Tag Archives: time

Why Time Should Be Important To You

time management book next to different colored clocks

 

Time should be important to you. According to the 15 Secrets Successful People Know About Time Management by Kevin Kruse, successful people think about their values, priorities, and consistent habits. We all have 1,440 minutes in each day. How effectively are we using them?

 

Highly successful people rank time was the most important item they have. It’s the one true equalizer. You can never lose time and get it back again. Time is your most valuable and scarcest resource. Innkeepers have a lot of demands on their time as well as guests to please.

You must know what to focus on and how you are going to get it done. Understand what is most important to you and what activities will provide you with the greatest leverage to getting there. What do your guests appreciate the most?

Identify your most important tasks (MIT) and do those before you do anything else. If you truly want to get it done, you must schedule time for it. Work from your calendar, not your to-do list. Master the practice of letting go of other things. Accept the fact that there will always be more to do and more that can be done. A dilemma not unique to innkeepers. Your guests also have pressures in their lives. They may be coming to you for much needed rest and relaxation!

Always carry a notebook to write down your ideas. When billionaire Richard Branson did not have his notebook with him, he wrote his idea down in his passport. Think of how many times you had a great idea, but since you didn’t write it down when you thought of it, you later forgot what it was! The notebook can be little in size, so it is convenient to put in your pocket and have with you at all times.

Email is a great way for other people to put their priorities in your life. If you send less email, you will receive less email. Use the subject line to indicate the action required. Keep emails short to respect other people’s time (as well as your own). Innkeepers can provide links to information that is on their website so emails to guests are shorter. Consider having a “frequently asked questions” section for guests to read on your website.

Billionaire Warren Buffet said that very successful people say ‘no’ to almost everything. Every ‘yes’ is a ‘no’ to something else. Say no to everything that does not support your goals. We should always be accommodating to guests, but that does not necessarily mean we offer ten different packages. Choose the ones that are the most popular and profitable.

80% of your results come from just 20% of your actions. This is known as the Pareto principle or the 80/20 rule. Look for time saving methods. Do the most important things exceptionally well. For all other tasks, “good enough” will do or hire them out to another person. This is NOT to say we cut corners in providing hospitality, but we should be as efficient as possible. Perfection is impossible.

  • How valuable is this task?
  • Am I the only one who can do this?
  • How can the same outcome be achieved with a faster process?

Focus your time only on the things that use your unique strengths and passions. Invest the first sixty minutes of each day to rituals that strengthen your mind, body, and spirit. If a task can be completed in less than five minutes, do it immediately. Of course, we cannot anticipate all the issues (including guest complaints and maintenance problems) that we inevitably will face each day, but we can be strategic in how we handle them.

Productivity is about energy and focus, not time. We must be mindful and live with intention. Focus on the things that bring you further to your goals each and every day. Remember we all have 1,440 minutes in a day. That is why time should be important to you.

What Mentally Strong People Do

Book Cover: 13 Things Mentally Strong People Don't Do by Amy MorinThis post will highlight the book, 13 Things Mentally Strong People Don’t Do: Take Back Your Power, Embrace Change,  Face Your Fears, and Train Your Brain for Happiness and Success by Amy Morin.

The author defines mental strength as being able to regulate your emotions, manage your thoughts, and behave in a positive manner.  Anyone has the power to improve their mental strength.  The benefits of mental strength include:

  • Increased resilience to stress: better equipped to handle problems more efficiently and effectively
  • Improved life satisfaction: behaving according to your values = peace of mind, recognizing what’s really important in life
  • Enhanced performance: helps you reach your full potential

So what are the 13 things mentally strong people don’t do? Then we look at what they do instead.

1) Mentally strong people don’t waste time feeling sorry for themselves:

  • Focus on what they can still accomplish with their life
  • Choose to take control and change their attitude
  • Make a conscious decision to celebrate life’s gifts
  • Feel grateful for what they have
  • Volunteer, stay active, and continue to learn new things
  • Look for the silver lining in circumstances
  • Actively problem solve to improve situations
  • Participate in experiences/activities that help them feel better
  • Stay focused on what they do have rather than what they don’t have

2) Mentally strong people don’t give away their power:

  • Set limits to create healthy boundaries
  • Don’t depend on others to regulate their feelings
  • Don’t let others define their self worth
  • Don’t avoid addressing the real problem
  • Don’t become a victim of their circumstances
  • Don’t give other people’s words more power than they deserve
  • Don’t lose sight of their goals
  • Speak up when people hurt their feelings so they don’t grow resentful
  • Forgive those who attack them so they don’t have any more power over them
  • Forgiveness reduces stress, increases tolerance to pain, and can lengthen life
  • Let go of their anger to focus their energy on a worthwhile cause
  • Don’t allow any one person’s opinion to define them
  • Evaluate feedback to determine if it has any validity
  • Remind themselves they have a choice in everything they do, think, and feel
  • Choose to define who they are going to be in life
  • Realize no one else has the power to control how you feel
  • Set healthy emotional and physical boundaries with people
  • Behave proactively by making conscious choices about their responses
  • Take full responsibility for how they choose to spend their time and energy
  • Are willing to examine feedback and criticism without jumping to conclusions
  • Don’t blame others for their own behavior
  • Don’t allow criticism to control how they feel about themselves

3) Mentally strong people don’t shy away from change:

  • Know that staying the same often means getting stuck in a rut
  • Open to learning new things, improving their life, developing healthier habits
  • Focus on what they can do to make a positive difference
  • Make changes based on what is best
  • Don’t allow emotions to make the final decision
  • Create a successful plan for change
  • Create goals they would like to accomplish in the next 30 days
  • Establish accountability and monitor their progress
  • Behave like the person the want to become
  • Set realistic time frames and reach their goals

4) Mentally strong people don’t focus on things they can’t control:

  • Focus on what they can control
  • Don’t waste energy worrying about what they can’t control
  • Point out the positives in others making a genuine effort to create change
  • Stop trying to force people to be different
  • Ask for help when they need it
  • Keep the emphasis on influencing others rather than controlling them

5) Mentally strong people don’t worry about pleasing everyone:

  • Don’t base their self-worth on the way other people seem to perceive them
  • Don’t make decisions based on trying to please everyone
  • They are authentic to who they really are
  • Recognize that worrying about trying to please everyone is a waste of time
  • Know exactly what their core values are so they make the best choices
  • Have more time and energy to devote to their own goals
  • Say no when they don’t want to do something
  • Behave assertively even when speaking up may not be well received
  • Don’t lose sight of who they are and what their values are
  • Don’t automatically say yes to an invitation, they consider if it’s a good choice
  • Don’t agree with people and comply with their requests to avoid confrontation
  • Know that they do not have to go along with the crowd
  • Can express their own opinion even if it goes against what the majority of people think

6) Mentally strong people don’t fear taking calculated risks:

  • Make decisions based on logic
  • Know that emotion interferes with making logical choices
  • Weigh the potential costs against the potential benefits
  • Decide if it will help them achieve their goals
  • Consider the alternatives
  • Ask, “How good would it be if the best scenario came true?”
  • Ask, “What is the worst thing that could happen and how could I reduce the risk that it will occur?
  • Willing to do more research in order to calculate the risk better
  • Resolve to make the best decision possible with all the information that is available
  • Monitor the outcomes of the risks they take
  • Make strategic judgments not blind gambles
  • Are willing to take risks that cause them discomfort
  • Don’t allow irrational thoughts to influence their willingness to try something new

7) Mentally strong people don’t dwell on the past:

  • Shift their thinking to move forward
  • Give themselves something else to think about
  • Establish goals for the future
  • Focus on the lessons they’ve learned
  • Think about the facts, not the emotion
  • Look at the situation differently
  • Make peace with the past
  • Practice forgiveness
  • Accept experiences so they can live in the present

8) Mentally strong people don’t make the same mistakes over and over:

  • Learn from their past mistakes and don’t repeat them
  • Find out what went wrong and what they could have done better
  • Know what they will do differently next time
  • Create a written plan to prevent repeating the same mistakes
  • Establish behavior that will replace the previous behavior
  • Hold themselves accountable and think about alternatives
  • Use positive self-talk and keep their goals in mind
  • Create a list of reasons why they don’t want to repeat your mistake
  • View mistakes as an opportunity to improve themselves for the future
  • Acknowledge personal responsibility for each mistake
  • Don’t make excuses or refuse to examine their role in the outcome
  • Don’t put themselves in situations where they are likely to fail

9) Mentally strong people don’t resent other people’s success:

  • Secure enough not to be threatened by the success of others
  • Avoid comparing themselves to others
  • Focus on their strengths, not their weaknesses
  • Don’t insult other people’s accomplishments
  • Stop trying to determine what is fair
  • Focus on cooperation not competition
  • Happy about others’ accomplishments
  • Create their own definition of success
  • Replace negative thoughts with more rational thoughts

10) Mentally strong people don’t give up after the first failure:

  • Don’t allow failure to define who they are
  • Know that deliberate practice is more important than natural talent
  • Accept that failure is part of the process that helps you learn and grow
  • Realize failure is often part of the journey to success
  • Learn from their failures
  • Understand they will be okay even if they fail repeatedly
  • Rest assured that they are becoming better with each failure
  • Resolve to try again even if previous attempts were not successful
  • Develop a new plan to increase their chance of success

11) Mentally strong people don’t fear alone time:

  • Use alone time to reflect on their goals and set future goals
  • Write in a journal
  • Learn meditation which can improve health, emotions, memory, etc.
  • Take a few minutes every day to be alone with their thoughts
  • Reflect on their goals and progress every day

12) Mentally strong people don’t feel the world owes them anything:

  • Know that life isn’t meant to be fair–that some people have more positive experiences than others
  • Realize they have choices in how they respond to disappointments
  • Spend more time helping others
  • Behave like a team player
  • Focus on their efforts, not their importance
  • Acknowledge their flaws and weaknesses
  • Stop and think about how others feel
  • Don’t keep score
  • Practice humility which makes them stronger
  • Have a healthy amount of self-esteem
  • Focus on what they have to give, not what they want to take
  • Give back to other people in need

13) Mentally strong people don’t expect immediate results:

  • Don’t underestimate how difficult change is
  • Recognize that progress isn’t always obvious
  • Know what kind of results to expect to see in a specific time frame
  • Practice delayed gratification
  • Keep their eyes on the prize
  • Remind themselves of their goals in creative ways
  • Celebrate the milestones along their journey
  • Deal with the feelings of frustration and impatience in a healthy way
  • Pace themselves for the long haul
  • Establish realistic expectations and don’t expect results tomorrow
  • Look for areas in their life where they can improve
  • Focus on finding strategies to help them develop the skills to make progress
  • Develop a plan to help themselves resist temptation
  • Find accurate ways to measure their progress

Maintaining mental strength means…

  • Incorporating mental strategies in your life that will help you reach your full potential
  • Looking at what you’re doing well and build on your strengths
  • Identifying the areas that need improvement and challenge yourself to get better
  • Monitoring your behavior and identify strategies to help you be more productive
  • Regulating your emotions to change how you feel
  • Changing how you think and behave
  • Evaluating your thoughts to make sure they are realistic and productive
  • Asking for help when you need it and surround yourself with supportive people
  • Committing to being a healthy role model for others

Developing mental strength is not about being the best at everything–it means knowing that you will be okay no matter what happens!

40 Thoughts on Life Now That I Am 40

40 Thoughts on Life...Now That I am 40

 

Now that I have turned 40 years old, I am writing to reflect on 40 things I have learned in my lifetime.  These thoughts are not in any order of importance nor are they meant to cover every aspect of life.  I’m sure every adult has at least 40 of their own thoughts on life.

 

Life is short and long at the same time.  Sometimes things seem to take forever while other times you want moments to last forever.

The older you are, the faster time goes by.  As a child, it seemed like it took forever for your birthday and Christmas to come.  Now, birthdays are a reminder to me that we will not live forever.

Life can change in an instant.  Health challenges, car accidents, and other tragic events can drastically change your entire life.

You can either grow stronger or grow bitter after enduring the challenges of life.  I choose to grow stronger each day.  I am not referring to physical strength, but of growth in character and integrity as a person.

Our life is meant to be a blessing to others.  Look around you.  There is always someone less fortunate than you.

Sometimes your own time is the best gift you can give someone.  Time with the ones you love and care for.

Take time to celebrate life.  It is a gift to live every day in the PRESENT.  We cannot change the past and if we only live for the future, we can’t enjoy today.

Surprise yourself or someone else in your life.  Let someone know what they mean to you by giving them a hug or telling them in words specific things you appreciate about them.

As you spread love, it comes back to you.  It may not come from the same person, but you will be rewarded for your kind words and deeds.

Be grateful for the little things every day.  Thank God for things that we may take for granted.  That the sun is shining (providing us heat) or that it is raining (watering our plants and farmers’ crops).

Keep a gratitude jar with scraps of paper noting one thing each day that you are grateful for or something you heard that made you smile.  Read it aloud with family and friends on New Year’s Eve.

Life is an adventure.  Routines can help you achieve great things, but even for people that like to plan out every minute of their lives, you need to challenge yourself to do something different every day.  Drive the scenic route.  Smile at a stranger on the street.  Post something inspiring on social media.

Don’t be superstitious.  Thirteen can be a good number.  Maybe you were born on the 13th or the number 13 has another positive meaning for you.  Don’t bother with reading horoscopes or visiting psychics. Life is what you make it.

In all things, lean on God.  He’s got your back if you earnestly seek Him and ask Him to help you.  He loves you and wants you to live the best life possible.  He may allow challenges in your life, but He will never allow you to experience something greater than you can handle.

Appreciate what others have done for you. There is no way you would be where you are in life today where it not for the help of other people.  Take time to thank them personally.

If you are struggling financially to make ends meet, don’t be afraid to let others know.  Maybe some time in the future you can repay the favor to another person in need.

People need to know that you care.  There are people you probably know that may suffer from anxiety and depression as well as those who may be dying or in the process of recovering from a major surgery or even a stroke.  Reach out to them and listen.  Your presence in their life may be the motivation they need to live another day.

It is impossible to know everything about anything.  There is always something new to learn.  Even the most accomplished people in life, continue to practice their gifts.  Surgeons learn new procedures and artists learn new techniques. You can always grow in your abilities to do something–even in areas where you are considered an expert!

Everyone has their own opinions about a variety of issues.  Be less concerned about being “right” and be more concerned with how you treat others.  Kindness goes a long way.

Be a good sport when you lose at something.  This doesn’t necessarily have to be something athletic.  Whenever someone does something better than you, be thankful that they proved it possible to achieve.  There will always be people more talented than us.  What matters more is your character than your abilities.

Be a good sport when you win at something.  Recognize others for their achievements and thank them for participating.  You may be a role model or mentor to them.  It is important to help make other people feel important.

People tend to respect those that show them respect. Every person deserves respect.  Wealth, prestige, and fame are what the world values.  I believe it is more important to value someone for their character.

Your character is who you are when you think no one is looking.  If you do and say what you do only to impress others, in time it will become obvious that is your motivation.  However, if you are truly being YOU, then you may inspire those around you.

Look after those who cannot defend themselves.  Abuse (in all its forms) of other humans and abuse of animals must be stopped.  The sick and elderly also need looking after.  How you treat others reflects on who you are as a person.

People can change.  It is possible for people to improve their character and their life habits.  Be open to giving someone another chance.

Look for others around you that could benefit from your wisdom.  Even young people know things that older people may not.

Eat things that will fuel your body to function at its best.  The old saying is “garbage in, garbage out.”  I gave up the sugary (but oh so tasty) Chic-Fil-A frosted coffees to make my own healthy protein shakes at home.

Exercise regularly.  I need to do more than just walk my dog outside.  It may help for me to get an accountability partner to discuss my health and fitness goals.  I do know that working with weights helps build muscle tone and burn fat.  I think the more consistently I do something like exercise, the easier it will be for me to make it a good life habit.

Write down your goals in life.  Break them into smaller steps (a daily to-do list) that you can work on each day.  They say that those who write down their goals are more likely to achieve them.

Allow yourself to have fun.  Sometimes we can be so goal-oriented that we don’t reserve a little time each day to do something we enjoy.  For me, this includes spending time with family, watching movies, reading, and solving crossword puzzles.

Volunteer some of your time each week to help a person or a cause.  This gives your life more purpose.  You are contributing to something you feel is worthy of your time.  You are using your unique skill set (there is only one person exactly like you) to achieve things.

It is easier to keep things clean than to have things become messy all over again.  For example, I don’t keep many things in my car so that my car stays clean.  However, I need more discipline when it comes to my house.  I love how I feel when I just finished organizing a closet!

Be your own person. Don’t try to impress others by being someone other than yourself.  Be authentic to who you are!

Always be considerate of others around you.  You may not know everything they are going through.  Some people don’t feel comfortable sharing their personal challenges with others and they may even keep it bottled up inside.  If someone (in your opinion) overreacts to something, there may be more to the story.  Be there to listen, but don’t force them to tell you everything on their mind.

Not everyone is confident in their abilities to do specific things.  There are plenty of things I’m not yet confident in my abilities to do.  I have spoken on a few webinars, but I don’t feel comfortable speaking in front of others who can see me as I am speaking.  With the webinars I’ve done, no one could look at me.  However, if you stuck me in a room full of people looking at me, I would be more nervous.  Even people who appear confident may be faking it.  Fake it until you make it!

Do your best to avoid negativity.  Speak only positive words!  Replace “I can’t” with “I can”!  Swap “I don’t know how we will get this done” to “I know we will get this done.”  I don’t mean for you to be unrealistic, but belief in yourself and other people goes a long way towards achieving great things.

Take deep breaths and five-minute breaks throughout your day.  Those who work nonstop are LESS productive than those who take breaks.  It is more effective to study in twenty-minute bursts followed by ten-minute breaks than it is to study without taking a break.  Your brain and your body need time to accomplish what you are learning and doing.

Better to eat and stay hydrated throughout your day than to eat one big meal each day especially late at night.  Your metabolism does not need the shock!

Do a little bit each day towards your specific and measurable goals.  Don’t wait until the last minute to do something.  That just makes it tougher on yourself (and probably the people around you).

How much time any of us has is unknown.  People are more important than money or things.  Be loving and generous towards others.  Make the most of every day!

How to Host Elegant Private Parties at Your Inn

Night time outdoor water fountain illuminated

Wondering how to host elegant private parties at your inn?  All types of private parties may be hosted at your inn, depending upon your inn’s location, accommodations, amenities, and space.  Another factor in determining which types of parties to host can be the number of rooms or areas (indoor and outdoor) that you have to offer your party guests.

 

It is important to specify on your website and in your marketing materials the square footage of each space as well as the number of guests you can comfortably accommodate. Indicate if there are handicap-accessible areas for your guests.  Also specify your policies on catering and access to your kitchen. Do you want to cater the events yourself or do you have a “preferred list of vendors” that you work with?

Rental rates depend upon the time of year, the type of event, and the length of their visit.  It is important to NOT specify prices IF you want to give yourself some flexibility when it comes to pricing.  Some types of parties are more expensive to host than others.  Also, some guests can be “harder to please” than others.

 

Let’s talk about parties that typically take place during the day time.  This could include the following:

Baby showers: Have you thought of hosting baby showers for expectant parents?

Tea parties: Do you have a tea room or host afternoon tea parties for your guests?

Wedding showers: Even if you do not host actual weddings, could you host wedding showers for soon-to-be-married couples?

 

Parties that typically could take place both day time and night time:

Book signings: Do you have famous local authors interested in you hosting their private book signing party?

Family reunion celebrations: Is your inn located in a centrally convenient place for families from several popular areas to meet?

Fundraisers: Do you host parties for non-profit organizations raising money for good causes?

Graduation parties: Are you located in a city known for its local colleges and universities?

 

Now, let’s focus on parties that typically take place during the evening.  They include:

Dinner parties: What organizations (profit and nonprofit) would potentially be interested in you hosting their dinner party?

Formal dances: Perhaps your local Historical Society or Chambers of Commerce would like you to host a formal dance?

Murder mystery parties:  Even if you have not hosted them before, what about arranging for a murder mystery party at your inn?

Wedding receptions:  Do you host weddings and/or receptions?

 

Have a different checklist of items, depending upon the type of party:

Beverages: is this an event that typically serves alcohol?; do you have a license to sell alcohol or do you allow guests to bring their own libations?; non-alcoholic beverages include: punch, juice, non-alcoholic fruity drinks (a.k.a. “mocktails”), soda, tea, and water

Date and time options: list available dates and times for each type of event (this is why you must keep a very organized calendar)

Decorations: of course the decorations will depend not only on the type of gathering you are hosting, but also if it has a particular theme; you may have some decorations that you can buy to regularly display (such as a lacy antique baby buggy as baby shower decor for every baby shower you host)

Flowers: consider coordinating all of your floral arrangement requests with one particular florist (so in exchange they give you a discount for your exclusive business)

Food: if you are catering, offer a variety of menu choices for each type of party; consider accommodating particular dietary needs or preferences of your group (such as gluten-free, low cholesterol, low sugar, non-dairy, vegan, vegetarian, etc.)

Location: specify the places on your property that will be reserved strictly for the party guests for each party type you host as well as how many people each place can accommodate

Music: provide a list of music (either a selection of live performers or recordings of musicians) that guests have the option of hearing; the music you play at a baby shower will be different than the music played at a wedding reception

Party events and games: fundraising parties may feature an auction whereas baby showers may have a variety of fun games for the expectant parents

Pictures: if possible, take lots of pictures of the event to share with the people who arranged for the event to take place at your inn; always ask permission before sharing photos of guests attending private parties at your inn with the public (through your website, blog, social media, or in photo collections for potential clients to see)

Price: of course you should make a profit from hosting private parties; think about potential costs associated with different events (including the cleaning and not being able to use the inn for other events at that time)

It helps, but it is not a requirement to have a professional wedding or party planner on your staff.  You may want to work out an arrangement with a local wedding or party planner to handle all of the planning details given your specific list of requirements (including costs, caterers, etc.).  In addition to renting out rooms, you can make a pretty profit hosting events (even when you have to give a percentage to a professional party planner who manages all the details for you).

For even more suggestions, please watch the Professional Association of Innkeepers International webinar where I gave a presentation of how to host elegant private parties at your inn.

Image by Marcus Berg of Unique Angles Photography

January Holidays B&B Inns

Celebrating January holidays at B&B inns can attract more hospitality business.  Both big and small,  there are special holidays throughout the year.  Some holidays are officially observed (like Thanksgiving) while others are just for fun (like April Fool’s Day).

january holidays

 

Depending upon where you are in the United States, the month of January can be really cold yet beautiful.  It is a time for reflecting on and making decisions to improve your overall life.  It can also be about honoring those who have made a great impact on the world like Dr. Martin Luther King, Jr.

 

January Holidays

 

Jan. 1 New Years Day

  • Keywords: Happy New Year, New Year’s Day, January 1st, 1st Day of the Year
  • Themes: fresh start, new you, resolutions, commitments, goals, dreams
  • Example: New Years Eve Special

 

Cobblestone Bed and Breakfast of Birchwood, Wisconsin celebrated the New Year with champagne, hors d’oeuvres, noise makers, and hats.  That sounds very festive!

Example: New Years Eve Dinner or New Years Eve Package

 

Each New Years Eve, Orchard Inn of Asheville, North Carolina hosts a decadent 7-course dinner. The night begins with hors d’oeuvres at 7 pm and then dinner at 8 pm. Then guests raise a glass to the New Year with a complimentary glass of French champagne. 

Guests who chose their New Years Eve package (for the 2015-2016 calendar change) received 2-nights accommodation, breakfast each morning and dinner on New Years Eve as well as a choice of dinner on December 30th or January 1st.

 

 

january holidays

St. Augustine Foot Soldiers Monument in St. Augustine, Florida

Jan. 18 Martin Luther King Day

 

  • Keywords: MLK Day, Martin Luther King Day, Civil Rights Leader
  • Themes: freedom, respect, equal rights, unity, peace

 

 

 

 

Example: Carriage Way Bed and Breakfast of St. Augustine, Florida is promoting FREE admission into Castillo de San Marcos Fort on Monday, January 18, to honor the memory of where Dr. King himself walked.

Example: Morehead Manor Bed and Breakfast of Durham, North Carolina, named by Black Enterprise magazine as the number one black-owned bed and breakfast in America, promotes their local area’s Annual MLK-Black History Month Parade.

 

Promote your bed and breakfast by celebrating more holidays throughout the year.  Have the appropriate decor (such as New Years’ noise makers) to make your inn more festive.  Consider hosting a dinner or encouraging your guests to attend local events (such a parades) in your area.

Become known for celebrating amazing holiday festivities (like these January holidays at B&B inns) throughout the year. This attracts visitors to come again to experience your hosting of another holiday.

 

Top Image by Marcus Berg of Unique Angles Photography

 

Everybody Writes: Infographics

everybody writes infographic

 

This wraps up our series of posts about Ann Handley, the author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content.  Ann offers practical infographic creating tips that we will illustrate with an excellent bed and breakfast industry infographic.

 

But first, just what is an “infographic”?  Infographics are expressed graphically via drawings, pictures, maps, diagrams, charts, and more and are all held together with a coherent visual theme and typically published as an image file.

According to Ann Handley, the best infographics express rich objective data in a more accessible and engaging way:

  • Checklist or resource
  • Compare and contrast study
  • Evolution of a movement, demographic, or industry
  • Illustration of the state of some business sector or function

Have the following characteristics:

  • Utility: entertaining, educational, intrinsically useful, applicable to your audience
  • Data: based on facts (not opinions); uses credible data and credible sources
  • Story: have a hypothesis and a narrative at their core
  • Logical sequence: organize your information so that it flows logically; the images and text need to make sense together
  • Great design: color, typography, illustrations, animation, videos, charts, text
  • Quality control: make sure your infographic is free of errors
  • Promotion: the goal is to drive attention to and interest in your brand
  • Shareable: make your infographics easy to share in social media

The infographic shared in this blog post was produced by Little Hotelier and the Professional Association of Innkeepers International.  First, they share the statistics that the B&B Industry in the United States has an estimated worth of $3.4 billion.  The core of this starts with the estimated 17,000 inns in the United States and then branches out to all of the product and services needed:

  • Real estate
  • Insurance
  • Hospitality
  • Furniture
  • Food and beverage
  • Cleaning
  • Safety
  • Heating
  • Cooling

The median performance:

  • Occupancy rate: 43.7%
  • Average daily rate: $150
  • Revenue per available room: $58

everybody writes infographic

The infographic tells us that the typical inn has between 4 and 11 rooms with 6 being the average number of rooms and the average size is 5700 square feet.

94% have private baths and 93% offer free high speed wireless internet.

Types of inns:

  • Suburban 5%
  • Urban 23%
  • Village 43%
  • Rural locations 29%
  • Historical designation 36%

everybody writes infographic

Their infographic portrays amenities at most inns both in the common areas and in the guest rooms.

Amenities in Common areas:

  • Internet
  • Magazines
  • Hot/cold beverages
  • Board games
  • Fireplace
  • Televisions
  • Refrigerator
  • Newspapers
  • Telephone
  • Cookies, cakes, candies, and fruit
  • Fresh flowers

Amenities in Guest rooms:

  • Internet
  • Magazines
  • Televisions
  • Fireplace
  • Luxury bed linens
  • Robes
  • Premium branded toiletries
  • Jetted tubs

everybody writes infographic

Their infographic ends with a statistic about the inn owners.  The percentage of inn owners that are 72% are couples, 18% are individual females, 5% are individual males, and 5% are non-couple partnerships.  Also it lets us know that 79% of owners live on the premises.

everybody writes infographic

A big thank you to Ann Handley, Little Hotelier, and the Professional Association of Innkeepers International.  If you would like help with your online marketing, please contact us at Bed and Breakfast Blogging.

 

Top Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Promotions

bed and breakfast promotions

Bed and breakfast promotions include marketing special deals and packages throughout the year. These opportunities include various holidays, seasons, and other special times.

This can be a chance for your bed and breakfast to stand out and show its own personality.  Innkeepers who are creative and thoughtful can really improve the experiences of their guests.

 

The benefits of staying at a bed and breakfast include your guests getting a break, reducing their stress, and focusing on strengthening their relationships.  Guests also experience the beauty of your local area as well as enjoy the luxury of your gourmet breakfasts and plush amenities.

We have talked about the advantages of offering guests special packages.  Now we will concentrate on developing specific promotions.  You can entice with discounts (lower price), complimentary services (free massage or tasting hour), and free upgrades (such as rooms with more amenities). 

Create a Sense of Urgency and Give a Call-To-Action:

  • Hurry!  Offer ends…
  • This weekend only!
  • Back for a limited time!
  • Last chance to…

Your bed and breakfast promotions can be put on your website and blog as well as social media and email marketing.  If you assign promo codes, you can track how they found about the promotion.  A bed and breakfast can have the same promotion, but give it different promo codes depending upon where the guest saw it.  For example, if it were a patriotic holiday promotion (Memorial Day, Independence Day, or Veteran’s Day), it could have the following

Festive PROMO CODES to Identify Where They Saw Your Promotion:

  • “Red, White, and Blue” (website/blog)
  • “Let Freedom Ring” (Facebook)
  • “Home of the Brave” (Google+)
  • “Star Spangled Banner” (Twitter)
  • “Lady Liberty” (Pinterest)

Guests Enjoy Holiday Promotions Throughout the Year:

  • New Year: New You (could be yoga retreat or vegetarian B&B)
  • Be My Valentine
  • At the End of the Rainbow (St. Patrick’s Day)
  • Celebrating Mom and Dad
  • Thanksgiving Getaway
  • December to Remember

Season Promotions Could Be Titled:

  • “Spring Forward” or “Have a Spring Fling”
  • “Summer Sun Adventure” or “Dog Days of Summer” (for pet friendly B&B’s)
  • “Fall Back in Love” or “Autumn Leaves”
  • “Winter Wonderland” or “Ski the Slopes” (for ski lodges)

Promote During Special Times:

  • Last Minute Promotions (keep rooms consistently booked)
  • Midweek Discounts (encourage guests to stay during the week)
  • Weekend Deals (popular time for guests to visit)

Bed and breakfasts that have blogs can write a blog post to explain more of the fun details associated with your specific promotion.  The fresh content from regular blog posts offers a great way to become more visible online.  Greater online visibility means not only more web visitors, but also a consistent source of regular bookings. Innkeepers who do not have the time for (or interest in) writing a blog can contact Kristi Dement of Bed and Breakfast Blogging.

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfasts in December

Bed and Breakfasts in December

The Queen Victoria in Cape May, NJ during Christmas time

Bed and breakfasts, in December, can put on a spectacular display of holiday cheer. This is the best time of year to decorate your B&B. There are so many creative and festive ways to do so. The Queen Victoria in Cape May, New Jersey has exquisite outdoor Christmas lights! I love how they outlined their bed and breakfast to highlight that their inn has three floors and they hung lit garland with red bows on the fence all the way around their property.

Bed and Breakfasts in December

Decorative Doorway at Another Second Penny Inn of Stonington, CT

Another Second Penny Inn hung garland and put up a wreath with a red bow on their reflective glass door. The snow falling in Connecticut just adds to the bed and breakfast’s winter look.  They are located on a leafy, scenic road just 3 miles from Mystic and 2 miles north of Stonington Borough.

Their 1710 New England home offers friendly, romantic, and spacious accommodations for their bed and breakfast visitors. Winner of the Best Breakfast in New England, owners Jim and Sandra Wright, offer deluxe five course breakfasts on weekends and holidays and delicious Continental Breakfasts on the other mornings.

Curious about how this inn got its name? They offer this Ancient Persian saying to explain, “If you have two pennies, with the first, buy bread for your stomach and with the second, buy hyacinths for your soul.”

Bed and Breakfasts in December

Morehead Manor Bed & Breakfast of Durham, NC adds to the festivities with garland & bows decorating the stairway

Morehead Manor of Durham, North Carolina was recently named the Best Black-Owned Bed and Breakfast in America by Black Enterprise magazine.  Innkeepers Daniel and Monica Edwards decorate their inn festively every year.  The garland and ribbon going down their staircase is but one area of the inn in the Bull City.  Within walking distance for their inn is the Durham Performing Arts Center which has holiday performances including the fortieth year of performances of A Christmas Carol! Durham is also the Tastiest Town of the South so between the delicious gourmet breakfasts at Morehead Manor and award-winning restaurants, your appetite will be more than satisfied!

The York Harbor Inn family of Inns in Maine is comprised of six separate lodges. The Main Inn offers twenty-two guest rooms. There are also two ocean view restaurants as well as lovely banquet and meeting rooms. Many luxury rooms feature ocean and beach view decks, fireplaces and/or Jacuzzi tubs. The York Harbor inn recognizes that people’s dogs are part of their family and they offer pet friendly rooms in their Harbor Crest building.  The picture of their Christmas tree by the fire is gorgeous.

Bed and Breakfasts in December

Stunning Dining Room of The Empress Bed and Breakfast in Little Rock, AR

Bob Blair and his wife Sharon Welch-Blair are owners of The Empress of Little Rock, in Arkansas. They have been open for nearly twenty years and they love their guests! “Anyone who loves people, enjoys welcoming them into your home, looks forward to a day of tasks and events of all kinds (everyday a new day), and works with a great crew should become an innkeeper.” Their enthusiasm for entertaining is evident when you look at their multi-award winning AAA four diamond rated bed and breakfast!  Every guest room at the historic inn has its own themed tree to create magic throughout the entire mansion. Bob and Sharon display their mementos and antiques in each room so you feel like you are not only experiencing the past, but are cherished guests of The Royal Family.

Bed and Breakfasts in December

The twinkling lights of the tree at the White Oak Manor in Jefferson, TX.

White Oak Manor is an historic bed and breakfast in Jefferson, Texas.  Innkeepers Dave and Tammy invite you to join their warm and friendly atmosphere.  It is especially beautiful to visit them this time of year with their festive holiday decorations.  Jefferson is always filled with love, laughter and friendly faces.

So how does your bed and breakfast celebrate the holidays? Feel free to make comments about what food you prepare for guests, special ways you decorate your inn, and anything else you do to make this time of year extra special.

The Power of Visual Storytelling: Tumblr

visual storytelling tumblr

 

We have been promoting the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio. This particular blog post will give a sneak peak into the authors comments about Tumblr.

 

For those not familiar with it, Tumblr is a social media channel that allows users to quickly reblog posts (texts, images, links, quotes, music, or videos) by others. Recently, Yahoo! purchased Tumblr for $1.1 billion. Tumblr is for quick visual inspiration and consumer lust. Users can only add comments if they reblog your post.

Tumblr Statistics:

  • 50% of posts on Tumblr are photos
  • Total unique worldwide visitors are more than 117 million
  • 52% of Tumblr visitors are male
  • 46.5% of Tumblr visitors are 18-34 years old
  • 35.2% of Tumblr visitors have a household income of greater than $100,000 per year
  • The average users spends 1 hr. 38 min. of time each month on the website doing nothing, but consuming content
  • The average Tumbler visit lasts 34 minutes

Tumblr Strategies:

  • Follow other Tumblr users and reblog relevant content
  • Post, promote, and participate in the Tumblr community
  • Let pictures tell the story on your Tumblr account, with text being secondary
  • The best time to post is between 7-10 pm EST on Monday through Thursday and anytime on Sunday
  • Use relevant tags so that your images show up in searches
  • Reblog plenty of content from other users
  • Keep a focus on your goals and repost only what is relevant to your message
  • Have a strategy and calendar to keep a steady stream of quality content
  • Keep a good mix of product info, lifestyle posts, and other content to not appear overly commercial
  • Combine visual, text, quotes, audio, and video in your feed
  • Stay consistent with tags and use a handful of “official” tags
  • Keep content fresh and post often
  • View analytics to see what sort of posts drive the most traffic, but still post a variety
  • Spend some time getting to know that platform and the kinds of content that people post

A Tumblr blog can be incorporated directly into a corporate website, which is great for search engine ranking. Businesses can use Tumblr as an overview of what is on their website.

 

Image by Marcus Berg of Unique Angles Photography

Can We Grab Your Attention?!

can we grab your attention

 

 

Can we grab your attention? People who read things online do not take the time to read everything they see.  It is important to put the key information up front and to use bullet points often:

 

 

  • Keep content short and punchy
  • This is a world of instant gratification
  • Another website is just one mouse click away
  • Do not tell the reader more than they want to know
  • Use graphs, images, and other visual forms
  • Make a clear call to action for what you want your readers to do next

In the case of bed and breakfast owners, you want your readers to subscribe to your blog, like you on Facebook, follow you on Twitter, connect with you on Linked In, follow you on Pinterest, subscribe to your YouTube channel, etc.

If this sounds like too much work, then have Bed and Breakfast Blogging do the work for you. Contact us today at 919-931-6168. Search engines love the fresh content that our blog posts provide and we can give you an active social media presence so you stay on the minds of potential guests!

 

Image by Marcus Berg of Unique Angles Photography

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