Tag Archives: YouTube

Rosemary House Bed and Breakfast

Rosemary House Bed & BreakfastThe first bed and breakfast to be featured by Bed and Breakfast Blogging in 2015 is none other than Rosemary House Bed and Breakfast of Pittsboro, North Carolina.

Rosemary House was voted “Best B&B in Chatham County” for three years in a row!  This historic bed and breakfast is a 1912 Colonial Revival home with five cozy guest bedrooms.  Each bedroom has its own private bathroom.

The Haven Room is a haven and more.  Their only first floor room, with a fireplace, queen bed, flat-screen TV, and two comfy chairs. It is decorated in soothing shades of teal and peach. Local artists painted the trompe l’oeil window, the desk, and the marbleized mantel. In the huge bathroom you’ll find an original mural and a 2-person BainUltra tub; let its therapeutic bubbling waters massage away your cares. Separate tiled shower.

The Retreat Room is an upstairs corner room, with a fireplace, sofa, flat-screen TV and queen-sized four-poster bed, decorated in shades of rose and navy blue, with an artist-painted antique vanity. It features a luxurious sunny bathroom that contains a therapeutic bubbling 2-person BainUltra tub and a separate tiled shower.

The Meadow Room is a two-room suite named for its large sunny windows and floral fabrics in rose and seafoam. The comfortable bedroom has an iron queen-sized bed. The beautifully decorated adjoining room holds a loveseat-twin sleeper and flat-screen TV. Up to three people can sleep here. Meadow’s bathroom contains an antique refinished claw-foot tub with a shower attachment.

The Willow Room is a guest favorite. Its blue-and-white color scheme reminded us of the Blue Willow china pattern, hence its name. Located on their second floor, it contains two antique spool beds, both full-size, flat-screen TV, and a bright sunny double window. A comfy chair and beautiful hand-painted dresser. It can sleep four. Tiled bath with tub-shower.

The Holly Room is a comfortable and cheerful sunny corner room on the second floor. Queen-sized Windsor bed and tiled bath with tub-shower. Its decor is sage green and red toile.

Rosemary House front porch.For those wondering how the bed and breakfast got its name, Rosemary House Bed and Breakfast is named for the herb rosemary, traditionally the herb of friendship and remembrance.  This bed and breakfast is a great place for conversations with others in common places such as the porch with its comfortable rocking chairs, but this B&B allows privacy for those wanting to

Rosemary House B&B is just outside the famous Raleigh-Durham-Chapel Hill Triangle:

      • 33 miles to Raleigh
      • 32 miles to Durham
      • 17 miles to Chapel Hill

Rosemary House

Yet there is plenty to see and do right in the local area of Pittsboro!

  • Central Pittsboro is registered on the National Register of Historic Places, with over 100 contributing properties ranging in date from 1780s to 1949.
  • Browse the quaint Downtown Pittsboro shops
  • Chatham Marketplace is a small, friendly, fun store in an old label mill, about 1/4 mile from their B&B; a nice deli, great breads, wine, & produce
  • Five wineries located within twenty minutes on the Heart of NC Wine Trail
  • Spend an entire afternoon at McIntyre’s bookstore in Fearrington Village
  • For lunch and dinner, dine at these popular local Pittsboro restaurants
  • One minute away: is the beautiful new Chatham County Public Library
  • Relax and restore at one of Pittsboro’s two wonderful day spas: Beautiful You Spa and Nail and Spa at Bell House
  • See beautiful and smell fragrant flowers at Orchard Gallery which is just a few miles from their B&B
  • Tour the 55-acre Carolina Tiger Rescue home to approximately 140 animals representing 11 species of threatened and endangered carnivores from around the world
  • Stay put at their B&B. Enjoy a late breakfast. Rock on the porch, listen to the birds, and read a book.

The Power of Visual Storytelling: Responses

visual storytelling responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling responses all around us.  Some strategies include:

 

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Facebook

visual storytelling Facebook

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand is written by authors and social media experts Ekaterina Walter and Jessica Gioglio. They devote a whole section of their book to informing the reader about Facebook statistics and giving profitable strategies for businesses using Facebook.

With over 1 billion active users, Facebook allowed brands and organizations to set up public pages in 2007.  Text, image, and video posts can all be seamlessly integrated in a user-friendly design.  Businesses can encourage comments, likes, and shares from their followers.

Facebook Statistics:

  • Half of Facebook fans prefer the brand pages to company websites
  • Posts between 100-250 characters get about 60% more likes, comments, & shares
  • Post at least one to two times per week to stay top-of-mind and relevant
  • Pictures receive 120-180% more engagement from fans than text-based posts.
  • 200 million photos get uploaded to Facebook on an average day
  • 80% of social media users prefer to connect with brands through Facebook.
  • Facebook is available in more than 70 languages
  • Facebook accounts for 1 in every 7 minutes spent online
  • Facebook accounts for 3 of every 4 minutes on social networking websites
  • U.S. desktop users spend an average of about six hours every month on Facebook
  • U.S. mobile users spend an average of eleven hours every month on Facebook
  • 2.5 billion content shares a day on Facebook
  • 2.7 billion likes a day on Facebook
  • 15 million brand pages on Facebook

Facebook Strategies:

  • Create photos specifically to generate conversations
  • Ask fans to upload their own videos
  • Create campaigns specifically for Facebook fans
  • Photos and videos work really well
  • Great creative with your header photo by choosing something eye-catching and inspiring
  • Change the header photo now and then to keep it fresh
  • Offer creative visual contests to engage your fans in a sustainable way
  • Ask questions to spark engagement
  • Improve customer service by talking to fans, encouraging feedback, and sharing images
  • Encourage user-generated content
  • Followers relate more to brands
  • Fans feel like they are an active part of the product experience than a passive consumer

The authors recommend that businesses use Facebook in order to attract fans, build brand awareness, and increase customer loyalty.  The key is engaging in conversations with fans, sharing useful content, and posting pictures and videos (from the brand itself as well as from the fans). Facebook is a valuable social media platform with which businesses can tell their story and interact with their fans.

Visual storytelling can take place on Pinterest, YouTube, Facebook, Twitter, Instagram, Tumblr, and Slideshare.  We will look at more social media platforms as the Visual Storytelling series continues.

 

The Power of Visual Storytelling: YouTube

 

visual storytelling YouTube

 

Bed and Breakfast Blogging recommends the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by authors Ekaterina Walter and Jessica Gioglio. Earlier, we gave an introduction to the book as well as featured some of their Pinterest tips.  This post will specifically look at their YouTube tips.

 

YouTube (the second largest search engine) began in 2005 and is owned by Google (the largest search engine).  It is great for brand channels since businesses can place an intelligent banner image, embed social media links, and even feature a thirty second video trailer.

Hyperlinks can be incorporated into the video itself to create a “clickable” interactive video. Streaming video delivers nearly three times higher brand awareness and 100% higher purchase intent.

Important YouTube facts to know:

  • The average YouTube viewer spends 900 seconds per day watching videos
  • 44% of YouTube users are between the ages of 12 to 34 years old
  • Over 829,000 videos are uploaded each day
  • 72 hours of video are uploaded to YouTube every single minute
  • 3 billion views daily on YouTube
  • More than 1 billion unique users visit YouTube each month
  • 70% of YouTube traffic comes from outside the United States
  • YouTube is localized in 53 countries and across 61 languages
  • 25% of global YouTube videos come from mobile devices

Authors Ekaterina Walter and Jessica Gioglio recommend that businesses be responsive to their audience.  Show an informal look at your company.  Video is a very flexible way to tell a company’s story and have a global reach. The key is to add value, inform, and entertain. This is a great way to do what social media expert Shannon Belew calls social selling.

The average video length is 2 minutes and 46 seconds.  Businesses should optimize their content for keywords used by their industry.  Discover the terms your target market is searching for and develop your videos around that.

Consider posting videos in response to comments and questions.  Let your fans and customers tell their own stories.  One of your videos could go viral (spread quickly over the internet).  Thus, businesses should use YouTube to tap into The Power of Storytelling.

 

Image by Marcus Berg of Unique Angles Photography

Power of Visual Storytelling

power of visual storytelling

 

Another great book is The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand co-written by Ekaterina Walter (cofounder and chief marketing officer at Branderati)  and Jessica Gioglio (social media manager for Dunkin Donuts). The back of the book says, “Attention is the new commodity. Visual storytelling is the new currency.”

According to this book, “Visual content in real time can give people a different perspective instantly.”  The goal is to create visual, shareable content that conveys your brand’s central message. Visual storytelling has the potential to:

 

  • Enhance loyalty
  • Strengthen customer relationships
  • Increase awareness
  • And much more!

With 6.8 billion mobile subscriptions at the end of 2012, about 96% of the world population has a cell phone. With the on-the-go nature of people’s lives in this present age, sharing user-generated images and visuals is happening in real time.  According to the authors, visuals are processed by the human brain 60,000 times faster than text!

Creating the right image to convey your message means you must know who you are as a brand, what you stand for, and how this relates to the goals of your customers.  The book reveals some fascinating statistics about what website visitors think is important:

  • 46.1% of people say that a website’s design is the #1 criterion for discerning the credibility of the company (research from Billion Dollar Graphics)
  • 67% of consumers consider clear, detailed images to be very important, and carry even more weight that then product information, full description, and customer ratings (MDG Advertising Research)
  • 51% of Americans trust user-generated content over other information on a company website

The Power of Visual Storytelling details the vast variety of visual content that is available for companies to use:

  • Images
  • Photography
  • Graphs
  • Drawings
  • User-generated images
  • Collages
  • Images with text overlays (captions, quotes, stats)
  • Word photos
  • Memes (imitated things)
  • Postcards and e-cards
  • Cartoons
  • GIFs (Graphics Interchange Format)
  • Infographics
  • Videos
  • Presentations
  • Aggregators

Collaborative storytelling benefits both customers and companies.  Customers get to see their images liked by fans of the brand.  Companies get insight on what customer motivation. According to BuzzFeed, every minute online:

  • 208,300 photos are posted to Facebook
  • 27,800 photos are shared on Instagram
  • 510,000 photos are liked on Instagram
  • 100 hours of video is uploaded to YouTube

The authors caution readers that there is not a one-size-fits-all solution to social media. Each network has its own character and audience.  Instead of being “broadcasted to” audiences want to feel “listened to” as we invite them to be part of the conversation.  The next series of posts will feature their tips for various social media networks, including:

Later we will highlight their tips to developing a visual story road map from strategy to implementation.  I highly recommend that businesses read The Power of Visual Storytelling!

Image by Marcus Berg of Unique Angles Photography