Tag Archives: videos

How to Have a Better Bed and Breakfast Blog

covered patio with lounge chairs, chair cushions, coffee table, and plants

Want a better bed and breakfast blog? Here are some top hospitality blogging tips to attracting more readers and more business to your inn.

 

Be sure to blog about WHY people visit you. Because it could be for a variety of reasons, I am going to list some possible reasons.  Each of those reasons can be a blog post! Mentally answer the questions as you read on.

 

Your LOCATION could be a big reason as to why guests stay with you. Whether you offer a secluded place for them to get away from it all (a peaceful place for relaxation and romance) or exciting urban accommodations with lots to do (a thriving place for fun and entertainment), your location could be a factor.

  • What, if any, major attractions are in your area?
  • What are the top 3 reasons that people come to your city?

 

Your AMENITIES can play a vital role in why people choose to stay with you. Guests appreciate being able to experience luxuries they don’t necessarily have in their everyday lives.

  • What amenities do you have?
  • Do you list your amenities on your website?

 

Your EVENTS that you host can attract guests. Whether you host private parties, weddings, or other special events, this can attract people to become overnight guests.

  • What events do you host?
  • Do you have a blog post (or web page) about each event you host?

 

Your REPUTATION for hospitality is another compelling reason. Word of mouth can be very powerful as a way to attract new guests. When we have an enjoyable time doing something, it is only natural to bring it up in conversation with another person.

  • What is it about your hospitality that sets you apart from other inns?
  • Do you monitor what is being said about you and your inn online?

 

Your FOOD can be a major pull factor when it comes to attracting more guests. If you are one of the inns that also has a restaurant open to the public, that is another way to become known. First they dine with you, then they decide to become overnight guests. However, those who do not have restaurants can also do extra things like offer 24/7 access to refreshments.

  • Do you have a wine and cheese hour or a special time of the day for tea and goodies?
  • Are you able to accommodate those with special dietary needs?

 

Your PACKAGES can also contribute to why guests decide to stay with you versus your local competitors. Guests appreciate having things already arranged ahead of time.

  • Do you offer packages that include things like event tickets, restaurant gift certificates, local walking tours, etc.?
  • Do you offer themed packages like romance or adventure?

 

Give people a SNEAK PEEK into life at your inn. Many famous tourist attractions like Disney and The Biltmore Estate offer Behind the Scenes tours. You could share pictures, videos, and stories of what happens at your B&B.

  • Share things that ONLY you or your inn has (more details about your guest rooms, previous residents, the current innkeepers, etc.)
  • Share funny things that happen (amusing little pranks staff members pull on each other, or comical things with guests such as two people who don’t know each other yet show up to breakfast wearing the same shirt)

 

Answer frequently asked questions in your blog posts. If you get asked the same questions over and over, how about answer those questions before your guests even arrive at your inn!

  • The number of miles (and estimated drive time) to key points of interest that guests may want to visit in your area
  • How you do breakfast at your inn (time, typical menu options, in-room delivery of breakfast, etc.)
  • Checking in and check out procedures as well as coming and going during their stay with you

 

Creatively add other unique content to your blog posts, including any of the following:

  • Recipes of things you make here at the inn
  • Tips about your local area including restaurants and attractions
  • Your very own Top 10 List that relates to your B&B or local area

 

One of the most important aspects of blogging, is to consistently do it. The search engines reward fresh content by making it more visible online. Plus, you are keeping in touch with people and staying on their radar. Remind previous guest about why they should come back again and compel new people to visit for the very first time.

 

Another strong factor in having a better bed and breakfast blog is sharing pictures and videos. “A pictures is worth a thousand words.” Guests want to know what they can expect before they come to your inn!

 

You are welcome to put a link to YOUR bed and breakfast blog in the comments below and share what works well for you. If you do not have a blog (or do not consistently blog), feel free to contact me for advice.

Image by Marcus Berg of Unique Angles Photography

How One Man Immediately Improved His Company

Author Marcus Sheridan next to his book cover: They Ask You Answer

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan is a must read for business owners, including those in the hospitality industry.  Mashable rated this the #1 marketing book to read in 2017.  It is the true story of how one man immediately improved his company.

 

Mr. Sheridan, a co-owner of River Pools and Spas, in the wake of the 2008 economy struggles, witnessed his business rapidly declining.  Rather than see his company go bankrupt, he decided if he simply answered the questions that people were asking about pools on his website (writing articles and making videos), he could become an authority and go-to resource that people could trust.  According to Marcus, the business we are all in is trust.

We must understand what our customer is searching for, asking, feeling, and fearing. We must not be afraid any and all questions.  First, he brainstormed all of the questions he received about fiberglass swimming pools. Then he spent all his spare time answering these questions.

He emphasizes that business owners should take on more of the “teacher” mentality than the sales role.  Sheridan advocates against sticking your head in the sand (like the myth that ostriches do) and hoping your problems go away.  Rather, he argues that we should do everything we can to earn our customer’s trust.

He uses CarMax as an example of a company that admitted their industry (selling used cars) had no consumer trust, and gave examples of what they did to earn back people’s trust:

  • One price is listed for vehicles (nothing more and nothing less)
  • Sales team is given the same commission regardless of what vehicle is sold
  • A five-day money back guarantee to those who purchase their used cars
  • An intensive inspection process that all their cars go through
  • A CarFax vehicle history report that details its history of repairs
  • Listing the Kelley Blue Book Value with all their vehicles

This eliminated the four major fears that used car buyers have:

  • Dealing with the salesperson
  • Buyer’s remorse
  • Buying a lemon
  • Not getting ripped off

Brainstorm every single reason why someone would not buy from your company (or for the case of innkeepers, stay at their B&B).  How many of these reasons have been addressed by your website?  Sheridan said that most companies never take the time to properly address the biggest fears of their consumers.  For example, bed and breakfast inns should educate their potential guests on how they are different from hotels.

Marcus advises that it does not matter what you or I think, but what the consumers think, how they behave, and what they expect.  Are we willing to meet their expectations? Write out the specific messages you want to get across to your most ideal guests.  Figure out what your guests are thinking, feeling, asking, and going through. Assume your potential guests already know about all of the alternative places to stay in your local area.

Sheridan very boldly made a list of the pluses and minuses of his competitors’ pools.  Because he stayed objective, and based his information on facts, he was able to gain a lot of trust from others.  Some of his competitors were surprised (and even thankful) that their brands were mentioned in his blog post.  Of course, others were disappointed at his reviews, and a few even threatened to sue him, but because it was based on fact there was nothing they could do. By explaining the pros and cons of each type of swimming pool, he let the consumer decide what was best for their needs.  The key is the willingness to objectively address his competition and become a trusted source in his industry.

Marcus urges business owners to have a steadfast commitment to helping consumers make the most well-informed purchasing decisions as possible.  Sheridan asserts that the most successful companies have a very clear understanding of the fact that they are not a good fit for everyone.  Focus only on the group that matters–the customers–and not the competition or guests that are not a good fit for what your inn offers.  Be a resource to help them make the best decision for themselves.  Distill the facts into simple-to-understand words that travelers find helpful.

Every time someone consumes a piece of your content (video, article, etc.), the trust factor continues to rise.  In fact, with River Pools and Spas, they discovered that if someone read thirty or more of their website pages before their initial sales appointment, they would buy from them 80% of the time whereas if they didn’t read thirty or more pages, the average closing rate in terms of appointment-to-sale was only 20%.

The moment your prospect sees you as more of a teacher than versus a salesperson, the amount of respect dramatically increases.  The goal of Google (and other search engines) is to give its customer (the searcher) the best, most specific answer to their question (or need, problem, query, etc.) in that very moment.  Places of hospitality that regularly offer fresh content that answers questions, will get more visitors to their website which can lead to more visitors to their inn.

Did you know that one-third of all time spent online is watching video?  Thus, videos and video blogs (vlogs) can be extremely beneficial.  People care about having their questions and concerns answered.  Sheridan recommends that for those just getting started on adding more content to their website, that they begin with the big five subjects:

  • Cost (focus on showing your value with customized packages)
  • Problems (address problems such as food allergies and handicap accessibility)
  • Comparisons (don’t be afraid to make a list of the pros and cons of your local competitors if they are based on fact)
  • Reviews (feature five-star guest reviews on your website and in social media)
  • Best of (feature the best of your local community: restaurants, attractions, etc.)

I really enjoyed reading this book and I know it will inspire other business owners, especially owners of places of hospitality such as bed and breakfast inns and restaurants.  If you would like a free phone consultation with Kristi Dement of Bed and Breakfast Blogging, I would be happy to speak with you about generating more traffic to your website with a focus on increasing the bottom line of your business.

Everybody Writes: Infographics

everybody writes infographic

 

This wraps up our series of posts about Ann Handley, the author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content.  Ann offers practical infographic creating tips that we will illustrate with an excellent bed and breakfast industry infographic.

 

But first, just what is an “infographic”?  Infographics are expressed graphically via drawings, pictures, maps, diagrams, charts, and more and are all held together with a coherent visual theme and typically published as an image file.

According to Ann Handley, the best infographics express rich objective data in a more accessible and engaging way:

  • Checklist or resource
  • Compare and contrast study
  • Evolution of a movement, demographic, or industry
  • Illustration of the state of some business sector or function

Have the following characteristics:

  • Utility: entertaining, educational, intrinsically useful, applicable to your audience
  • Data: based on facts (not opinions); uses credible data and credible sources
  • Story: have a hypothesis and a narrative at their core
  • Logical sequence: organize your information so that it flows logically; the images and text need to make sense together
  • Great design: color, typography, illustrations, animation, videos, charts, text
  • Quality control: make sure your infographic is free of errors
  • Promotion: the goal is to drive attention to and interest in your brand
  • Shareable: make your infographics easy to share in social media

The infographic shared in this blog post was produced by Little Hotelier and the Professional Association of Innkeepers International.  First, they share the statistics that the B&B Industry in the United States has an estimated worth of $3.4 billion.  The core of this starts with the estimated 17,000 inns in the United States and then branches out to all of the product and services needed:

  • Real estate
  • Insurance
  • Hospitality
  • Furniture
  • Food and beverage
  • Cleaning
  • Safety
  • Heating
  • Cooling

The median performance:

  • Occupancy rate: 43.7%
  • Average daily rate: $150
  • Revenue per available room: $58

everybody writes infographic

The infographic tells us that the typical inn has between 4 and 11 rooms with 6 being the average number of rooms and the average size is 5700 square feet.

94% have private baths and 93% offer free high speed wireless internet.

Types of inns:

  • Suburban 5%
  • Urban 23%
  • Village 43%
  • Rural locations 29%
  • Historical designation 36%

everybody writes infographic

Their infographic portrays amenities at most inns both in the common areas and in the guest rooms.

Amenities in Common areas:

  • Internet
  • Magazines
  • Hot/cold beverages
  • Board games
  • Fireplace
  • Televisions
  • Refrigerator
  • Newspapers
  • Telephone
  • Cookies, cakes, candies, and fruit
  • Fresh flowers

Amenities in Guest rooms:

  • Internet
  • Magazines
  • Televisions
  • Fireplace
  • Luxury bed linens
  • Robes
  • Premium branded toiletries
  • Jetted tubs

everybody writes infographic

Their infographic ends with a statistic about the inn owners.  The percentage of inn owners that are 72% are couples, 18% are individual females, 5% are individual males, and 5% are non-couple partnerships.  Also it lets us know that 79% of owners live on the premises.

everybody writes infographic

A big thank you to Ann Handley, Little Hotelier, and the Professional Association of Innkeepers International.  If you would like help with your online marketing, please contact us at Bed and Breakfast Blogging.

 

Top Image by Marcus Berg of Unique Angles Photography

B&B Travel Packing List

travel packing list

 

Does your bed and breakfast suggest a B&B Travel Packing List?  Depending upon where you are located, your suggestions of what they should bring will vary.  Location, season, climate, and local attractions and recreation all play a part in determining your recommendations.

 

Keep in mind, your guests may be driving or flying.  You may be hosting international guests.  This B&B Travel Packing List is meant as a suggestion and can be tailored to fit what is appropriate for your guests.

You can put the list up on your own website as a courtesy to your guests.  You also do not have to go into as much detail as we have chosen to do.  There will likely be things that you can think of that are not on this list.  This is a starting point for developing your own travel packing list.

Important Necessities:

  • Addresses of friends and family
  • Airline tickets
  • Calling card
  • Car rental confirmations
  • Cash
  • Contact info for bank and credit card companies
  • Copy of traveler’s insurance policy
  • Credit and ATM cards
  • Directions
  • Driver’s license and photocopies
  • E-tickets
  • Emergency Contacts
  • Gift certificates or giftcards
  • Guidebook(s)
  • House keys
  • Identification
  • Insurance information
  • Itineraries
  • List of medications
  • Lodging information and reservations
  • Maps
  • Medical and vaccination records
  • Membership cards (AAA, frequent flier)
  • Money belt/pouch
  • Passport, visa(s) and photocopies
  • Reservation confirmations
  • Tickets to concerts, events, and games
  • Traveler’s checks

Personal Items and Hygiene

  • Aftershave
  • Body lotion
  • Cologne/perfume
  • Contact lenses and solution
  • Cosmetics
  • Cotton swabs/cotton balls
  • Deodorant
  • Eye drops
  • Face wash
  • Feminine hygiene products
  • Floss
  • Glasses
  • Hairbrush/comb
  • Hair care products
  • Hair styling appliances
  • Hand sanitizer
  • Lip balm
  • Lotions
  • Makeup
  • Makeup remover
  • Moisturizers
  • Moist towelettes
  • Mouthwash
  • Nail clippers/files
  • Shampoo/conditioner
  • Shaving supplies
  • Soap
  • Sunscreen
  • Tissues/paper towels
  • Toiletry bag
  • Toothbrush
  • Toothpaste
  • Towel/wash cloth
  • Tweezers

Clothing and Accessories

  • Belts
  • Comfortable walking shoes
  • Dresses
  • Dress shoes
  • Exercise clothing
  • Extra hangers
  • Gloves/mittens
  • Hats
  • Hiking boots
  • Jacket/fleece
  • Jeans
  • Jewelry
  • Knit hat
  • Long underwear
  • Pajamas/sleepwear
  • Pants/trousers
  • Rain boots
  • Rainwear
  • Sandals
  • Scarves
  • Shirts (dressy and/or casual)
  • Shorts
  • Shower shoes
  • Skirts
  • Slippers
  • Socks
  • Stockings
  • Suits
  • Sweaters
  • Sweatshirts
  • Swimsuit/Cover-up
  • Ties
  • T-shirts
  • Undergarments
  • Watch
  • Water shoes
  • Wide-brimmed hat

Medications and Health

  • Allergy pills
  • Anti-itch cream
  • Bandages
  • Cold medicine
  • First-aid kit
  • Herbal supplements
  • Insect repellant
  • Motion sickness remedies
  • Nausea and diarrhea remedies
  • Pain relievers
  • Prescriptions
  • Sleep medications
  • Vitamins

Technology

  • Batteries
  • Camera and charger
  • Cell phone and charger
  • Converters and adapters
  • E-books
  • Electronic chargers
  • Extension cord(s)
  • Film
  • GPS
  • Laptop and accessories
  • MP3 player
  • Memory cards
  • PDA
  • Shortwave radio
  • Tablet/e-reader
  • Travel alarm clock
  • Underwater camera
  • Video camera and charger
  • Video player
  • Walkie-talkies

On the Plane

  • Books or magazines
  • Chewing gum
  • Earplugs
  • Eye mask
  • Quart-size bag for liquids/gels
  • Tissues
  • Travel blanket

In the Car

  • Antifreeze
  • Driving directions
  • Ice scraper
  • Jumper cables
  • Keys
  • Maps
  • Motor oil
  • Pillow and blanket
  • Spare tire or donut
  • Windshield wiper fluid

Outdoors

  • Beach bag
  • Beach towel
  • Binoculars
  • Compass/GPS
  • Flashlight
  • Insect repellent
  • Lighter
  • Rain poncho
  • Shortwave radio
  • Sleeping bag
  • Sunglasses
  • Sunhat
  • Sunscreen
  • Umbrella
  • Water bottles

Entertainment

  • CD’s/DVD’s
  • Playing cards
  • Portable DVD player
  • Travel games
  • Video games

Miscellaneous

  • Cooler
  • Drinks
  • Double-sided/duct tape
  • Highlighters
  • Laundry (bag, soap, stain remover)
  • Journal
  • Pen(s)
  • Pet items (if traveling to pet-friendly bed and breakfast)
  • Plastic bags
  • Puzzles (crosswords, jigsaw, word search)
  • Safety pins
  • Sewing kit
  • Snacks
  • Swiss army knife
  • Toys (if traveling with children)

Guests will be bringing purses, tote bags, carry-ons, suitcases, and other luggage.  Thanks to your handy packing list, guests will be less likely to forget bringing something they wanted to have during their stay at your lovely bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Tips

 

visual storytelling tips

 

This is the last of the series of blog posts discussing the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio.  This features their smart tips for social media photography.

 

 

Visual storytelling tips and social media photography tips:

  • Up your resolution to the highest resolution possible
  • Collages need to be of similar resolution
  • Divide your images into thirds either horizontally or vertically
  • Align your image slightly off center to make it more engaging
  • Variety matters, use a range of angles and setups
  • Take more pictures than you think you need
  • Frame your shot with less cluttered backgrounds
  • Use close-cropped images
  • Work the angles
  • Shine bright with lighting and filters
  • Show don’t sell
  • Celebrate occasions
  • Share great quotes
  • Include photos related to your company’s lifestyle
  • Inspire through the use of images by showcasing your company’s lifestyle, values, and opinions
  • Show how your products and services contribute to the greater good
  • Encourage emotion by featuring a sentimental side when appropriate
  • Propel action into a still image
  • Sprinkle in humor and have a little fun
  • Embrace creativity
  • Not all pictures have to have only one item
  • Go behind the scenes to make your customers feel like part of your brand

This is the conclusion to the blog series about the book The Power of Visual Storytelling.  I highly recommend this book.  I literally took twenty pages of handwritten notes from information in this book!  A special thank you to the authors Ekaterina Walter and Jessica Gioglio for letting me share some of their book.  I am not being compensated for this review, I just really think this book is great any business looking to grow their online marketing.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Responses

visual storytelling responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling responses all around us.  Some strategies include:

 

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Shaping

visual storytelling shaping

 

According to the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio, companies need to do visual storytelling shaping.  Each piece of content needs to have a clear theme and point of view as well as a take away message for the reader.

 

Content needs to be aligned with who you are as a company: voice, personality, and values. Once woven together, these themes shape your story.  It is important to list your goals and determine how visual content can help achieve them.  Ask yourself, if your company were a person, what would it look like in real life?

Embrace social media’s more personable, human side.  Look for the most commonly discussed conversation themes from your online consumers.  Shape your story and identify major themes to craft your visual content mix.  Look at your goals, company voice, and customer feedback by social media platform.

Determine Your Visual Content Mix:

  • The magic is in the mix to keep storytelling fresh
  • It allows you to deliver more personalized content to target audiences across different platforms
  • Evaluate your desired frequency per platform for posts, tweets, pins, etc.
  • Have a formula and clear plan of what steps you will take
  • Frequency varies by company and by social media channel
  • Quality content always trumps quantity and volume
  • Content must be interesting, important, and relevant to your audience
  • The usual shelf life of a tweet is considered an hour at most
  • The shelf life of a Facebook post is around 24 hours
  • Prioritize by social media platform the most important content themes that go into crafting your visual story
  • The mix needs to balance what is important from an ongoing visual storytelling perspective with goals, current events, questions, and general conversation from your customers
  • Content goals will likely change each month depending upon how much news your company has or tweets your making in response to fan engagement
  • Content should aim to be mostly upbeat, fun, motivating, and engaging
  • Outlining content themes makes it easy to identify what messages will be best conveyed as photos, videos, infographics, presentations, etc.

Authors Walter and Gioglio remind us to be listening and responding to what is being said about our company as well as learning the most commonly asked questions.  When we know that, companies can better respond to their own target audience.  This means setting goals and developing a strategy.  Our content will adjust in response to real time as we get live social media feedback.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Tumblr

visual storytelling tumblr

 

We have been promoting the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio. This particular blog post will give a sneak peak into the authors comments about Tumblr.

 

For those not familiar with it, Tumblr is a social media channel that allows users to quickly reblog posts (texts, images, links, quotes, music, or videos) by others. Recently, Yahoo! purchased Tumblr for $1.1 billion. Tumblr is for quick visual inspiration and consumer lust. Users can only add comments if they reblog your post.

Tumblr Statistics:

  • 50% of posts on Tumblr are photos
  • Total unique worldwide visitors are more than 117 million
  • 52% of Tumblr visitors are male
  • 46.5% of Tumblr visitors are 18-34 years old
  • 35.2% of Tumblr visitors have a household income of greater than $100,000 per year
  • The average users spends 1 hr. 38 min. of time each month on the website doing nothing, but consuming content
  • The average Tumbler visit lasts 34 minutes

Tumblr Strategies:

  • Follow other Tumblr users and reblog relevant content
  • Post, promote, and participate in the Tumblr community
  • Let pictures tell the story on your Tumblr account, with text being secondary
  • The best time to post is between 7-10 pm EST on Monday through Thursday and anytime on Sunday
  • Use relevant tags so that your images show up in searches
  • Reblog plenty of content from other users
  • Keep a focus on your goals and repost only what is relevant to your message
  • Have a strategy and calendar to keep a steady stream of quality content
  • Keep a good mix of product info, lifestyle posts, and other content to not appear overly commercial
  • Combine visual, text, quotes, audio, and video in your feed
  • Stay consistent with tags and use a handful of “official” tags
  • Keep content fresh and post often
  • View analytics to see what sort of posts drive the most traffic, but still post a variety
  • Spend some time getting to know that platform and the kinds of content that people post

A Tumblr blog can be incorporated directly into a corporate website, which is great for search engine ranking. Businesses can use Tumblr as an overview of what is on their website.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Instagram

visual storytelling instagram

 

Instagram is a mobile-based app owned by Facebook. This is an app for the click-and-share generation.  The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by authors Ekaterina Walter and Jessica Gioglio provide useful statistics and suggest helpful strategies for companies to make the most of using Instagram.

 

Instagram Statistics:

  • 130 million active users every month
  • 70% of which are female
  • Users post 40 million photos per day
  • 8,500 likes per second
  • In 2012, Instagram users liked 78 million photos
  • 1,000 comments per second
  • More than 5 million photos uploaded to Instagram every day
  • Recording time is 15 seconds vs. competitor Vine’s 6 second clips
  • 67% of the top brands are now using Instagram
  • Luxury brands have the highest number of followers

Instagram Strategies:

  • Since Instagram has great photo filtering capacity, use filters creatively
  • Build a community by putting your official hashtag (#) in your banner heading so fans know how to tag you
  • Show behind-the-scenes photos
  • Use Instagram’s built-in statistics
  • Brands should be original, artistic, and community building
  • Post regularly about current events, holidays, and seasons
  • Use specific hashtags (#) for promotions or campaigns
  • Pick hashtags (#) that don’t have double meanings or could be read differently
  • Don’t use too many hashtags, need a central focus to your brand’s message
  • Join in the discussion if people are posting comments
  • Ask customers to upload their own photos and videos
  • Since 70% of users are female and women are responsible for the majority of household spending, companies can use this knowledge to share what attracts most female buyers

Using Instagram is a great way for businesses to let their target market(s) get to know what they are all about. It is essential that companies identify their brand’s central message in order to make the most out of knowing what photos and videos to share as well as which hashtags (including customized ones) to add to the posts. Smart businesses join in the conversation in response to when people post comments.  Instagram is a great social media platform for companies to use in order to promote their products and services.

 

Image by Marcus Berg of Unique Angles Psychology

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