Why You Need a Vacation Guide On Your Website

"traveling is everything" poster with camera and journal

Consider putting together a local vacation guide on your website for guests. It is so vital to promote your local area, so others will know exactly what they can do and see during their stay. Often innkeepers will have a list of places, brochures, and even menus available on-site for their guests to look at. Your local area guide can and should be put on your website for potential guests to easily download AND join your email list!

Activities and Entertainment

  • Galleries
  • Historic Monuments and Sites
  • Museums
  • Shopping
  • Spas (if you have your own spa, then just promote that one)
  • Sports Arenas
  • Theaters and Shows
  • University Campuses
  • Wildlife Areas and Zoos

Annual Events

  • Concert Series
  • Conferences
  • Cultural Celebrations
  • Festivals
  • Holiday Festivities
  • Marathons
  • Parades
  • Restaurant Weeks
  • Tournaments

Food and Drink

  • Bakeries and Cafes
  • Breweries
  • Casual Eateries
  • Coffee and Tea
  • Deli and Sandwich Shops
  • Dessert
  • Fine Dining
  • Food Trucks
  • Quick Bites
  • Restaurants
  • Wineries

Outdoor Recreation

  • Bird Watching
  • Canoeing (or kayaking)
  • Fishing
  • Golf (or miniature golf)
  • Hiking and Biking
  • Horseback Riding
  • Photography
  • Sailing
  • Skiing (snow and/or water)
  • Tennis
  • Zip lining

For each place you are featuring, be sure to link to its website as well as to Google directions. By making it easy for guests to learn about your local area, you make it more likely that they will choose to stay at your accommodations.

Think about what activities, restaurants, and sites your guests rave about. Those should definitely be included in your guide. Of course, what you put in your local guide will depend upon what is in your local area (so not everything listed will apply to your inn).

Customize packages that guests can buy ahead of time. By making it easy for them to get local tickets and restaurant reservations (among other options), guests are willing to pay more to have this already done for them. Think of a creative and catchy name for your package.

Partner with other local places to exclusively promote each other. For example, if there are two horseback riding places in your area, you can make a deal with one to exclusively promote them in exchange for your guests getting a discount (or by making some other fair arrangement).

Regularly email those now on your list (because they requested your vacation guide). You can update them with the latest news related to your inn or local area. Emails are also a great place to share links to your most recent blog posts.

By staying in regular communication with guests (with the required unsubscribe link at the bottom of each email), they will be reminded of their desire to come for the first time or return for another visit. Thus, I recommend having a vacation guide on your website.

You may know where your guests like to go, but you may have no interest or desire to put together a local vacation guide. Contact Kristi Dement for a free consultation about putting a local vacation guide on your own website (and getting guests to opt into your email list).

 

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