The Power of Visual Storytelling: Facebook
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand is written by authors and social media experts Ekaterina Walter and Jessica Gioglio. They devote a whole section of their book to informing the reader about Facebook statistics and giving profitable strategies for businesses using Facebook.
With over 1 billion active users, Facebook allowed brands and organizations to set up public pages in 2007. Text, image, and video posts can all be seamlessly integrated in a user-friendly design. Businesses can encourage comments, likes, and shares from their followers.
- Half of Facebook fans prefer the brand pages to company websites
- Posts between 100-250 characters get about 60% more likes, comments, & shares
- Post at least one to two times per week to stay top-of-mind and relevant
- Pictures receive 120-180% more engagement from fans than text-based posts.
- 200 million photos get uploaded to Facebook on an average day
- 80% of social media users prefer to connect with brands through Facebook.
- Facebook is available in more than 70 languages
- Facebook accounts for 1 in every 7 minutes spent online
- Facebook accounts for 3 of every 4 minutes on social networking websites
- U.S. desktop users spend an average of about six hours every month on Facebook
- U.S. mobile users spend an average of eleven hours every month on Facebook
- 2.5 billion content shares a day on Facebook
- 2.7 billion likes a day on Facebook
- 15 million brand pages on Facebook
- Create photos specifically to generate conversations
- Ask fans to upload their own videos
- Create campaigns specifically for Facebook fans
- Photos and videos work really well
- Great creative with your header photo by choosing something eye-catching and inspiring
- Change the header photo now and then to keep it fresh
- Offer creative visual contests to engage your fans in a sustainable way
- Ask questions to spark engagement
- Improve customer service by talking to fans, encouraging feedback, and sharing images
- Encourage user-generated content
- Followers relate more to brands
- Fans feel like they are an active part of the product experience than a passive consumer
The authors recommend that businesses use Facebook in order to attract fans, build brand awareness, and increase customer loyalty. The key is engaging in conversations with fans, sharing useful content, and posting pictures and videos (from the brand itself as well as from the fans). Facebook is a valuable social media platform with which businesses can tell their story and interact with their fans.
Visual storytelling can take place on Pinterest, YouTube, Facebook, Twitter, Instagram, Tumblr, and Slideshare. We will look at more social media platforms as the Visual Storytelling series continues.
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