Tag Archives: guests

Healthy Breakfasts: Berries

healthy-breakfast-berries
Healthy breakfasts: berries may be small in size, but blackberries, blueberries, boysenberries, cranberries, raspberries, and strawberries are big on taste as well as rich in three areas: antioxidants, fiber, and folate. Eating berries can help improve your health, wellness, and weight. Better yet, berries can be enjoyed all year long.

All fruits and vegetables contain antioxidants, but nutrient-rich berries are some of the absolute best choices. There are powerful antioxidants found in berries, including Vitamin C, may help:

  • Prevent and manage arthritis
  • Slow age-related memory-loss
  • Decrease inflammation in joints of people with rheumatoid arthritis
  • Reduce the risk of cataracts and macular degeneration
  • Make skin more radiant
  • Make hair more healthy

Berries also contain fiber and folate. Fiber aids in weight loss and helps lower cholesterol and blood pressure. Folate may protect against cardiovascular disease and age-related memory loss, and since folate contributes to the production of serotonin, it may also help avoid depression and improve one’s mood.

In addition to antioxidants, fiber, and folate, berries are “juicy foods,” which means they contain mostly water. Juicy foods are great for losing weight because they fill people up quickly, since their high water content bumps up the volume while driving down the calories.

Remember, if fresh berries cannot be found, frozen (unsweetened) berries are a great substitute during the off-season months — and just as nutritious! Delicious serving ideas include:

  • Adding berries to a bowl of warm oatmeal during breakfast.
  • Putting berries on top of pancake batter as it cooks for berry delicious pancakes.
  • Drizzling chocolate to cover strawberries as a romantic snack for couples.
  • Stirring fresh raspberries into Greek yogurt to amplify its deliciousness.
  • Combining frozen berries with bananas and low-fat milk to make an afternoon smoothie for guests.
  • Offering berries to your guests is a healthy and delicious way to fuel their bodies. Guests love the taste of berries and innkeepers love their smiles and return visits!   Be sure to put pictures of your breakfasts on social media! People can “like” your posts on Facebook, “re-tweet” your tweets on Twitter, and pin your pictures on Pinterest!

 

Image by Marcus Berg of Unique Angles Photography

Promote Your Local Area to Guests

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Did you know your guests decide to stay with you in large part due to where you are located? It is in your best interest to promote your local area with website links, menus, guidebooks, maps, and more to tell your guests about your area’s attractions, events, and concerts. Remind them why bed and breakfasts are better than hotels.

Start by having a links web page on your website that refers your guests to local places of interest.  For example, Blue Mountain Bed and Breakfast in Missoula, Montana has an Area Links web page listing that includes the following categories:

  • Recommended Guide and Recreational Services: tours, biking, fishing, hiking, river guides, etc.
  • Animal Boarding: unless you are a pet friendly B&B that allows pets
  • Art and Cultural Activities: theater, museum, symphony, ballet, etc.
  • Area History: historical sites, battlefields, visitors center
  • Fine Dining: you can emphasize your own restaurant if you have one and/or recommend local restaurants
  • Food, Health, Specialty, Leisure Stores and Services: bakery, brewery, tea, herbs, landscaping, food stores, gift shops, spa, etc.
  • Outdoor Recreation, Wildlife Activities, Museums, and Gardens: birding, golf courses, gardens, parks, recreation, wildlife sanctuary
  • Sports Events, Family Activities, Concerts: concert venues, concert tickets, sports arenas, sports tickets, arts and drama

Of course, depending upon your location, you may have different categories.  For example, your bed and breakfast may be on the beach and/or have its own spa.  Emphasize the places you know that your visitors like to see and activities they like to do.  You can also offer specific packages based upon the special occasion or interest.

When your guests arrive at your bed and breakfast, you can have a welcome table set up that features brochures from local attractions and restaurants.  Think about having a guidebook or a basket full of local maps, fliers, and more.  Local Chambers of Commerce and Visitors Centers will have various information for you to display.

You may even arrange with some of these local places (such as local restaurants) to offer your guests a discount if they mention that they are staying with you.  This is great for a number of reasons:

  • You look good for having this arranged ahead of time for your guests
  • The local business owner benefits from the referral
  • Your guests benefit from the discount
  • It is a win-win-win situation!

Thus, you can use your website to post local links, your inn to provide brochures for guests when they arrive, and your connections with local restaurants and other businesses to have deals in place for your guests.  Do not forget the power of video to highlight local attractions near your bed and breakfast and the power of social media to spread your message.  By following this advice, you will take attract more guests to your bed and breakfast as well as position yourself as an expert on your local area.

 

Image by Marcus Berg of Unique Angles Photography

10 Terrific Twitter Tips for B&B’s

10-terrific-Twitter-tips-for-B-and-Bs

Did you know that there are 255 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website.

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

  • Facebook
  • Linked In
  • Pinterest

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

  • Look at your website
  • Subscribe to your blog
  • Book a room
  • Schedule their event

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Social Bro
  • Tweetdeck

When you use this tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscriptions
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

Union Gables Inn and Suites

I want to share with you my interview with the Head of Marketing, Carla Smith, about bed and breakfast Union Gables Inn and Suites of Saratoga Springs, New York.  So why do people love staying at Union Gables Inn and Suites?

We offer all the luxury amenities like an outdoor pool, free wifi, plush bathrobes in the room, as well as the personal touches and comforts that only a locally owned bed and breakfast can provide like freshly made cookies and complimentary wine each evening. What we receive the most praise from guests about after they have stayed with us is how much they enjoyed getting to know and interacting with the staff. Jane, the Innkeeper, has a personality that brightens everyone’s day and she makes each guest feel at home at Union Gables. Creating that personal connection is the greatest benefit, although the outdoor pool, private parking lot and pet-friendly rooms are also greatly appreciated by guests.

Since you have seven pet-friendly rooms, how many guests bring pets?  What pets have stayed at your inn?
As we are one of the only pet-friendly bed and breakfasts in the area, guests often come to us because it is luxury lodging that they can enjoy with their beloved canines. Guests looking for pet friendly rooms compromises approximately 30% of our bookings. Once we had a guest bring a bird for a weekend stay, but mainly the staff gets to gush over guests’ dogs and spoil them with bones!

What is your most popular room and why do you think that is the case?

Guests always ask us which room is our favorite, and it is honestly almost impossible to choose one because each room has a unique charm and various antiques. The two that are requested most by guests are the Bill Room and the Pond Cottage. The Bill Room is in the main mansion of the Inn on the second floor and is one of the largest rooms we have. Its unique feature is a private outdoor porch overlooking Union Avenue that is perfect for morning coffee or an evening glass of wine. The Pond Cottage allows people more privacy because it is a one bedroom cottage in the Japanese garden area of the grounds and has a private outdoor patio so guests can have an area to themselves surrounded by the beautiful gardens.

Are the rooms with names named after people you know?

The rooms were originally named after the individuals who resided here when the property was state-owned in the 1900’s. A few names have been changed over the years after members of the owner’s family.

Do you have regular guests that visit at least once every year?

We actually have regular guests that visit as often as once a week or once a month and that have become very close friends. We offer a discount to Skidmore [College] parents as they visit their children or attend sporting events regularly, so they comprise a significant portion of our regular guests. We also have many guests that come back each year for the Saratoga Race Track or for annual events in Saratoga like the Flurry Festival or the Food and Wine Festival.
From what locations have your guests visited from?
We have had guests from as far away as Australia, Sri Lanka and Thailand.
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Your website shows your award-winning gardens you have, do you have a landscaper or gardener to help you or are you a master gardener?
The owner is the master gardener, credits for the beautiful gardens go to his vision and hard work of him and his maintenance staff.
pool
The heated pool is a nice touch!  Since it is heated, what months does it get used?
Thank you! The pool opens in May and closes in September or October depending on how quickly the winter weather strikes in the Northeast. 
I am impressed at how well you blend antiques with modern day technology such as flat screen televisions in all the bedrooms.
Since you mentioned blending the old with new, our mission has been to tastefully merge the historic, Victorian culture of the Inn with modern technology and luxuries. We would like to preserve the history of the Inn and the antique decor while advancing into the modern century.  For example, we have purchased a GE Wattstation 240V electric vehicle charging station in order to provide an electric vehicle parking spot in our private parking lot. Guests can charge their vehicle in 4-6 hours while they enjoy a luxurious and comfortable night in Saratoga Springs.  We are now the only bed and breakfast in the state of New York with a 240V electric vehicle charging station.  Saratoga Springs is halfway between the major cities of Ottawa, Montreal, New York City and Boston so Union Gables is now part of the network supporting sustainable travel between those cities.
breakfast1
Since you are a bed and breakfast, I have to ask, what is your most popular breakfast dish?

We judge the most popular dish ordered for breakfast by how often it is ordered and how clean the plate is after the guests have finished. The chef’s Cinnamon Baguette French Toast guarantees a spotless plate returned every time. Everything we serve is cook to order and the freshness makes a difference. Bruce, the chef, drenches the baguette in the cinnamon egg mixture and browns it on the griddle, then it is baked in the oven until the center becomes a delicious custard. It is served topped with powdered sugar and the guest’s choice of blueberries, strawberries, or bananas and paired with pure Vermont maple syrup.

How many innkeepers and members of the staff are there?

There are the owners, Tom and Barbara Fox; the Innkeeper and Manager, Jane; the Chef, Bruce; and Me, the Assistant Innkeeper and Head of Marketing. We also have various cleaning and maintenance staff. Tom and Barbara have a close connection to the Union Gables Inn, as this was where they met and married. Because Saratoga Springs was the place for horse lovers to show art and Barbara is an equine artist, it brought her to the area and this is where she met Tom. The Inn has a few paintings in the main foyer that she has painted. Tom and Barbara both take pride in maintaining the beauty of Union Gables as a historic icon to Saratoga Springs, and hope that it will bring enjoyment to those that stay here.

Carla, what do you enjoy most about what you do at Union Gables?

When after a stay at Union Gables, a guest tells me that their experience at the Inn and of Saratoga could not have been more perfect. I get the most joy out of personalizing someone’s stay to make sure their individual needs and goals for their trip are met. I was born and raised in Saratoga, so the greatest pleasure is welcoming visitors to the city I am proud to call home and providing local tips and recommendations that allows them to enjoy Saratoga just as much as the locals do. 

There is so much that Union Gables Inn and Suites offers their guests.  They are located in the heart of Saratoga’s Historic district known as the ‘Magic Rectangle’, one and a half blocks from the Saratoga Race Course on Union Avenue and two blocks to the Historic Congress Park.   Check out their photo gallery and make a reservation to be the guests at another bed and breakfast!

Assumptions Can Be Wrong

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Your bed and breakfast guests usually have questions. Be careful to understand their frame of reference when they ask a question. Assumptions can be wrong!

While I was a young student at Michigan State University, I lived in an international dorm. For those of you who don’t know, Michigan State is located in East Lansing, Michigan. One of the reasons I chose to attend the university was that I lived only two hours away in a town called Holland, Michigan.

When an international student asked me what I was going to do over the weekend, I replied, “Go home to Holland.” She looked shocked and asked with a puzzled look, “Only for the weekend?” I had failed to take into account that she was thinking of Holland, Netherlands. Actually, the Netherlands is the country my great-grandmother and her family came from when they relocated to Holland, Michigan.

We laughed when we both understood we were talking about two completely different parts of the world. I wrongly assumed that since we were both currently living in the state of Michigan, that she would have heard of my local Michigan town called Holland!

Often when recommending places your guests can visit and things they can do in your area, please remember my advice to never make assumptions. You may decide to offer print directions to your guests (to places like a local restaurant or attraction) so that they can take it with them should they not have a GPS with them.

You could even have an FAQ (frequently asked questions) page on your website with links to various places you suggest that they visit.  You could organize the recommended places by categories such as restaurants, museums, parks, and so on.  This helps your guests plan for their stay at your bed and breakfast and you can easily refer them to your website if they are calling or e-mailing you the question.  I recommend offering free brochures to local destinations to your guests while they visit in person.

Have you ever had a funny mix-up like mine with your bed and breakfast guests?  I would love to hear about it!

 

Image by Marcus Berg of Unique Angles Photography

Blue Mountain Bed and Breakfast

Innkeepers Brady and Elaine Anderson-Wood love showing hospitality to their guests at  Blue Mountain Bed and Breakfast in Missoula, Montana.  Missoula is said to be “the best small town under 100,000 people” in America.  With breathtaking views of the mountains and Bitterroot River as well as beautiful gardens and wildlife to watch.

They relish sharing their mountain, home, and Montana history with others from around the world.  Meeting people from every walk of life is a real treat for them.  Guests come for a variety of reasons including: visiting their kids at University of Montana, fishing, relaxing between visits to Yellowstone and Glacier Park.

Guests have visited from every state but Delaware as well as the countries of Israel, Bolivia, Jacarta, Mongolia, Honduras, Namibia, South Korea, and Romania.  One couple from France comes every year to enjoy Blue Mountain Bed and Breakfast and the surrounding area. Brady and Elaine’s biggest surprise as innkeepers has been to see how people with very different view points are able to come together, share breakfast, and take away an appreciation for each other.

Elaine, who takes professional pictures, says she has always adored taking pictures because of her deep love and connection with nature.  The animals that can be found outside their B&B include: woodpeckers, humming birds, hawks, eagles, bears, bunnies, deer, wild turkeys, elk, chipmunks, and much more.

Because of her background in history and education,  Elaine was able to take more classes (including classes specifically oriented toward the bi-centennial of Lewis and Clark) to become an official tour guide.  There are so many lovely walking trails in their area.

Blue Mountain B&B is open year round and guests can stay for just one night if that is their desire.  Some choose to have one night escapes from Missoula, Helena, Great Falls, and other places. There are fun things to do all year long in Missoula.  The benefit of their particular location is that they are close to town, yet secluded.  Blue Mountain Bed and Breakfast is on twenty acres of registered wildlife habitat next to National and State forest land.  The home was designed by their family and the room decor reflects their Swedish family heritage as well as their ranching backgrounds.

Their most loved breakfast dishes include their asparagus gratins, macadamia-crusted French toast, and Aebelskivers (a Dutch stove top doughnut).  Brady and Elaine would love to have fellow innkeepers as guests so they can enjoy the beauty of nature, do fun area activities and/or just relax, and taste their awesome breakfasts as well as share fellow inn-keeping experiences!

B&B Social Media Success

Contagious: Why Things Catch On

B&B Social Media Success is the name of a Pin Board I have on the social media network called Pinterest.  I pinned the pins on that board for the sole purpose of helping bed and breakfast owners successfully use social media.  What I did not expect, and I was completely surprised about, was the response from those not even in the bed and breakfast industry.  I currently have over 1700 followers on that board alone!  What is crazy is that I did not start it more than a few months ago!

That is the power of numbers and how things can go viral fast.  I recommend the book, “Contagious: Why Things Catch On” by Jonah Berger.  Berger is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He discusses six principles of “Contagiousness”:

  • Social currency: people desire to share cool things to look good in the process
  • Triggers: people talk about things cued in their environment
  • Emotion: when people have high arousal emotions (like excitement or anger) they are more likely to share it
  • Public: behavior that is made more public enables social influence
  • Practical Value: people share things to help others (save time, save money, become more healthy, etc.)
  • Story: people share memorable stories

So what can you do to have social media success and your bed and breakfast become “contagious”?  Kristi Dement of Bed and Breakfast Blogging is here to help!  Contact Kristi today so you can have social media success and more guests at your B&B!

What Innkeepers Like Most

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I wanted to see if there were some common responses to the question I asked bed and breakfast innkeepers in an online Linked In group. The question was, “What do you like most about being an innkeeper?” Answers to what innkeepers like most included:

  • Welcoming guests from all over the world
  • Meeting people from all walks of life
  • Showing hospitality by making others feel at home
  • Conversations that flow naturally with guests
  • Feeding our guests well
  • Being my own boss
  • Satisfaction from making others happy
  • Having guests return again and again and forming long-term bonds with them

So what do YOU like best about being owning a bed and breakfast?  I can think of several responses, depending upon what activities you like to do at your B&B:

  • Greeting and speaking with guests
  • Cooking delicious breakfasts, desserts, and more
  • Hosting events such as weddings and group meetings
  • Tending to our beautiful garden
  • Renovating and restoring our home
  • Decorating the rooms
  • Designing several different packages for guests to choose from
  • Updating guests with a regular newsletter or blog
  • Using social media to promote our bed and breakfast

Everyday keep in mind what you love about being an innkeeper. Keep track of memorable moments with guests. Stay in touch with former guests and reach out to potential new guests. Join an innkeeping association for support from fellow innkeepers.  Now it is easier than ever to keep in contact with others in our connected world.

 

Image by Marcus Berg of Unique Angles Photography

You Can Do Pinterest

you-can-do-Pinterest

You can do Pinterest!  As promised when I started our series of blog posts on using Pinterest, I will share with you some of my Pinterest boards and how I organized them.  This is for you to get some inspiration when you pin on your boards!  It gets exciting when you grow more followers. You can see which pins get repinned the most.

Of course, food is a big deal for a bed and breakfast so I have more than one board for food.  Perhaps I will have enough pins to have a separate board for eggs (including omelets and frittatas).  I did have enough pins to have separate boards for crepes, French toast, pancakes, and waffles–even desserts!  Currently, I have the following boards:

Bed and Breakfast Cooking

Bed and Breakfast Crepes

Bed and Breakfast French Toast

Bed and Breakfast Pancakes

Bed and Breakfast Waffles

Bed and Breakfast Desserts

I also have a board for cookbooks and for other books, including fiction related to bed and breakfasts and nonfiction about running bed and breakfasts.

B&B  Cookbooks

Bed and Breakfast Books

Then I have few boards featuring bed and breakfast in the United States, bed and breakfasts in the world, and award-winning bed and breakfasts.

Bed and Breakfasts USA

Bed and Breakfasts World

B&B Award Winners

In case you are wondering why sometimes I spell out Bed and Breakfast and sometimes I shorten the name of the board to say “B&B”–it is so that the name of the whole board fits on the screen.  Otherwise, if the name you give your board is too long, it will show a … after it to show that there are more letters, but not enough room.  To me, it makes sense to name my boards short enough so that everyone can read its entire title.

I also name my boards with titles that are appropriate. For example, if it is a specific area of the house, I include that in the name of the board.

Bed and Breakfast Bathrooms

Bed and Breakfast Bedrooms

Bed and Breakfast Dining

Bed and Breakfast Kitchens

I also feature less thought of areas that can really look special in a bed and breakfast.

Bed and Breakfast Stairs

Bed and Breakfast Fireplaces

Bed and Breakfast Lights

B&B Stained Glass

Since so much of the visual appeal for a bed and breakfast comes from its outside, I put together the following boards:

Bed and Breakfast Entrances

Bed and Breakfast Porches

Bed and Breakfast Gazebos

Bed and Breakfast Gardening

There are some bed and breakfasts that specialize in an area.  They could offer weddings, be located on a farm, have a spa, and/or a restaurant.

Bed and Breakfast Weddings

Bed and Breakfast Farms

Bed and Breakfast Spas

B&B Restaurants

Some bed and breakfasts are unique because they are located in a registered historic home or even located in a lovely castle!

B&B’s with History

Bed and Breakfast Castles

Because of what services I provide, I have a board for social media and one specifically for Pinterest.  

B&B Social Media Success

Promote with Pinterest

Of course, I have not listed every board I have nor do you need to have the same boards as me.  It is really deciding what you think visitors would like best about your bed and breakfast and featuring those in pins as well as pinning other B&B’s from non-competing parts of the country or those of your innkeeper friends and fellow association members.

Be sure to use the name of your bed and breakfast (or a shortened version of it) on your boards and in your pins as often as possible. This is key so when your pins get repinned they will know it was from your bed and breakfast.

What do guests say they like about your B&B?  Start with that.  You can also offer tips such as home organization, kitchen gadgets, decorating advice, etc.  The sky is the limit. Whatever your strengths are as an innkeeper (ex: cooking, decorating, gardening, etc.) you can feature that in your pins.

You truly are free to make it what you want it to be!  Once you get started, you may not realize how fast the time goes by!  So starting pinning so you will be winning more business!

 

Image by Marcus Berg of Unique Angles Photography

The Art of Pinning

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The art of pinning on Pinterest is visual in nature.  This works very well for visually oriented businesses like bed and breakfasts.  People want to know what your inn looks like and what your breakfasts look like.  Seeing your pins helps them to imagine themselves at your bed and breakfast inn.

Pictures:

  • Motivate them to plan a vacation to stay at your inn
  • Each picture is worth 1,000 words
  • Are more appealing and stronger than words
  • Pin only images with strong visual content
  • Brighter colors bring more joy
  • Feature just one idea or product in each pin
  • Use descriptive keywords you want to be known for
  • If you resize an image, make sure it is still clear and easy to see

Social media

  • Builds relationships with guests and potential guests
  • Raises the visibility of your bed and breakfast online
  • Gets you ranked higher on Google
  • Finds you business contacts like fellow innkeepers and associations

Remember:

  • Share your story of how you came to be bed and breakfast owners/innkeepers
  • Share information you are interested in and that your followers will find useful (such as travel tips)
  • Educate your audience on the advantages of staying at a bed and breakfast
  • Pin pictures of your bed and breakfast
  • Pin pictures of you amenities such as pool, garden, spa, etc.
  • Pin pictures of your community to give guests reasons to want to stay in your area

Etiquette or “Netiquette”:

  • If you were not the first to pin it, give credit to the original pinner.
  • Share and repin to show you are interested in other things outside your own B&B

Pinterest users become part of a larger community.  When we promote other people’s pins they are more likely to follow us.  That is one of my secrets to how I grew such a quick following on Pinterest.  You can too!

 

Image by Marcus Berg of Unique Angles Photography

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