Tag Archives: network

Upcoming Innkeeping Conferences

upcoming innkeeping conferences

Don’t miss these upcoming innkeeping conferences in 2016.  In January, hundreds of innkeepers and industry partners from all over the country (and beyond) will meet in Austin, Texas to experience the biggest industry conference in the U.S. The PAII Innkeeping Conference & Trade Show January 10 – 14, 2016, will showcase industry trends, best practices, and encourage you to renew and build new relationships with industry partner vendors and innkeepers alike.

Join in special events, mixers, and cutting-edge education, tailored to aspiring to novice to master innkeepers.  You’ll learn new ways to drive your business forward, refine your services, and exceed your business goals at over 40 live sessions.  You’ll consult face-to-face with industry professionals, and engage all of your senses at the Innkeeper Trade Show.

Hosted by the Professional Association of Innkeepers International, this conference will provide insight and perspective on our vibrant, challenging, ever changing industry, and more specifically, your investment. Gain a renewed focus, build vital connections, and reignite the passion that drives your hospitality business.

Upcoming-Innkeeping-Conferences
Celebrate 25 years of CABBI (the California Assocation of Bed and Breakfast Inns).

Join them January 31 – February 2, 2016 at the Monterey Marriott for this once-a-year opportunity! Network with fellow innkeepers during the 2016 InnSpire Conference & Trade Show. This year’s trade show is the largest yet and promises to introduce you to the latest and greatest in industry products and services. Join us Monday night on the 10th floor of the Marriott as we host a celebration in honor of CABBI’s 25th anniversary!

The conference will kick off on Sunday with opening keynote speaker Nancy Friedman! An expert in customer service, Nancy is excited to provide InnSpire attendees with real-world takeaways to implement right away and make a difference in your business.  CABBI has over a dozen educational sessions planned, including their always-popular round-table sessions.

upcoming innkeeping conferences

Bed and Breakfast Innkeepers from all over the Mid-Atlantic region are invited to attend the 2016 Mid-Atlantic Innkeepers Trade Show and Conference at the Williamsburg Lodge in Williamsburg, Virginia from March 6 through March 8.  Learn from nationally known bed and breakfast industry experts.  Products and services related to the B&B industry will be on exhibit.

 

upcoming innkeeping conferences
The 2016 Knowledge Sharing Summit and Marketplace, hosted by the Association of Independent Hospitality Professionals, will take place in Nashville, Tennessee from April 4 through the 6th.  This event will feature over 50 learning opportunities including Think Tank problem busting round tables and workshops that span educational paths from everything from Future Innkeepers to Back of the House to Guest Experience to Heads in Beds, plus multiple pre-conference sessions including professionally facilitated state and local association leader events and more.

If you want to share other bed and breakfast industry events (such as innkeeping conferences) that will take place in 2016, feel free to comment below.  Kristi Dement of Bed and Breakfast Blogging improves the marketing success of bed and breakfast businesses.  Contact us to learn how we help increase your inn’s revenue.  Let’s have our best year yet!

Union Gables Inn and Suites

I want to share with you my interview with the Head of Marketing, Carla Smith, about bed and breakfast Union Gables Inn and Suites of Saratoga Springs, New York.  So why do people love staying at Union Gables Inn and Suites?

We offer all the luxury amenities like an outdoor pool, free wifi, plush bathrobes in the room, as well as the personal touches and comforts that only a locally owned bed and breakfast can provide like freshly made cookies and complimentary wine each evening. What we receive the most praise from guests about after they have stayed with us is how much they enjoyed getting to know and interacting with the staff. Jane, the Innkeeper, has a personality that brightens everyone’s day and she makes each guest feel at home at Union Gables. Creating that personal connection is the greatest benefit, although the outdoor pool, private parking lot and pet-friendly rooms are also greatly appreciated by guests.

Since you have seven pet-friendly rooms, how many guests bring pets?  What pets have stayed at your inn?
As we are one of the only pet-friendly bed and breakfasts in the area, guests often come to us because it is luxury lodging that they can enjoy with their beloved canines. Guests looking for pet friendly rooms compromises approximately 30% of our bookings. Once we had a guest bring a bird for a weekend stay, but mainly the staff gets to gush over guests’ dogs and spoil them with bones!

What is your most popular room and why do you think that is the case?

Guests always ask us which room is our favorite, and it is honestly almost impossible to choose one because each room has a unique charm and various antiques. The two that are requested most by guests are the Bill Room and the Pond Cottage. The Bill Room is in the main mansion of the Inn on the second floor and is one of the largest rooms we have. Its unique feature is a private outdoor porch overlooking Union Avenue that is perfect for morning coffee or an evening glass of wine. The Pond Cottage allows people more privacy because it is a one bedroom cottage in the Japanese garden area of the grounds and has a private outdoor patio so guests can have an area to themselves surrounded by the beautiful gardens.

Are the rooms with names named after people you know?

The rooms were originally named after the individuals who resided here when the property was state-owned in the 1900’s. A few names have been changed over the years after members of the owner’s family.
 
 

Do you have regular guests that visit at least once every year?

We actually have regular guests that visit as often as once a week or once a month and that have become very close friends. We offer a discount to Skidmore [College] parents as they visit their children or attend sporting events regularly, so they comprise a significant portion of our regular guests. We also have many guests that come back each year for the Saratoga Race Track or for annual events in Saratoga like the Flurry Festival or the Food and Wine Festival.
 
From what locations have your guests visited from?
We have had guests from as far away as Australia, Sri Lanka and Thailand.
 
Your website shows your award-winning gardens you have, do you have a landscaper or gardener to help you or are you a master gardener?
The owner is the master gardener, credits for the beautiful gardens go to his vision and hard work of him and his maintenance staff.
 
The heated pool is a nice touch!  Since it is heated, what months does it get used?
Thank you! The pool opens in May and closes in September or October depending on how quickly the winter weather strikes in the Northeast. 
 
I am impressed at how well you blend antiques with modern day technology such as flat screen televisions in all the bedrooms.
Since you mentioned blending the old with new, our mission has been to tastefully merge the historic, Victorian culture of the Inn with modern technology and luxuries. We would like to preserve the history of the Inn and the antique decor while advancing into the modern century.  For example, we have purchased a GE Wattstation 240V electric vehicle charging station in order to provide an electric vehicle parking spot in our private parking lot. Guests can charge their vehicle in 4-6 hours while they enjoy a luxurious and comfortable night in Saratoga Springs.  We are now the only bed and breakfast in the state of New York with a 240V electric vehicle charging station.  Saratoga Springs is halfway between the major cities of Ottawa, Montreal, New York City and Boston so Union Gables is now part of the network supporting sustainable travel between those cities.
 

Since you are a bed and breakfast, I have to ask, what is your most popular breakfast dish?

We judge the most popular dish ordered for breakfast by how often it is ordered and how clean the plate is after the guests have finished. The chef’s Cinnamon Baguette French Toast guarantees a spotless plate returned every time. Everything we serve is cook to order and the freshness makes a difference. Bruce, the chef, drenches the baguette in the cinnamon egg mixture and browns it on the griddle, then it is baked in the oven until the center becomes a delicious custard. It is served topped with powdered sugar and the guest’s choice of blueberries, strawberries, or bananas and paired with pure Vermont maple syrup.

How many innkeepers and members of the staff are there?

There are the owners, Tom and Barbara Fox; the Innkeeper and Manager, Jane; the Chef, Bruce; and Me, the Assistant Innkeeper and Head of Marketing. We also have various cleaning and maintenance staff. Tom and Barbara have a close connection to the Union Gables Inn, as this was where they met and married. Because Saratoga Springs was the place for horse lovers to show art and Barbara is an equine artist, it brought her to the area and this is where she met Tom. The Inn has a few paintings in the main foyer that she has painted. Tom and Barbara both take pride in maintaining the beauty of Union Gables as a historic icon to Saratoga Springs, and hope that it will bring enjoyment to those that stay here.

Carla, what do you enjoy most about what you do at Union Gables?

When after a stay at Union Gables, a guest tells me that their experience at the Inn and of Saratoga could not have been more perfect. I get the most joy out of personalizing someone’s stay to make sure their individual needs and goals for their trip are met. I was born and raised in Saratoga, so the greatest pleasure is welcoming visitors to the city I am proud to call home and providing local tips and recommendations that allows them to enjoy Saratoga just as much as the locals do. 

There is so much that Union Gables Inn and Suites offers their guests.  They are located in the heart of Saratoga’s Historic district known as the ‘Magic Rectangle’, one and a half blocks from the Saratoga Race Course on Union Avenue and two blocks to the Historic Congress Park.   Check out their photo gallery and make a reservation to be the guests at another bed and breakfast!

Verify Your Website To Pin Smarter

 

pin smarter

 

Pinterest helps people discover things in a simple and visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for your bed and breakfast directly.  It is important to verify your website to pin smarter.

 

 

Pinterest offers Business sites to help brands and businesses who wish to use Pinterest to connect with their audience. In this blog post I will tell you exactly why  you want to verify your bed and breakfast’s website for your Business Pinterest Profile. Without verifying your website, you will be missing some very important information!

First, to verify your website, visit your Settings page and click on the Verify Website button. When your website is verified, people will see a checkmark next to your domain in search results. They will also see the full website URL and checkmark on your profile.

The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.  There you’ll find Pinterest tools and resources relevant to you, and see examples of how other businesses are using Pinterest.

Pinterest offers tips to businesses, including:
  • Pinning from various sources rather than one specific site.
  • Pinning from within Pinterest to engage with others (pinning is one of the most social activities on Pinterest and it’s how any user really builds his/her network of followers)
  • Creating at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic.
For businesses, pinning can be a great way to highlight aspects of your brand that may not come to mind at first when people consider your brand. For example, not everyone knows:

  • B&B’s can have spas, salons, and shops
  • Bed and breakfasts can offer retreats and some perform weddings
  • All the wonderful amenities bed and breakfasts offer
  • About your wonderful hospitality and homemade cooking

Pinterest can also be a great tool to learn what your audience and potential guests like. Once your website is verified, you have access to Pinterest Analytics.  This is the why I was talking about.  This shows you which pins are most popular with pinners and see which pins are driving the most traffic to your site!

You can also see what boards your stuff appears on, how the pins are described and what people pin along with your stuff.  All of these insights will help you make smarter choices about what you pin and even develop a pinning strategy when you pin smarter.  Watch out: pinning can be addictive!

Image by Marcus Berg of Unique Angles Photography

Innkeepers Association

innkeepers association

 

From a tiny office in Santa Barbara, California, the Professional Association of Innkeepers International (PAII) has grown into a national organization of nearly 3000 members.  It is the largest innkeepers association in the world.

 

PAII’s mandate is to provide education, information, networking, advocacy, business opportunities and research relating to the innkeeping industry.

PAII provides continuing education programs in many formats, the largest being the annual Innkeeping Conference & Tradeshow where experienced innkeepers are challenged and new innkeepers brought up to speed at events featuring dozens of workshops, nationally known experts, and the industry’s largest trade show.

PAII fulfills its national leadership role by being the voice of the industry, representing the innkeeping profession in Washington, in the media, and where needed to defend the industry.

The B&B Industry has an estimated worth of $3.4 billion. The core of this starts with the estimated 17,000 inns in the U.S. and then branches out to all the product and services needed to enable these inns to be the desired destination for millions and millions of travelers, both domestic and international. Real estate, finance, insurance, hospitality, furniture, food and beverage, cleaning, safety, heating and cooling…the list is endless.

Kristi Dement of Bed and Breakfast Blogging is a Vendor Member of the largest innkeepers association, The Professional Association of Innkeepers International. She has had the honor of being the presenter for several PAII webinars.

Bed and Breakfast Associations

There are many benefits to becoming members of bed and breakfast associations.  For one thing, it adds credibility to your establishment.  In order to be allowed to join the group, your bed and breakfast will be inspected by members of the association to confirm its high quality standards and hospitable service.

Select Registry inspects each of its nearly 400 member Inns and Bed & Breakfasts. Independent inspectors evaluate the accommodations to ensure your guests’ stay will be in a class all its own.

You have the support of a network of fellow Bed and Breakfast innkeepers.  This allows you:

  • get advice from one another
  • refer each other business
  • swap recipes and tips
  • share memorable stories
  • give and receive encouragement

Potential guests can find you in their membership directory (print and/or online). A listing of the links to bed and breakfast associations in your state, can be found here.

Social Media Success

Social media success is possible for any business owner including innkeepers. Using social media is one of the easiest and least expensive ways to get the word out about your own business, products, and ideas.  The popular social media websites include:

  • Facebook (one of the first big social media sites)
  • Twitter (limited to 140 characters per tweet–which forces people to get to the point!)
  • Linked In (the best business social media network where you establish connections with other professionals)
  • Google Plus (you can add people to your circles)
  • Pinterest (you can post pictures of your bed and breakfast–inside and out!)

Social media is an industry by itself. People can actually earn social media certification through various programs both online and offline. There are search engine optimization (SEO) experts who will tell you that it is extremely important that people have blogs using keywords that are relevant to their audience.

The search engines love it when you generate a lot of traffic regularly to your website and they reward you with higher rankings.  Many businesses seek to be one of the first search results for a specific set of keywords.

Blogs need to be written regularly so people know they can come back to your blog for relevant, useful, up-to-date information. I hope I have encouraged you to think about the possibilities of widening your particular audience by using social media!