offer extra pillows and blankets. Have a night light for guests to see their way to the bathroom in the middle of the night.

Be sure to share your blog posts regularly in social media.  No time to write your own blog posts?  Contact us about your bed and breakfast blogging.

Image by Marcus Berg of Unique Angles Photography