Kristi Dement

Do you wonder how to ask for a link request?  I am going to sum up the main points in the awesome book published by Entrepreneur Press called Ultimate Guide to Link Building: Build Backlinks, Earn a Higher Search Engine Rank, Increase the Authority and Popularity of Your Site by Eric Ward and Garrett French.

Steps:

• Look over the website you want to have your link on to make sure it is relevant
• Do not put the words “link request” in the email subject line
• Start the e-mail off addressing the website owner by name
• Introduce yourself, your website, and why you would like to the link
• Identify the exact URL on their site where you think the link is a fit
• List the exact URL from your site that you want them to link to
• Give a valid email address and respond to any email requests they send
• Provide your phone number–something a spammer would not do
• Follow any link request instructions they give
• If a reciprocal link, confirm that you have linked to their site and provide the URL
• Be attentive, professional, courteous, and to the point

This book also lists Link Building Strategies written by Jon Cooper of Point Blank SEO:

• Start blogging on your website
• Have internal links to other content on your website
• List resources and outside links
• Build relationships with others
• Find niche-specific directories
• Write guest posts or have guests write posts for your blog
• Provide educational content
• Write compelling testimonials
• Provide useful lists–there is power in making lists!
• Be interviewed or interview someone in your industry
• Offer timely/seasonal content
• Use humor
• Provide printable resources
• Host contests
• Cover news first
• Give helpful infographics
• Host online webinars
• Promote National Days and Events
• Survey people and post results
• Debunk popular myths
• Comment on relevant blogs
• Do question and answer blog post
• Ask customers what they want to see more of
• Connect with industry associations and organizations
• Attend relevant conferences
• Call people
• Host local group meetings
• Retweet Twitter tweets
• Provide email signature listing website & ways to connect with you via social media
• and much more!

There are always things you can do to draw bigger audiences to your website. By taking the steps to ask for link requests and implementing the link building strategies, you will be well on your way to developing more a popular website.

Readers, I welcome your responses to this post as well as other ideas related to the topic of link requests and link building.  I read every comment and respond when appropriate. Thanks! Kristi