Do you know how to promote staycations? As you may know, “staycations” are vacations spent at home or nearby. Have you promoted your nearby bed and breakfast to locals in your community? This is a great target market. Best of all, you are a “local” promoting your business to other locals.
The Victoria, a bed and breakfast in Bentonville, Arksansas, lists four great reasons for locals in their community to stay at their bed and breakfast:
- Less planning is necessary (since you know your local community and you can even go back home if you forgot something important)
- Much more affordable (plane rides and car rentals are not necessary)
- Get to know everything your area has to offer (such as its museums, gardens, and other tourist attractions)
- Vacation at a more relaxed pace (a great alternative to stressful, activity-filled vacations far away from home)
According to The Project: Time Off Coalition, more than half of American workers (55%) left vacation time unused in 2015. This adds up to 658 million unused vacation days! Ironically, their data also showed that employees who take 10 or fewer days of vacation time are less likely to have received a raise or bonus in the last three years than those who took 11 days or more.
This is where owners and innkeepers of bed and breakfast inns can come in. You could put together your own staycation package that could include tickets to local area attractions and gift certificates to local restaurants.
The Bridgeton House in the New Hope area of Pennsylvania offers a “Savory Staycation Package” that includes:
- A welcoming wine and cheese upon arrival
- Afternoon tea featuring a wonderful selection of homemade sweets and savories each day of your stay
- A multi-course made to order breakfast each day of your stay
- Their fireside basket dinner for 2 inclusive of a bottle of wine (choice of red, white or sparkling cider)
You can promote your package in a number of effective ways:
- On a web page that lists your specials and guest packages
- In a blog post that discusses the benefits of staycations and details your package
- Share the information in social media (including Facebook and Twitter)
- Since you are attracting local area guests, how about putting a sign outside your inn announcing your staycation package? This can attract those who pass by.
- Partner with local business owners to promote your staycation package (such as local attractions and restaurants)
- Share this information with your local tourism board and local press
- Volunteer at a local nonprofit or sponsor a local event in your community for word of mouth advertising
Since you know what your specific local area offers, you know how to promote staycations by customizing your staycation package to fit your community. It is becoming increasingly popular to “shop local” as well.
Image by Marcus Berg of Unique Angles Photography