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How to Have a Better Bed and Breakfast Blog

a better bed and breakfast blog

Want a better bed and breakfast blog? Here are some top hospitality blogging tips to attracting more readers and more business to your inn.

 

Be sure to blog about WHY people visit you. Because it could be for a variety of reasons, I am going to list some possible reasons.  Each of those reasons can be a blog post! Mentally answer the questions as you read on.

 

Your LOCATION could be a big reason as to why guests stay with you. Whether you offer a secluded place for them to get away from it all (a peaceful place for relaxation and romance) or exciting urban accommodations with lots to do (a thriving place for fun and entertainment), your location could be a factor. 

  • What, if any, major attractions are in your area?
  • What are the top 3 reasons that people come to your city?

 

Your AMENITIES can play a vital role in why people choose to stay with you. Guests appreciate being able to experience luxuries they don’t necessarily have in their everyday lives.

  • What amenities do you have?
  • Do you list your amenities on your website?

 

Your EVENTS that you host can attract guests. Whether you host private parties, weddings, or other special events, this can attract people to become overnight guests. 

  • What events do you host?
  • Do you have a blog post (or web page) about each event you host?

 

Your REPUTATION for hospitality is another compelling reason. Word of mouth can be very powerful as a way to attract new guests. When we have an enjoyable time doing something, it is only natural to bring it up in conversation with another person.

  • What is it about your hospitality that sets you apart from other inns?
  • Do you monitor what is being said about you and your inn online?

 

Your FOOD can be a major pull factor when it comes to attracting more guests. If you are one of the inns that also has a restaurant open to the public, that is another way to become known. First they dine with you, then they decide to become overnight guests. However, those who do not have restaurants can also do extra things like offer 24/7 access to refreshments. 

  • Do you have a wine and cheese hour or a special time of the day for tea and goodies?
  • Are you able to accommodate those with special dietary needs?

 

Your PACKAGES can also contribute to why guests decide to stay with you versus your local competitors. Guests appreciate having things already arranged ahead of time.

  • Do you offer packages that include things like event tickets, restaurant gift certificates, local walking tours, etc.?
  • Do you offer themed packages like romance or adventure?

 

Give people a SNEAK PEEK into life at your inn. Many famous tourist attractions like Disney and The Biltmore Estate offer Behind the Scenes tours. You could share pictures, videos, and stories of what happens at your B&B.

  • Share things that ONLY you or your inn has (more details about your guest rooms, previous residents, the current innkeepers, etc.)
  • Share funny things that happen (amusing little pranks staff members pull on each other, or comical things with guests such as two people who don’t know each other yet show up to breakfast wearing the same shirt)

 

Answer frequently asked questions in your blog posts. If you get asked the same questions over and over, how about answer those questions before your guests even arrive at your inn! 

  • The number of miles (and estimated drive time) to key points of interest that guests may want to visit in your area
  • How you do breakfast at your inn (time, typical menu options, in-room delivery of breakfast, etc.)
  • Checking in and check out procedures as well as coming and going during their stay with you

 

Creatively add other unique content to your blog posts, including any of the following:

  • Recipes of things you make here at the inn
  • Tips about your local area including restaurants and attractions
  • Your very own Top 10 List that relates to your B&B or local area

 

One of the most important aspects of blogging, is to consistently do it. The search engines reward fresh content by making it more visible online. Plus, you are keeping in touch with people and staying on their radar. Remind previous guest about why they should come back again and compel new people to visit for the very first time. 

 

Another strong factor in having a better bed and breakfast blog is sharing pictures and videos. “A pictures is worth a thousand words.” Guests want to know what they can expect before they come to your inn! 

 

You are welcome to put a link to YOUR bed and breakfast blog in the comments below and share what works well for you. If you do not have a blog (or do not consistently blog), feel free to contact me for advice.

Image by Marcus Berg of Unique Angles Photography

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Do You Know What Your Guests Really Crave?

what-your-guests-really-crave

Do you know what your guests really crave? What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by popular speaker and corporate strategist Nicholas J. Webb gives more insight into the desires of customers.  Mr. Webb explains with customers being able to rate their experiences and express their opinions online so easily, especially on websites like Amazon, TripAdvisor, and Yelp; there has been an irreversible shift of power from businesses to consumers. There is no place to hide for those who deliver poor products and services because they will be vetted by customers who will share that information throughout cyberspace forever. 

Mr. Nicholas Webb argues that we, as business people, first must understand our consumers better and then create relevant experiences to specific customer types.  What does he mean by “types”?  Simply, knowing what customers love and what customers hate.  Make the effort to understand what customer types we serve, and then learn what those types love and what they hate to design beautiful experiences throughout your time together.

5 Critical Touchpoints:

  • The pre-touch moment is when your potential guests are checking you out online and looking at how you maintain your inn.
  • The first-touch moment sets the theme for how your customer will view their experience with you.
  • The core-touch moment represents how you serve them throughout their stay.
  • The past-touch moment is the final experience they have with you so send them off with a memorable good-bye, so they want to come back. 
  • The in-touch moment is how you stay connected with them after their experience with you.  Consistently and pleasantly provide them with ongoing value so they willingly want to come back.  This is not the time to be sales-y.

When you go far above what they expect, you have given them a memorable experience.  Listen to your customers.  Read their comments in reviews and in your guest books.  Ask your guests when they book how they found you and if there is a reason for their visit. 

Webb advises that you must invent the experiences that fit your market, service product, and customer types. Not sure of your audience(s)? Create a one-sentence mission statement that is powerful and to the point.  It should define the foundation for why you are in business.  

The author writes about an experience he had staying at a luxury hotel in San Jose, California.  At the extravagant price he was charged, he expected an extraordinarily high level of service.  He was disappointed with several things:

  • He found a plastic card informing him that he would be paying $29.99 a night for internet service (most B&B inns offer free wireless internet)
  • There was a large Evian bottle with a card hanging from its neck reading, “Enjoy this for $19.95” (B&B inns are known for giving their guests access to free refreshments and goodies)
  • On the back of the remote there was a sticker warning him that if he stole the remote, he would be charged for it (given the unlikelihood of a “remote-control heist”, he said he would forgo the label that insults a customer’s integrity)

Webb points out that when your customers love you, they will buy more and stay longer all while referring their friends and family to stay with you.  However, if you deliver only what your customers expect, Webb states that you will lose your guests to a competitor that wows them.  The “innovation zone” is where you begin to exceed your customers’ expectations.  The better you get at this, the further you will rise.  

What gets even better is that your customers will become your marketing machines through social media and word of mouth and you will rapidly build a reputation as the best place to stay in your local area.  Satisfied customers will nurture you with sales, repeat visits, referrals, and incredibly powerful ratings on social media as well as through digital sharing.  

Nicholas Webb reminds us that acquiring new guests is much more expensive than keeping current guests.  That is why we should deliver exceptional and relevant experiences to build an excellent reputation across all touch points and to all customer types.  

If your price is less than the value customers expect, you will increase sales as well as happy customers.  However, if the price exceeds the value customers expect to receive from you, they will leave in droves.  

As you begin to distinguish between customer types, your perspective on how you view customer expectations changes. You can see the world through your customers’ eyes, including what they love and what they hate.  

You customers can clue you in to areas that need improvement and tell you how to improve them, which allows you to provide the most exceptional and relevant experiences.  Reward your guests who present ideas on how to improve their experience at various touchpoints.  If customers leave because they are not being properly served, your hospitality business eventually fails.  

Mr. Webb advocates for collaboration with people in your same industry since it can add to greater mutual prosperity through an exchange of ideas, experiences, and skills.  This explains why bed and breakfast inn associations are a great resource.  There is strength in coming together as fellow proprietors who want to offer the best hospitality possible.  

Your customers can do a complete background search on your business literally in seconds. To stay on top of your business reputation, Nicholas recommends using Google Alerts on keywords that are relevant to your business name, industry, and competition.

Put together a contest encouraging people to specify what they love and what they hate in overnight accommodations.  Reward prizes to the top three people who offer most helpful suggestions (such as a free night’s stay or free room upgrade during their next visit).  

Mr. Webb gives practical tips for making an upset customer (guest) a lifelong guest in five easy steps:

  • State to the customer that you intend to listen to them and work hard to make them happy.
  • Know that sometimes you just need to remain quiet while the customer releases steam and talks about why they are upset (if you listen carefully, you can learn what will make them happy).
  • Confirm with them that you heard them correctly by restating it back to them and asking if that is correct.
  • Offer a solution based on what you learned from carefully listening.
  • Follow up on the mistake to make sure you met with their approval (this shows them that making the situation right was a priority for you & your inn).

Great organizations love their customers and want them to be happy.  Businesses get better when companies get better.  Constantly look for ways to reinvent the customer experience by removing pain and adding pleasure.  

Always leave your guests wanting more!  Continue to provide exceptional service throughout their stay.  Customer experiences are not just one event, but a series of events.  Think of your last touch as a way to prove to your guests that you love and cherish the relationship.  Then continue the relationship by offering personal, relevant, and valuable information on your website, in social media, and in e-newsletters.  

Providing excellent service is vital to those in the hospitality industry.  Mr. Webb stated that one of his clients who operates high-end lodges and resort hotels started having team members take pictures of the guests throughout their stay and a few weeks after guests returned home, they would receive a complimentary and beautifully bound photo album ($40) delivered to them (for less than $20).  Annual re-bookings increased by 78%!

What’s more is that hundreds of customers posted the pictures on their social media which resulted in a 20% uptick in new bookings because of this practice.  Today, guests are also sent a digital photo album to make it easier for them to share their photos on influential social networks.  This proved to be a fabulous idea well worth the investment because of the additional business (from returning guests and new guests).

Taking Mr. Nicholas Webb’s advice, we should discover what our guests love and what they hate.  Of course, this depends upon who we are trying to attract.  What types of guests stay at your B&B?  Are these your ideal guests?  What do your ideal guests love and what do they hate?   Keep track of all of your ideas, brainstorm with employees or others in your industry, and listen to your guests, so you can know what your guests really crave.

Note: I receive Amazon Affiliate commissions from purchases made through the Amazon link.

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Do You Know What Makes Your Inn Stand Out?

what makes your inn stand out

 

 

What makes your inn stand out? Does it have a great view like the picture above?  It is critical to know what makes your bed and breakfast different from the others in your area. What types of guests do you attract?    

 

 

Be sure to promote your unique features to potential guests on your website, on social media, in blog posts, and in the directories you are listed in.  Are you the #1 rated bed and breakfast in your area? Have you won a bed and breakfast recipe contest?  Are you one of the sponsors of an upcoming local event?

 

There are many things that you are already doing or could start doing that could attract the right kind of guests you are looking for.  It may have to do with what is in your local area, what types of amenities your B&B has, the policies upon which you run your business, or your attentive concierge services and warm hospitality.  

 

Here is a list of ways to stand out:

  • Beach or waterfront property?  Ask your guests to share their photos online. Alternatively, ask the public to share their best pictures of relaxing in the sun to enter a photo contest to win a gift certificate to stay at your inn.

 

  • Eco-friendly bed and breakfasts can have a page on their website devoted to their environmentally safe practices and awards.

 

  • Game rooms?  With their permission, share photos of guests playing your games (ex: air hockey, chess, horseshoes, Scrabble, etc.).

 

  • Gift shop? Offer guests attractive items to purchase with your logo on them (such as decorative soaps, coffee mugs, aprons, and maybe even your own cookbook) so they are reminded of your inn every time they see or use the items.

 

  • Gourmet breakfasts so delicious they prompt guests to write great reviews about your inn.  Ask those who rave about your food to post on online review.

 

  • Handicap-accessible inns can show their ramps, bathrooms, ground floor rooms, and (if applicable) their elevators.  With guest permission, share pictures of trained guide dogs who have visited your inn.

 

  • Historical inn and/or unique antiques? Share photos and stories of the original family members that lived at your historic inn.  Share photos of the gorgeous antiques safely displayed throughout your inn.

 

  • Kid friendly?  Show pictures of rooms or suites that are suitable for families.  Write blog posts about local family attractions.  

 

  • Library? Attract more guests by sharing pictures of your library and by featuring a local author who will be speaking at an event (in or around) your bed and breakfast.

 

  • Luxurious amenities (such as a pool, hot tub, or spa) should be featured on your website and in your social media.

 

  • Mountain inns can share photos of majestic views as well as promote local activities such as hiking, skiing, and zip-lining.  

 

  • Mysteries? If you host murder mysteries, share pictures of your event (such as your guests dressed in costumes) on your website, blog, and social media. 

 

  • Packages? Feature tickets to popular local attractions (such as a theater or amusement park) and/or gift certificates to local fine dining restaurants.

 

  • Patriotic bed and breakfasts can display their country’s flag and offer a discount to those on active military duty and to veterans.

 

  • Pet-friendly bed and breakfasts can show pictures of pets at their property and take about their pet policies (including where pets are allowed to go).

 

  • Restaurant? Bed and breakfast inns with their own restaurant can feature photos of seasonal events (like Thanksgiving Day) as well as social events (like private parties). Regularly blog about popular signature dishes or feature the chefs and write about their culinary training and experience.

 

  • Retreats hosted at your inn?  Notify the media.  This is especially important if the person speaking at the retreat is famous or notable in their field.

 

  • Settings that are breathtaking, peaceful, and gorgeous should be shown in pictures to attract more guests.

 

  • Tea time? Whether you have a dedicated tea room open to the public or specific tea times only for your guests, promote tea time with pictures of your tea table settings and food as well as guest events like social hours or book clubs.  

 

  • Vegan or vegetarian bed and breakfasts can show pictures of delicious, hearty looking meals that are (surprisingly) within those diet restrictions.

 

  • Weddings at your inn?  Display pictures of places where the ceremony and reception can be held on the property.  With permission, share pictures of happy couples and of related events like vow renewals and elopements.  

 

  • Wine tastings? Whether you own the winery or offer a package for your guests to tour local wineries, describe the experiences that guests will have as well as share photos (with permission) of guests touring vineyards.  If transportation is provided during tours, be sure to mention that as well.  

 

  • Yoga is a great way for your guests to become stronger and more relaxed.  If you regularly offer yoga on site to your guests, be sure to share that on your website, in blog posts, and in photos on your social media.

 

Share your excellent ratings, reviews, and status.  This is not the time to be modest since your inn is your livelihood.  Link to your Trip Advisor rating, share guest reviews, and proudly put on your website if you belong to Select Registry, a bed and breakfast association, and other elite groups.  

 

No time or desire to manage your online marketing? Please contact Kristi Dement of Bed and Breakfast Blogging.  We can put a plan in place that will make your inn stand out!

 

Image by Marcus Berg of Unique Angles Photography

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How To Make a Successful Bed and Breakfast Press Kit

bed and breakfast press kit

 

A successful bed and breakfast press kit can increase your inn’s likelihood for receiving media attention. Wondering what is a press kit? It is a package of media about your inn that makes it easier for a journalist or reporter to do a story about your bed and breakfast.

 

 

When you do most of the work for reporters up front, they will be more receptive to your pitch for press for their website, publication, or news story. In addition, it looks more professional and makes your bed and breakfast more appealing to write about.

 

Consider adding a press kit link on your website.  “Are you a journalist working on a story about inns or bed and breakfasts? We would be happy to help you with your story or article.”

 

Your valuable bed and breakfast press kit can include:

 

  • Contact’s name, phone number, and email address (the owner, innkeeper, public relations person)

 

  • High resolution photos (your gorgeous view, the outside of your inn, your guest rooms and common rooms, the best breakfasts meals you serve, etc.)

 

  • Map of your local area (and its nearby attractions)

 

  • Brief history of your inn (its location, year it was built, original owners, type of architecture, its history as a bed and breakfast, etc.)

 

  • Innkeepers/owners story (share your story or how your B&B came to be, a little about yourself and your team, and why you’re doing what you’re doing)

 

  • Pictures of your luxurious amenities (such as a pool or private hot tub, fireplace, library, spa, garden, etc.)

 

  • Current promotions (your own specials, custom packages, and description of private events you host like weddings, etc.)

 

  • Awards received (from bed and breakfast associations, contests won, your AAA Diamond rating, your BBB grade, etc.)

 

  • Online guest reviews (share links to positive guest testimonials)

 

  • Your blog (which features local activities and area events)

 

  • Existing press coverage (list of and links to articles in newspapers, magazines, and online attention)

 

  • Videos (made about your B&B or that you had filmed to promote your inn)

 

Include anything you think will enhance your reputation as providing exceptional hospitality. This is your opportunity make it accessible for the press to report about your bed and breakfast. Even curious potential guests will be impressed by it when they see it.

 

Having an available press kit, makes you media friendly and more likely to get more publicity for your inn.  If you do not mind members of the press coming to your bed and breakfast to interview you and/or make a video, then be sure to state that on-site tours can be arranged. There is nothing better than free publicity!

 

Image by Marcus Berg of Unique Angles Photography

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How You Can Profit From Creating Memorable Guest Packages

memorable guest packages

Please attend the webinar, “How You Can Profit From Creating Memorable Guest Packages.” This is scheduled for Wednesday November 16 at 2 pm. All members of the Professional Association of Innkeepers International may register to attend. 

 

How You Can Profit From Creating Memorable Guest Packages: Regardless of the number of rooms your inn has, every innkeeper can profit from designing memorable packages for their guests.  Since guests do not want to “work” to put together a great vacation, you can coordinate things on the front end (before they arrive) so your guests can relax and enjoy their experience. Guests are willing to pay more for things to be planned in advance for them.  

 

In this webinar, we will discuss creative ways to put packages together using your knowledge of your inn’s local area and by partnering with local businesses including restaurants and attractions. This is extra income that is there for the earning and for the satisfaction of pleasing your guests who will no doubt return again soon because of their memorable stay. 

 

You Will Learn:

 

  • What It Means To Be Memorable

 

  • 5 Essential Questions To Ask Before Designing a Package

 

  • 10 Types of Packages and What They Can Include

 

  • Don’t Forget To Add “The Fine Print”

 

  • and much more!

 

Enjoy hospitality photographer Marcus Berg of Unique Angles Photography‘s images throughout the presentation.  Marcus travels across the country to take pictures of bed and breakfast inns, hotels, restaurants, and food.  

 

 

With his talent for lighting, Marcus Berg is able to capture what is outside a window from inside a room. Marcus is easy to work with and will makes very flattering pictures of fine accommodations and cuisine.  

 

memorable guest packages

 

This webinar, “How You Can Profit From Creating Memorable Guest Packages” will be recorded and I will add the link to this webinar once the Professional Association of Innkeepers International posts it on their website.  Innkeepers interested in contacting me can use the contact form on my website. Thank you.

 

Food image by Marcus Berg of Unique Angles Photography

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Why Your Inn Will Profit From Blogging

your inn will profit from blogging

 

Your inn will profit from blogging.  If you are not already consistently offering quality blog posts, now is the time to do so.  Let’s examine the benefits of bed and breakfast blogging as well as learn what qualities to look for in a bed and breakfast blogger.

 

 

First of all, search engines like Google absolutely love and reward fresh content.  They give preference to websites which continually add new information.  A blog post is one more indexed page on your website. It signals to the search engine spiders that your website is active.

 

Bed and breakfasts with blogs establish themselves as being an authority on hospitality and their local community.  By offering helpful, travel-friendly advice, bed and breakfasts can get the attention of those wanting to know more about your local area while also telling others what makes your inn an ideal accommodations choice.

 

The more information you provide on your website and the more questions you answer, the more likely web visitors are to take action like contacting you, reading more of your website, following you on social media, and booking a room.

 

You can share the following information in blog posts:

 

  • Behind the scenes: feature your employees backgrounds and give fun facts about them

 

  • Events: let potential guests know about upcoming local events

 

  • Packages: people are willing to pay more for something that is already planned and included (such as flowers and tickets)

 

  • Recommendations: promote local businesses in your area and let them know you do (they might return the favor)

 

  • Reviews: share rave reviews from your previous guests

 

  • Rooms: show pictures of your guest rooms, tell each one’s amenities, reveal why the room has its particular name

 

  • Specials: offer discounts to mid-week stays or specific groups of people like senior citizens, veterans, and emergency workers

 

The effort you put it now will pay off well into the future because people will be able to view your blog posts years from now.  Providing valuable content means your content will spread. Blog posts can be shared in social media to expose yourself to a whole new audience.

 

Be sure to attract more guests with calls to action.  Encourage them to contact you, connect on social media, and book now.

 

Write for your ideal guest.   Know who you are trying to attract.  Pick a diverse range of keywords related to that topic.  For example, “eco-friendly inns” can also be described as “green”, “environmentally friendly” and use related keywords like “electric car charging”, “energy efficient lighting”, “rain water saving”, and so on.

 

List out relevant keywords describing your guest, your local area, what makes your inn so unique, and different seasons of the year.

 

your inn will profit from blogging

Keywords to describe the type of guest you cater to:

  • adventure seeking
  • antique lovers
  • beach lovers
  • bird watchers
  • business travelers
  • celebrating birthdays and anniversaries
  • engaged couples and newlyweds
  • girlfriend getaways
  • mystery solvers
  • romantic couples
  • scrap-bookers
  • shopping lovers
  • sports enthusiasts
  • wine connoisseurs
  • winter sports participants
  • yoga exercisers

 

Keywords to describe your local area:

  • amazing views
  • amusement park
  • annual conferences
  • art galleries
  • breweries
  • business conferences
  • college campuses
  • concerts
  • sports games
  • theatre
  • tourist attractions
  • trade shows

 

Keywords to describe the uniqueness of your inn:

  • amenities
  • B&B inn association membership
  • awards
  • catering
  • diamond rating
  • eco-friendly
  • gardens
  • handicap accessible
  • historic
  • kid friendly
  • pet-friendly
  • press coverage
  • restaurant
  • retreats
  • Select Registry membership
  • spa
  • tea room
  • Trip Advisor reviews
  • vegetarian or vegan
  • waterfront property
  • weddings
  • wine tours

 

Keywords regarding different times of the year:

  • Christmas
  • Fall foliage
  • New Years
  • Patriotic holidays
  • Valentine’s Day

your inn will profit from blogging

 

Does this seem overwhelming?  Why not do what you do best as an owner/innkeeper and have a professional like me do your online marketing (blogging and social media)?  These are some qualifications you should look for from hospitality marketing professionals:

 

 

  • What is their education background?

 

  • What experience do they have?

 

  • Do they seem easy to work with?

 

  • Will they be dedicated to your bottom line and getting you the results you need?

 

  • Are they active in blogging and social media for their own business?

 

  • Do they have client testimonials?

 

Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation today.  Feel free to add comments or questions below.

 

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

 

Images by Marcus Berg of Unique Angles Photography

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Everybody Writes: Infographics

everybody writes infographic

 

This wraps up our series of posts about Ann Handley, the author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content.  Ann offers practical infographic creating tips that we will illustrate with an excellent bed and breakfast industry infographic.

 

But first, just what is an “infographic”?  Infographics are expressed graphically via drawings, pictures, maps, diagrams, charts, and more and are all held together with a coherent visual theme and typically published as an image file.

According to Ann Handley, the best infographics express rich objective data in a more accessible and engaging way:

  • Checklist or resource
  • Compare and contrast study
  • Evolution of a movement, demographic, or industry
  • Illustration of the state of some business sector or function

Have the following characteristics:

  • Utility: entertaining, educational, intrinsically useful, applicable to your audience
  • Data: based on facts (not opinions); uses credible data and credible sources
  • Story: have a hypothesis and a narrative at their core
  • Logical sequence: organize your information so that it flows logically; the images and text need to make sense together
  • Great design: color, typography, illustrations, animation, videos, charts, text
  • Quality control: make sure your infographic is free of errors
  • Promotion: the goal is to drive attention to and interest in your brand
  • Shareable: make your infographics easy to share in social media

The infographic shared in this blog post was produced by Little Hotelier and the Professional Association of Innkeepers International.  First, they share the statistics that the B&B Industry in the United States has an estimated worth of $3.4 billion.  The core of this starts with the estimated 17,000 inns in the United States and then branches out to all of the product and services needed:

  • Real estate
  • Insurance
  • Hospitality
  • Furniture
  • Food and beverage
  • Cleaning
  • Safety
  • Heating
  • Cooling

The median performance:

  • Occupancy rate: 43.7%
  • Average daily rate: $150
  • Revenue per available room: $58

everybody writes infographic

The infographic tells us that the typical inn has between 4 and 11 rooms with 6 being the average number of rooms and the average size is 5700 square feet.

94% have private baths and 93% offer free high speed wireless internet.

Types of inns:

  • Suburban 5%
  • Urban 23%
  • Village 43%
  • Rural locations 29%
  • Historical designation 36%

everybody writes infographic

Their infographic portrays amenities at most inns both in the common areas and in the guest rooms.

Amenities in Common areas:

  • Internet
  • Magazines
  • Hot/cold beverages
  • Board games
  • Fireplace
  • Televisions
  • Refrigerator
  • Newspapers
  • Telephone
  • Cookies, cakes, candies, and fruit
  • Fresh flowers

Amenities in Guest rooms:

  • Internet
  • Magazines
  • Televisions
  • Fireplace
  • Luxury bed linens
  • Robes
  • Premium branded toiletries
  • Jetted tubs

everybody writes infographic

Their infographic ends with a statistic about the inn owners.  The percentage of inn owners that are 72% are couples, 18% are individual females, 5% are individual males, and 5% are non-couple partnerships.  Also it lets us know that 79% of owners live on the premises.

everybody writes infographic

A big thank you to Ann Handley, Little Hotelier, and the Professional Association of Innkeepers International.  If you would like help with your online marketing, please contact us at Bed and Breakfast Blogging.

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

Top Image by Marcus Berg of Unique Angles Photography

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Everybody Writes: Tweet & Post

everybody writes

 

Ann Handley, author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content discusses practical tips for writing on Twitter and Facebook.  Using social media the right way can be very beneficial to your bed and breakfast brand.  Using social media the wrong way has the very real potential to damage your B&B’s reputation.

 

Writing For Twitter:

  • Establish who you are (how your bed and breakfast improves peoples lives)
  • Tell your bigger story (your passion for hospitality and hosting guests)
  • Share the why & who, not just the what (ex: what specific book are you reading and why–do not just tweet that you are reading)
  • Personalized, not too personal (there is a fine line between sharing yourself and sharing too much)
  • Be cautious with automation (also do real-time tweets)
  • Use Twitter to float ideas and see what gets nibbled (see what people are responding to)
  • Use a clear call to action (be obvious about how you want others to respond)
  • Use Bitly to shorten links (offers rich analytics and saves characters)
  • Tweets around 120 characters are optimal (most likely to be retweeted)
  • Share your history (ex: share pictures)
  • Tap into what people care about (ex: travel, food, relationships, etc.)
  • Convey your personality (ex: be you!)
  • Track and follow trending hashtags (what is trending and how can you join in the conversation?)
  • Do not use more than 2 or 3 hashtags in a single tweet (#otherwise #it #can #be #annoying)

Writing For Facebook:

  • Connect with existing communities of potential buyers
  • Target by niche, not by numbers (ex: those who have liked other bed and breakfasts)
  • Your brand’s online voice and tone are very important (be professional and friendly)
  • Post when your audience is online (makes sense to be online when they are!)
  • Posts with images get the greatest amount of engagement (always use images with permission)
  • Keep each Facebook post brief (ideal is 100-140 characters)

Bed and breakfasts can take advantage of using social media websites like Twitter and Facebook to spread the word about their luxurious accommodations.  Be careful to tweet and post pictures and information that is consistent with the image you want to portray about your bed and breakfast.

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

Image by Marcus Berg of Unique Angles Photography

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Popular Guest Room Amenities

popular guest room amenities

 

 

Popular guest room amenities attract potential bed and breakfast guests.  Bed and breakfast guests are willing to pay more for bedrooms offering more amenities.  

 

 

Some bed and breakfasts have a room comparison chart that lists the guest room amenities available and then puts a dot or check by the amenities that correspond with each particular guest room.  This makes it easy for online visitors to see a room comparison and the price differences since there may be some rooms that have more amenities than others within the same bed and breakfast.

The amenities bed and breakfasts offer often depend upon the location and size of each bed and breakfast.  Geographical location plays a role in choosing guest room amenities (fireplaces usually more common in climates with cooler weather).  Likewise, the size of the bed and breakfast matters.  Typically the more rooms an inn has, the higher the likelihood of upscale amenities.

The amenities at bed and breakfasts range from small things (like an alarm clock and stationery) to big things (like wi-fi internet access and a large flat screen television). There are certain amenities that are usually standard.  For example, almost every bed and breakfast offers a private bathroom to their guests.

Other amenities in bedrooms are less common place.  For example, in-room hot tubs are seen as an added luxury.  This is typically found in bed and breakfasts that cater to those seeking a romantic destination.

The following is an alphabetical list of some guest bedroom amenities and features your bed and breakfast may offer:

  • Alarm clock radio
  • Antiques
  • Bathroom (private and connected)
  • Beds (oversized and comfortable)
  • Bedside table on each side of the bed
  • Blankets (extra)
  • Books
  • Bottled water
  • Ceiling fan(s)
  • Chairs
  • Chocolates
  • Coffee maker
  • Coasters
  • Coat rack
  • Comforters (extra)
  • Desk
  • DVD player
  • Ear plugs
  • Evening sweet treat
  • Fireplace (hand carved wood or marble)
  • Flowers
  • Furniture (such as antique or leather)
  • Guidebook with local maps and restaurant menus
  • Hair dryer
  • Handicap accessible amenities
  • Hangers
  • Hot tubs
  • Ice bucket and glassware
  • Individual climate control
  • Iron and ironing board
  • Lamps (such as Tiffany lamps)
  • Lighted make-up mirror
  • Luggage racks
  • Magazines
  • Microwave
  • Mini-Bar
  • Mini-Fridge
  • Mints
  • Mirror (full length)
  • Outlets with USB ports
  • Pillows (extra)
  • Pictures
  • Plants
  • Postcards
  • Private balcony, deck, patio, porch, or veranda
  • Private entrance
  • Reading lamps
  • Refrigerator (small)
  • Robes
  • Rose petals on your bed
  • Rugs
  • Separate sitting area
  • Sink (in the bedroom)
  • Slippers
  • Snacks or evening dessert in your room
  • Sofas
  • Stationery
  • Table
  • Tablet computer (stays in the room)
  • Technology charging stations
  • Television (large flat screen) with premium cable channels
  • Windows showing a breathtaking view
  • Wine and cheese
  • Wireless internet access (complimentary)

We did not include things that are typically found inside guest bathrooms which are additional amenities.  Bed and breakfasts may suggest a packing list to help their guests prepare for their visit.

Bed and breakfasts are wise to point out exactly everything that is included in the stay at their luxurious bed and breakfast versus what guests may have to pay for if they chose to stay at a hotel (concierge, breakfast, parking, free wi-fi, wine and cheese, and much more).  By offering popular guest bedroom amenities, bed and breakfasts can separate themselves from other lodging destinations and host more guests.

Image by Marcus Berg of Unique Angles Photography

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The Esmeralda Inn of Chimney Rock

Esmeralda Inn

Don and Kim Cason are no strangers to hospitality and innkeeping.  Before becoming the current innkeepers of The Esmeralda Inn and Restaurant of Chimney Rock, North Carolina, they were innkeepers (for over ten years) at Eight Gables Inn of Gatlinburg, Tennessee.  The couple thoroughly searched twenty-two different properties and kept coming back to The Esmeralda.  Now they call it home and welcome guests from all over the world to visit.  They revealed some of The Esmeralda Inn’s fascinating history.

The Esmeralda Inn built originally by Colonel Tom Turner in 1891 and opened for business in 1892.  Turner named the Inn for the book Esmeralda by Frances Hodges Burnett (author of The Secret Garden), written while she was staying at a nearby inn. A play, based on the book, enjoyed a year’s run on Broadway.

Tragically, a fire burned down The Esmeralda Inn in 1917.  Rebuilt on the original foundation, the location of the Inn was Esmeralda, North Carolina since a post office was at the Inn in 1917 and where Thomas Turner, son of Colonel Turner, served as postmaster. The post office discontinued in 1926.  Later, the town’s name changed to Chimney Rock (after one of its most popular tourist attractions).

Esmeralda Inn

When Hurricane Fran (along with a 200-year flood) hit North Carolina in 1996, the people who lost their homes stayed at The Esmeralda Inn.  The Esmeralda Inn was higher ground than the land of most local flood victims, so the Inn took those people in and provided water, showers, and lodging for several months.

After the flood, lumberjacks salvaged huge wooden logs floating down the river, separating the good ones from the bad.  Unfortunately, a second fire to The Esmeralda Inn occurred in 1997.  This was just a year after Hurricane Fran and, remembering the inn’s generosity, the local community pulled together to help rebuild the inn.

They used about seven hundred of the best logs to rebuild the inn.  The logs were split (and partially hollowed out) to fit around new steel beams.   The steel-girded new structure appears to be made entirely of wood, but owners Don and Kim Cason are confident that this steel reinforced structure, along with added sprinklers, will prevent The Esmeralda Inn from ever burning down again.

A local Asheville artist volunteered his time to work on the stunning staircase.  He wove Laurel Vine throughout the banisters.  Two stones from its former structure cap the bottom sides of the rugged stairs.

Esmeralda Inn

The hardwood floorboards in the Lobby were from the original dance floor, constructed by Hollywood in nearby Lake Lure, North Carolina, for the famous movie, “Dirty Dancing.”  Hollywood has filmed other movies such as “The Last of The Mohicans” and “Firestarters” in this local area as well.  In fact, the inn became a favorite hideaway for famous film stars, including Clark Gable.  Speaking of films, the script for the movie Ben Hur was finished in Room #9 of The Esmeralda Inn.

A more recent addition, the historic mantel (not pictured above) came from Indiana.  Since it matched the right time in history, it shipped to The Esmeralda Inn.  Part of their chandelier comes from a wagon wheel of an old stagecoach.  The Esmeralda Inn was formerly the first stagecoach stop in the area.

A historic photo in the Esmeralda Inn Lobby depicts a car driving up the massive front steps of the Inn to allow President Franklin D. Roosevelt to enter in his wheelchair.  This was before the convenience of handicap ramps.  The Esmeralda Inn now provides wheelchair access.

Many modern day notables also stay at the Inn, but out of respect for their privacy, Don and Kim Cason do not disclose their names.  However, given its consistently high reviews and previous well-known visitors, there is always the possibility of meeting a famous guest at The Esmeralda Inn.

Owners Don and Kim Cason (and the whole Esmeralda Inn team) have a deep desire to serve every guest that walks through their doors.  Along with their attentive staff, they anticipate needs ahead of time.  The Casons enjoy their family-run bed and breakfast inn.  Kim’s sister is the talented pastry chef, her sister’s husband is the executive chef, and her nephew is the Sous chef.

Esmeralda Inn

Each morning guests delight in a gourmet full hot homemade breakfast.  The Esmeralda Restaurant is open to the public for lunch and dinner and offers exclusive wines and local craft beer.  Don Cason said that The Esmeralda Inn sold out of tickets for the last Thanksgiving Dinner.  They served about two-hundred people at three different times that holiday: noon, 2 pm, and 4 pm.

Esmeralda Inn

The bistro lights on the deck of the restaurant are romantic when they shine at night.  We highly recommend their juicy steak as well as their fresh caught grilled salmon.  From our outdoor table, we could see the famous Chimney Rock.  In view, a gorgeous little waterfall trickles down the huge stones.  The lush landscaping is evident everywhere the eye can see.

Exiting the restaurant and taking the elevator leads to the open second floor.  It boasts a high ceiling with view of the main level below.  In addition to two guest bedrooms (each with private balconies), this floor has a huge game room.  Kim Cason, not only has a background in hospitality, she also has a talent for interior decorating.  This is especially evident in her selection of décor throughout the inn.

Kim’s choice of pictures hanging on the walls in the game room gives the room a classy look.

  • Dice framed
  • Pool ball painting
  • Royal cards framed
  • Poker hand rankings
  • Albert Dawson clocks

The game room features:

  • Wrap around couch with ottoman in view of a huge flat screen television
  • Round Scrabble high table with dictionary with two high-back chairs
  • Telescope for viewing the night sky or the pool and landscaping by day
  • Checkers and chess set on a round table with two high-back chairs
  • Red Billiard table with balls, triangle, sticks, chalk
  • Poker table with poker chips and cards—it even has cup holders
  • Foosball table
  • Air hockey table

Connected to the game room is a little kitchen with a dumbwaiter to receive food from the kitchen on the main level.  The Esmeralda Inn often hosts events such as corporate groups (companies will rent the whole inn), local fundraisers, and elegant weddings (with up to 75 people).

The room just past the game room on the second level is a multipurpose room.  A large roundtable, with leather executive chairs around it, is useful for companies who book the entire inn.  This area also has a privacy screen and fits up to two spa tables for couples’ massages.  Their spa is ideal for anniversaries and marriage retreats.

Esmeralda Inn

We recommend going outside at night.  There is a stone patio with an outdoor fireplace for roasting marshmallows and making S’mores. Next to the outdoor fountain, there is a fifteen-person hot tub with jets and lights. There are towels available outside for your convenience.

Speaking of towels, it may seem like a little thing, but I just loved the little black washcloth with the word “makeup” stitched on it.  I am sure this has saved their white towels from cosmetic stains.  The bathroom even had an adorable black bag hanging up labeled “hairdryer.”  It worked well to dry my hair after it got wet from using their relaxing hot tub.

Esmeralda Inn

All Esmeralda Inn rooms come with:

In addition to enjoying the amenities at The Esmeralda Inn, the greater Chimney Rock area offers many activities and attractions for guests to experience.

Area Activities:

  • Championship Golf
  • Fly Fishing
  • Hiking
  • Horseback Riding
  • Rock Climbing
  • Water Sports
  • White Water Rafting
  • Zip Lining

Area Attractions:

  • Asheville: art, Biltmore Estate (with its great architecture, gardens, history, winery, shops, and tours), lively music, shopping
  • Bat Cave: local jams and crafts, nature conservancy, old cider mill, working cider mill
  • Black Mountain: historic downtown with great galleries, majestic mountain views, and elegant shops
  • Blue Ridge Parkway: access in Asheville (about 30 minutes from The Esmeralda Inn)
  • Chimney Rock State Park: hiking, family activities, rock climbing, scenic views
  • Dupont State Forest: hiking, breathtaking views, waterfalls
  • Flatrock: home of late poet and writer Carl Sandburg, Playhouse State Theatre of NC, rainbow row
  • Hendersonville: annual NC Apple Festival every Labor Day Weekend, dining, main street shopping, summertime music and events
  • Lake Lure: boat tours, canoe and kayak rentals, swimming
  • Mount Mitchell State Forest: highest point east of the Mississippi with gorgeous views of the Blue Ridge Mountains
  • Pisgah National Forest: cradle of forestry

The Esmeralda Inn is a proud member of the North Carolina Bed and Breakfast Inns (NCBBI) Association as well as an elite Select Registry member inn.

Esmeralda Inn

Nestled in the rocky woodland setting, The Esmeralda Inn stands out as the jewel of Chimney Rock.  Guests will continue to visit The Esmeralda Inn for its unique amenities, beautiful scenery, and welcoming hospitality.  In their restaurant, the wall has a saying written on it, “May all who enter as guests, leave as friends.”  Thank you, Don and Kim Cason as well as the entire Esmeralda Inn team, for a wonderful experience.  As many have written in your guest book, “we will return and next time our visit will be longer!”

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