Tag Archives: spa

Bed and Breakfast Indoor Fun

bookcase filled with books and a few board games

 

 

Wonder what to do at a bed and breakfast? While getting extra rest (and more affection) can be incredible, there is other bed and breakfast indoor fun to experience.  I also will highlight some of the benefits of having fun.

 

Bed and breakfast inns may offer luxurious indoor amenities and places such as:

  • Gift shop
  • Hot tub
  • Libraries
  • Pool
  • Pool table
  • Restaurant
  • Sauna
  • Screening room
  • Spa

Innkeepers often have common rooms for B&B guests that include the following:

  • Artwork on display
  • Board games
  • Books
  • Coloring books (adult coloring books are now quite popular)
  • Decks of cards
  • Magazines
  • Movies
  • Music
  • Newspapers
  • Television

Most bed and breakfasts offer free wi-fi internet access in your guest room and in common rooms. This means that guests can go online for fun (or if you really must, for business).

Some bed and breakfasts offer indoor activities such as:

  • Birthday and anniversary celebrations
  • Book discussion club
  • Cooking classes
  • Scrap-booking retreat
  • Tea time
  • Quilting circle
  • Wine tastings

Some bed and breakfasts have entertainers come to their inn to perform for the guests on special occasions.  Sometimes it is the innkeepers that perform music for the guests. Other times, it is the guests who are encouraged to play the musical instruments at the inn (such as piano or guitar).

I have the kind of personality where I feel guilty if I am not working. Some of us really need to give ourselves “permission” to relax.  Here are just some of the important benefits we can all receive from unwinding and having fun:

  • Better perspective on what is really important in life
  • Increase in our overall productivity
  • Less stress and more peace of mind
  • More creativity to solve problems and/or earn income
  • Prevention of boredom (which can affect the ability to focus)
  • Replenishment of energy and motivation
  • Reward to yourself (and others) for having achieved specific goals

Regardless of the reason you would like to stay inside (such as the weather), bed and breakfast guests can find pleasant things to do.  Innkeepers are also more than happy to make suggestions for indoor activities.  Sometimes you don’t know what you’re missing until you ask.

Image by Marcus Berg of Unique Angles Photography

Feature The Benefits of Your Unique Inn

feature the benefits

 

If you feature the benefits of your unique inn, you will attract more guests.  Good marketers use features to explain and develop benefits. People often get features and benefits mixed up.  That’s easy to do. Features are characteristics of the product or service, while benefits are positive values to the purchaser.

 

 

Let me illustrate with relevant bed and breakfast inn examples.

 

Bed and Breakfast Features:

  • 8 bedrooms each with private baths
  • conference room
  • electric vehicle charging
  • fireplaces
  • spa
  • outdoor swimming pool
  • wired internet

 

B&B Guest Benefits:

  • comfort of your own private bathroom
  • convenience of a conference room on site
  • environmental friendliness of electric vehicle charging
  • romantic appeal of fireplaces
  • relaxation and health appeal of your spa
  • refreshing dip in the pool on a hot summer day
  • enjoyment of free internet access throughout your inn

 

Also take the time to note what your previous guests have commented or listed in their online reviews. Not all feedback will be positive because you cannot possible please everyone all the time.  You can take potentially negative comments (or objections) and market them in a positive light.  Put this on your website and share in social media.

 

Examples:

  • “Out in the middle of nowhere”= “get away from the hustle and bustle of the city”
  • “Too expensive” = “great value for all that is included in your stay”
  • “Rains a lot” = “plenty to do inside if it rains such as…”

 

Now it’s your turn.  What benefits (not just features) do your guests receive when they stay with you? For example, if you have a game room, you can write, “Guests have fun playing our games in our billiard room.”  Be sure to show pictures of your pool table, chess set, Scrabble board game, and even jigsaw puzzles (see below) and post on Facebook, for instance.

Also, take note of any guest complaints you have and see if you can turn it into a positive. For example, a vegetarian bed and breakfast may receive a complaint that they do not serve meat, but they can share guest testimonials about their delicious, hearty, and healthy vegetarian breakfasts.  Of course, be sure to get the permission from guests, before you put any pictures of them online.

Since each inn is different, notice what your guests say about your inn.  Then you are well on your way to attracting more guests when you feature the benefits of your unique inn.

 

Image by Marcus Berg of Unique Angles Photography

 

Thee Matriarch Boutique Inn

 

Thee Matriarch

Thee Matriarch Boutique Inn is celebrating three years of upscale bed and breakfast hospitality.  Rachelle Jamerson-Holmes used her design talents to skillfully decorate their Victorian manor in Orangeburg, South Carolina.  Husband Chef Fred Holmes is the culinary expert behind all the delicious gourmet food they prepare.

 

 

They actively host a wide variety of events right at their inn:

  • Top Chef Tuesdays: Every third Tuesday the community can come out and enjoy an international food, dessert and beverage tasting in a relaxed environment complete with sheer fun and networking. The cooking is prepared by local featured chefs, pastry chefs, caterers, cafes, bistros, and restaurants.
  • First Fridays: Every first Friday of each month Thee Matriarch invites you to experience a tantalizing feast of savory mouthwatering southern style favorites and their healthy alternatives.  Enjoy delightful lunch and dinner items created by Chef Fred!
  • Wine Tastings: Thee Matriarch offers a complimentary private guided wine tour of boutique, handcrafted, artisan wines from the wine country of California.  Taking their guests on a “colorful journey” of whites and red as they pair them with cheese and chocolates.

Thee-MatriarchThee-Matriarch

Thee Matriarch is listed in Black Enterprise Magazine as one of the 7 Top Black-Owned Bed and Breakfasts in America.  Rachelle and Fred make their guests feel welcome from the moment they walk in the door.  Whether they come for an event or stay overnight as a guest, their guests leave feeling even better than when they first arrived.

Everyone needs a little rest and relaxation.  They were voted one of the 12 Unforgettable Vacations in South Carolina If You Feel Like Really Splurging by the “Only In Your State” South Carolina website.

Millenium Magazine stated in their recent article, “Thee Matriarch Ranks Among the Top Boutiques” that “the couples love for people and their community fuels their enthusiasm to service their guest with excellent customer service, attention to details and personal attention.”

In Carolina Panorama’s article, “Best of the Best Orangeburg Couple’s Bed and Breakfast Named Among The Best Regional and National Boutique Inns”: “Designer Rachelle has elegantly restored and beautifully designed Thee Matriarch to appeal to business and leisure travelers satisfying the need for a full-service small- to medium-size venue for corporate retreats, seminars, family and class reunions, showers, weddings and receptions. An ideal setting for BFF, spa and golf getaways, Thee Matriarch’s Chef Fred crafts tantalizing cuisines of every genre for any occasion offering on and off property catering services.  Each bite will make your soul sing and yearn for more.”

Hosts Rachelle and Fred show their guests warm Southern hospitality.  Stay with them at Thee Matriarch in Orangeburg, South Carolina the next time you travel to the Palmetto State!

You Can Do Pinterest

you can do Pinterest

 

You can do Pinterest!  As promised when I started our series of blog posts on using Pinterest, I will share with you some of my Pinterest boards and how I organized them.  This is for you to get some inspiration when you pin on your boards!  It gets exciting when you grow more followers. You can see which pins get repinned the most.

 

Of course, food is a big deal for a bed and breakfast so I have more than one board for food.  Perhaps I will have enough pins to have a separate board for eggs (including omelets and frittatas).  I did have enough pins to have separate boards for crepes, French toast, pancakes, and waffles–even desserts!  Currently, I have the following boards:

Bed and Breakfast Cooking

Bed and Breakfast Crepes

Bed and Breakfast French Toast

Bed and Breakfast Pancakes

Bed and Breakfast Waffles

Bed and Breakfast Desserts

I also have a board for cookbooks and for other books, including fiction related to bed and breakfasts and nonfiction about running bed and breakfasts.

B&B  Cookbooks

Bed and Breakfast Books

Then I have few boards featuring bed and breakfast in the United States, bed and breakfasts in the world, and award-winning bed and breakfasts.

Bed and Breakfasts USA

Bed and Breakfasts World

B&B Award Winners

In case you are wondering why sometimes I spell out Bed and Breakfast and sometimes I shorten the name of the board to say “B&B”–it is so that the name of the whole board fits on the screen.  Otherwise, if the name you give your board is too long, it will show a … after it to show that there are more letters, but not enough room.  To me, it makes sense to name my boards short enough so that everyone can read its entire title.

I also name my boards with titles that are appropriate. For example, if it is a specific area of the house, I include that in the name of the board.

Bed and Breakfast Bathrooms

Bed and Breakfast Bedrooms

Bed and Breakfast Dining

Bed and Breakfast Kitchens

I also feature less thought of areas that can really look special in a bed and breakfast.

Bed and Breakfast Stairs

Bed and Breakfast Fireplaces

Bed and Breakfast Lights

B&B Stained Glass

Since so much of the visual appeal for a bed and breakfast comes from its outside, I put together the following boards:

Bed and Breakfast Entrances

Bed and Breakfast Porches

Bed and Breakfast Gazebos

Bed and Breakfast Gardening

There are some bed and breakfasts that specialize in an area.  They could offer weddings, be located on a farm, have a spa, and/or a restaurant.

Bed and Breakfast Weddings

Bed and Breakfast Farms

Bed and Breakfast Spas

B&B Restaurants

Some bed and breakfasts are unique because they are located in a registered historic home or even located in a lovely castle!

B&B’s with History

Bed and Breakfast Castles

Because of what services I provide, I have a board for social media and one specifically for Pinterest.  

B&B Social Media Success

Promote with Pinterest

Of course, I have not listed every board I have nor do you need to have the same boards as me.  It is really deciding what you think visitors would like best about your bed and breakfast and featuring those in pins as well as pinning other B&B’s from non-competing parts of the country or those of your innkeeper friends and fellow association members.

Be sure to use the name of your bed and breakfast (or a shortened version of it) on your boards and in your pins as often as possible. This is key so when your pins get repinned they will know it was from your bed and breakfast.

What do guests say they like about your B&B?  Start with that.  You can also offer tips such as home organization, kitchen gadgets, decorating advice, etc.  The sky is the limit. Whatever your strengths are as an innkeeper (ex: cooking, decorating, gardening, etc.) you can feature that in your pins.

You truly are free to make it what you want it to be!  Once you get started, you may not realize how fast the time goes by!  So starting pinning so you will be winning more business!

 

Image by Marcus Berg of Unique Angles Photography

The Art of Pinning

art of pinning

 

The art of pinning on Pinterest is visual in nature.  This works very well for visually oriented businesses like bed and breakfasts.  People want to know what your inn looks like and what your breakfasts look like.  Seeing your pins helps them to imagine themselves at your bed and breakfast inn.

 

 

Pictures:

  • Motivate them to plan a vacation to stay at your inn
  • Each picture is worth 1,000 words
  • Are more appealing and stronger than words
  • Pin only images with strong visual content
  • Brighter colors bring more joy
  • Feature just one idea or product in each pin
  • Use descriptive keywords you want to be known for
  • If you resize an image, make sure it is still clear and easy to see

Social media

  • Builds relationships with guests and potential guests
  • Raises the visibility of your bed and breakfast online
  • Gets you ranked higher on Google
  • Finds you business contacts like fellow innkeepers and associations

Remember:

  • Share your story of how you came to be bed and breakfast owners/innkeepers
  • Share information you are interested in and that your followers will find useful (such as travel tips)
  • Educate your audience on the advantages of staying at a bed and breakfast
  • Pin pictures of your bed and breakfast
  • Pin pictures of you amenities such as pool, garden, spa, etc.
  • Pin pictures of your community to give guests reasons to want to stay in your area

Etiquette or “Netiquette”:

  • If you were not the first to pin it, give credit to the original pinner.
  • Share and repin to show you are interested in other things outside your own B&B

Pinterest users become part of a larger community.  When we promote other people’s pins they are more likely to follow us.  That is one of my secrets to the art of pinning and how I grew such a quick following on Pinterest.  You can too!

 

Image by Marcus Berg of Unique Angles Photography

Hosting Honeymooners

hosting-honeymooners

 

 

Did you ever think of putting together a Honeymoon Package for you bed and breakfast? Bed and breakfasts can be very romantic–especially for the newly married. Depending upon your B&B’s amenities, you could offer any of the following:

 

  • Beautiful fresh cut flowers in your own room
  • Choice of a chilled bottle of champagne, wine, or sparkling juice.
  • Box of chocolates by their bedside
  • Chocolate covered strawberries
  • Scented candles
  • Two luxurious robes
  • CD’s of romantic music
  • Romantic movies the couple can choose from for viewing in the privacy of their own room
  • Complimentary snack basket
  • Pampering that comes with a “his and her” massage
  • Relax at a spa and enjoy a facial and manicure
  • Private couples mineral bath
  • Gift certificate to local restaurant and/or local shopping
  • 2 tickets to a local popular attraction
  • Dessert served in the dining room by candlelight
  • Rose petal turn-down service (silk rose petals scattered on your bed)
  • A luscious gourmet breakfast served in your suite or the dining room

If you have a Honeymoon Suite or even a private cottage, you can let your guests stay there. You can even make the package “a la carte” and let them decide which services they would like to you to provide.  

When they make an online reservation, have them specify in one of the comments boxes on the confirmation page. Be sure to feature this package on your website, in your blog, and on social media.  You can help make their honeymoon be filled with treasured memories!

 

Image by Marcus Berg of Unique Angles Photography

The Christmas Farm Inn and Spa

Christmas Farm Inn and Spa

The Christmas Farm Inn and Spa, owned by innkeepers Gary and Sandra Plourde, is located on 3 Blitzen Way in Jackson, New Hampshire.  The names of the rooms in this 15 acre estate are in keeping with their Christmas theme.

In the Main Inn, the bedroom names are: Mr./Mrs. Santa Claus, Vixen, Blitzen, Three Wise Men, Cupid, Donner, Dasher, Sleigh Bells, and Star of the East.

The Salt Box Rooms are named: Mistletoe, Holly, Elves, Rudolph, Noel, North Star, Yuletide, Sugar and Spice, and Everything Nice.

The Family Barn Suites are named: Balsam, Hemlock, Pine, and Spruce.  The Hand Crafted Cottages are named: The Blacksmith Shop, The Sleigh House, The North Pole, The Smokehouse, The Livery Stable, The Sugar House, and The Log Cabin.

The Carriage House Suites are named after the 12 Days of Christmas Song: Partridge in a Pear Tree, Turtle Doves, French Hens, Calling Birds, Golden Rings, Geese-a-Laying, Swans-a-Swimming, Maids-a-Milking, Ladies Dancing, Lords-a-Leaping, Pipers Piping, Drummers Drumming.

Spa guests enjoy world-class facilities and all the amenities including 7 treatment rooms, relaxation lounge, indoor and outdoor pools, hot tub and fitness center.  Christmas Farm Inn and Spa has their own restaurant and they offer specials and packages as well as elegant weddings.

According to the Christmas Farm Inn and Spa blog, innkeepers Gary and Sandra Plourde, see themselves as, “caretakers of the inn and the traditions that live here – not just at Christmas time, but all throughout the year.”  Kristi Dement of Bed and Breakfast Blogging wishes you and your family a Merry Christmas!

Guests Staying for Class Reunions

Guests may visit to attend their class reunions. The following comes from an actual online review of a Bed and Breakfast:

I stayed at *** B & B during a high school reunion weekend. The rooms were gorgeous, well-appointed, and very comfortable. The B & B is located very near many good restaurants and attractions in NW North Carolina…the innkeepers…seem to truly enjoy their work and taking care of their guests!!! They are friendly, knowledgeable and, above all, tremendous chefs; the breakfast each morning was out of this world!!!”

This tells us that guests can decide to stay with you because of a class reunion, family reunion, or any other kind of special gathering in your area.  If you live near a college or university, you are more likely to have people staying with you for a class reunion.

In addition, this shows us the power of online content.  This testimonial gives this particular bed and breakfast a great review. Your own blog can review all the wonderful things about your B & B.  Each blog post can highlight the things that make your bed and breakfast stand out.

Special amenities such as:

  • Rooms with their own private jacuzzi
  • A beautiful outdoor garden and porch swing
  • Spa facilities or in-room massages
  • Computers and internet access
  • Individually decorated rooms with distinctive features

So whatever makes your bed and breakfast extra special and for whenever any class reunions are happening in your area, having your own blog can attract more guests to your website.