The Business Traveler
Have you thought about promoting your bed and breakfast to the business traveler? Your B&B may be in a quiet area that is not too far from major companies. You can offer a discounted rate to corporate business people. One bed and breakfast called their promotion code “BIZRATE”.
You can emphasize all the reasons why the business traveler should want to stay with you:
- Their own desk area with comfortable office chair
- Fax machine
- Alarm clock
- Located near a copy store like Kinko’s
- Peace and quiet
- Free parking
- Flexible check-in times
- Adjustable breakfast arrangements (including “to go”)
- Lenient cancellation policy (ex: no penalty for canceling by noon on the day prior to your scheduled arrival)
Some B&B’s choose to limit this offer to specific rooms or do not make this promotion available at certain times of the year. As an innkeeper, you can offer the traveler a certain percentage off their room. One bed and breakfast offers 20% off the first night and 33% off all other nights.
You can emphasize that they will receive the same great breakfast, same wonderful service, and they are staying at an awesome place. Be sure to discuss this promotion on your website, in your blog, and through social media. You may even contact local area major corporations to let them know their out-of-town employees and customers can stay at your bed and breakfast. Be sure to take advantage of your closeness to major businesses.
Image by Marcus Berg of Unique Angles Photography