Tag Archives: referrals

How To Increase Your Revenue and Improve Your Results

Inside of cabin with brown wrap around coach, stone by wood burning fireplace

 

 

Do you know what your ideal guests want? Who are you trying to attract to stay at your inn? The more you understand about who you want to serve, the better you become at meeting their specific needs.

Know What Your Guests Love About You and Your Inn

Are you getting their attention with the headlines you use? What do you receive the most compliments about from your guests? Be sure to feature what you know guests love.

The Benefits Of Frequent Guests and Guest Referrals

It is much easier to host returning guests than to find new guests. Do you offer incentives for frequent stays? Do you reward guests who refer you new business? This could be complimentary room upgrades and other incentives.

There Are Other Ways To Earn Money (Besides Overnight Stays)

Do you offer more than just the option of staying overnight? There are other ways of earning additional money. Why limit your hospitality earning potential?

Earn More By Offering Related Guest Products

You can offer additional related products and services to “up-sell” your guests. Of course, they have to really want what you offer. The best way to know what your guests want, is to ask them directly!

Increase Your Income With Guest Packages

Be sure to show professional pictures of each item for sale or that comes as part of a package. Guest packages can be centered around activities, specific themes, special occasions, and the four seasons. Think about what your guests like to do and the common reasons for their visit.

Host Events and Groups To Boost Your Earnings

You can also host private events and groups. Do you have enough space to host weddings and/or private local groups? The more details you can provide, the more inquiries you will receive.

Most People Buy Based Upon Their Emotions (Not Logic)

Do you tap into their fear of missing out? Most people making purchasing decisions based on their emotions. Expiration dates motivate!

Share Content That People Can Connect With

Do you provide them with enough content (blog posts, emails, website information, social media) to convince them that your place is the next place they want to visit? Share inspiring stories.

Prominently Feature Your Guest Testimonials

Do you feature guest testimonials on your website and in your social media? People put more stock into what previous guests say about you than what you say about you. That is why online review sites are so popular.

In Summary

The more of these suggestions you implement, the greater your odds of hospitality success. You can become the go-to accommodations in your local area.

Image by Marcus Berg of Unique Angles Photography

What Should My Inn Blog About?

inn blog about

What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast. Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

 

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

  • Adventurers
  • Antique lovers
  • Art and drama lovers
  • Board game players
  • Business groups
  • Business travelers
  • Class reunion attendees
  • Environmentally conscious people
  • History buffs
  • Hobby lovers
  • Honeymooners
  • Mystery lovers
  • Pet owners
  • Readers
  • Relaxation seekers
  • Shoppers and antique lovers
  • Sight seers
  • Spa lovers
  • Special occasion reasons (birthday, anniversary, family reunion)
  • Sports spectators
  • Vegetarians
  • Wedding guests
  • Wine lovers

 

Do you offer any special packages or retreats?

  • Girlfriend getaways
  • Quilting retreats
  • Romance package
  • Writers retreats
  • Yoga retreats

 

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

 

What kind of amenities can your guests enjoy?

  • Game rooms
  • Gardens
  • Hot tubs
  • Luxurious linens
  • Pool

 

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

 

Do you have your own bed and breakfast shop?

  • Coffee mugs
  • Cookbooks
  • Robes
  • Soap

 

How does your inn celebrate the seasons?

  • Spring
  • Summer
  • Fall
  • Winter

 

How does your inn celebrate holidays?

  • New Years
  • Valentine’s Day
  • Labor Day
  • Thanksgiving
  • Christmas

 

Your inn can blog about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest
  • Snapchat
  • Tumblr
  • Twitter
  • YouTube

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

Image by Marcus Berg of Unique Angles Photography

Phone Communication with Your B&B Guests

phone communication

 

As bed and breakfast innkeepers, it is likely that you will speak to your guests and potential guests over the phone. We are going to look at ways you can make the most positive impression on guests during your phone communication.

When speaking to your guests over the phone, it is important to clearly and cheerfully pronounce the name of your bed and breakfast as well as your name when you answer the phone. This way they know they have reached the right number and answering with a pleasant voice is your first way to extend your hospitality to them.

 

If you receive a call during the time you are with your current guests and/or making breakfast, it is best to let your callers leave a message so that you can respond at a time when you can give them your full attention.  If you sound distracted or like you are busy (which you can often be) they may not think they will receive the care and attention they expect when visiting your bed and breakfast.

Be sure to take notes of every phone call.  Including the following information:

  • Caller’s name and contact information
  • The purpose of their call
  • Any questions they asked you
  • Their reservation information (if applicable)
  • Comments about their interests and reason for staying
  • Other relevant information you do not want to forget

Having this phone log will save you precious time.  This can let any other innkeepers and/or staff become aware of the phone conversations you had without you having to take the time to verbally provide the details to every phone conversation to other employees.  It also helps remind you of previous conversations with the guest(s).

You should have a list of things to do in your area–including recommended restaurants, tourist attractions, community activities, and so forth.  This will be your quick reference guide so you can answer questions without having to hunt for the information during your time on the phone.  Guests will appreciate how organized you are.

Make sure that guests know a phone number to reach you at during every moment of their stay.  This is vital to providing them with a pleasant experience, answering their questions, exchanging important information, and for safety in case of emergencies.

Be sure to ask, “Is anything else we can help you with?” before ending every call. They will appreciate this courteous phone communication and it shows that you care about their experience at your bed and breakfast. This goes a long way towards establishing repeat business as well as gaining referrals!

Successful People Help Others Get What They Want

Successful people help others. The late success consultant, speaker, and author, Zig Ziglar, said that

“You can get everything you want in life, if you help enough people get what they want.”

So we must ask ourselves what we can offer people that they would want?  The answer to that question depends upon several factors.

First, do you have positive role models in your life?  Even if you do not personally know someone who is successful in your field of interest, of course you can read about accomplished people. Their success can motivate you.  Do what they did.  Read what they read. Learn what they learned.  Just take action!

In addition, use your resources (this includes your education and experiences) to seek out ways to meet the needs of others.  You can also use your skills (such as communicating or leading or researching) to your advantage.  Use the skills that people tell you they admire about you.

Also, the more connections you develop, the easier it is to refer people to others and to receive referrals from others.  Social media (such as Face Book, Linked In, and Twitter) makes it even easier to be connected to other people.

I think Mr. Zig Ziglar’s point was that when you put others needs before your own, then your needs will be taken care of as well. It is only natural that people will hear about how you helped other people and want you to help them, too.

So take your eyes off of yourself for the moment and look to solve someone else’s problem. In doing so, you will have solved your problem. That is the beauty of what Mr. Ziglar was talking about.

Zig’s most popular book is See You At The Top. Much of his sage advice is timeless wisdom that can be applied in modern everyday life.