Tag Archives: identify

How To Ask for a Link Request

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Do you wonder how to ask for a link request?  I am going to sum up the main points in the awesome book published by Entrepreneur Press called Ultimate Guide to Link Building: Build Backlinks, Earn a Higher Search Engine Rank, Increase the Authority and Popularity of Your Site by Eric Ward and Garrett French.

Steps:

  • Look over the website you want to have your link on to make sure it is relevant
  • Do not put the words “link request” in the email subject line
  • Start the e-mail off addressing the website owner by name
  • Introduce yourself, your website, and why you would like to the link
  • Identify the exact URL on their site where you think the link is a fit
  • List the exact URL from your site that you want them to link to
  • Give a valid email address and respond to any email requests they send
  • Provide your phone number–something a spammer would not do
  • Follow any link request instructions they give
  • If a reciprocal link, confirm that you have linked to their site and provide the URL
  • Be attentive, professional, courteous, and to the point

This book also lists Link Building Strategies written by Jon Cooper of Point Blank SEO:

  • Start blogging on your website
  • Have internal links to other content on your website
  • List resources and outside links
  • Build relationships with others
  • Find niche-specific directories
  • Write guest posts or have guests write posts for your blog
  • Provide educational content
  • Write compelling testimonials
  • Provide useful lists–there is power in making lists!
  • Be interviewed or interview someone in your industry
  • Offer timely/seasonal content
  • Use humor
  • Provide printable resources
  • Host contests
  • Cover news first
  • Give helpful infographics
  • Host online webinars
  • Promote National Days and Events
  • Survey people and post results
  • Debunk popular myths
  • Comment on relevant blogs
  • Do question and answer blog post
  • Ask customers what they want to see more of
  • Connect with industry associations and organizations
  • Attend relevant conferences
  • Call people
  • Host local group meetings
  • Retweet Twitter tweets
  • Provide email signature listing website & ways to connect with you via social media
  • and much more!

There are always things you can do to draw bigger audiences to your website. By taking the steps to ask for link requests and implementing the link building strategies, you will be well on your way to developing more a popular website.

Readers, I welcome your responses to this post as well as other ideas related to the topic of link requests and link building.  I read every comment and respond when appropriate. Thanks! Kristi

Posted in Associations and Ratings, Blog and Social Media, Conferences, Events, Promotion

BBB Accreditation Standards

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Do you know what BBB accreditation means to your bed and breakfast?  Better Business Bureau Accreditation is an honor – and not every business is eligible. Businesses that meet their high standards are invited to join BBB. Businesses deemed to meet Accreditation Standards are presented to the BBB’s Board for review and acceptance as a BBB Accredited Business.

BBB ensures that high standards for trust are set and maintained. They exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. BBB provides educational information and expert advice that is free of charge and easily accessible.

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

1. Build Trust
 Establish and maintain a positive track record in the marketplace.

2. Advertise Honestly
 Adhere to established standards of advertising and selling.

3. Tell the Truth
 Honestly represent products and services, including clear and adequate disclosures of all material terms.

4. Be Transparent
 Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

5. Honor Promises
 Abide by all written agreements and verbal representations.

6. Be Responsive
 Address marketplace disputes quickly, professionally, and in
good faith.

7. Safeguard Privacy
 Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their
information.

8. Embody Integrity
 Approach all business dealings, marketplace transactions and
commitments with integrity.

Each bed and breakfast, whether BBB accredited or not, has a rating. The BBB letter grade is based on BBB file information about the business. In some cases, your grade may be lowered if the BBB does not have sufficient information about your bed and breakfast despite their requests for the information.

BBB assigns letter grades from A+ (highest) to F (lowest). In some cases, BBB will not grade your business (indicated by an NR, or “No Rating”) for reasons that include insufficient information about a business or ongoing review/update of your business’ file.

BBB Business Reviews generally explain the most significant factors that raised or lowered a business’ grade.  BBB grades are not a guarantee of a business’ reliability or performance, and BBB recommends that consumers consider a business’ grade in addition to all other available information about the business grading elements.

BBB grades are based on information in BBB files with respect to the following factors:

1. Business’ complaint history with BBB.

2. Type of business.

3. Time in business.

4. Background information on business in BBB files.

5. Failure to honor commitments to BBB.

6. Licensing and government actions known to BBB.

7. Advertising issues known to BBB.

Bed and breakfast owners, if you are unsure if you have a BBB grade, look up your own name in the BBB directory to see what your file says.  If there are any unresolved complaints, you can contact your local BBB to resolve any issues.  It is best to be on good terms with the BBB.  People do consider a business’ BBB grade.  You can apply for membership by contacting the nearest BBB location if you are not already a member.

 

Posted in Associations and Ratings