Tag Archives: Kristi Dement

Everyday Joy: A Community Book Project with Donna Kozik

Everyday Joy: A Community Book Project, contributors include Kristi Dement

Hello, Kristi here. I had a wonderful opportunity to be part of Donna Kozik’s Community Book Project called Everyday Joy. Appropriately titled, we were asked to share a story having to do with anything that brings us every joy.

We are pleased it has already reached #1 best seller status for the category “Time Management in Business.” I can’t thank Donna enough for her words of encouragement to my fellow contributors and me throughout the process.

Everyday Joy is the most recent edition of her A Community Book Project series, where people come together to submit essays on a particular theme. In a weekend.

The everyday joys described include the subjects of children, pets, nature, travel, and in one case, bacon. My own essay centers around the everyday joy I receive from playing word games and solving word puzzles.

The inspirational essays, narratives, and insights hopefully will empower and uplift you, too, to be a more joyful being. Thank you for reading–and celebrating–everyday joy!

Innkeepers can make this book available to your guests to read during their stay with you. Everyone wants to think about joyful things when they are on a vacation. For your business guests, it will be a welcome break for them to read.

The beauty of a community book project like this is that we have many contributing writers, all with their own unique stories and perspectives of joy. We hope you find the book to be a joy to read.

Most innkeepers make a variety of books and magazines available on a variety of topics. This Everyday Joy book is filled with many subjects that will surely touch the hearts and lives of you and your guests.

If you are an innkeeper who has also published a book, I welcome you to comment below with your name, the name of your accommodations, and your book’s title in the comments below. Recently retired, Karen Pullen, the former innkeeper of Rosemary House Bed and Breakfast in Pittsboro, North Carolina, continues to be the talented author of several mystery fiction books including the Stella Lavendar mysteries series.

If you do happen to read the Everyday Joy book, feel free to comment below with your thoughts about it. Also, you can share the everyday joys you experience on a regular basis as an innkeeper.

Note: I receive Amazon Affiliate commissions from purchases made through Amazon links.

How Do You Respond to Problem Guests?

black and white wall paper with 7 separate plain white doors

How do you respond to problem guests? How we respond to difficult people and trying circumstances reveals a lot about our character. Some may argue that our personality, as well as our past experiences, also play a role in how we react to setbacks. Regardless of all the contributing factors to our behavior, we all will face challenges that can make us either bitter or better.

How do you handle guest problems? Of course, not all problems (or guests for that matter) are the same. What works in one situation may not work in another. It is important to convey to all guests, that you place a high priority on their satisfaction with your hospitality services and their experience in your place of accommodations. Some times people just want to be heard, to know that you care, and to know something will be done to address their complaint.

The important thing is for problems to be resolved during their stay instead of finding out from a negative online review. However, if you are learning about any problems for the first time from an online review, please leave a thoughtful response which may include how you deal with that issue with future guests. You may want to offer that guest a free room upgrade or other perk if he or she comes back to stay again.  Be sure to get the conversation offline as soon as possible to avoid any negative publicity.

Your guests are members of the public that you extend your warmest hospitality. Some guests are more talkative than others while other guests are more private. Accounting for these personal differences means being able to sense when guests want to chit-chat or when they value their privacy.  Be available when guests need you, but also give them space.

Successful bed and breakfast innkeepers (and their staff) excel in variety of areas. This includes: concierge services, cuisine, decorating, gardening, hospitality, housekeeping, maintenance, private event planning, renovations, and more. How we respond to problem guests can earn the respect of not only those experiencing the problem, but also potential guests reading online reviews about how the problem was handled.

Kristi Dement, of Bed and Breakfast Blogging, offers reputation management services. It is extremely important that all businesses manage their reputation. Contact Kristi if you are interested in learning more about how she can help you with that.

Important and Revealing Innkeeper Interests Survey

B&B Innkeeper Interests Survey bar chart by Kristi Dement of B&B Blogging

Conducting an informal survey of innkeepers about their interests, the chart above shows the results. From least to greatest interest, the (rounded) percentage of innkeepers interested in the topic were as follows:

  • Hosting More Private B&B Events (31%)
  • Identifying & Becoming Known For a Specific Niche (36%)
  • Improving Your Success Mindset & Productivity (36%)
  • Maximizing Outreach to Local Businesses & the Community (38%)
  • Giving Frequent Guest Rewards &Referral Incentives to Returning Guests (51%)
  • Earning Free Press Coverage (56%)
  • Learning Additional Ways of Earning Money as an Innkeeper (59%)
  • Offering B&B Specials & Packages (59%)
  • Learning Strategic & Profitable Online Marketing Tips (72%)

Interestingly enough, I have given several Professional Association of Innkeepers International webinar presentations on the following topics:

  • How You Can Profit From Creating Memorable Guest Packages
  • How To Profit From Designing Bed and Breakfast Retreats
  • Creating Holiday and Seasonal Bed and Breakfast Packages
  • How To Host Elegant Private Events at Your Inn

I will likely focus on presenting strategic and profitable online marketing tips in future presentations. This includes the following:

  • Blogging (the search engines place priority on fresh content so having a blog using relevant keywords and then sharing that content in newsletters and on social media is ultra-important)
  • Emailing (they say, “the money is in the list” and innkeepers are wise to get the email addresses of their guests and regularly email them–as long as you always give recipients a way to unsubscribe from future messages)
  • Social Media (know who your audience in and be sure to be where they are online e.g. Snapchat has a younger audience, Pinterest is primarily used by women, videos are increasingly popular with many people who are online, etc.)

In this B&B Innkeeper Interests Survey, I also gave innkeepers the opportunity to reveal other topics of interest to them:

  • Networking among innkeepers to better connect travelers to each other, possibility with loyalty programs
  • Creating cozy spaces, gardening tips for welcoming spaces, favorite recipes for big groups, dealing with complaints, best practices, bulk buying deals
  • Filling inn with guests and guests enjoying meeting people from all over the world
  • Building partnerships with other local businesses or bed and breakfasts
  • Changes in legislation that effects our industry and how associations can help to make sure we’re in complaince
  • Using AirBnB for reservations
  • Advantages to different booking services
  • Attracting and maintaining capable and loyal staff
  • Regulatory changes affecting the industry
  • Rev par, slow season income ideas, pricing strategies, competition, first years of the business
  • Meetings guests’ needs and maintaining high standards
  • Recipes, cleaning tips, and tricks
  • Staffing issues, getting the right people and retention
  • Inspiring and new innkeepers do’s and don’ts, what steps to take (prior, during, and after) you take over a property
  • Actual legislation, including the link to actual documents regarding short term rentals, in different communities
  • Staying ahead of the unregulated short-term rental debacle trying to take away our business
  • Working the social media scene and utilizing the best tools for your type of business structure and hosting learning sessions about how to get on board and usages to maximize the tools offered

A special thank you to Heather Turner (Marketing Director of PAII) and Kris Ullmer (President of PAII) for letting me offer the innkeeper interests survey to their member innkeepers. This information should help us all better serve you in the future.

Focus and Get More Done in Less Time

Book Cover: Eat That Frog! with quote from author Brian Tracy

Bestselling Author, Speaker, and Consultant Brian Tracy, in his book Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time recommends doing your biggest, most important task (“eating your frog”) first. Resist the temptation to start with the easier task.  Develop the lifelong habit of tackling your major task first each morning. The people who consistently take action achieve the most success in life.

Tracy explains that the #1 reason why some people get work done faster is because they are absolutely clear about their goals and objectives and they don’t deviate from them. There is power in deciding exactly what you want, writing it down, setting a deadline on your goal, making a list of everything you can think of to do to achieve that goal, organizing that list into a plan that you take action on immediately, and resolving to do something every single day that moves you closer to that goal!

Plan every day, week, and month in advance and work from a list of actions that you need to take. Lay out all your major goals, projects, and tasks by priority (but what is most important and in order in which the steps need to be taken).

The hardest part of any task is getting started on it in the first place. Productive people discipline themselves to start on the most important task before them.

Having a clear idea of what is important to you in the long term makes it much easier for you to make better decisions about your priorities in the short term. Successful people are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long term.

Write down your three most important goals in life right now. Identify what is holding you back and work to alleviate those constraints. To reach your fullest potential, you must form the habit of putting the pressure on yourself and not waiting for someone else to come along and do it for you.

Develop a positive mental attitude by becoming an optimist. Optimists look for the good in every situation, seek the valuable lesson in every setback or difficulty, look for a solution to every problem, and talk and think continually about their goals.

Schedule blocks of time to work on and complete the most important tasks. Highly productive people take the time to think, plan, and set priorities. Focus on specific steps you can take immediately. Concentrate on the things you can do right now to get the results you want and achieve the goals you desire.

Focus clearly on your most valuable task and concentrate on it single-mindedly until it is 100% complete. Become the master of your own destiny.

 

Share Your Valuable Interests as an Innkeeper

a framed welcome sign next to coffee mug with lamp on in the background

Share your valuable interests as an innkeeper. In an effort to better serve you (just as you seek to better serve your B&B guests), I designed this short (it takes around 2.5 minutes of time to do) innkeeping survey through Survey Monkey.

What is of primary importance to me is knowing which bed and breakfast subjects interest you the most. Also, I give you an opportunity to list any additional subjects of interest to you.

After putting your name and the name of your inn, you have the option to list your email address. I do this to share practical and useful B&B industry marketing advice. If you sign up, you will also learn the results of this survey listed below.

___________________________________________________________________
1. Which B&B Subjects interest you?

  • Identifying and becoming known for a specific B&B niche (ex: pet-friendly, eco-friendly, and vegetarian)
  • Learning strategic and profitable online marketing tips (ex: blogging, email marketing, and social media)
  • Hosting more private B&B events (ex: parties, weddings, and dinners)
  • Offering B&B specials & packages (ex: adventure, romance, and girls getaway)
  • Earning free press coverage (ex: for a notable achievement or distinction)
  • Giving frequent guest rewards & referral incentives to returning guests (ex: complimentary room upgrade, massage, or bottle of wine)
  • Maximizing outreach to local businesses and the community (ex: hosting charity fundraiser or sponsoring event)
  • Learning additional ways of earning money as an innkeeper (ex: offering additional products and services)
  • Improving your success mindset and productivity (ex: attititude, optimism, goal-setting and achieving)

2. Did I leave out any B&B Subjects that matter to you? I appreciate your feedback.

3. What’s your name?

4. What’s your inn’s name?

5. If you would like to receive helpful B&B marketing e-newsletters with practical tips, as well as the results of this innkeeping survey, please enter you email address.

___________________________________________________________________

I invite you to contact me (Kristi Dement) for a free twenty-minute (no obligation) consultation.  It is an honor to help bed and breakfast inns and associations grow their businesses.

Image by Marcus Berg of Unique Angles Photography

Unexpected Expert Advice Can Actually Make You Think

crossword puzzle newspaper page with ink pen and glasses on top of it

Fellow puzzle lovers can appreciate unexpected expert advice that can actually make you think. Sometimes when you solve a puzzle, a fortune-cookie-type response can appear.

While some people dismiss the advice (and “predictions”) of fortune cookies, the messages inside these treats often gets us to consider things from a different perspective. I believe wisdom may be found from some of these puzzle messages, too.

“Wake up and tell yourself it’s going to be a good day.”

How you start the day can determine how your day goes.  Not all of us are morning people (I’m sure there are plenty of mornings when even innkeepers do not feel like getting up), but beginning the day with the belief it is going to be a good day can help us have a good day.

“A warm smile is the universal language of kindness.”

Whether your inn regularly hosts international guests or not, you can still appreciate that universally warm smiles are understood to represent kindness.

“Just when you think you’ve graduated from the school of experience, someone thinks up a new course.”

This is certainly true for innkeepers who must learn new things, especially as technology changes. There will always be new things to learn, so we should be thankful that we are able to understand new things.  Each day is a gift and we should make the most of our time.

“If you want things to change in your life, start with your thinking.”

While it is human nature to see what could go wrong, it is always in our best interest to think positively.  This does not mean we don’t take precautions, but optimistic thinking assumes that good things will inevitably happen as the result of our productive efforts.

“The mind is like a parachute. It doesn’t work unless you open it.”

Before anyone jumps out of a plane, they must learn how to safely pull their parachute cord. Before we make any important decisions in our life, we need to make sure that our mind is open to other ways of doing things.

“Habits and beliefs become the blueprint through which we build our reality.”

Our habits and beliefs do work to create our reality.  Of course there are unexpected things that happen in life (both good and bad), but we are ultimately responsible for the lives we lead.  While we cannot change circumstances and situations outside of our control, we can certainly work on our patterns of thinking.

“The more you dream, the farther you get.”

When you dream you are on your way to becoming more inspired to take action. Only taking action will you get any farther. Those who do not dream will never be inspired to act.

“The door of opportunity will not open unless you do some pushing.”

Excluding those born into wealth, most people in life must work for their rewards. Opportunity does not show up unless effort we put the effort in.  The work we do can be very rewarding once we start reaching more of our goals.  The people who are most likely to succeed in life write down their goals.  Consider having daily, weekly, monthly, yearly, and long-term goals.  The more specific you are, the more real the goals become.

“Admitting our failings is one way of acquiring fresh insights.”

Since we are all human, not everything we do will turn out how we planned. When we see what we could have done different and admit our failings, we are on our way to acquiring fresh insights.

“Lighting a lamp for someone else will also brighten your path.”

This can be taken literally since often innkeepers live the lights on for guests to make their way back to the B&B safely. By lighting their way, you are likely increasing their trust of your hospitality.

“The best part of any journey is the people you meet along the way.”

We have all met people that we are so thankful to have met. Our lives would not be the same without them.  Some of you have repeat guests that you have grown to love.  We can’t imagine not ever having met them.

“Appreciation is like an insurance policy. It has to be renewed now and then.”

When guests feel appreciation, they are more likely to come again.  Make note of birthdays and anniversaries. Consider rewarding your returning guests with a free upgrade in their room or by treating them to something extra like a massage for two.

“You haven’t used all your options until you’ve asked for help.”

We are not all gifted in the same areas nor do we like to do the same tasks. That is a good thing! We can have others who are more skilled in certain areas and who enjoy using those skills, help us. It has been said to focus on what you do best, and hire out the rest. If marketing is one of those areas you do not understand (as well as you would like) and/or you do not care to spend your time doing, contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.

How to Find Your Inspiration as an Innkeeper (Part 2)

the word "inspiration" written over a pretty sunset sky

To find you inspiration as an innkeeper, there needs to be a match with your motivation for working, your individual talents, and your hospitality niche/ideal guests.  In Part One of this blog post I gave three hypothetical situations.  I will give some suggestions for each scenario.

Innkeeper Irene loves cooking for others and entertaining guests, but she dislikes anything involving paperwork–especially finances.  I suggest that she finds a skilled accountant or bookkeeper to manage her finances.  She should seek referrals from other innkeepers or other people in her local community.

Since Irene’s restaurant is becoming more known in the community, having an active online marketing presence is very important.  She can also hire someone to actively manage her online marketing which should include consistent and strategic blogging and social media.  By focusing on what she loves (cooking and entertaining), she Irene will likely grow her business and be able to afford to hire two experts who are skilled at those tasks and able to ease her burden.

Bob the B&B owner is very successful with marketing his inn. His grown children manage the day-to-day operations of their thriving business.  If you remember his situation from the last blog post, his occupancy rate is very good, but he is wondering how to earn more income outside of bookings.  Even if Bob does not have a restaurant or a spa in addition to his inn, he can still increase his income in a variety of different ways:

  • Hosting private events (such as private parties, murder mysteries, book signings, wedding or baby showers, holiday or seasonal gatherings, etc.)
  • Offering customized guest packages (such as a Girls Getaway package, Romance package, or Local Attractions package)
  • Providing items for sale at his B&B (such as coffee mugs with his B&B logo, T-shirts/sweatshirts, signature goodies for guests to take home, etc.)
  • Teaching classes (such as cooking, writing, painting, etc.) to guests

In the third example, Shirley & Dale are a husband and wife innkeeping couple. Shirley’s favorite thing to do is to plant and grow flowers and produce in their gorgeous garden as well as to decorate their inn. Dale loves construction and renovation projects (both inside and outside). I think the long-term goal is for Shirley & Dale should keep doing what they love.  However, since they have a real need for adding housekeeping and kitchen staff, they will need to continue to handle those responsibilities until part-time employees are found.

Shirley & Dale should advertise for part-time employees in a variety of places including any professional hospitality associations to which they belong.  Their ad should provide information (or a link to more specific information) detailing specifically what they are looking for so that they are more likely to find someone with the exact skills they need. Once housekeeping and kitchen staff are found, then they should focus on achieving a consistent marketing presence.

Some professional innkeeping organizations have Vendor Members.  For example, Kristi Dement of Bed and Breakfast Blogging is a Vendor Member of the Professional Association of Innkeepers International.  I am happy to set up a free (no obligation), 20-minute phone conversation to answer any questions innkeepers have as well as provide practical ideas for bringing in more business.

Easy Ways to Better Understand Your Guests Lifestyles

understand your guests lifestyles

Understand your guests lifestyles to satisfy their unique needs.  The more information you know about your potential guests, the better you are able to target your marketing messages and offer attractive hospitality services.  There is no point in trying to be everything to everyone.  It is rarely possible to satisfy all customers in the same way.  When you know what your potential guests’ values and what motivates them, you are better able to attract them.

 

Understand your guests lifestyles are based on motivations, needs, and wants:

  • Activities: actions pursued for pleasure or relaxation
  • Attitudes: feelings about people, things, or situations
  • Beliefs: trust, faith, or confidence in someone or something
  • Interests: curiosity, attention, or concerns about something
  • Opinions: judgments or ways of thinking about something
  • Values: important and lasting ideals

These lifestyle factors can explain why your audience buys the products and services they do.  There is power in knowing how your prospects make their buying decisions.

How you package and promote your services is a key component of your marketing strategy.  Put together a list of different guest personas you want to attract that is based on what is in your local area, your unique talents, and your amenities.

 

First, ask yourself these three questions:

What is in my local area? This could be anything from college campuses, to concert venues, to national parks, to business conferences.  Once you know what is in your local area, you can better understand your potential guests’ lifestyles.

What are my unique talents?  If you are an official tour guide (local trail and/or hiking tours), a party planner (excellent anniversary parties), a massage therapist (with a spa on site), a vegetarian-only chef (cooking for vegetarians and vegans), then you have a better idea of the lifestyles’ of the guests you want to attract.

What amenities do I provide my guests?  This could be anything from game rooms, to gardens, to hot tubs, to luxurious linens, to indoor and/or outdoor pools, to tea rooms.  Understand what amenities you have that are attractive to potential guests.

 

Then segment your customers into different personas.  For example:

  • Adventurers
  • Antique lovers
  • Art and drama lovers
  • Board game players
  • Business groups
  • Business travelers
  • Class reunion attendees
  • Environmentally conscious people
  • History buffs
  • Hobby lovers
  • Honeymooners
  • Mystery lovers
  • Pet owners
  • Readers
  • Relaxation seekers
  • Shoppers
  • Sight seers
  • Spa lovers
  • Special occasion celebrators
  • Sports spectators
  • Vegetarians
  • Wedding guests
  • Wine lovers

These are easy ways to better understand your guests lifestyles.  Then you can promote your place of hospitality (bed and breakfast, inn, resort, restaurant, etc.) on your website and through social media.

Kristi Dement at Bed and Breakfast Blogging can help you attract more guests.  Click here to contact me and/or feel free to comment below on what you do to attract more guests.

 

Image by Marcus Berg of Unique Angles Photography

Upcoming Innkeeping Conferences

upcoming innkeeping conferences

Don’t miss these upcoming innkeeping conferences in 2016.  In January, hundreds of innkeepers and industry partners from all over the country (and beyond) will meet in Austin, Texas to experience the biggest industry conference in the U.S. The PAII Innkeeping Conference & Trade Show January 10 – 14, 2016, will showcase industry trends, best practices, and encourage you to renew and build new relationships with industry partner vendors and innkeepers alike.

Join in special events, mixers, and cutting-edge education, tailored to aspiring to novice to master innkeepers.  You’ll learn new ways to drive your business forward, refine your services, and exceed your business goals at over 40 live sessions.  You’ll consult face-to-face with industry professionals, and engage all of your senses at the Innkeeper Trade Show.

Hosted by the Professional Association of Innkeepers International, this conference will provide insight and perspective on our vibrant, challenging, ever changing industry, and more specifically, your investment. Gain a renewed focus, build vital connections, and reignite the passion that drives your hospitality business.

Upcoming-Innkeeping-Conferences
Celebrate 25 years of CABBI (the California Assocation of Bed and Breakfast Inns).

Join them January 31 – February 2, 2016 at the Monterey Marriott for this once-a-year opportunity! Network with fellow innkeepers during the 2016 InnSpire Conference & Trade Show. This year’s trade show is the largest yet and promises to introduce you to the latest and greatest in industry products and services. Join us Monday night on the 10th floor of the Marriott as we host a celebration in honor of CABBI’s 25th anniversary!

The conference will kick off on Sunday with opening keynote speaker Nancy Friedman! An expert in customer service, Nancy is excited to provide InnSpire attendees with real-world takeaways to implement right away and make a difference in your business.  CABBI has over a dozen educational sessions planned, including their always-popular round-table sessions.

upcoming innkeeping conferences

Bed and Breakfast Innkeepers from all over the Mid-Atlantic region are invited to attend the 2016 Mid-Atlantic Innkeepers Trade Show and Conference at the Williamsburg Lodge in Williamsburg, Virginia from March 6 through March 8.  Learn from nationally known bed and breakfast industry experts.  Products and services related to the B&B industry will be on exhibit.

 

upcoming innkeeping conferences
The 2016 Knowledge Sharing Summit and Marketplace, hosted by the Association of Independent Hospitality Professionals, will take place in Nashville, Tennessee from April 4 through the 6th.  This event will feature over 50 learning opportunities including Think Tank problem busting round tables and workshops that span educational paths from everything from Future Innkeepers to Back of the House to Guest Experience to Heads in Beds, plus multiple pre-conference sessions including professionally facilitated state and local association leader events and more.

If you want to share other bed and breakfast industry events (such as innkeeping conferences) that will take place in 2016, feel free to comment below.  Kristi Dement of Bed and Breakfast Blogging improves the marketing success of bed and breakfast businesses.  Contact us to learn how we help increase your inn’s revenue.  Let’s have our best year yet!

What Should My Inn Blog About?

inn blog about

What should my inn blog about, you ask?  Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast. Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely?  Entice your website visitors to stay at your bed and breakfast.  Pictures are a very visual way to attract vacationers.

 

Why do people visit your local area?  What local leisure activities can guests participate in?  Does your area have any local tourist attractions?  Blogging about this will give you fresh content and keywords for search engine optimization.  Moreover, knowing this information helps you target different types of guests:

  • Adventurers
  • Antique lovers
  • Art and drama lovers
  • Board game players
  • Business groups
  • Business travelers
  • Class reunion attendees
  • Environmentally conscious people
  • History buffs
  • Hobby lovers
  • Honeymooners
  • Mystery lovers
  • Pet owners
  • Readers
  • Relaxation seekers
  • Shoppers and antique lovers
  • Sight seers
  • Spa lovers
  • Special occasion reasons (birthday, anniversary, family reunion)
  • Sports spectators
  • Vegetarians
  • Wedding guests
  • Wine lovers

 

Do you offer any special packages or retreats?

  • Girlfriend getaways
  • Quilting retreats
  • Romance package
  • Writers retreats
  • Yoga retreats

 

How does your inn serve breakfast?  Some B&B inns have their own restaurant.  Some bring breakfast to your room on a tray while others have a common dining area for guests.  At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.

Be sure to ask guests if they have special dietary needs.  Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.

 

What kind of amenities can your guests enjoy?

  • Game rooms
  • Gardens
  • Hot tubs
  • Luxurious linens
  • Pool

 

Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts.  Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit.  You could even feature staff members that receive a lot of compliments from your guest feedback.

Be sure to tell guests what you, as an innkeeper, love the most.  Let them know that you will be attentive to their needs, but also give them the privacy they desire.  If you have a historic bed and breakfast, be sure to share your inn’s history.

Do you have any accreditations or affiliations?  Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.

 

Do you have your own bed and breakfast shop?

  • Coffee mugs
  • Cookbooks
  • Robes
  • Soap

 

How does your inn celebrate the seasons?

  • Spring
  • Summer
  • Fall
  • Winter

 

How does your inn celebrate holidays?

  • New Years
  • Valentine’s Day
  • Labor Day
  • Thanksgiving
  • Christmas

 

Your inn can blog about remodeled or redecorated rooms.  Improvements to your inn are worth talking about.  Previous guests may want to return based on your description of the new changes.

Do you offer any incentives for frequent stays and/or referrals?  Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.

Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.

  • Facebook
  • Instagram
  • Linked In
  • Pinterest
  • Snapchat
  • Tumblr
  • Twitter
  • YouTube

 

When you share your blog on social media, this lets people know more about you and your bed and breakfast inn.  Give website visitors an “inn-side” look at your B&B from behind the scenes.  Having a blog and being active on social media is a great way to draw more attention to your website.

Don’t have the time or desire to write a blog or stay active on social media?  Let Kristi Dement at Bed and Breakfast Blogging do all the hard work for you.  Her clients see results with consistently booked rooms.

 

Image by Marcus Berg of Unique Angles Photography

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