Tag Archives: press

How To Be Featured In Bed and Breakfast Magazine

Bed and Breakfast Magazine with Nicolette Johnston

 

Have you checked out Bed and Breakfast Magazine? This is published by Nicolette Johnston of Colette Publications who recently presented on a PAII (Professional Association of Innkeepers International) webinar about “How To Pitch To Journalists” hosted by Heather Turner, the PAII Marketing Director.

The traditional (but more formal) way of getting press is by submitting a query letter (by email or snail mail) or sending a press release (through a specific channel or direct email). Nicolette likes how trackable emails (which are less formal) can be when she recalls a previous email that was sent to her. While she may not be able to use your images or information in the current issue she is working on, what you propose may be ideal for a future issue, depending upon the theme of the particular issue.

Since editors and marketing divisions of the press are becoming more accessible, you can contact some by direct message on social media. Some things to ask BEFORE you approach the press:

  • Is this interesting to their readers?
  • How well will this sell?
  • Does they have similar content already in this magazine?
  • Does it fall in line with the theme of the magazine?

Nicolette’s tips for sharing things via the press:

  • Be creative, unique, succinct, original, and creative
  • Know who you are pitching (research the publication beforehand)
  • A picture is worth a thousand words (and food images and recipes sell)!
  • A good story works well, too!
  • Provide as much information for the journalist as possible so they do not have to dig for information
  • Keep a query letter to no more than one page and include a brief background

Press releases can be about:

  • Winning an award
  • Highlighting an upcoming event
  • Showcasing a unique fact
  • Piggybacking on the success of local businesses and restaurants in your area

In social media:

  • Use hashtags (such as #bedandbreakfast, #innkeepers, #breakfastrecipe)
  • Follow the press
  • Comment and like other posts
  • Direct message press
  • Tag @bedandbreakfastmagazine and other press
  • Editors scour social media for unique and eye-catching images

Nicolette said in this webinar that the press is always looking for great content. If you do not get a response, then follow up in a couple weeks asking if they need more photos or a recipe. Be sure to send good images, especially for recipes.

The typical editorial schedule:

  • Newspapers and blogs: 1 day to 1 month
  • Monthly publications: 1 to 3 months in advance
  • Quarterly publications: 3 to 9 months in advance
  • Social media: immediate to 6 weeks

Bed and Breakfast Magazine is a quarterly magazine. The Spring Issue goes to print on June 1st and will be on news stands in the beginning of July. They can be found at Barnes and Noble bookstores. Nicolette says she plans on there being both print and digital formats of the magazine.

The Bed and Breakfast Magazine Summer Issue (2019) will feature North Carolina Bed and Breakfast Inns, which are located across the Tarheel State. From the Mountains to the Piedmont to the Coast. They are including a recipe from NCBBI Member (and Past-President) Monica Edwards of Morehead Manor Bed and Breakfast for her delicious Pecan Stuffed Croissant with Homemade Raspberry Sauce.

The Yellow House Bed and Breakfast in Waynesville, North Carolina will also be featured. They have 10 luxurious rooms and suites situated on five lush acres with scenic mountain views. They host elegant weddings and memorable family reunions (with the option to rent their entire inn) for your event. I (Kristi Dement) am honored to be a Contributor to this issue.

The Fall Issue of Bed and Breakfast Magazine (since it is published four times per year) will feature Victorian bed and breakfasts as well as Cookie Tours and Christmas Villages. To be featured in Bed and Breakfast Magazine, please email (editorial@colettepublications.com) and visit Colette Publications for more information about subscribing to their Bed and Breakfast Magazine.

 

How to Use Twitter for Hospitality

twitter for hospitality

You can use Twitter for hospitality business growth.  Twitter For Dummies (3rd edition by Laura Fitton, Anum Hussain, and Brittany Leaning) is a book filled with practical information whether you are using Twitter for social or for business purposes or both!

 

Twitter’s limit of 140 characters forces you to focus your thoughts into concise, direct sound bites.  You have 160 characters for your bio statement which could also be your mission statement.

 

 

“@yourtwitterhandle” is where ___________ (types of people) can find ____________ (the value of following your account)

Be sure to link back to your main website so they can learn even more about you and visit/stay at your location.

The key is to give your audience a reason to follow your tweets.  What makes you and your place of hospitality so unique?

  • Amenities
  • Attractions
  • Packages

 

How Businesses Use Twitter:

  • To network with customers and see what they’re saying
  • To answer questions
  • To finely tune a company image
  • To poll and pull in feedback
  • To bring in new leads and customers
  • To take advantage of an innovative form of advertising

 

Twitter Tips:

  • Listen: pay attention to what is going on around you on Twitter
  • Balance: have a good ratio of conversational to business tweets
  • Engage: interact with other Twitter users, follow back people who follow you
  • Public relations: plan and promote events, proactively notify the press

 

Valuable Content to Tweet:

  • Images: pictures of your hospitality location
  • Links to articles: about your business or local area
  • Quotes: to make others think or share great reviews
  • Data: such as useful facts
  • Entertaining content: such as clean humor
  • Smart tips: relevant to what you do
  • Recognition and curation of other great accounts
  • Probing questions: to learn more about your audience
  • Smart answers to others’ questions: be helpful and genuine
  • Retweets: share the tweets that your happy customers mention you in

 

Whether you are a bed and breakfast inn, hotel, or restaurant, your place of hospitality can use Twitter to attract more guests.  With all of these ways to use Twitter and the types of valuable content to share, you can to use Twitter for hospitality business growth.