Tag Archives: topic

The Power of Visual Storytelling: Responses

visual storytelling responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling responses all around us.  Some strategies include:

 

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Twitter

visual storytelling Twitter

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand is a fantastic online marketing book for businesses.  Authors Ekaterina Walter (@Ekaterina)and Jessica Gioglio (@savvybostonian) do an excellent job of giving practical advice that businesses can apply to better market themselves online.  This particular blog post focuses on what the authors tell us about Twitter.

 

Twitter is an innovative marketing tool as well as a keen way for businesses to connect with their audiences and provide quality customer service.  In fact, of all the social media platforms, Twitter is currently the most popular with Fortune Global 100 Companies.

Super Twitter Statistics:

  • More than half of all links shared on Twitter are images
  • Over 460,000 accounts are created every day
  • 20.6 million adults in the United States access Twitter at least once a month
  • 177 million tweets are sent every day
  • 24% of Twitter users check Twitter at least once a day
  • 54% of Twitter users are male and 46% are female
  • 46% of users are aged 18-34, so a high percentage of young people
  • 67% of users more likely to buy products from brands they follow on Twitter

Smart Twitter Capabilities:

  • Companies that use Twitter gain twice the number of leads each month that their non-tweeting counterparts
  • Twitter cards make it possible to attached media experiences to tweet that link to your content
  • Tweets that link to participating websites can be expanded by users to show a whole range of media
  • If you add the code on your own site, you can determine what sort of content will be shown by a Twitter link
  • Users interested in a particular offer or promotion will be able to fill out a field on the card
  • That field links their existing information, allowing them to quickly register

Savvy Twitter Strategies:

  • Develop your company’s voice
  • Tweet around several key passion points
  • Provide company news and updates
  • Offer unique deals to your Twitter followers
  • Give your clients (and potential clients) excellent customer service
  • Know what you want your followers to associate with your brand
  • Give them reasons to follow your company
  • The photos and videos you share should integrate with your overall strategy
  • Show a more relaxed side to your brand
  • Each tweet should be able to be understood on its own
  • Mix up your content
  • Ask questions to spark conversations
  • Use links to articles, photos, videos, and blog posts
  • Retweet your followers
  • Find out what your followers are interested in and share that
  • Use hashtags (#) to join in bigger conversations on a topic or start your own (#)
  • Use calls to action including RT (retweet)
  • Consider the locations and time zones of your audience
  • Use Promoted Tweet or Trend features to support your key messages

Given the popularity of Twitter and its capabilities, it makes sense for businesses to follow these social media strategies in order to promote their business and provide excellent customer service.  A special thank you to authors Ekaterina Walter and Jessica Gioglio for letting me share some of the content in their book.

 

Image by Marcus Berg of Unique Angles Photography

Quoting Experts Gets Results

quoting experts gets results

 

Did you know that quoting experts gets results? Those who quote experts show they recognize the key people associated with a specific subject. In Ali Luke’s blog post “26 Essentials for Blogging Success What You Need To Know” she wrote, “When you include quotes from established experts…you add authority, value, and interest to your blog.”

 

People love reading quotes from:

  • Actors
  • Activists
  • Athletes
  • Authors
  • Celebrities
  • Comics
  • Entertainers
  • Experts
  • Leaders
  • Inventors
  • Philanthropists
  • Politicians
  • Role models
  • Speakers
  • etc.

The following success quotes come from a variety of people:

“A person who never made a mistake never tried anything new.” (Albert Einstein)

“Each person must live their life as a model for others.” (Rosa Parks)

“In order to succeed, your desire for success should be greater than your fear of failure.” (Bill Cosby)

“Life is 10% what happens to me and 90% how I react to it.” (Charles Swindoll)

“Nothing is impossible.  The word itself says, ‘I’m possible.'” (Audrey Hepburn)

“The two most important days of your life are the day you were born and the day you find out why.” (Mark Twain)

“Whatever the mind of man can conceive and believe, it can achieve.” (Napoleon Hill)

“You miss 100% of the shots you don’t take.” (Wayne Gretzky)

What about you?  Do you have a favorite success quote you would like to share with us?  I respond, when appropriate, to every comment.

 

Image by Marcus Berg of Unique Angles Photography

25 Ways To Write Creative Blog Posts

If you are reading this, then I assume you are looking to be CREATIVE (and definitely not boring) when you write creative blog posts.  This way you will have plenty of admiring fans! 25 ways to write CREATIVE blog posts:

1. ADVICE You have unique advice that only you can offer to your readers.  Once you understand who your audience is, then you can write like you are writing to a friend.  They will feel like they know you and you will develop a huge following.

2. CA– USE– Why not rally your readers behind a cause you support?  Let them know what you are doing to make a difference and how they can help. Give a call to action. Seriously, don’t leave that out.

3. COMMUNITY Your community could be defined by your local area or it could be people who share a common interest or goal.  Reach out to “your peeps” and connect with them!

4. COMPARISON Take two things and compare them.  Whether you compare two breakfast foods or two fun activities, the fun is in comparing and contrasting them. This could be educational, entertaining, or funny as well. Speaking of…

5. EDUCATIONAL– People like learning about things.  That is one reason why search engines are so popular.  Tell them something that not everyone knows, but you know because you are an expert at it.  Everyone is an expert at something.  Blog about what you know best.

6. ENTERTAINING Everyone likes to laugh and have fun.  You could blog about entertainment that is coming to your community whether it is a music concert, sporting event, or theatrical production. Be sure to make it “entertaining” to read!  Since blogging is writing that is typically less formal than say a report, let your personality shine in the post.

7. EVENTS People like finding out about events–ones that will happen and ones that already happened.  If you have the “inside scoop” on the latest, you can “tell all” in your blog!

8. FAQ This common acronym is short for “frequently asked questions.”  Many websites have an FAQ page on them.  Blog about commonly asked questions.  Blog answers to familiar questions so you can refer your readers to when they ask them.  Saves you time in the process!

9. FAMILY Some of your best material can come from your family members and others with whom you are close. As long as you make it generic enough that you don’t single out any one person or you know they won’t mind your sharing it, go ahead.  You know you want to!

10. GUIDE A guide-type blog post could be a collection of tips about a specific topic. While similar to advice blog posts, they are different in that these tips can be applied by a variety of different people–not advice for one type of problem.  Example: Simple Tips to Get Clients To Pay on Time, Quick Ways to Find Just What You Want Online, etc.

11. HYPOTHETICAL Ask your readers what they would do in a hypothetical situation. Maybe answer that question as well. These types of blog posts tend to get a lot of comments because people like to imagine, “What if….?” Sometimes I imagine, “What if I win a ton of money in the lottery and get to quit my day job?!”  I kind of have to buy a lottery ticket first. Oh well.

12. INSPIRATIONAL Share something motivational with your readers.  Help them connect to you in a powerful way through your telling of someone overcoming a challenge and beating the odds.  Maybe that someone who overcame something big is you.  Don’t be afraid to share since it could encourage someone else!

13. INSTRUCTIONAL or “HOW TO” Give instructions on how to do something that others want to know how to do, and suddenly you have a captive large audience.  You can be creative with your titles of these posts as well. Two examples: How To Teach Your Dog Fun New Tricks, How To Make Delicious Homemade Ice Cream, How To Make a Memorable Family Scrapbook, etc.

14. INTERVIEW If you don’t have any famous celebrities you happen to know (most of us are in this boat), then you could always interview a person notable for what they do. A person who is accomplished in a career or sport or another area of life.  If you interview a person who has an inspiring story and then you have an “inspirational interview“! Wow, two different ways to write a blog post combined! You are an overachiever!

15. LISTS People love lists.  Examples: 10 Ways You Can Change Your Spouse, 20 Best Party Appetizers, Top 40 Bestselling Books About Fitness, etc.  You get the idea and they will too!

16. MEMORIES Often, we like to recall fond memories or retell funny situations.  We may even want to remember how we overcame a trauma for the sake of helping another person who finds themselves in the same emergency. When you blog about a memory, be sure to create a vivid picture in their minds of all the important details of your experience.

17. NEWS Did you know that sometimes bloggers are the first to break a news story? There have been cases where a blogger has gotten in trouble for sharing some kinds of sensitive information.  Keep your day job and don’t blog about company trade secrets. Another word of advice is to keep your love life private so no one tries to sue you for disclosing personal details.  However, if you are in attendance at an exclusive event that you have permission to be blogging about, then by all means SHARE!

18. OPINIONS If you loving sharing your opinions, then blogging is right up your alley!  As long as you are tactful and the topic is appropriate, it is alright to share what you think. You don’t have to have all positive comments from your readers.  In fact, it makes it more interesting when some of your readers do not agree with you.  Usually readers who do agree with you, will come to your defense when you are criticized by others.

19. PHOTOS If you took a great picture or want to share several incredible pictures, then you may want to have a photo blog post.  When your text is all about what is in your photo(s), then you have a photo blog post.  Whether your pictures are of smiling people, grand buildings, gorgeous nature, or something entirely different, there are others who would love to learn about how you managed to capture the photos and the techniques you used in getting it to look the way it does.

20. PREDICTIONS It is common at the end of the year (or the beginning of the new year) for people to come up with their predictions about some topic.  Examples: The Future of Technology, 10 Social Media Predictions, What is To Come in American Education, etc. Similar to the hypothetical “what if” posts, these are your thoughts as to what will come about in the next year (or whatever time frame you select) concerning a particular topic. Inquiring minds want to know!

21. PROBLEMS Life would not be nearly as exciting if there were no glitches.  Inevitably, snags come along.  You spill chocolate ice cream on your brand new white dress shirt.  You get a ticket for speeding on your way to work early one morning.  Your problem post could be written to be a funny look at everyday life or it could be a solution post in which you address how to solve a particular problem with a specific idea, product, or service. People are always looking for solutions!

22. QUIZZES Some people love taking quizzes for fun.  Why not write a blog post that is a quiz about something interesting?  Examples: 15 Questions to Discover the Vacation of Your Dreams, How Well Do You Know Yourself?, etc.  The point is to make your quiz blog post appealing enough to your audience, so that they want to take it.

23. REVIEW Everybody loves reading reviews.  You could blog a book review, a restaurant critique, or a movie screening.  Reviews help other people who, for example, were thinking about reading the same book, dining at the same restaurant, or watching the same movie; decide if they want to based on your review.  When you write a review blog post, you have the power to influence your readers to take action or avoid it.  Don’t let the power go to your head!

24. SECRETS This could mean quick shortcuts, little known facts, or juicy details.  Like news posts, people like finding out things they would not normally know had they not read your blog.  Same cautions apply!

25. STORIES People love reading fascinating stories.  A story blog post captures the attention of your audience yet is brief enough to be the length of a blog post. Stories with important lessons for your readers earn you loyal readers.

Try one (or a combination of several) of these types of blog posts the next time you write! Don’t be afraid to write CREATIVE blog posts. Most importantly, enjoy the process that blogging requires.  It always helps me to visualize my readers reading this.  Will they think this is funny?  Does that tell them everything they need to know?  etc.  Feel free to share your CREATIVE blog post ideas or to ask me a question related to this post.

Verify Your Website To Pin Smarter

 

pin smarter

 

Pinterest helps people discover things in a simple and visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for your bed and breakfast directly.  It is important to verify your website to pin smarter.

 

 

Pinterest offers Business sites to help brands and businesses who wish to use Pinterest to connect with their audience. In this blog post I will tell you exactly why  you want to verify your bed and breakfast’s website for your Business Pinterest Profile. Without verifying your website, you will be missing some very important information!

First, to verify your website, visit your Settings page and click on the Verify Website button. When your website is verified, people will see a checkmark next to your domain in search results. They will also see the full website URL and checkmark on your profile.

The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.  There you’ll find Pinterest tools and resources relevant to you, and see examples of how other businesses are using Pinterest.

Pinterest offers tips to businesses, including:
  • Pinning from various sources rather than one specific site.
  • Pinning from within Pinterest to engage with others (pinning is one of the most social activities on Pinterest and it’s how any user really builds his/her network of followers)
  • Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.
For businesses, pinning can be a great way to highlight aspects of your brand that may not come to mind at first when people consider your brand. For example, not everyone knows:

  • B&B’s can have spas, salons, and shops
  • Bed and breakfasts can offer retreats and some perform weddings
  • All the wonderful amenities bed and breakfasts offer
  • About your wonderful hospitality and homemade cooking

Pinterest can also be a great tool to learn what your audience and potential guests like. Once your website is verified, you have access to Pinterest Analytics.  This is the why I was talking about.  This shows you which pins are most popular with pinners and see which pins are driving the most traffic to your site!

You can also see what boards your stuff appears on, how the pins are described and what people pin along with your stuff.  All of these insights will help you make smarter choices about what you pin and even develop a pinning strategy when you pin smarter.  Watch out: pinning can be addictive!

Image by Marcus Berg of Unique Angles Photography