Tag Archives: personalized

Everybody Writes: Tweet & Post

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everybody-writes

Ann Handley, author of Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content, discusses practical tips for writing on Twitter and Facebook.  Using social media the right way can be very beneficial to your bed and breakfast brand.  Using social media the wrong way has the very real potential to damage your B&B’s reputation.

Writing For Twitter:

  • Establish who you are (how your bed and breakfast improves peoples lives)
  • Tell your bigger story (your passion for hospitality and hosting guests)
  • Share the why & who, not just the what (ex: what specific book are you reading and why–do not just tweet that you are reading)
  • Personalized, not too personal (there is a fine line between sharing yourself and sharing too much)
  • Be cautious with automation (also do real-time tweets)
  • Use Twitter to float ideas and see what gets nibbled (see what people are responding to)
  • Use a clear call to action (be obvious about how you want others to respond)
  • Use Bitly to shorten links (offers rich analytics and saves characters)
  • Tweets around 120 characters are optimal (most likely to be retweeted)
  • Share your history (ex: share pictures)
  • Tap into what people care about (ex: travel, food, relationships, etc.)
  • Convey your personality (ex: be you!)
  • Track and follow trending hashtags (what is trending and how can you join in the conversation?)
  • Do not use more than 2 or 3 hashtags in a single tweet (#otherwise #it #can #be #annoying)

Writing For Facebook:

  • Connect with existing communities of potential buyers
  • Target by niche, not by numbers (ex: those who have liked other bed and breakfasts)
  • Your brand’s online voice and tone are very important (be professional and friendly)
  • Post when your audience is online (makes sense to be online when they are!)
  • Posts with images get the greatest amount of engagement (always use images with permission)
  • Keep each Facebook post brief (ideal is 100-140 characters)

Bed and breakfasts can take advantage of using social media websites like Twitter and Facebook to spread the word about their luxurious accommodations.  Be careful to tweet and post pictures and information that is consistent with the image you want to portray about your bed and breakfast.

Image by Marcus Berg of Unique Angles Photography

Posted in Blog and Social Media, Marketing, Promotion

AAA Diamond Rating

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Today, AAA Membership has grown to over 53 million, with more than 1,000 offices and 38,000 employees throughout the United States and Canada.  To get your Bed and Breakfast evaluated by AAA, click on this Application for AAA Lodging Evaluation.

 

What the Diamond Ratings Mean:

One Diamond

These establishments typically appeal to the budget-minded traveler. They provide essential, no-frills accommodations. They meet the basic requirements pertaining to comfort, cleanliness, and hospitality.

Two Diamond

These establishments appeal to the traveler seeking more than the basic accommodations. There are modest enhancements to the overall physical attributes, design elements, and amenities of the facility–typically at a moderate price.

Three Diamond

These establishments appeal to the traveler with comprehensive needs. Properties are multifaceted with a distinguished style, including marked upgrades in the quality of physical attributes, amenities, and level of comfort provided.

Four Diamond

These establishments are upscale in all areas. Accommodations are progressively more refined and stylish. The physical attributes reflect an obvious enhanced level of quality throughout. The fundamental hallmarks at this level include an extensive array of amenities combined with a high degree of hospitality, service, and attention to detail.

Five Diamond

These establishments reflect the characteristics of the ultimate in luxury and sophistication.  Accommodations are first class. The physical attributes are extraordinary in every manner. The fundamental hallmarks at this level are to meticulously serve and exceed all guest expectations while maintaining an impeccable standard of excellence. Many personalized services and amenities enhance an unmatched level of comfort.

Importance

Being able to say that you have been rated by AAA and indicating how many diamonds are in your rating lets people know what to expect from their stay at your Bed and Breakfast.  It is truly an honor (not to mention very hard work) to achieve a five diamond ranking.

Posted in Associations and Ratings