Tag Archives: Twitter

10 Terrific Twitter Tips for B&B’s

10 twitter tips

 

Did you know that there are around 335 million monthly active Twitter users?  Did you know that 500 million tweets are sent each day?  Most of us know that Twitter is a popular social media website. In fact, a single day’s worth of tweets would fill a 10 million page book!

 

 

Here are some quick tips so you can get the best out of using Twitter to promote your bed and breakfast inn:

1) Know your audience in order to target your message to the right people.  You want to write to appeal to your specific market–not everyone.  What kind of bed and breakfast guests would you like to attract?    

  • Be pet friendly if you want guests with pets
  • Be couple friendly and require kids to be a minimum age
  • Promote being healthy by not allowing smoking on all grounds
  • Accommodate guests with allergies or restricted diets when you cook breakfasts
  • Reach out to those getting married or renewing their vows with ceremonies
  • Provide spa services to guests who like to be pampered
  • Offer extra amenities such as hot tubs or private balcony views

2) Regularly spend time listening to the needs and wants of your target market.  What would ease their pain and make their lives better?

  • Need time to get away from it all
  • Want to relax with a loved one
  • Want to visit a local relative without inconveniencing them
  • Like to visit tourist spots in your area
  • Want personal touch of a B&B versus big hotel

3) Have strategies behind who you follow.  You do not have to follow everyone. Be selective and show your audience what they like to see. 

  • Travel tips (give them useful information)
  • Scenic pictures of your area (entice them to visit)
  • Baby animals (who does not like baby animals?)
  • Recipes (you may even offer a cooking class to your guests)
  • Local activities (show them what they can do in your area)

4) Have a consistent presence online.  Tweet at least four to six times per day if possible.

5) Provide useful content based on your brands’ goals.  Selling should not be the focus.

  • Tweet powerful quotes
  • Update readers about your area events
  • Share meaningful stories

6) Tweet with images.  People are visual creatures and tweets with pictures are more than twice as likely to be retweeted.  Images can convey more than words do. 

  • Share pictures of the bedrooms in your bed and breakfast
  • Tweet pictures of your outdoor views including landscaping
  • Share pictures of your delightful breakfasts and goodies made
  • Share pictures of local community events including concerts and sports games

7) Be active on other social media channels and have a blog on your website.  Blogs provide fresh content the search engines love.  More online connections come from having a strong presence on other social media websites.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest

8) Use hashtags (#) so the reach of your tweets spreads to people searching for that term. Use trending hashtags (labeled “trends”) on the bottom left.  Make sure the hashtags are relevant to the tweet and two hashtags is plenty.

  • Newsworthy events
  • Celebrities
  • Holidays (including national food holidays)
  • This day in history
  • Sports
  • Trending area activities

9) Always have a call to action.  Know what you want them to do after they read your tweet.

10) Monitor your Twitter results with other websites.  Some Twitter tools are available for free or to use on a free trial basis.  Try them out to see which you prefer.

  • Buffer
  • Hootsuite
  • Tweetdeck

When you use these tips consistently, you will see a dramatic increase in your numbers:

  • More Twitter followers
  • More retweets
  • More blog subscribers
  • More guests
  • And more income!

Image by Marcus Berg of Unique Angles Photography

How To Promote Staycations at Your Bed and Breakfast

Outdoor flower garden with bench by tree and wood fence in background

 

Do you know how to promote staycations? As you may know, “staycations” are vacations spent at home or nearby.  Have you promoted your nearby bed and breakfast to locals in your community?  This is a great target market. Best of all, you are a “local” promoting your business to other locals.

 

The Victoria, a bed and breakfast in Bentonville, Arksansas,  lists four great reasons for locals in their community to stay at their bed and breakfast:

  • Less planning is necessary (since you know your local community and you can even go back home if you forgot something important)
  • Much more affordable (plane rides and car rentals are not necessary)
  • Get to know everything your area has to offer (such as its museums, gardens, and other tourist attractions)
  • Vacation at a more relaxed pace (a great alternative to stressful, activity-filled vacations far away from home)

According to The Project: Time Off Coalition, more than half of American workers (55%) left vacation time unused in 2015. This adds up to 658 million unused vacation days! Ironically, their data also showed that employees who take 10 or fewer days of vacation time are less likely to have received a raise or bonus in the last three years than those who took 11 days or more.

This is where owners and innkeepers of bed and breakfast inns can come in.  You could put together your own staycation package that could include tickets to local area attractions and gift certificates to local restaurants.

The Bridgeton House in the New Hope area of Pennsylvania offers a “Savory Staycation Package” that includes:

  • A welcoming wine and cheese upon arrival
  • Afternoon tea featuring a wonderful selection of homemade sweets and savories each day of your stay
  • A multi-course made to order breakfast each day of your stay
  • Their fireside basket dinner for 2 inclusive of a bottle of wine (choice of red, white or sparkling cider)

You can promote your package in a number of effective ways:

  • In a blog post that discusses the benefits of staycations and details your package
  • Share the information in social media (including Facebook and Twitter)
  • Since you are attracting local area guests, how about putting a sign outside your inn announcing your staycation package?  This can attract those who pass by.
  • Partner with local business owners to promote your staycation package (such as local attractions and restaurants)
  • Share this information with your local tourism board and local press
  • Volunteer at a local nonprofit or sponsor a local event in your community for word of mouth advertising.

Since you know what your specific local area offers, you know how to promote staycations by customizing your staycation package to fit your community.  It is becoming increasingly popular to “shop local” as well.

Image by Marcus Berg of Unique Angles Photography

How to Use Twitter for Hospitality

twitter for hospitality

You can use Twitter for hospitality business growth.  Twitter For Dummies (3rd edition by Laura Fitton, Anum Hussain, and Brittany Leaning) is a book filled with practical information whether you are using Twitter for social or for business purposes or both!

 

Twitter’s limit of 140 characters forces you to focus your thoughts into concise, direct sound bites.  You have 160 characters for your bio statement which could also be your mission statement.

 

 

“@yourtwitterhandle” is where ___________ (types of people) can find ____________ (the value of following your account)

Be sure to link back to your main website so they can learn even more about you and visit/stay at your location.

The key is to give your audience a reason to follow your tweets.  What makes you and your place of hospitality so unique?

  • Amenities
  • Attractions
  • Packages

 

How Businesses Use Twitter:

  • To network with customers and see what they’re saying
  • To answer questions
  • To finely tune a company image
  • To poll and pull in feedback
  • To bring in new leads and customers
  • To take advantage of an innovative form of advertising

 

Twitter Tips:

  • Listen: pay attention to what is going on around you on Twitter
  • Balance: have a good ratio of conversational to business tweets
  • Engage: interact with other Twitter users, follow back people who follow you
  • Public relations: plan and promote events, proactively notify the press

 

Valuable Content to Tweet:

  • Images: pictures of your hospitality location
  • Links to articles: about your business or local area
  • Quotes: to make others think or share great reviews
  • Data: such as useful facts
  • Entertaining content: such as clean humor
  • Smart tips: relevant to what you do
  • Recognition and curation of other great accounts
  • Probing questions: to learn more about your audience
  • Smart answers to others’ questions: be helpful and genuine
  • Retweets: share the tweets that your happy customers mention you in

 

Whether you are a bed and breakfast inn, hotel, or restaurant, your place of hospitality can use Twitter to attract more guests.  With all of these ways to use Twitter and the types of valuable content to share, you can to use Twitter for hospitality business growth.

 

 

Everybody Writes: Tweet & Post

everybody writes

 

Ann Handley, author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content discusses practical tips for writing on Twitter and Facebook.  Using social media the right way can be very beneficial to your bed and breakfast brand.  Using social media the wrong way has the very real potential to damage your B&B’s reputation.

 

Writing For Twitter:

  • Establish who you are (how your bed and breakfast improves peoples lives)
  • Tell your bigger story (your passion for hospitality and hosting guests)
  • Share the why & who, not just the what (ex: what specific book are you reading and why–do not just tweet that you are reading)
  • Personalized, not too personal (there is a fine line between sharing yourself and sharing too much)
  • Be cautious with automation (also do real-time tweets)
  • Use Twitter to float ideas and see what gets nibbled (see what people are responding to)
  • Use a clear call to action (be obvious about how you want others to respond)
  • Use Bitly to shorten links (offers rich analytics and saves characters)
  • Tweets around 120 characters are optimal (most likely to be retweeted)
  • Share your history (ex: share pictures)
  • Tap into what people care about (ex: travel, food, relationships, etc.)
  • Convey your personality (ex: be you!)
  • Track and follow trending hashtags (what is trending and how can you join in the conversation?)
  • Do not use more than 2 or 3 hashtags in a single tweet (#otherwise #it #can #be #annoying)

Writing For Facebook:

  • Connect with existing communities of potential buyers
  • Target by niche, not by numbers (ex: those who have liked other bed and breakfasts)
  • Your brand’s online voice and tone are very important (be professional and friendly)
  • Post when your audience is online (makes sense to be online when they are!)
  • Posts with images get the greatest amount of engagement (always use images with permission)
  • Keep each Facebook post brief (ideal is 100-140 characters)

Bed and breakfasts can take advantage of using social media websites like Twitter and Facebook to spread the word about their luxurious accommodations.  Be careful to tweet and post pictures and information that is consistent with the image you want to portray about your bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Twitter

visual storytelling Twitter

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand is a fantastic online marketing book for businesses.  Authors Ekaterina Walter (@Ekaterina)and Jessica Gioglio (@savvybostonian) do an excellent job of giving practical advice that businesses can apply to better market themselves online.  This particular blog post focuses on what the authors tell us about Twitter.

 

Twitter is an innovative marketing tool as well as a keen way for businesses to connect with their audiences and provide quality customer service.  In fact, of all the social media platforms, Twitter is currently the most popular with Fortune Global 100 Companies.

Super Twitter Statistics:

  • More than half of all links shared on Twitter are images
  • Over 460,000 accounts are created every day
  • 20.6 million adults in the United States access Twitter at least once a month
  • 177 million tweets are sent every day
  • 24% of Twitter users check Twitter at least once a day
  • 54% of Twitter users are male and 46% are female
  • 46% of users are aged 18-34, so a high percentage of young people
  • 67% of users more likely to buy products from brands they follow on Twitter

Smart Twitter Capabilities:

  • Companies that use Twitter gain twice the number of leads each month that their non-tweeting counterparts
  • Twitter cards make it possible to attached media experiences to tweet that link to your content
  • Tweets that link to participating websites can be expanded by users to show a whole range of media
  • If you add the code on your own site, you can determine what sort of content will be shown by a Twitter link
  • Users interested in a particular offer or promotion will be able to fill out a field on the card
  • That field links their existing information, allowing them to quickly register

Savvy Twitter Strategies:

  • Develop your company’s voice
  • Tweet around several key passion points
  • Provide company news and updates
  • Offer unique deals to your Twitter followers
  • Give your clients (and potential clients) excellent customer service
  • Know what you want your followers to associate with your brand
  • Give them reasons to follow your company
  • The photos and videos you share should integrate with your overall strategy
  • Show a more relaxed side to your brand
  • Each tweet should be able to be understood on its own
  • Mix up your content
  • Ask questions to spark conversations
  • Use links to articles, photos, videos, and blog posts
  • Retweet your followers
  • Find out what your followers are interested in and share that
  • Use hashtags (#) to join in bigger conversations on a topic or start your own (#)
  • Use calls to action including RT (retweet)
  • Consider the locations and time zones of your audience
  • Use Promoted Tweet or Trend features to support your key messages

Given the popularity of Twitter and its capabilities, it makes sense for businesses to follow these social media strategies in order to promote their business and provide excellent customer service.  A special thank you to authors Ekaterina Walter and Jessica Gioglio for letting me share some of the content in their book.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Facebook

visual storytelling Facebook

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand is written by authors and social media experts Ekaterina Walter and Jessica Gioglio. They devote a whole section of their book to informing the reader about Facebook statistics and giving profitable strategies for businesses using Facebook.

With over 1 billion active users, Facebook allowed brands and organizations to set up public pages in 2007.  Text, image, and video posts can all be seamlessly integrated in a user-friendly design.  Businesses can encourage comments, likes, and shares from their followers.

Facebook Statistics:

  • Half of Facebook fans prefer the brand pages to company websites
  • Posts between 100-250 characters get about 60% more likes, comments, & shares
  • Post at least one to two times per week to stay top-of-mind and relevant
  • Pictures receive 120-180% more engagement from fans than text-based posts.
  • 200 million photos get uploaded to Facebook on an average day
  • 80% of social media users prefer to connect with brands through Facebook.
  • Facebook is available in more than 70 languages
  • Facebook accounts for 1 in every 7 minutes spent online
  • Facebook accounts for 3 of every 4 minutes on social networking websites
  • U.S. desktop users spend an average of about six hours every month on Facebook
  • U.S. mobile users spend an average of eleven hours every month on Facebook
  • 2.5 billion content shares a day on Facebook
  • 2.7 billion likes a day on Facebook
  • 15 million brand pages on Facebook

Facebook Strategies:

  • Create photos specifically to generate conversations
  • Ask fans to upload their own videos
  • Create campaigns specifically for Facebook fans
  • Photos and videos work really well
  • Great creative with your header photo by choosing something eye-catching and inspiring
  • Change the header photo now and then to keep it fresh
  • Offer creative visual contests to engage your fans in a sustainable way
  • Ask questions to spark engagement
  • Improve customer service by talking to fans, encouraging feedback, and sharing images
  • Encourage user-generated content
  • Followers relate more to brands
  • Fans feel like they are an active part of the product experience than a passive consumer

The authors recommend that businesses use Facebook in order to attract fans, build brand awareness, and increase customer loyalty.  The key is engaging in conversations with fans, sharing useful content, and posting pictures and videos (from the brand itself as well as from the fans). Facebook is a valuable social media platform with which businesses can tell their story and interact with their fans.

Visual storytelling can take place on Pinterest, YouTube, Facebook, Twitter, Instagram, Tumblr, and Slideshare.  We will look at more social media platforms as the Visual Storytelling series continues.

 

Power of Visual Storytelling

power of visual storytelling

 

Another great book is The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand co-written by Ekaterina Walter (cofounder and chief marketing officer at Branderati)  and Jessica Gioglio (social media manager for Dunkin Donuts). The back of the book says, “Attention is the new commodity. Visual storytelling is the new currency.”

According to this book, “Visual content in real time can give people a different perspective instantly.”  The goal is to create visual, shareable content that conveys your brand’s central message. Visual storytelling has the potential to:

 

  • Enhance loyalty
  • Strengthen customer relationships
  • Increase awareness
  • And much more!

With 6.8 billion mobile subscriptions at the end of 2012, about 96% of the world population has a cell phone. With the on-the-go nature of people’s lives in this present age, sharing user-generated images and visuals is happening in real time.  According to the authors, visuals are processed by the human brain 60,000 times faster than text!

Creating the right image to convey your message means you must know who you are as a brand, what you stand for, and how this relates to the goals of your customers.  The book reveals some fascinating statistics about what website visitors think is important:

  • 46.1% of people say that a website’s design is the #1 criterion for discerning the credibility of the company (research from Billion Dollar Graphics)
  • 67% of consumers consider clear, detailed images to be very important, and carry even more weight that then product information, full description, and customer ratings (MDG Advertising Research)
  • 51% of Americans trust user-generated content over other information on a company website

The Power of Visual Storytelling details the vast variety of visual content that is available for companies to use:

  • Images
  • Photography
  • Graphs
  • Drawings
  • User-generated images
  • Collages
  • Images with text overlays (captions, quotes, stats)
  • Word photos
  • Memes (imitated things)
  • Postcards and e-cards
  • Cartoons
  • GIFs (Graphics Interchange Format)
  • Infographics
  • Videos
  • Presentations
  • Aggregators

Collaborative storytelling benefits both customers and companies.  Customers get to see their images liked by fans of the brand.  Companies get insight on what customer motivation. According to BuzzFeed, every minute online:

  • 208,300 photos are posted to Facebook
  • 27,800 photos are shared on Instagram
  • 510,000 photos are liked on Instagram
  • 100 hours of video is uploaded to YouTube

The authors caution readers that there is not a one-size-fits-all solution to social media. Each network has its own character and audience.  Instead of being “broadcasted to” audiences want to feel “listened to” as we invite them to be part of the conversation.  The next series of posts will feature their tips for various social media networks, including:

Later we will highlight their tips to developing a visual story road map from strategy to implementation.  I highly recommend that businesses read The Power of Visual Storytelling!

Image by Marcus Berg of Unique Angles Photography

The Art of Social Selling

the art of social selling

 

I highly recommend Shannon Belew’s book called The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn and Other Social Networks. Belew says the power has shifted from the brand to the consumer.  Marketing has become a two-way conversation with the customer. The art of social selling is based entirely on your ability to build relationships.

 

Did you know that over one BILLION people are active on social networks? Thus, it is extremely important that you know where your customers are hanging out.

Shannon Belew defines “social selling” as the identification, targeting, and reaching out to prospective and existing customers through social media channels and social communities in an effort to engage them in conversations that result in a potentially mutually beneficial relationship.  This means being more social (listening and conversing about the customer’s needs) and less traditional selling.  The heart of social selling is relationship building.

This book reveals Belew’s ten most important rules for online social interactions:

1) Be genuine: your social networking persona should be an extension of your real persona

2) Listen, listen, listen: to truly hear what the customer is saying so you can present a viable solution you must find and monitor conversations that relate to your prospective customer’s needs, concerns, and interests with the goal of remaining relevant to your customers

3) Be responsive: to customer-related complaints and concerns voiced across social media channels

4) Follow the leader: follow group guidelines, watch how members participate and interact with one another

5) Tailor the conversation: find common ground and share information relevant to your audience

6) Be helpful: offer educational opportunities, general support, and even inspiration

7) Identify the enter and exit signs: know if it is polite to enter the online interaction and make sure to exit gracefully

8) Maintain separation of professional and personal: make sure what you share is suitable for both audiences

9) Be consistent: give people a clear expectation of who you are and what your area of expertise is

10) Admit when you are wrong: be willing to apologize, it is a sign of strength and goodwill

Shannon Belew’s concept of “unselling:

  • Unselling is a process that occurs over time
  • Requires consistent interaction with your prospects via social media
  • This establishes your credibility as a good resource
  • Identify and interact with industry influencers
  • Be a thought leader to build social influence
  • Embrace consultative sales in which you are developing conversations that educate and assist the prospect through the buying process
  • This opens the door to an increased amount of sharing
  • This increases the comfort level of prospects as well as puts you in the role of expert

Belew talks about word of mouth marketing.  Social shoppers are not only influenced by their friends and family, but by perfect strangers, too.  Encourage your happy and satisfied customers to provide online testimonials.  Include your links on thank-you pages and emails. Respond to negative reviews quickly.  Thank customers publicly for their positive reviews.

In this book, Shannon Belew cites a Technorati Report that stated that blogs are the third-most influential digital or online resource and the fifth most trusted resource on the internet.  Blogs are great for sharing on social media.  Plus, points made in a blog post can be posted or tweeted on social media.  Later in the book, Belew gives specific tips about using each of the major social media channels.  This is an incredible resource for business owners.

 

Image by Marcus Berg of Unique Angles Photography

The Tao of Twitter (Part 4)

the tao of twitter

This is the last part of a four-blog-post series highlighting useful information from the hot #1 bestselling book on Twitter: The Tao of Twitter by Mark W. Schaefer.  One of Mark’s essential keys to Twitter success involves providing meaningful content.

His suggestions include:

  • Tweet about what interests you
  • Share what you are reading online
  • Link to your blog or other blogs with rich and relevant content
  • Link to your comments on other social media platforms
  • Leverage your other online content
  • Share something human like what you are grateful for
  • Tweet something non-work related
  • Tweet news related to your business or industry
  • Tweet your opinion on something in the news or something funny
  • Tweet in the moment
  • Tweet at peak times
  • Thoughtfully schedule tweets (Hootsuite, Tweetdeck, or Buffer can help you fan them out throughout the day)
  • Tweet regularly only if you have something of value to share
  • Sharing someone else’s tweet is a form of complimenting them and it puts you on their radar screen: put their content then via @personyouareRTing
  • Keep your tweets as short as possible to make them more shareable
  • Tweet exclusive content before it is released anywhere else
  • Build up the buzz about something before it comes
  • Link to interesting content such as blogs, podcasts, and videos

Schaeffer also discusses the value of using and making Twitter Lists:

  • Click the Me icon, then click Lists and it will show lists subscribed to and lists you are a member of
  • To create a list its name cannot exceed 25 characters
  • Name the list something that makes sense but also grabs people’s attention
  • Click gear icon drop down menu and select Add or remove from lists
  • You do not need to be a follower to a user to add that person to the list
  • You can edit and delete any list you make
  • You cannot add or remove people from your list, you must go to their profile page in order to add or remove them
  • You can follow lists without following individual users in the list
  • Share your lists on Twitter and other platforms
  • Include yourself in the lists with the help of Hootsuite (open your profile in a tweet that mentions you and click to Add to List)
  • Create lists that are helpful to your target audience

Innkeepers, what would be useful information to your target audience: guests who want to stay at your bed and breakfast inn?

  • List of travel organizations and media
  • List of groups providing recipes
  • List of attractions and resources in your particular geographic location
  • etc.

If you are looking for someone to tweet on behalf of your bed and breakfast, we are experienced in helping B&Bs gain more clients.  We invite you to contact Bed and Breakfast Blogging with Kristi Dement for a free consultation.  We provide professional blogging and social media services.

 

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