Tag Archives: Linked In

Everybody Writes: Linked In

everybody writes linked in

Ann Handley, author of Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content gives some recommendations for writing on Linked In.  This is a social media platform for professional people.

First and foremost, you can optimize your profile with keyword-rich descriptions, a stand-out headline as well as a link to your blog and Twitter handle.  Actively share relevant content on a regular basis.

 

Everybody Writes LinkedIn Tips:

  • Use concise introductions
  • Use snappy headlines
  • Include a clear call to action
  • Use active language
  • Cite tangible outcomes
  • Include an image
  • Consider the keywords you want to be known for
  • Align your content to your member’s needs and interests
  • Make your content “snackable” and valuable
  • Manage your updates by measuring engagement
  • Follow up on comments
  • Keep in mind which audience you are targeting
  • Cater your message to a specific audience for better engagement
  • Be consistent and track your results

Top 10 Overused LinkedIn Buzzwords:

  • Responsible
  • Strategic
  • Creative
  • Effective
  • Patient
  • Expert
  • Organizational
  • Driven
  • Innovative
  • Analytical

Other Everybody Writes LinkedIn tips:

  • Claim your vanity URL
  • Customize your profile by moving parts around, embed examples or other media
  • http://help.linkedin.com/ is the link to getting help on LinkedIn

Since we are talking about LinkedIn, I wanted to also share some interesting facts and statistics about this professional social network that were recently compiled by Digital Marketing Ramblings:

  • 380 million people use LinkedIn
  • 107 million of those users live in the United States
  • LinkedIn gets two new users per second
  • Reaches over 200 countries and territories
  • LinkedIn profiles are 11 times more likely to be viewed if it has a photo
  • LinkedIn members are 13 times more likely to have their profiles viewed if they list specific skills
  • 56% of LinkedIn users are male
  • 8.33% of Americans use LinkedIn while they are on the job
  • 13% of all United States adults use LinkedIn daily
  • 29% of all American social media users use LinkedIn
  • 41% of millionaires use LinkedIn
  • LinkedIn has over 6,000 employees and offices in 26 different cities
  • 50% of those accessing LinkedIn do so from mobile devices
  • 3 million active job listings on LinkedIn
  • 94% of recruiters use LinkedIn to vet candidates

LinkedIn Groups may be a great way to post questions and/or share answers. Usually many people are willing to share best practices.  LinkedIn groups for Bed and Breakfast Owners include:

  • Bed and Breakfast Business
  • Bed and Breakfast Forum
  • Bed and Breakfast and Guesthouse Owners Groups
  • Bed and Breakfast Innkeepers
  • ed and Breakfast Inns
  • Bed and Breakfast, Inns, and Vacations Rentals.
  • Bed and Breakfast News
  • B&B Owners Association
  • Innkeepers
  • Just Bed and Breakfast Network
  • and many more!

Be sure to keep Ann Handley’s LinkedIn content advice in mind when you venture onto this professional social media website.  You may become connected via LinkedIn to past bed and breakfast guests as well as potential guests. LinkedIn is a great way to promote your B&B business.

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

Image by Marcus Berg of Unique Angles Photography

The Art of Social Selling

the art of social selling

 

I highly recommend Shannon Belew’s book called The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn and Other Social Networks. Belew says the power has shifted from the brand to the consumer.  Marketing has become a two-way conversation with the customer. The art of social selling is based entirely on your ability to build relationships.

 

Did you know that over one BILLION people are active on social networks? Thus, it is extremely important that you know where your customers are hanging out.

Shannon Belew defines “social selling” as the identification, targeting, and reaching out to prospective and existing customers through social media channels and social communities in an effort to engage them in conversations that result in a potentially mutually beneficial relationship.  This means being more social (listening and conversing about the customer’s needs) and less traditional selling.  The heart of social selling is relationship building.

This book reveals Belew’s ten most important rules for online social interactions:

1) Be genuine: your social networking persona should be an extension of your real persona

2) Listen, listen, listen: to truly hear what the customer is saying so you can present a viable solution you must find and monitor conversations that relate to your prospective customer’s needs, concerns, and interests with the goal of remaining relevant to your customers

3) Be responsive: to customer-related complaints and concerns voiced across social media channels

4) Follow the leader: follow group guidelines, watch how members participate and interact with one another

5) Tailor the conversation: find common ground and share information relevant to your audience

6) Be helpful: offer educational opportunities, general support, and even inspiration

7) Identify the enter and exit signs: know if it is polite to enter the online interaction and make sure to exit gracefully

8) Maintain separation of professional and personal: make sure what you share is suitable for both audiences

9) Be consistent: give people a clear expectation of who you are and what your area of expertise is

10) Admit when you are wrong: be willing to apologize, it is a sign of strength and goodwill

Shannon Belew’s concept of “unselling:

  • Unselling is a process that occurs over time
  • Requires consistent interaction with your prospects via social media
  • This establishes your credibility as a good resource
  • Identify and interact with industry influencers
  • Be a thought leader to build social influence
  • Embrace consultative sales in which you are developing conversations that educate and assist the prospect through the buying process
  • This opens the door to an increased amount of sharing
  • This increases the comfort level of prospects as well as puts you in the role of expert

Belew talks about word of mouth marketing.  Social shoppers are not only influenced by their friends and family, but by perfect strangers, too.  Encourage your happy and satisfied customers to provide online testimonials.  Include your links on thank-you pages and emails. Respond to negative reviews quickly.  Thank customers publicly for their positive reviews.

In this book, Shannon Belew cites a Technorati Report that stated that blogs are the third-most influential digital or online resource and the fifth most trusted resource on the internet.  Blogs are great for sharing on social media.  Plus, points made in a blog post can be posted or tweeted on social media.  Later in the book, Belew gives specific tips about using each of the major social media channels.  This is an incredible resource for business owners.

 

Image by Marcus Berg of Unique Angles Photography

What Makes A Blog Post Go Viral?

what makes blog post viral

 

 

Every blogger dreams of a bigger audience.  It is human nature to want to be recognized and to receive attention and praise.  So just what makes blog post viral?

 

 

1) Have you grabbed their attention with your title?  Opening lines should pique interest and curiosity, show a benefit, highlight a need, promise to entertain/inform/teach, or offer something of value.  Work hard early on at hooking your reader into your post.

2) Have you made it easy to read?  Readers scan pages online looking for keywords, phrases, and visual clues like numbers and bullet points. Use lists or other formatting techniques to emphasize points.  Your content must be appealing, entertaining, engaging, and interactive.

3) Does anybody really care about your topic? No one wants to know what you had for breakfast–unless maybe you had breakfast with a celebrity.  Giving people the “inside scoop” on a famous person’s thoughts and secrets will make your blog incredibly popular.

4) Have you had personal experience involving your blog topic?  Accomplishments speak volumes to your readers.  This does not mean you have to be the CEO of a Fortune 500 company or featured on the cover of People magazine.  What lessons have you learned along the way? People tend to respect you more if you share past obstacles or mistakes and how you overcame them.

5) Is this a brand new topic?  If you are in the fields of medicine, science, or technology you may very well have cutting edge information to share with the world.  We are listening!

6) Is your perspective different and maybe even controversial?  Sometimes blunt opinions can get people in trouble, but they can also get passed along.  Do you have a hot topic that will lure comments?  Be sure to respond to your comments.  This is what makes your blog interactive.

7) Is there something fascinating about your topic or are people sick of reading about it because everybody in the world has been covering it?  There is only so many times people can take hearing about the celebrities that tend to get all the media attention.  It can be annoying when they compare two celebrities who wore the same thing and then make comments on “who wore it better?”  Most people don’t care!

8) Is there something hilarious, quirky, or unbelievable about it?  There is a large dog in my neighborhood who, from behind his fence, will jump up and down like he is on a pogo stick all across his backyard when he sees my dog and I walking together.  I need to get that on video! Speaking of…

9) Do you have a good graphic, photo, or video available?  Humans are very visual creatures. That is part of the reason why Pinterest other image sharing social media sites like Instagram have done so well.  Did you know Pinterest has over 70 millions users?

10) Have you shared your blog post on every relevant social media channel?  You may want to describe the post differently depending upon the platform.  Since Linked In is for business and career-minded people, you may have a different way of promoting your blog post to your Linked In connections than to your Facebook fans and friends.

How will you know if your blog post was successful?

  • Number of unique visitors to your blog post
  • Re-tweets, shared links, social network mentions
  • Quality of the blogs and websites where your blog post is referenced
  • Frequency of approaches by people interested in working with you
  • Quantity of traffic where sales take place
  • Amount of paid opportunities that result from your blog
  • Blog subscriber numbers
  • E-mail sign ups
  • If people who have powerful influence refer to your blog
  • The number and quality of comments from your readers

Trust me, you will know!  Do you have any ideas about what makes a blog post go viral? Please share below.  I read all comments and respond when appropriate.

Image by Marcus Berg of Unique Angles Photography

Getting to Know Kristi Dement

Getting To Know Kristi Dement

Getting to know Kristi Dement. I was born and raised in Holland, Michigan.  My great-grandmother was originally from Holland, Netherlands.  After graduating from West Ottawa High School,  I completed my bachelors degree in psychology from Michigan State University’s Honors College in East Lansing, Michigan just three years later.

 

Since I did not want to meet someone who wanted to stay in the cold six-month-long winters of Michigan, I met my husband Glen online.  He lived in Maryland at the time I was finishing my last year at MSU. We got married and I moved to the Baltimore area for a year.

When he had an opportunity to transfer with his work to the Raleigh area in North Carolina, November of 1999, I wholeheartedly supported it.  This Michigan girl thought Maryland weather would be warm enough, but going further South sounded even better to me!

I went back to school to earn my masters degree in library science from North Carolina Central University in 2006. I have been a school librarian and professional writer since then.  I look forward to serving more bed and breakfast owners in this new year.

If writing is just “not your thing” (and/or you just do not have time as a busy innkeeper), hiring me is a great solution to getting you more traffic to your website through a regularly updated blog with fresh content for the search engines!  I can also set up your social media business profiles on Facebook, Twitter, Pinterest, and Linked In.  I look forward to helping you book more rooms in your bed and breakfast throughout this New Year!

Loving Linked In

loving LinkedIn

 

 

Linked In is the world’s largest professional network, with more than 250 million people. There are several advantages for bed and breakfast owners to join. You will be loving Linked In!

 

 

  • Build your professional identity online
  • Connect with other B&B industry contacts
  • Discover opportunities
  • Get the latest news, inspiration, and insight
  • Join Interest Groups such as B&B Breakfast Inns

Use Linked In as a way to promote your Bed and Breakfast.  Kristi Dement is on Linked In, too!

Successful People Help Others Get What They Want

Successful people help others. The late success consultant, speaker, and author, Zig Ziglar, said that

“You can get everything you want in life, if you help enough people get what they want.”

So we must ask ourselves what we can offer people that they would want?  The answer to that question depends upon several factors.

First, do you have positive role models in your life?  Even if you do not personally know someone who is successful in your field of interest, of course you can read about accomplished people. Their success can motivate you.  Do what they did.  Read what they read. Learn what they learned.  Just take action!

In addition, use your resources (this includes your education and experiences) to seek out ways to meet the needs of others.  You can also use your skills (such as communicating or leading or researching) to your advantage.  Use the skills that people tell you they admire about you.

Also, the more connections you develop, the easier it is to refer people to others and to receive referrals from others.  Social media (such as Face Book, Linked In, and Twitter) makes it even easier to be connected to other people.

I think Mr. Zig Ziglar’s point was that when you put others needs before your own, then your needs will be taken care of as well. It is only natural that people will hear about how you helped other people and want you to help them, too.

So take your eyes off of yourself for the moment and look to solve someone else’s problem. In doing so, you will have solved your problem. That is the beauty of what Mr. Ziglar was talking about.

Zig’s most popular book is See You At The Top. Much of his sage advice is timeless wisdom that can be applied in modern everyday life.

 

 

 

 

Social Media Success

Social media success is possible for any business owner including innkeepers. Using social media is one of the easiest and least expensive ways to get the word out about your own business, products, and ideas.  The popular social media websites include:

  • Facebook (one of the first big social media sites)
  • Twitter (limited to 140 characters per tweet–which forces people to get to the point!)
  • Linked In (the best business social media network where you establish connections with other professionals)
  • Google Plus (you can add people to your circles)
  • Pinterest (you can post pictures of your bed and breakfast–inside and out!)

Social media is an industry by itself. People can actually earn social media certification through various programs both online and offline. There are search engine optimization (SEO) experts who will tell you that it is extremely important that people have blogs using keywords that are relevant to their audience.

The search engines love it when you generate a lot of traffic regularly to your website and they reward you with higher rankings.  Many businesses seek to be one of the first search results for a specific set of keywords.

Blogs need to be written regularly so people know they can come back to your blog for relevant, useful, up-to-date information. I hope I have encouraged you to think about the possibilities of widening your particular audience by using social media!