Tag Archives: theme

10+ B&B Bedroom Names

guest bedroom with bed and luxurious sink with mirror

 

Bed and Breakfasts traditionally name each bedroom available to guests. This allows B&B owners, as well as their guests, to be able to distinguish between the rooms.  The B&B bedroom names can be based on any number of reasons.  Here are 10+ ways B&B bedroom names come about:

 

  • Activity (such as a hobby or a sport like photography or football)
  • Amenity (like a private hot tub or their own personal fireplace in the room)
  • Color in the room (like red or lavender walls or bedding)
  • Country or culture the room represents (such as China or Mexico)
  • Famous people (including famous writers and leaders like Hemingway and Lincoln)
  • History (named after the original residents; associated with the time period it was built)
  • Local connection (near a famous local attraction; common local flowers or foods)
  • Occasion (such as the Honeymoon Suite or Anniversary Room)
  • Style the room is decorated in (such as Victorian or French Country)
  • Theme (including a particular animal or season)
  • Type of location (such as on the beach or in a castle)

As bed and breakfast owners, you can have fun with what you name your rooms. Be creative and come up with names of rooms that people would like to say they stayed in. Sometimes B&B owners have signs by the doors to let guests know they have come to the right room.

Naming the rooms in your house gives your bed and breakfast character and distinguishes it from other B&B’s. This also allows your guests to recommend the particular rooms they stayed in by their B&B bedroom names to other people. 

You are welcome to share a link to your (named) rooms page on your bed and breakfast website as well as to tell us the reason they were named that way.

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Responses

visual storytelling responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling responses all around us.  Some strategies include:

 

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography

Why Your B&B Needs a Blog

According to the Professional Association of Innkeepers International, “A new bed and breakfast will get 95% of its guests from the Internet.” Even if you are an established bed and breakfast, you want people to find your place when they go online.

Search engines love fresh content.  Blogs provide new and attractive information to your current guests and entice your potential guests. We can share your own homemade recipes, reveal how your B&B celebrates the various holidays and seasons, and let your guests know about the fun things to do in your area.

Your bed and breakfast’s blog can be tailored include keywords for which you want to be known.  For example, if you want to be known for having guest rooms with hot tubs, we can write about the romance and fun of soaking in hot tubs as you renew your relationship with your special someone.

We can also emphasize the theme of your B & B.  If you are on the beach and every room is decorated to reflect that, we can talk about the spectacular view, the warm sun, and the refreshing water.

We can share the benefits of relaxation and time away from everyday life.  Our main goal is for you to have a waiting list of guests who want to stay at your bed and breakfast because all of your rooms stay booked!