Tag Archives: shared

7 LinkedIn Groups for Innkeepers

linkedin groups for innkeepers

LinkedIn Groups for Innkeepers can be a helpful way to get support and advice from other bed and breakfasts and others in the hospitality industry.  LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories.  All LinkedIn groups are private and those open to membership must request to join the group.

 

Upon acceptance, each group has their own rules for what its members are allowed to post.  If the group’s profile and rules state that no links whatsoever should be posted, its members must abide by that. If you would rather find and join a group with a less stringent view of links, then simply look for a different group.

Group members are not obligated to post anything.  They can just read what other members have posted.  However, many social media experts advise that newcomers introduce themselves to their group. Not only does this let the group know about their new members, but the group will likely reach out to welcome its new members.

Things inn-keeping groups share with each other include hospitality-related articles, online marketing tips, questions for inn-keeping best practices, and much more! A great way to learn information is to ask questions from your group.

The following is a list of just some of the LinkedIn groups innkeepers may want to join:

Bed and Breakfast Business has over 900 members. “Bed and Breakfast group is a group for BnB owners who want to collaborate and communicate with other BnB owners about their business, best practices, tips, etc…”

Bed and Breakfast and Guest House Owners has over 2,000 members.  “Have you ever wondered how you can make 6 figures…from just 4 rooms? Want to know how to get raving fans coming back again and again?…If you’re a bed and breakfast owner, small hotel owner, guest house owner, then join our group and let’s share and help each other.”

Bed and Breakfast Inns has over 400 members.  “BedBreakfastTraveler.com’s goal with the Bed and Breakfast Inns group is to foster partnership, networking, and collaboration among the innkeeping industry. Through sharing of information, resources, and advice, the collective standards and profitability of the group shall increase.”

Bed and Breakfast Innkeepers has over 3,700 members.  “This group page is for Bed&Breakfast Owners across the Globe. Finding your niche as a B&B Owner and making it a success. Sharing what is your unique about your B&B, it’s amenities in what you offer and why you know that an experience at your B&B will be well remembered, and one that ensures your guest will return time and time again.”

B&B Owners Association has over 950 members.  “The B&B Owners Association has 3 main purposes:  1) To provide an independent, stable and well funded Internet marketing organization for the accommodation & hospitality sectors.  2) To ensure cost effective & comprehensive Internet marketing for its members and a effective global promotional vehicle on which to promote their businesses.  3) To ensure the public and Internet user have an easy to use and easy to find accommodation resource.”

Innkeepers has around 2,500 members.  “Bed and Breakfast Business Owners worldwide are welcome to network and share on this Group, whether you are an established Bed and Breakfast business or you want to own and run a bed and breakfast business.”

Just Bed and Breakfast Network has around 250 members.  “Justbedandbreakfast.net is the fastest growing worldwide bed and breakfasts directory offering the most complete list of unique properties from historic inns and guest houses to cabins and farm stays. View bed and breakfast descriptions, photos, reviews, and more.”

At the top of the LinkedIn page under “Interests” click “Groups” and this allows searching for these group titles or using other keywords.  Underneath the search box it will list any groups of which you are currently a member.  Underneath that, users can even create their own LinkedIn group should they desire to do so.  They can focus their membership on a specific geographical area or direct the discussion to a specific topic of interest.

Kristi Dement of Bed and Breakfast Blogging may start her own LinkedIn group.  If I did, what kind of topics would you like to see covered?  Please feel free to share a comment below or use my contact form to notify me directly.

Also, if you are a member of one of these LinkedIn groups (or a different LinkedIn group related to hospitality) and think it beneficial for other innkeepers to join, please tell us the name of your group and what you like about it.  I read all my comments and respond when appropriate.  Thank you!

Image by Marcus Berg of Unique Angles Photography

The Power of Visual Storytelling: Responses

visual storytelling responses

Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online. Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual storytelling responses all around us.  Some strategies include:

 

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography