Tag Archives: motivate

What If You Knew You Could Not Fail?

the word "success" is written in the beach sand with water coming closer to it

What if you knew you could not fail, what would you try to do?  I think most people, by nature, do not like taking risks. Most people like a safety net.

The people who achieve success in life make their dreams so much bigger than their fears.  Successful people do not focus on what could go wrong, but on how they can do something better next time. Successful people do not let any of their perceived failures stop them from trying again.

 

Where does that confidence come from?

Sources of Confidence:

  • Real life examples: observe people who are successful and imitate them
  • Relationships: find family and friends who believe in you and tell you they know you can do it
  • Reading: actively pursue reading positive and motivating material (and avoid the negative)
  • Remembering: reflect upon previous successes and remind themselves yourself that can do it again
  • Realizing: realize the potential YOU have for greatness and do something great

But what if you lack confidence in yourself?

Steps to Add Confidence:

  • Spend time with encouraging people (rather than downers or critics)
  • Read biographies of successful people (to discover some of their secrets)
  • Put together a dream board/Pinterest board (of pictures of places you want to go, motivating quotes, etc.)
  • Seek out a mentor (a person you think is successful in life and who is willing to give you advice)
  • Reward your small successes along the way (to motivate you to achieve even more)

Over time, it will become more natural for you to set and achieve your goals.  Do not let any setbacks get in the way of your vision for a better future for you and your loved ones. What if you knew you could not fail, what would you do? Keep dreaming, keep going, no matter what! Never give up!

Do Your B&B Headlines Get Attention?

The #1 Headline Analyzer (from CoSchedule.com)

 

Do your B&B headlines get attention?  Co-Schedule offers a free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry.

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.  In this fast-paced online world, it is important to stand out and capture the focus of your potential bed and breakfast guests.

The headline alone can make or break your ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you may make more money; if not, you’ll be left wondering what happened.

Headline writing tips to keep in mind:

  • Your headline should be unique.
  • Your headline should be ultra-specific.
  • Your headline should convey a sense of urgency.
  • Your headline should be useful.

The following headline ideas are just a starting point.  You can be as creative as you want to be.  The goal is to create headlines that motivate people to continue to read about your inn.

The Secret [fill in the blank]

This is an opportunity to share insider knowledge of your local area to benefit your potential guests. Help your bed and breakfast guests know more about your local area.  Where are great local places for dining, sight-seeing, and other fun activities in your immediate area.

  • The Secret To Discovering

 

Who Else Wants [fill in the blank]

By asking “who else wants” you are implying that there is a consensus about this desire.

  • Who Else Wants More Fun and Less Stress When on Vacation?

 

What Everybody Wants To Know About [fill in the blank]

This headline challenges the reader’s curiosity to see if they are missing some knowledge.

  • What Everybody Wants To Know About Staying at a Bed and Breakfast

 

Now you can have [something desirable] and [great circumstance]

This is another version of the classic expression “have your cake and eat it too.”

  • Now You Can Go On Vacation and Enjoy It Too

 

[#] [Facts or Ideas or Lessons or Principles or Reasons or Secrets or Steps or Tricks or Ways] [fill in the blank]

Numbers in headlines get attention and people love lists.  They are easy to scan and readers know how much content to expect from the blog post.

  • 10 Facts About Bed and Breakfasts You Didn’t Know
  • 5 Ideas to Make Your Vacation More Memorable
  • 7 Lessons About Spending Time With Those You Love
  • 3 Principles to Making Love Relationships Work
  • 9 Reasons To Vacation More
  • 4 Secrets To Melting Stress Away
  • 8 Steps To Relaxing While On Vacation
  • 11 Tricks To Packing More Efficiently
  • 6 Ways To Strengthen Your Romantic Relationships

No time to write blog posts?  Bed and Breakfast Blogging is here to help.  Contact us to find out more about our tailor-made marketing services.

How To Get More Positive Reviews and How To Handle Negative Reviews

how to get more positive reviews

 

Do you wonder how to get more positive reviews or how to handle negative reviews? Online guest reviews are increasingly important to travelers.  Around 9 out of 10 consumers read reviews before booking.  “Word of mouth” (especially online reviews) is a powerful thing.

 

 

Good reviews can attract more guests to your B&B and raise your profits.  Positive guest reviews give third-party proof that your inn is good as your website says it is. A higher number of positive online guest reviews encourages potential guests to stay at your accommodations since you appear reliable and trustworthy.

 

Like it or not, reviews have a direct impact on:

  • your ranking on review sites
  • your ranking on third party websites (like online travel agencies)
  • your ranking in the search engines
  • your overall online reputation score
  • your overall sales and conversion rates

 

Your best line of defense is to always provide an exceptional stay and the best customer experience possible.  Set expectations appropriately: always under-promise and over-deliver.  Exceed your guests’ expectations.  Give every single guest the personal touch and make them feel like they have had a remarkable 5-star experience.  The majority of positive guest reviews come when guests are pleasantly surprised by the hospitality they receive.

As guests are checking out, you can ask them about their stay.  Guests that give loved their stay should be encouraged to leave online reviews.  Tell them that reviews are important to your business and influential in improving the experience of their future visits.

You may want to give your guests a scenic postcard (maybe with a photo of your inn’s best feature) with a personal message on it asking them for a review.  They will think of the good times and it will motivate them to write a kind review.

In follow-up emails you can ask recent guests to leave a review.  If someone states something positive about your inn, encourage them to share their praise online. Social media is a good place to share positive online reviews.

Respond to all reviews (good and bad) even with a brief comment.  Thank them for taking the time to write their review and show your appreciation of their visit.  This demonstrates how to get more positive reviews.

Did you know that the #1 cause of dissatisfied guests is unfulfilled expectations? For the guests who bring up a negative issue, do everything in your power to make it right. Respond to 100% of negative reviews within 24 hours.  Address the specifics in their complaint.

Always maintain a professional tone in response to negative reviews. Start by addressing the guest’s name, show your sincerity, let the reviewer and potential guests know you are sorry if it was your fault and you can apologize that their experience was not to their satisfaction.  Let them know about your standard of service.

Do not confront the person publicly.  Too many businesses make the mistake of defending themselves and not acknowledging their own mistakes.  This always makes the situation worse.  Sincerely apologize that they didn’t feel you met their expectations.

Remember that an apology is not an admission of guilt or wrongdoing.  In your response you can note how many years you have been in business and how many guests you have hosted.  “Our team uses very rare incidents like this one to fine tune our operations so that this never happens again.”  This is a good way to frame your business and make the guest feel acknowledged.

Highlight any changes you have made or intend to make.  When answering a negative review, write it with your future guests in mind.  “We can guarantee that we won’t miss the mark in the future with our guests.”

The proper response to a bad review can minimize the damage to your inn’s reputation by influencing prospective guests to think more highly of you.  Expressing sympathy that the guest experience fell short of their expectations can also repair your relationship with the unhappy reviewer.

Thank them for their candid review of their recent stay.  Let them know that their feedback is extremely valuable to them as you strive to improve with each and every guest’s visit. Tell them you appreciate that they brought this to your attention.  Managing your B&B reputation can go a long way when it comes to keeping guests happy and more coming through your front door.

The Art of Pinning

art of pinning

 

The art of pinning on Pinterest is visual in nature.  This works very well for visually oriented businesses like bed and breakfasts.  People want to know what your inn looks like and what your breakfasts look like.  Seeing your pins helps them to imagine themselves at your bed and breakfast inn.

 

 

Pictures:

  • Motivate them to plan a vacation to stay at your inn
  • Each picture is worth 1,000 words
  • Are more appealing and stronger than words
  • Pin only images with strong visual content
  • Brighter colors bring more joy
  • Feature just one idea or product in each pin
  • Use descriptive keywords you want to be known for
  • If you resize an image, make sure it is still clear and easy to see

Social media

  • Builds relationships with guests and potential guests
  • Raises the visibility of your bed and breakfast online
  • Gets you ranked higher on Google
  • Finds you business contacts like fellow innkeepers and associations

Remember:

  • Share your story of how you came to be bed and breakfast owners/innkeepers
  • Share information you are interested in and that your followers will find useful (such as travel tips)
  • Educate your audience on the advantages of staying at a bed and breakfast
  • Pin pictures of your bed and breakfast
  • Pin pictures of you amenities such as pool, garden, spa, etc.
  • Pin pictures of your community to give guests reasons to want to stay in your area

Etiquette or “Netiquette”:

  • If you were not the first to pin it, give credit to the original pinner.
  • Share and repin to show you are interested in other things outside your own B&B

Pinterest users become part of a larger community.  When we promote other people’s pins they are more likely to follow us.  That is one of my secrets to the art of pinning and how I grew such a quick following on Pinterest.  You can too!

 

Image by Marcus Berg of Unique Angles Photography

Successful People Help Others Get What They Want

Successful people help others. The late success consultant, speaker, and author, Zig Ziglar, said that

“You can get everything you want in life, if you help enough people get what they want.”

So we must ask ourselves what we can offer people that they would want?  The answer to that question depends upon several factors.

First, do you have positive role models in your life?  Even if you do not personally know someone who is successful in your field of interest, of course you can read about accomplished people. Their success can motivate you.  Do what they did.  Read what they read. Learn what they learned.  Just take action!

In addition, use your resources (this includes your education and experiences) to seek out ways to meet the needs of others.  You can also use your skills (such as communicating or leading or researching) to your advantage.  Use the skills that people tell you they admire about you.

Also, the more connections you develop, the easier it is to refer people to others and to receive referrals from others.  Social media (such as Face Book, Linked In, and Twitter) makes it even easier to be connected to other people.

I think Mr. Zig Ziglar’s point was that when you put others needs before your own, then your needs will be taken care of as well. It is only natural that people will hear about how you helped other people and want you to help them, too.

So take your eyes off of yourself for the moment and look to solve someone else’s problem. In doing so, you will have solved your problem. That is the beauty of what Mr. Ziglar was talking about.

Zig’s most popular book is See You At The Top. Much of his sage advice is timeless wisdom that can be applied in modern everyday life.

 

 

 

 

The Power of Visualization

Did you know that the brain’s quickest and probably the longest-lasting response is to images? Having a mental picture of something in your brain can be very motivating as well as relaxing.

If you come to my house, you will see that I have a visualization dream board using different colored pieces of scrapbook paper that I have pinned to a bulletin board.  I cut out meaningful words and inspiring pictures from magazines to motivate me to achieve, relax, and be the best me I can be!

In addition to my dream board, I actively use Pinterest (http://pinterest.com/kristinedement/).  It is so cool to be able to collect tips and get ideas from looking at what other people put on their Pinterest boards.  You can even take your own images and share them with others on Pinterest.

So what means a lot to you?  Spend some time thinking about what kind of categories of pins you would like to set up.  For example, my categories include: social media success, inspiring art, libraries around the world, castles around the world, vacation destinations, etc.  The picture below is of America’s largest home–the Biltmore Estate in Asheville, NC.

If you are an artist, you could paint an inspiring mural on a wall in your home or office or classroom as a way to powerfully visualize your dreams.  No matter how you visualize, it is important that you do!  Then you are one step closer to achieving another dream!