Have you checked out Bed and Breakfast Magazine? This is published by Nicolette Johnston of Colette Publications who recently presented on a PAII (Professional Association of Innkeepers International) webinar about “How To Pitch To Journalists” hosted by Heather Turner, the PAII Marketing Director.
The traditional (but more formal) way of getting press is by submitting a query letter (by email or snail mail) or sending a press release (through a specific channel or direct email). Nicolette likes how trackable emails (which are less formal) can be when she recalls a previous email that was sent to her. While she may not be able to use your images or information in the current issue she is working on, what you propose may be ideal for a future issue, depending upon the theme of the particular issue.
Since editors and marketing divisions of the press are becoming more accessible, you can contact some by direct message on social media. Some things to ask BEFORE you approach the press:
- Is this interesting to their readers?
- How well will this sell?
- Does they have similar content already in this magazine?
- Does it fall in line with the theme of the magazine?
Nicolette’s tips for sharing things via the press:
- Be creative, unique, succinct, original, and creative
- Know who you are pitching (research the publication beforehand)
- A picture is worth a thousand words (and food images and recipes sell)!
- A good story works well, too!
- Provide as much information for the journalist as possible so they do not have to dig for information
- Keep a query letter to no more than one page and include a brief background
Press releases can be about:
- Winning an award
- Highlighting an upcoming event
- Showcasing a unique fact
- Piggybacking on the success of local businesses and restaurants in your area
In social media:
- Use hashtags (such as #bedandbreakfast, #innkeepers, #breakfastrecipe)
- Follow the press
- Comment and like other posts
- Direct message press
- Tag @bedandbreakfastmagazine and other press
- Editors scour social media for unique and eye-catching images
Nicolette said in this webinar that the press is always looking for great content. If you do not get a response, then follow up in a couple weeks asking if they need more photos or a recipe. Be sure to send good images, especially for recipes.
The typical editorial schedule:
- Newspapers and blogs: 1 day to 1 month
- Monthly publications: 1 to 3 months in advance
- Quarterly publications: 3 to 9 months in advance
- Social media: immediate to 6 weeks
Bed and Breakfast Magazine is a quarterly magazine. The Spring Issue goes to print on June 1st and will be on news stands in the beginning of July. They can be found at Barnes and Noble bookstores. Nicolette says she plans on there being both print and digital formats of the magazine.
The Bed and Breakfast Magazine Summer Issue (2019) will feature North Carolina Bed and Breakfast Inns, which are located across the Tarheel State. From the Mountains to the Piedmont to the Coast. They are including a recipe from NCBBI Member (and Past-President) Monica Edwards of Morehead Manor Bed and Breakfast for her delicious Pecan Stuffed Croissant with Homemade Raspberry Sauce.
The Yellow House Bed and Breakfast in Waynesville, North Carolina will also be featured. They have 10 luxurious rooms and suites situated on five lush acres with scenic mountain views. They host elegant weddings and memorable family reunions (with the option to rent their entire inn) for your event. I (Kristi Dement) am honored to be a Contributor to this issue.
The Fall Issue of Bed and Breakfast Magazine (since it is published four times per year) will feature Victorian bed and breakfasts as well as Cookie Tours and Christmas Villages. To be featured in Bed and Breakfast Magazine, please email (firstname.lastname@example.org) and visit Colette Publications for more information about subscribing to their Bed and Breakfast Magazine.