Tag Archives: news

The Power of Visual Storytelling: Shaping

visual storytelling shaping

 

According to the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio, companies need to do visual storytelling shaping.  Each piece of content needs to have a clear theme and point of view as well as a take away message for the reader.

 

Content needs to be aligned with who you are as a company: voice, personality, and values. Once woven together, these themes shape your story.  It is important to list your goals and determine how visual content can help achieve them.  Ask yourself, if your company were a person, what would it look like in real life?

Embrace social media’s more personable, human side.  Look for the most commonly discussed conversation themes from your online consumers.  Shape your story and identify major themes to craft your visual content mix.  Look at your goals, company voice, and customer feedback by social media platform.

Determine Your Visual Content Mix:

  • The magic is in the mix to keep storytelling fresh
  • It allows you to deliver more personalized content to target audiences across different platforms
  • Evaluate your desired frequency per platform for posts, tweets, pins, etc.
  • Have a formula and clear plan of what steps you will take
  • Frequency varies by company and by social media channel
  • Quality content always trumps quantity and volume
  • Content must be interesting, important, and relevant to your audience
  • The usual shelf life of a tweet is considered an hour at most
  • The shelf life of a Facebook post is around 24 hours
  • Prioritize by social media platform the most important content themes that go into crafting your visual story
  • The mix needs to balance what is important from an ongoing visual storytelling perspective with goals, current events, questions, and general conversation from your customers
  • Content goals will likely change each month depending upon how much news your company has or tweets your making in response to fan engagement
  • Content should aim to be mostly upbeat, fun, motivating, and engaging
  • Outlining content themes makes it easy to identify what messages will be best conveyed as photos, videos, infographics, presentations, etc.

Authors Walter and Gioglio remind us to be listening and responding to what is being said about our company as well as learning the most commonly asked questions.  When we know that, companies can better respond to their own target audience.  This means setting goals and developing a strategy.  Our content will adjust in response to real time as we get live social media feedback.

 

Image by Marcus Berg of Unique Angles Photography

How To Ask for a Link Request

how to ask for a link request

 

Do you wonder how to ask for a link request?  I am going to sum up the main points in the awesome book published by Entrepreneur Press called Ultimate Guide to Link Building: Build Backlinks, Earn a Higher Search Engine Rank, Increase the Authority and Popularity of Your Site by Eric Ward and Garrett French.

 

Steps:

  • Look over the website you want to have your link on to make sure it is relevant
  • Do not put the words “link request” in the email subject line
  • Start the e-mail off addressing the website owner by name
  • Introduce yourself, your website, and why you would like to the link
  • Identify the exact URL on their site where you think the link is a fit
  • List the exact URL from your site that you want them to link to
  • Give a valid email address and respond to any email requests they send
  • Provide your phone number–something a spammer would not do
  • Follow any link request instructions they give
  • If a reciprocal link, confirm that you have linked to their site and provide the URL
  • Be attentive, professional, courteous, and to the point

This book also lists Link Building Strategies written by Jon Cooper of Point Blank SEO:

  • Start blogging on your website
  • Have internal links to other content on your website
  • List resources and outside links
  • Build relationships with others
  • Find niche-specific directories
  • Write guest posts or have guests write posts for your blog
  • Provide educational content
  • Write compelling testimonials
  • Provide useful lists–there is power in making lists!
  • Be interviewed or interview someone in your industry
  • Offer timely/seasonal content
  • Use humor
  • Provide printable resources
  • Host contests
  • Cover news first
  • Give helpful infographics
  • Host online webinars
  • Promote National Days and Events
  • Survey people and post results
  • Debunk popular myths
  • Comment on relevant blogs
  • Do question and answer blog post
  • Ask customers what they want to see more of
  • Connect with industry associations and organizations
  • Attend relevant conferences
  • Call people
  • Host local group meetings
  • Retweet Twitter tweets
  • Provide email signature listing website & ways to connect with you via social media
  • and much more!

There are always things you can do to draw bigger audiences to your website. By taking the steps to ask for link requests and implementing the link building strategies, you will be well on your way to developing more a popular website.

Readers, I welcome your responses to this post as well as other ideas related to the topic of link requests and link building.  I read every comment and respond when appropriate. Thanks! Kristi

 

Image by Marcus Berg of Unique Angles Photography

25 Ways To Write Creative Blog Posts

If you are reading this, then I assume you are looking to be CREATIVE (and definitely not boring) when you write creative blog posts.  This way you will have plenty of admiring fans! 25 ways to write CREATIVE blog posts:

1. ADVICE You have unique advice that only you can offer to your readers.  Once you understand who your audience is, then you can write like you are writing to a friend.  They will feel like they know you and you will develop a huge following.

2. CA– USE– Why not rally your readers behind a cause you support?  Let them know what you are doing to make a difference and how they can help. Give a call to action. Seriously, don’t leave that out.

3. COMMUNITY Your community could be defined by your local area or it could be people who share a common interest or goal.  Reach out to “your peeps” and connect with them!

4. COMPARISON Take two things and compare them.  Whether you compare two breakfast foods or two fun activities, the fun is in comparing and contrasting them. This could be educational, entertaining, or funny as well. Speaking of…

5. EDUCATIONAL– People like learning about things.  That is one reason why search engines are so popular.  Tell them something that not everyone knows, but you know because you are an expert at it.  Everyone is an expert at something.  Blog about what you know best.

6. ENTERTAINING Everyone likes to laugh and have fun.  You could blog about entertainment that is coming to your community whether it is a music concert, sporting event, or theatrical production. Be sure to make it “entertaining” to read!  Since blogging is writing that is typically less formal than say a report, let your personality shine in the post.

7. EVENTS People like finding out about events–ones that will happen and ones that already happened.  If you have the “inside scoop” on the latest, you can “tell all” in your blog!

8. FAQ This common acronym is short for “frequently asked questions.”  Many websites have an FAQ page on them.  Blog about commonly asked questions.  Blog answers to familiar questions so you can refer your readers to when they ask them.  Saves you time in the process!

9. FAMILY Some of your best material can come from your family members and others with whom you are close. As long as you make it generic enough that you don’t single out any one person or you know they won’t mind your sharing it, go ahead.  You know you want to!

10. GUIDE A guide-type blog post could be a collection of tips about a specific topic. While similar to advice blog posts, they are different in that these tips can be applied by a variety of different people–not advice for one type of problem.  Example: Simple Tips to Get Clients To Pay on Time, Quick Ways to Find Just What You Want Online, etc.

11. HYPOTHETICAL Ask your readers what they would do in a hypothetical situation. Maybe answer that question as well. These types of blog posts tend to get a lot of comments because people like to imagine, “What if….?” Sometimes I imagine, “What if I win a ton of money in the lottery and get to quit my day job?!”  I kind of have to buy a lottery ticket first. Oh well.

12. INSPIRATIONAL Share something motivational with your readers.  Help them connect to you in a powerful way through your telling of someone overcoming a challenge and beating the odds.  Maybe that someone who overcame something big is you.  Don’t be afraid to share since it could encourage someone else!

13. INSTRUCTIONAL or “HOW TO” Give instructions on how to do something that others want to know how to do, and suddenly you have a captive large audience.  You can be creative with your titles of these posts as well. Two examples: How To Teach Your Dog Fun New Tricks, How To Make Delicious Homemade Ice Cream, How To Make a Memorable Family Scrapbook, etc.

14. INTERVIEW If you don’t have any famous celebrities you happen to know (most of us are in this boat), then you could always interview a person notable for what they do. A person who is accomplished in a career or sport or another area of life.  If you interview a person who has an inspiring story and then you have an “inspirational interview“! Wow, two different ways to write a blog post combined! You are an overachiever!

15. LISTS People love lists.  Examples: 10 Ways You Can Change Your Spouse, 20 Best Party Appetizers, Top 40 Bestselling Books About Fitness, etc.  You get the idea and they will too!

16. MEMORIES Often, we like to recall fond memories or retell funny situations.  We may even want to remember how we overcame a trauma for the sake of helping another person who finds themselves in the same emergency. When you blog about a memory, be sure to create a vivid picture in their minds of all the important details of your experience.

17. NEWS Did you know that sometimes bloggers are the first to break a news story? There have been cases where a blogger has gotten in trouble for sharing some kinds of sensitive information.  Keep your day job and don’t blog about company trade secrets. Another word of advice is to keep your love life private so no one tries to sue you for disclosing personal details.  However, if you are in attendance at an exclusive event that you have permission to be blogging about, then by all means SHARE!

18. OPINIONS If you loving sharing your opinions, then blogging is right up your alley!  As long as you are tactful and the topic is appropriate, it is alright to share what you think. You don’t have to have all positive comments from your readers.  In fact, it makes it more interesting when some of your readers do not agree with you.  Usually readers who do agree with you, will come to your defense when you are criticized by others.

19. PHOTOS If you took a great picture or want to share several incredible pictures, then you may want to have a photo blog post.  When your text is all about what is in your photo(s), then you have a photo blog post.  Whether your pictures are of smiling people, grand buildings, gorgeous nature, or something entirely different, there are others who would love to learn about how you managed to capture the photos and the techniques you used in getting it to look the way it does.

20. PREDICTIONS It is common at the end of the year (or the beginning of the new year) for people to come up with their predictions about some topic.  Examples: The Future of Technology, 10 Social Media Predictions, What is To Come in American Education, etc. Similar to the hypothetical “what if” posts, these are your thoughts as to what will come about in the next year (or whatever time frame you select) concerning a particular topic. Inquiring minds want to know!

21. PROBLEMS Life would not be nearly as exciting if there were no glitches.  Inevitably, snags come along.  You spill chocolate ice cream on your brand new white dress shirt.  You get a ticket for speeding on your way to work early one morning.  Your problem post could be written to be a funny look at everyday life or it could be a solution post in which you address how to solve a particular problem with a specific idea, product, or service. People are always looking for solutions!

22. QUIZZES Some people love taking quizzes for fun.  Why not write a blog post that is a quiz about something interesting?  Examples: 15 Questions to Discover the Vacation of Your Dreams, How Well Do You Know Yourself?, etc.  The point is to make your quiz blog post appealing enough to your audience, so that they want to take it.

23. REVIEW Everybody loves reading reviews.  You could blog a book review, a restaurant critique, or a movie screening.  Reviews help other people who, for example, were thinking about reading the same book, dining at the same restaurant, or watching the same movie; decide if they want to based on your review.  When you write a review blog post, you have the power to influence your readers to take action or avoid it.  Don’t let the power go to your head!

24. SECRETS This could mean quick shortcuts, little known facts, or juicy details.  Like news posts, people like finding out things they would not normally know had they not read your blog.  Same cautions apply!

25. STORIES People love reading fascinating stories.  A story blog post captures the attention of your audience yet is brief enough to be the length of a blog post. Stories with important lessons for your readers earn you loyal readers.

Try one (or a combination of several) of these types of blog posts the next time you write! Don’t be afraid to write CREATIVE blog posts. Most importantly, enjoy the process that blogging requires.  It always helps me to visualize my readers reading this.  Will they think this is funny?  Does that tell them everything they need to know?  etc.  Feel free to share your CREATIVE blog post ideas or to ask me a question related to this post.

Loving Linked In

loving LinkedIn

 

 

Linked In is the world’s largest professional network, with more than 250 million people. There are several advantages for bed and breakfast owners to join. You will be loving Linked In!

 

 

  • Build your professional identity online
  • Connect with other B&B industry contacts
  • Discover opportunities
  • Get the latest news, inspiration, and insight
  • Join Interest Groups such as B&B Breakfast Inns

Use Linked In as a way to promote your Bed and Breakfast.  Kristi Dement is on Linked In, too!