Tag Archives: secret

Do Your B&B Headlines Get Attention?

The #1 Headline Analyzer (from CoSchedule.com)

 

Do your B&B headlines get attention?  Co-Schedule offers a free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry.

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.  In this fast-paced online world, it is important to stand out and capture the focus of your potential bed and breakfast guests.

The headline alone can make or break your ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you may make more money; if not, you’ll be left wondering what happened.

Headline writing tips to keep in mind:

  • Your headline should be unique.
  • Your headline should be ultra-specific.
  • Your headline should convey a sense of urgency.
  • Your headline should be useful.

The following headline ideas are just a starting point.  You can be as creative as you want to be.  The goal is to create headlines that motivate people to continue to read about your inn.

The Secret [fill in the blank]

This is an opportunity to share insider knowledge of your local area to benefit your potential guests. Help your bed and breakfast guests know more about your local area.  Where are great local places for dining, sight-seeing, and other fun activities in your immediate area.

  • The Secret To Discovering

 

Who Else Wants [fill in the blank]

By asking “who else wants” you are implying that there is a consensus about this desire.

  • Who Else Wants More Fun and Less Stress When on Vacation?

 

What Everybody Wants To Know About [fill in the blank]

This headline challenges the reader’s curiosity to see if they are missing some knowledge.

  • What Everybody Wants To Know About Staying at a Bed and Breakfast

 

Now you can have [something desirable] and [great circumstance]

This is another version of the classic expression “have your cake and eat it too.”

  • Now You Can Go On Vacation and Enjoy It Too

 

[#] [Facts or Ideas or Lessons or Principles or Reasons or Secrets or Steps or Tricks or Ways] [fill in the blank]

Numbers in headlines get attention and people love lists.  They are easy to scan and readers know how much content to expect from the blog post.

  • 10 Facts About Bed and Breakfasts You Didn’t Know
  • 5 Ideas to Make Your Vacation More Memorable
  • 7 Lessons About Spending Time With Those You Love
  • 3 Principles to Making Love Relationships Work
  • 9 Reasons To Vacation More
  • 4 Secrets To Melting Stress Away
  • 8 Steps To Relaxing While On Vacation
  • 11 Tricks To Packing More Efficiently
  • 6 Ways To Strengthen Your Romantic Relationships

No time to write blog posts?  Bed and Breakfast Blogging is here to help.  Contact us to find out more about our tailor-made marketing services.

Pinning Means Winning!

pinning means winning

 

With more than 25 billion pins to explore, you are sure to come up with exciting boards to showcase your bed and breakfast. Pinning means winning! You just click on the plus sign (+) to the left of your user name to create a new board. They will give you the following three options:

 

 

  • Upload a pin (you are adding your own image)
  • Add from a website (add pins from another website)
  • Create a board (each board represents a new category of pictures)

When you create a board, they ask you to:

  • Name the board (use keywords or a memorable name that makes sense)
  • Description (description of the kind of pictures on your board so visitors know what to expect)
  • Category of your board (such as Travel or Food and Drink)
  • Gives you the option to add a map (don’t have to do this with each board)
  • Keep it secret? (it you are not ready to unveil your masterpiece)

Each pin goes on a pinboard.  Viewers can like, repin, or comment on your pin.  This is where you can market your bed and breakfast. Even if you don’t have a lot your own pins, you can creatively pin other people’s pins onto memorable boards.  It does not take long to get attention.

I will share with you some of my Pinterest boards in the next series of blog posts.  Till then, just get started–you will be so glad you did!  Getting noticed is exciting. Pinning means winning more business!!

 

Image by Marcus Berg of Unique Angles Photography

Stay Inn-spired

stay inn spired

 

 

Especially around the holidays, it is easy to feel like you have too much to do to actually have time to enjoy it.  Remember that, as a bed and breakfast owner, you are helping to make other people’s Christmases very special so it is important to stay inn spired.

 

Even if you cannot take time off from inn-keeping, you can still be inn-spired. Think of at least 5 positives that happened this year associated with your bed and breakfast. Now think of 5 positives you would like to see happen in 2014.

When you focus on the good, you tend to get more of it.  You can make your bed and breakfast even more successful in the coming New Year.

What actionable steps can you take toward making those 5 things happen in 2014?  The secret to success is step by step. A little bit each and every day turns what seems impossible into a reality!  The solution is making progress every day toward achieving your bed and breakfast goals and to stay inn spired.

 

Image by Marcus Berg of Unique Angles Photography