Tag Archives: local event

How To Promote Staycations at Your Bed and Breakfast

Outdoor flower garden with bench by tree and wood fence in background

 

Do you know how to promote staycations? As you may know, “staycations” are vacations spent at home or nearby.  Have you promoted your nearby bed and breakfast to locals in your community?  This is a great target market. Best of all, you are a “local” promoting your business to other locals.

 

The Victoria, a bed and breakfast in Bentonville, Arksansas,  lists four great reasons for locals in their community to stay at their bed and breakfast:

  • Less planning is necessary (since you know your local community and you can even go back home if you forgot something important)
  • Much more affordable (plane rides and car rentals are not necessary)
  • Get to know everything your area has to offer (such as its museums, gardens, and other tourist attractions)
  • Vacation at a more relaxed pace (a great alternative to stressful, activity-filled vacations far away from home)

According to The Project: Time Off Coalition, more than half of American workers (55%) left vacation time unused in 2015. This adds up to 658 million unused vacation days! Ironically, their data also showed that employees who take 10 or fewer days of vacation time are less likely to have received a raise or bonus in the last three years than those who took 11 days or more.

This is where owners and innkeepers of bed and breakfast inns can come in.  You could put together your own staycation package that could include tickets to local area attractions and gift certificates to local restaurants.

The Bridgeton House in the New Hope area of Pennsylvania offers a “Savory Staycation Package” that includes:

  • A welcoming wine and cheese upon arrival
  • Afternoon tea featuring a wonderful selection of homemade sweets and savories each day of your stay
  • A multi-course made to order breakfast each day of your stay
  • Their fireside basket dinner for 2 inclusive of a bottle of wine (choice of red, white or sparkling cider)

You can promote your package in a number of effective ways:

  • In a blog post that discusses the benefits of staycations and details your package
  • Share the information in social media (including Facebook and Twitter)
  • Since you are attracting local area guests, how about putting a sign outside your inn announcing your staycation package?  This can attract those who pass by.
  • Partner with local business owners to promote your staycation package (such as local attractions and restaurants)
  • Share this information with your local tourism board and local press
  • Volunteer at a local nonprofit or sponsor a local event in your community for word of mouth advertising.

Since you know what your specific local area offers, you know how to promote staycations by customizing your staycation package to fit your community.  It is becoming increasingly popular to “shop local” as well.

Image by Marcus Berg of Unique Angles Photography

Hosting Group Meetings

hosting group meetings

 

Have you ever thought about facilitating a local event? Depending upon the size of your bed and breakfast, you may be able to accommodate hosting group meetings.  These could be chamber of commerce meetings, book groups, business leads groups, or some kind of club with a particular interest.

 

These are opportunities for local people who are not familiar with your bed and breakfast to be introduced via their group meeting.  You may decide to be available to give tours before and/or after the meeting to attendees.

This is also a way to make money because the groups will be compensating you for using your space to hold their meetings. Word of mouth will spread quickly that your experience hosting group meetings and other events such as weddings or music performances.

When people come to your bed and breakfast for a local event, they may be reminded that this would be a great place to spend the night.  Your bed and breakfast could be the perfect place for them to send their out of town relatives who are visiting.

Bed and breakfast blogging can devote blog posts promoting your events on your website. The events will draw more people to your bed and breakfast as they visit your B&B or read about your events in your blog.  It is a win-win situation!

 

Image by Marcus Berg of Unique Angles Photography