Tag Archives: guest rooms

Everybody Writes: Infographics

bed-and-breakfast-infographic

This wraps up our series of posts about Ann Handley, the author of Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content.  Ann offers practical infographic creating tips that we will illustrate with an excellent bed and breakfast industry infographic.

But first, just what is an “infographic”?  Infographics are expressed graphically via drawings, pictures, maps, diagrams, charts, and more and are all held together with a coherent visual theme and typically published as an image file.

According to Ann Handley, the best infographics express rich objective data in a more accessible and engaging way:

  • Checklist or resource
  • Compare and contrast study
  • Evolution of a movement, demographic, or industry
  • Illustration of the state of some business sector or function

Have the following characteristics:

  • Utility: entertaining, educational, intrinsically useful, applicable to your audience
  • Data: based on facts (not opinions); uses credible data and credible sources
  • Story: have a hypothesis and a narrative at their core
  • Logical sequence: organize your information so that it flows logically; the images and text need to make sense together
  • Great design: color, typography, illustrations, animation, videos, charts, text
  • Quality control: make sure your infographic is free of errors
  • Promotion: the goal is to drive attention to and interest in your brand
  • Shareable: make your infographics easy to share in social media

The infographic shared in this blog post was produced by Little Hotelier and the Professional Association of Innkeepers International.  First, they share the statistics that the B&B Industry in the United States has an estimated worth of $3.4 billion.  The core of this starts with the estimated 17,000 inns in the United States and then branches out to all of the product and services needed:

The median performance:

  • Occupancy rate: 43.7%
  • Average daily rate: $150
  • Revenue per available room: $58

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The infographic tells us that the typical inn has between 4 and 11 rooms with 6 being the average number of rooms and the average size is 5700 square feet.

94% have private baths and 93% offer free high speed wireless internet.

Types of inns:

  • Suburban 5%
  • Urban 23%
  • Village 43%
  • Rural locations 29%
  • Historical designation 36%

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Their infographic portrays amenities at most inns both in the common areas and in the guest rooms.

Amenities in Common areas:

  • Internet
  • Magazines
  • Hot/cold beverages
  • Board games
  • Fireplace
  • Televisions
  • Refrigerator
  • Newspapers
  • Telephone
  • Cookies, cakes, candies, and fruit
  • Fresh flowers

Amenities in Guest rooms:

  • Internet
  • Magazines
  • Televisions
  • Fireplace
  • Luxury bed linens
  • Robes
  • Premium branded toiletries
  • Jetted tubs

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Their infographic ends with a statistic about the inn owners.  The percentage of inn owners that are 72% are couples, 18% are individual females, 5% are individual males, and 5% are non-couple partnerships.  Also it lets us know that 79% of owners live on the premises.

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A big thank you to Ann Handley, Little Hotelier, and the Professional Association of Innkeepers International.  If you would like help with your online marketing, please contact us at Bed and Breakfast Blogging.

Top Image by Marcus Berg of Unique Angles Photography

4 Secrets to Biltmore Success

secrets-to-Biltmore-success

What are some of the secrets to Biltmore success?  I am referring to America’s largest private residence, the two-hundred and fifty room Biltmore Estate.  After six years of construction while collaborating with architect Richard Morris Hunt and landscape architect Fredrick Law Olmstead, on Christmas Eve in 1895 George Vanderbilt officially opened Biltmore House.

George Vanderbilt pictured the possibilities for his family and friends on his eight thousand acres of Blue Ridge Mountain beauty.  In present day, the Estate includes:

  • delightful shops
  • four-star Inn on Biltmore Estate
  • gorgeous gardens
  • romantic restaurants
  • wonderful winery

Today, with two hundred full-time employees and a total of over eighteen-hundred employees working for The Biltmore, bed and breakfast owners may wonder what they have in common this hospitality giant.  If we can understand what helps make the Biltmore such a success, then hoteliers (as well as owners of restaurants, shops, and wineries) can apply this knowledge to run their own hospitality businesses better.

Secret #1: Offer add-ons, like tours and activities, to your guests.  This caters to individuals who have the ability and desire to pay more for these additional benefits.

The visitors to the Biltmore Estate can opt for additional tours:

  • Audio Guide to Biltmore House: capture the feeling of being guided through Biltmore’s grand rooms by our curators and hosts on this ninety-minute audio tour filled with stories about the Vanderbilts and treasures in their collection
  • Behind-the-Scenes Guided Upstairs-Downstairs Tour: in this sixty-minute guided tour, descend the back stairs to explore servant life at Biltmore, discover cutting-edge technology that kept America’s largest home humming, visit the domains of the butler, head housekeeper, and lady’s maids, then continue on to a suite of guest rooms to learn about grand house parties hosted by the Vanderbilts
  • Rooftop Tour: enjoy amazing views from rooftops and balconies and get a closer look at the design and construction of the Biltmore House with this sixty-minute guided tour of areas not on the regular house visit
  • Legacy of the Land Tour: take a motor coach tour of the estate and learn about the history of the land, structures, and former residents while visiting areas not usually open to guests

For an additional cost, visitors to the Biltmore Estate can participate in certain activities (available seasonally):

  • Biking
  • Carriage Rides
  • Fly-fishing School
  • Guided Horseback Trail Rides
  • Land Rover Experience Driving School
  • River Rafting, Kayaking, and Paddleboarding Trips
  • Segway Basic, Off-Road, and West Side Tours
  • Sporting Clays School

Morehead Manor Bed and Breakfast of Durham, North Carolina gives guests options for extras, such as:

  • Greta’s Girlfriend Getaway
  • Murder Mystery Scavenger Hunt Weekends (only offered on specific dates)
  • Picnic in the Park
  • Romance Package
  • Spa Services

Rosemary House Bed and Breakfast of Pittsboro, North Carolina offers add-ons, such as:

  • bouquet of roses or variety of flowers
  • chocolate-dipped strawberries
  • fruit and cheese plate
  • handmade Deneen pottery mugs
  • restaurant gift certificates
  • wine tastings for two at five local wineries

Secret #2: Variety encourages your guests to return.  Always keep things fresh.  Each Biltmore experience is different.  As the seasons and their themes change, so does their décor and displays.

For example, during our visit to the Biltmore, they had a Downton Abbey theme and featured real gowns worn on that popular British television show.  They had signs informing visitors about the material of the gown and what was happening in history during the time it was made as well as more information about the character who wore it on the television show.  A Biltmore employee revealed to us that each gown was literally made in that time period or individually hand-made to be authentic to that time.

Many inns choose to decorate during major holidays, such as Christmas.  One of the Biltmore’s biggest attractions are its Christmas displays.  In addition to the obvious holidays, how about choosing a less commonly celebrated holiday like Arbor Day?  Plant a tree in the backyard of your bed and breakfast.  Then show the growth of that tree by taking its picture each year.  Many innkeepers have their inn for more than twenty years, so this could really be a focal point in your yard.

On the topic of gardening and variety, Biltmore plants things that will bloom at different times of the year.  The acres of gardens were designed by Frederick Law Olmstead, the father of American landscape architecture. That way whenever people visit, they will see something pretty.  When we visited the Biltmore Gardens, the tulips were in full bloom.

Secret #3: Offer a closer look at your inn.  The Biltmore Estate is full of carefully researched stories of its past.  The people who lived and worked at Biltmore, the events and people they hosted, and how historical events (including war) affected them.  The Biltmore has many stories to tell.

I was impressed that was a huge painting of the architect and one of the gardener.  The audio guide noted that this was rare for a wealthy person to have portraits made of two people that worked for the family.  This is a testament to how George Vanderbilt honored his employees and valued their contributions to the overall look of his estate.

1898 Waverly Inn of Pittsboro, NC has photo albums with historical pictures of the people that actually lived at their inn.  The Esmeralda Inn and Restaurant of Chimney Rock, NC also is full of history, including a Presidential visit and two fires.  If your inn is brand new, then share pictures of its construction and let your guests know the steps it took from the time you decided to build your bed and breakfast to the time that you opened your doors.

Find your bed and breakfasts’ story.  Some name their rooms after a significant person in history or after their official state symbols such as the state bird and state tree.  Then you can tell stories about the people who made important contributions in history or about how your state symbols came to be.

Secret #4: Make visitors feel welcomed and appreciated.  Biltmore employees are very attentive, polite, knowledgeable, and helpful.   They go out of their way to help you and smile while doing so.  Let that be said of you and your inn.  Extend to your guests your greatest hospitality, and they will reward you by returning and referring others to visit.

While there is no other place quite like the Biltmore Estate, we can implement some of their secrets and apply it to achieving our own success. Innkeepers can ask themselves if they offer extras, create a variety of looks and themes throughout the year, reveal a deeper look to guests, and help their guests feel appreciated. May your place of hospitality be profitable like the Biltmore.

Do you want help marketing your bed and breakfast online?  Bed and Breakfast Blogging writes search-engine-optimized blogs as well as gives inns an active presence in social media.  Let us do that work for you so you can focus on what you do best!

1898 Waverly Inn

Better Way to Stay ~ A super relaxing getaway at our Inn and The gas is on us! at 1898 Waverly Inn Bed & Breakfast 800-537-8195

The 1898 Waverly Inn is Hendersonville’s oldest surviving inn.  The first guests (coming by train or stagecoach) walked on boardwalks and at night the street corners were lit with oil lamps.  For the past 28 years, Diane Sheiry and husband John have run the inn.  They are thankful they have Darla (her sister) as well as Debbie and Sandra to help keep things running smoothly.

The colorful flags hanging off their porch can be changed to represent the countries of the guests who are staying at their inn.  The Waverly Inn has delightful curb appeal and I love their cute stepping stones.

Looking down my little path in the side garden.

The National Wildlife Federation certified that their bed and breakfast garden is an official wildlife habitat.  They provide the birds with food, water, and shelter.

You can bring the third person or have a bed to yourself in this room.

This is the American Holly bedroom where we stayed.  It was perfect for my mom, my daughter, and I to sleep in. The desk (partially shown in the above picture) in this room is from the 1940’s.  This historic bed and breakfast has charming antiques yet it also has modern amenities.

Janie came and took this just before I found a great mirror for the mantle. I love the cozy European feel of this room.

The gorgeous Catawba Rhodedendron bedroom is shown above.  I love everything about how this room is decorated.  All fifteen guest rooms have comfortable queen or king sized beds.  Their luxurious bedding comes with extra pillows and blankets.

This pencil post bed is made of pine and was created in Kennesaw GA

Like the American Holly room, the Mountain Laurel room also accommodates up to three guests.  Their claw foot bath tubs in their bathrooms come with bubble bath, a bath pillow, and a book rest. The rooms all have fluffy towels and cozy robes.  Since the 1898 Waverly Inn is an environmentally friendly inn, they encourages guests to reuse linens and towels, but are pleased to provide fresh ones when requested.

Couple’s Spa Package at 1898 Waverly Inn Bed & Breakfast 800-537-8195

The inn offers Couples Massage at their Spa which is located on their second floor.  They also offer massages to individuals who are interested in receiving the pampering and relaxation a professional masseuse offers.

First Floor Parlor. For those that keep asking about the color it is Lowe's Valspar "Caramelized Onion".

In the common areas, guests can interact and share experiences as well as give recommendations for beautiful places to see and exciting things to do.  Diane said that the younger guests tend to prefer zip lining while the older guests prefer touring places like the Biltmore Estate.  We loved touring the Estate as well as the Gardens, Winery, little shops, restaurants, and much more!

If you feel like relaxing right here at The 1898 Waverly Inn, they offer a wide variety of things to entertain you and your companions:

  • Interesting collection of books
  • Fun and challenging jigsaw puzzles
  • Classic board games (we played Trivial Pursuit and Scrabble)
  • DVD movies to watch in your guest room
  • and much more!

This Apple Carrot Pecan Cake with Mascarpone Topping was in this month's Southern Living Magazine. OMG!

Each afternoon, the 1898 Waverly Inn bed and breakfast has a Tasting Hour with complimentary wine and other beverages as well as snacks like cheese and crackers.  Sometimes they even have decadent desserts like this Apple Carrot Pecan Cake with Mascarpone Topping.  It was the recipe of the month in Southern Living Magazine.

Dining Room set up and ready to go for breakfast.

Their delicious gourmet breakfast is always served hot and fresh. Diane says they love to use locally grown food. Their delectable jams were from South Carolina. John is usually the breakfast chef and we enjoyed his six grain pancakes.  We asked for pecans and blueberries and they were hiding right inside the pancakes.  They offer healthy choices like Egg Beaters and turkey bacon.  They also accommodate guests’ dietary restrictions and food allergies.

Six grain pancakes with bacon

The Waverly Inn leaves out different flavors of hot tea as well as hot cocoa packets so guests can use the inn’s hot water to enjoy them at any time.  A guest refrigerator as well as an ice machine are available at any time.  If you need anything, you can visit their front desk or conveniently place a call from your guest room.

Civil War

Innkeeper Diane told us that half of the experience of visiting Hendersonville, is visiting their Historic Downtown.  We received a personally guided tour through the Henderson County Heritage Museum at the Historic Henderson County Courthouse.  The museum holds memorabilia from all American Wars including their actual uniforms.  The informative volunteer tour guide revealed that she is a Veteran Naval Nurse who served during Desert Storm.

From the museum’s information about the history of the town of Hendersonville, we learned that in 1878 it had a major railroad station where people could travel over the Appalachian Mountains in only two days rather than the fourteen day journey it took by horse and wagon. The museum even featured information about the 1898 Waverly Inn:

 

“Across the street from the Wheeler Hotel (where Boyd Park is today) stood an elegant home built in 1885, by Major James Anderson, an engineer who served as superintendent of the railroad.  In 1897, following Anderson’s death, the six-acre lot and very large house was sold to Joseph Noterman, a jeweler from Cincinnati, Ohio.  He moved in with his wife and two youngest daughters, one of whom later married a son of David Henry Wheeler.  The couple, Emily Noterman and Samuel Fair Wheeler, were married in 1904.  Money from the sale of the Anderson property was used by two of his nieces to build a handsome boarding house on adjacent land.  That building still stands and is known as Waverly Inn.”

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The Hendersonville area offers so much for visitors to see, hear, taste, and experience:

  • The Flat Rock Playhouse, The State Theatre of North Carolina brings a wide variety of theatrical and musical entertainment throughout the year.
  • Historic Johnson Farm is an 1870’s brick farmhouse that is oldest home in Henderson County.  Visitors can tour the ten historic buildings and walk the nature trails.
  • Their yearly North Carolina Apple Festival happens over Labor Day Weekend
  • The Mineral and Lapidary Museum of Henderson County was established in 1997 and houses mineral exhibits from North Carolina, replicas of world famouse diamonds, Indian artifacts, a dinosaur egg nest, fossils, fluorescent minerals, gems, and faceted minerals.
Tulips in the Walled Garden

The Biltmore Estate and Walled Garden

Nearby Asheville has many other great tourist attractions, including:

  • The Biltmore Estate, America’s largest private home, is a 250-room French Renaissance chateau, exhibiting the family’s original collection of furnishings, art, and antiques. Biltmore encompasses more than 8,000 acres including historic gardens designed by Frederick Law Olmstead.  It is located in nearby Asheville.
  • Western North Carolina Nature Center in Asheville is a living museum with a focus on wildlife of the Appalachians.  The Center houses a collection of 130 injured and orphaned wildlife including reptiles, mammals, birds, insects, and amphibians.
  • Wildwater Ziplines in open year-round and the closest location is in Ashville, NC.  Soar through the trees with views of the beautiful mountains and downtown skyline.
Relax and feel at home on one of our two shaded porches with rocking chairs at the Waverly Inn Bed & Breakfast

1898 Waverly Inn has two porches to relax on while you sip coffee and read

The 1898 Waverly Inn is proud to be part of the North Carolina Bed and Breakfast Inns Association.  I highly recommend that you visit Diane, John, and the entire friendly team at The Waverly Inn.  Their mission of providing warm hospitality, luxurious amenities, and delicious gourmet breakfast is a success!

Bed and Breakfasts in December

The Queen Victoria at Christmas - Cape May, New Jersey. Bed and Breakfast Inn

The Queen Victoria in Cape May, NJ during Christmas time

Bed and breakfasts, in December, can put on a spectacular display of holiday cheer. This is the best time of year to decorate your B&B. There are so many creative and festive ways to do so. The Queen Victoria in Cape May, New Jersey has exquisite outdoor Christmas lights! I love how they outlined their bed and breakfast to highlight that their inn has three floors and they hung lit garland with red bows on the fence all the way around their property.

#Holidays | A winter welcome at Another Second Penny Inn, Stonington, CT. #bedandbreakfast #travel

Decorative Doorway at Another Second Penny Inn of Stonington, CT

Another Second Penny Inn hung garland and put up a wreath with a red bow on their reflective glass door. The snow falling in Connecticut just adds to the bed and breakfast’s winter look.  They are located on a leafy, scenic road just 3 miles from Mystic and 2 miles north of Stonington Borough.

Their 1710 New England home offers friendly, romantic, and spacious accommodations for their bed and breakfast visitors. Winner of the Best Breakfast in New England, owners Jim and Sandra Wright, offer deluxe five course breakfasts on weekends and holidays and delicious Continental Breakfasts on the other mornings.

Curious about how this inn got its name? They offer this Ancient Persian saying to explain, “If you have two pennies, with the first, buy bread for your stomach and with the second, buy hyacinths for your soul.”
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Morehead Manor Bed and Breakfast of Durham, NC adds to the festivities with this holiday garland draping down our stairs. We welcome you to be our guests! http://www.moreheadmanor.com

Morehead Manor Bed & Breakfast of Durham, NC adds to the festivities with garland & bows decorating the stairway


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Morehead Manor of Durham, North Carolina was recently named the Best Black-Owned Bed and Breakfast in America by Black Enterprise magazine.  Innkeepers Daniel and Monica Edwards decorate their inn festively every year.  The garland and ribbon going down their staircase is but one area of the inn in the Bull City.  Within walking distance for their inn is the Durham Performing Arts Center which has holiday performances including the fortieth year of performances of A Christmas Carol! Durham is also the Tastiest Town of the South so between the delicious gourmet breakfasts at Morehead Manor and award-winning restaurants, your appetite will be more than satisfied!
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Christmas by the fire at York Harbor Inn in Maine

Christmas by the fire at York Harbor Inn of Maine


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The York Harbor Inn family of Inns in Maine is comprised of six separate lodges. The Main Inn offers twenty-two guest rooms. There are also two ocean view restaurants as well as lovely banquet and meeting rooms. Many luxury rooms feature ocean and beach view decks, fireplaces and/or Jacuzzi tubs. The York Harbor inn recognizes that people’s dogs are part of their family and they offer pet friendly rooms in their Harbor Crest building.  The picture of their Christmas tree by the fire is gorgeous.
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Victorian Christmas Getaway: The Empress Bed & Breakfast

Stunning Dining Room of The Empress Bed and Breakfast in Little Rock, AR


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Bob Blair and his wife Sharon Welch-Blair are owners of The Empress of Little Rock, in Arkansas. They have been open for nearly twenty years and they love their guests! “Anyone who loves people, enjoys welcoming them into your home, looks forward to a day of tasks and events of all kinds (everyday a new day), and works with a great crew should become an innkeeper.” Their enthusiasm for entertaining is evident when you look at their multi-award winning AAA four diamond rated bed and breakfast!  Every guest room at the historic inn has its own themed tree to create magic throughout the entire mansion. Bob and Sharon display their mementos and antiques in each room so you feel like you are not only experiencing the past, but are cherished guests of The Royal Family.
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#Holidays | The twinkling lights of the tree at the White Oak Manor, Jefferson, TX. #bedandbreakfast #travel

The twinkling lights of the tree at the White Oak Manor in Jefferson, TX.


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White Oak Manor is an historic bed and breakfast in Jefferson, Texas.  Innkeepers Dave and Tammy invite you to join their warm and friendly atmosphere.  It is especially beautiful to visit them this time of year with their festive holiday decorations.  Jefferson is always filled with love, laughter and friendly faces.
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So how does your bed and breakfast celebrate the holidays? Feel free to make comments about what food you prepare for guests, special ways you decorate your inn, and anything else you do to make this time of year extra special.