Tag Archives: Pinterest Analytics

Pinterest Strategy

Pinterest strategy

 

 

While Pinterest is fun, it is important that businesses form a Pinterest strategy centered around the feedback they have received from other pinners.

 

 

Strategy:

  • Develop a strategy based on your analytics
  • Tailor your boards to the needs and interests of your followers (based on your Pinterest analytics)
  • Showcase your pins in an organized way that makes sense
  • Find out who is pinning what and why
  • Measure your impact and focus on boards performing the best
  • Create a variety of different boards that each target certain words
  • Cross-promote on other social media platforms (ex: Twitter, Facebook)
  • Include hash tags (#) in your board descriptions
  • Invite specific types of travelers into your bed and breakfast (ex: couples, business people, girlfriends, etc.)
  • Determine if you want to be pet-friendly, kid-friendly, or offer special events such as weddings or retreats
  • Look at how other B&B’s (with a large number of followers) use Pinterest

Pinterest can help virtually any business establish brand and get the word out.  What you get out of Pinterest depends on what you put in it. With the proper Pinterest strategy, guests will be able to peek into your personality, style, loves, and aspirations.  Guests will feel like they know you before they arrive!

 

Image by Marcus Berg of Unique Angles Photography

Verify Your Website To Pin Smarter

 

pin smarter

 

Pinterest helps people discover things in a simple and visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for your bed and breakfast directly.  It is important to verify your website to pin smarter.

 

 

Pinterest offers Business sites to help brands and businesses who wish to use Pinterest to connect with their audience. In this blog post I will tell you exactly why  you want to verify your bed and breakfast’s website for your Business Pinterest Profile. Without verifying your website, you will be missing some very important information!

First, to verify your website, visit your Settings page and click on the Verify Website button. When your website is verified, people will see a checkmark next to your domain in search results. They will also see the full website URL and checkmark on your profile.

The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.  There you’ll find Pinterest tools and resources relevant to you, and see examples of how other businesses are using Pinterest.

Pinterest offers tips to businesses, including:
  • Pinning from various sources rather than one specific site.
  • Pinning from within Pinterest to engage with others (pinning is one of the most social activities on Pinterest and it’s how any user really builds his/her network of followers)
  • Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.
For businesses, pinning can be a great way to highlight aspects of your brand that may not come to mind at first when people consider your brand. For example, not everyone knows:

  • B&B’s can have spas, salons, and shops
  • Bed and breakfasts can offer retreats and some perform weddings
  • All the wonderful amenities bed and breakfasts offer
  • About your wonderful hospitality and homemade cooking

Pinterest can also be a great tool to learn what your audience and potential guests like. Once your website is verified, you have access to Pinterest Analytics.  This is the why I was talking about.  This shows you which pins are most popular with pinners and see which pins are driving the most traffic to your site!

You can also see what boards your stuff appears on, how the pins are described and what people pin along with your stuff.  All of these insights will help you make smarter choices about what you pin and even develop a pinning strategy when you pin smarter.  Watch out: pinning can be addictive!

Image by Marcus Berg of Unique Angles Photography