Tag Archives: results

How To Increase Your Revenue and Improve Your Results

Inside of cabin with brown wrap around coach, stone by wood burning fireplace

 

 

Do you know what your ideal guests want? Who are you trying to attract to stay at your inn? The more you understand about who you want to serve, the better you become at meeting their specific needs.

Know What Your Guests Love About You and Your Inn

Are you getting their attention with the headlines you use? What do you receive the most compliments about from your guests? Be sure to feature what you know guests love.

The Benefits Of Frequent Guests and Guest Referrals

It is much easier to host returning guests than to find new guests. Do you offer incentives for frequent stays? Do you reward guests who refer you new business? This could be complimentary room upgrades and other incentives.

There Are Other Ways To Earn Money (Besides Overnight Stays)

Do you offer more than just the option of staying overnight? There are other ways of earning additional money. Why limit your hospitality earning potential?

Earn More By Offering Related Guest Products

You can offer additional related products and services to “up-sell” your guests. Of course, they have to really want what you offer. The best way to know what your guests want, is to ask them directly!

Increase Your Income With Guest Packages

Be sure to show professional pictures of each item for sale or that comes as part of a package. Guest packages can be centered around activities, specific themes, special occasions, and the four seasons. Think about what your guests like to do and the common reasons for their visit.

Host Events and Groups To Boost Your Earnings

You can also host private events and groups. Do you have enough space to host weddings and/or private local groups? The more details you can provide, the more inquiries you will receive.

Most People Buy Based Upon Their Emotions (Not Logic)

Do you tap into their fear of missing out? Most people making purchasing decisions based on their emotions. Expiration dates motivate!

Share Content That People Can Connect With

Do you provide them with enough content (blog posts, emails, website information, social media) to convince them that your place is the next place they want to visit? Share inspiring stories.

Prominently Feature Your Guest Testimonials

Do you feature guest testimonials on your website and in your social media? People put more stock into what previous guests say about you than what you say about you. That is why online review sites are so popular.

In Summary

The more of these suggestions you implement, the greater your odds of hospitality success. You can become the go-to accommodations in your local area.

Image by Marcus Berg of Unique Angles Photography

Why Time Should Be Important To You

time management book next to different colored clocks

 

Time should be important to you. According to the 15 Secrets Successful People Know About Time Management by Kevin Kruse, successful people think about their values, priorities, and consistent habits. We all have 1,440 minutes in each day. How effectively are we using them?

 

Highly successful people rank time was the most important item they have. It’s the one true equalizer. You can never lose time and get it back again. Time is your most valuable and scarcest resource. Innkeepers have a lot of demands on their time as well as guests to please.

You must know what to focus on and how you are going to get it done. Understand what is most important to you and what activities will provide you with the greatest leverage to getting there. What do your guests appreciate the most?

Identify your most important tasks (MIT) and do those before you do anything else. If you truly want to get it done, you must schedule time for it. Work from your calendar, not your to-do list. Master the practice of letting go of other things. Accept the fact that there will always be more to do and more that can be done. A dilemma not unique to innkeepers. Your guests also have pressures in their lives. They may be coming to you for much needed rest and relaxation!

Always carry a notebook to write down your ideas. When billionaire Richard Branson did not have his notebook with him, he wrote his idea down in his passport. Think of how many times you had a great idea, but since you didn’t write it down when you thought of it, you later forgot what it was! The notebook can be little in size, so it is convenient to put in your pocket and have with you at all times.

Email is a great way for other people to put their priorities in your life. If you send less email, you will receive less email. Use the subject line to indicate the action required. Keep emails short to respect other people’s time (as well as your own). Innkeepers can provide links to information that is on their website so emails to guests are shorter. Consider having a “frequently asked questions” section for guests to read on your website.

Billionaire Warren Buffet said that very successful people say ‘no’ to almost everything. Every ‘yes’ is a ‘no’ to something else. Say no to everything that does not support your goals. We should always be accommodating to guests, but that does not necessarily mean we offer ten different packages. Choose the ones that are the most popular and profitable.

80% of your results come from just 20% of your actions. This is known as the Pareto principle or the 80/20 rule. Look for time saving methods. Do the most important things exceptionally well. For all other tasks, “good enough” will do or hire them out to another person. This is NOT to say we cut corners in providing hospitality, but we should be as efficient as possible. Perfection is impossible.

  • How valuable is this task?
  • Am I the only one who can do this?
  • How can the same outcome be achieved with a faster process?

Focus your time only on the things that use your unique strengths and passions. Invest the first sixty minutes of each day to rituals that strengthen your mind, body, and spirit. If a task can be completed in less than five minutes, do it immediately. Of course, we cannot anticipate all the issues (including guest complaints and maintenance problems) that we inevitably will face each day, but we can be strategic in how we handle them.

Productivity is about energy and focus, not time. We must be mindful and live with intention. Focus on the things that bring you further to your goals each and every day. Remember we all have 1,440 minutes in a day. That is why time should be important to you.

Maximizing Your Time

maximizing your time

We all have 24 hours in our day.  Since none of us can buy time, we must maximize (make the greatest and full use of) this limited resource. This means we must have a strategy (a plan for obtaining a specific goal or result).

So what are goals?  Goals are the results toward which our efforts are directed.  The best goals are SMART:

  • Specific–target a specific area for improvement
  • Measurable–quantify or at least suggest an indicator of progress
  • Action-oriented–state what action must be taken
  • Realistic–state what results can realistically be achieved, given available resources
  • Time-related–specify when the results can be achieved

As an innkeeper of a bed and breakfast, you may want to categorize your goals based on the different areas in your job. I have included an example of a smart goal for each category.

  • Cooking–I will learn at least one new breakfast recipe each week and serve it to my guests.
  • Decorating–I will consult with a professional painter and get an estimate on interior and exterior painting costs.
  • Events–I will host a local chamber of commerce meeting every week.
  • Finances–I will keep an organized record of my earnings and expenses.
  • Gardening–I will plant at least 3 trees and 5 bushes this month.
  • Housekeeping–I will hire a maid to clean our rooms regularly.
  • Laundry–I will arrange for a laundry service to clean our linens.
  • Marketing and Promotion–I will hire someone to write a blog for our website.
  • Shopping–I will stick to my list every time I buy groceries.

You may think of other categories or come up with different goals.  The point is to make the best use of your time. This will allow you, the busy innkeeper, to get everything done and still have a little down time to yourself.

 

Image by Marcus Berg of Unique Angles Photography

BBB Accreditation Standards

BBB Standards

Do you know what BBB accreditation means to your bed and breakfast? Better Business Bureau Accreditation is an honor – and not every business is eligible. Businesses that meet their high standards are invited to join BBB. Businesses deemed to meet Accreditation Standards are presented to the BBB’s Board for review and acceptance as a BBB Accredited Business.

BBB ensures that high standards for trust are set and maintained. They exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. BBB provides educational information and expert advice that is free of charge and easily accessible.

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.

The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

1. Build Trust
Establish and maintain a positive track record in the marketplace.

2. Advertise Honestly
Adhere to established standards of advertising and selling.

3. Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.

4. Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

5. Honor Promises
Abide by all written agreements and verbal representations.

6. Be Responsive
Address marketplace disputes quickly, professionally, and in
good faith.

7. Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their
information.

8. Embody Integrity
Approach all business dealings, marketplace transactions and
commitments with integrity.

Each bed and breakfast, whether BBB accredited or not, has a rating. The BBB letter grade is based on BBB file information about the business. In some cases, your grade may be lowered if the BBB does not have sufficient information about your bed and breakfast despite their requests for the information.

BBB assigns letter grades from A+ (highest) to F (lowest). In some cases, BBB will not grade your business (indicated by an NR, or “No Rating”) for reasons that include insufficient information about a business or ongoing review/update of your business’ file.

BBB Business Reviews generally explain the most significant factors that raised or lowered a business’ grade.  BBB grades are not a guarantee of a business’ reliability or performance, and BBB recommends that consumers consider a business’ grade in addition to all other available information about the business grading elements.

BBB grades are based on information in BBB files with respect to the following factors:

1. Business’ complaint history with BBB.

2. Type of business.

3. Time in business.

4. Background information on business in BBB files.

5. Failure to honor commitments to BBB.

6. Licensing and government actions known to BBB.

7. Advertising issues known to BBB.

Bed and breakfast owners, if you are unsure if you have a BBB grade, look up your own name in the BBB directory to see what your file says.  If there are any unresolved complaints, you can contact your local BBB to resolve any issues with your BBB Standards.  It is best to be on good terms with the BBB.  People do consider a business’ BBB grade.  You can apply for membership by contacting the nearest BBB location if you are not already a member.

 

Napoleon Hill’s Keys to Success

 

Napoleon Hill discovered the keys to success. Ironically, he was born into poverty in 1883, but later achieved great success as an attorney and a journalist. He was an advisor to Andrew Carnegie and together they formulated a philosophy of success. One of Hill’s most famous books was called Think and Grow Rich.

His books are full of practical wisdom that, if applied, can lead anyone to success.  He talked about having a “definiteness of purpose” as a starting point for all achievement.  It is important to know what you do well and to actively look for opportunities related to your major purpose.

 

 

He emphasized over and over in his writings the importance of having a positive mental attitude. According to Hill, “Your mental attitude gives power to everything you do.” Visualizing yourself succeeding in your mind will lead to you accomplishing it in real life. He encouraged people to “keep your mind focused on the things, conditions, and circumstances you really want.”  That will make you much more likely to get them.

He was a big believer in what he called the “Law of Compensation”–everything you do will bring you some sort of result of the same kind.  If you go the extra mile for someone, that good favor will come back to you greatly multiplied. The following is the book description:

If he were still alive to have a conversation with you today, he may have asked you these three questions:

  • Do you know what your purpose is?
  • How positive is your mental attitude?
  • Based on what you are doing, what kind of results should you expect?

We are more likely to succeed when we read inspiring books like the famous Think and Grow Rich book. Happy Reading!