Do you know what your ideal guests want? Who are you trying to attract to stay at your inn? The more you understand about who you want to serve, the better you become at meeting their specific needs. The more likely you will increase your revenue and improve your results.
Know What Your Guests Love About You and Your Inn
Are you getting their attention with the headlines you use? What do you receive the most compliments about from your guests? Be sure to feature what you know guests love.
The Benefits Of Frequent Guests and Guest Referrals
It is much easier to host returning guests than to find new guests. Do you offer incentives for frequent stays? Do you reward guests who refer you new business? This could be complimentary room upgrades and other incentives.
There Are Other Ways To Earn Money (Besides Overnight Stays)
Do you offer more than just the option of staying overnight? There are other ways of earning additional money. Why limit your hospitality earning potential?
Earn More By Offering Related Guest Products
You can offer additional related products and services to "up-sell" your guests. Of course, they have to really want what you offer. The best way to know what your guests want, is to ask them directly!
Increase Your Income With Guest Packages
Be sure to show professional pictures of each item for sale or that comes as part of a package. Guest packages can be centered around activities, specific themes, special occasions, and the four seasons. Think about what your guests like to do and the common reasons for their visit.
Host Events and Groups To Boost Your Earnings
You can also host private events and groups. Do you have enough space to host weddings and/or private local groups? The more details you can provide, the more inquiries you will receive.
Most People Buy Based Upon Their Emotions (Not Logic)
Do you tap into their fear of missing out? Most people making purchasing decisions based on their emotions. Expiration dates motivate!
Share Content That People Can Connect With
Do you provide them with enough content (blog posts, emails, website information, social media) to convince them that your place is the next place they want to visit? Share inspiring stories.
Prominently Feature Your Guest Testimonials
Do you feature guest testimonials on your website and in your social media? People put more stock into what previous guests say about you than what you say about you. That is why online review sites are so popular.
In Summary
The more of these suggestions you implement, the greater your odds of hospitality success. You can become the go-to accommodations in your local area.
Image by Marcus Berg of Unique Angles Photography
