You can do Pinterest! As promised when I started our series of blog posts on using Pinterest, I will share with you some of my Pinterest boards and how I organized them. This is for you to get some inspiration when you pin on your boards! It gets exciting when you grow more followers. You can see which pins get repinned the most.
Of course, food is a big deal for a bed and breakfast so I have more than one board for food. Perhaps I will have enough pins to have a separate board for eggs (including omelets and frittatas). I did have enough pins to have separate boards for crepes, French toast, pancakes, and waffles–even desserts! Currently, I have the following boards:
I also have a board for cookbooks and for other books, including fiction related to bed and breakfasts and nonfiction about running bed and breakfasts.
Then I have few boards featuring bed and breakfast in the United States, bed and breakfasts in the world, and award-winning bed and breakfasts.
In case you are wondering why sometimes I spell out Bed and Breakfast and sometimes I shorten the name of the board to say “B&B”–it is so that the name of the whole board fits on the screen. Otherwise, if the name you give your board is too long, it will show a … after it to show that there are more letters, but not enough room. To me, it makes sense to name my boards short enough so that everyone can read its entire title.
I also name my boards with titles that are appropriate. For example, if it is a specific area of the house, I include that in the name of the board.
I also feature less thought of areas that can really look special in a bed and breakfast.
Since so much of the visual appeal for a bed and breakfast comes from its outside, I put together the following boards:
There are some bed and breakfasts that specialize in an area. They could offer weddings, be located on a farm, have a spa, and/or a restaurant.
Some bed and breakfasts are unique because they are located in a registered historic home or even located in a lovely castle!
Because of what services I provide, I have a board for social media and one specifically for Pinterest.
Of course, I have not listed every board I have nor do you need to have the same boards as me. It is really deciding what you think visitors would like best about your bed and breakfast and featuring those in pins as well as pinning other B&B’s from non-competing parts of the country or those of your innkeeper friends and fellow association members.
Be sure to use the name of your bed and breakfast (or a shortened version of it) on your boards and in your pins as often as possible. This is key so when your pins get repinned they will know it was from your bed and breakfast.
What do guests say they like about your B&B? Start with that. You can also offer tips such as home organization, kitchen gadgets, decorating advice, etc. The sky is the limit. Whatever your strengths are as an innkeeper (ex: cooking, decorating, gardening, etc.) you can feature that in your pins.
You truly are free to make it what you want it to be! Once you get started, you may not realize how fast the time goes by! So starting pinning so you will be winning more business!
Image by Marcus Berg of Unique Angles Photography