Tag Archives: hospitality business

How to Choose Your Bed and Breakfast Name

outside of blue historic bed and breakfast with landscaped yard and iron fence with brick pillars

Your bed and breakfast name sets the tone for what your guests can expect.  A good name says a lot about an inn.  You want the name to be memorable and give a great first impression.  It is important to take your time and come up with a long list of potential names before deciding. Get a talented group of friends together and just start randomly calling out names.  Have someone write down all the bed and breakfast name suggestions.

 

Permit your gathering of people to suggest whatever name comes to mind.  By allowing everything to be spoken, eventually you will have a list of great potential bed and breakfast names.

 

Only after you have generated this list of names should you then start to evaluate them.  Make sure that your bed and breakfast name is:

  • Simple to pronounce aloud by others (have others repeat the name aloud)
  • Spelled like it sounds (makes it easier to find)
  • Without an unintended meaning (think of the words in various contexts)
  • Not too common (make sure it is fresh)
  • Appropriate to your local surroundings (e.g. do not have beach in the name unless there really is one)
  • Not too funny (this may suggest you do not care about your hospitality business)
  • Easy for guests to remember (name recognition)

 

Top business blogger Brandon Gaille recommends the following practical advice when it comes to finding the perfect business name:

  • It should be easy to recognize in an email subject line or a tweet
  • Check the international implications of your name (make sure it is not offensive in any other language)
  • Unique names can come from inventing a name, adding a letter, dropping a letter, or adding an “ly” or an “ify” on the end (however, as mentioned, spelling it like it sounds makes it easier for people to find)
  • Make sure you reserve the business name (or a shortened version) consistently across all social media accounts

 

Other words for bed and breakfast include:

  • B&B
  • cabins
  • cottage
  • country inn
  • estate
  • farm
  • garden inn
  • guest house
  • hideaway
  • house
  • hotel
  • inn
  • lodge
  • manor
  • mansion
  • oasis
  • palace
  • place
  • ranch
  • resort
  • street inn
  • suites
  • valley
  • village inn

 

Visualize how your business name will look in a logo, outdoor sign, and on your website.  Be sure to get your own email address to be something like:

innkeeper@yourbedandbreakfastname.com

 

When you know what you want to call your bed and breakfast, you must make sure that the domain name (website address) is available before you register your business name.  If there are already bed and breakfast inns with that name (even in a different state), it is best to choose a different name or a variation of the name to avoid confusion.

 

Above all, make sure you absolutely love your bed and breakfast name since you will likely say it over and over throughout your time as a bed and breakfast owner.  Smart innkeepers ask for ideas from others and take plenty of time when they choose their bed and breakfast name.

 

Image by Marcus Berg of Unique Angles Photography

 

Managing Your B&B Reputation

white picket fence with greenery and blooming purple flowers

Managing your B&B reputation is more important than ever in this fast-paced world of easily accessed online information. Whether bed and breakfast innkeepers monitor it or not, people are talking about their inns. Do you know what others are saying about your bed and breakfast?  Do you look at reviews written by your previous guests? Conversation goes on whether or not you participate in it.  You can’t afford not to know what is being said about you and your inn!

According to Trip Advisor, 93% of people find reviews important when determining where they want to stay.  This is why receiving positive feedback from satisfied guests is so critical.  Every effort should be made to reduce negative reviews and improve the reputation and appeal of your place of lodging.

Online reputation management means monitoring and influencing the image of your property throughout the internet.  Places of hospitality should focus on review sites, social media, and search engine results.  People from all backgrounds and all over the world use the internet for online travel research before booking their accommodations.

B&B Reputation Management Tips:

  • Monitor all feedback avenues regularly
  • Spend most of your time listening and paying attention
  • Read everything travelers are saying about your B&B on OTAs & review sites
  • Set up a Google Alert for the name of your B&B and other relevant keywords
  • Communicate why people should recommend your brand vs. your competitors
  • Know what messages about your brand you want guests to share
  • Provide plenty of opportunities for guest feedback during their stay
  • Answer all questions in a timely manner
  • Respond with an open mind to comments
  • Engage with sincerity and authenticity
  • Take all precautions to prevent negative events from occurring

Owning a hospitality business means you need to actively protect your image.  In the event that your reputation management escalates to crisis management, ignoring negative guest comments does not make them go away.

Actions To Protect Your Hospitality Brand:

  • Identify the naysayers and respond promptly
  • Make the appropriate apologies and explanations
  • Seek to positively solve their problem
  • Isolate them so the conversation becomes more personal, but far less public
  • Talk in a one-on-one private discussion to find the solution to their problem
  • For every zealot trying to hurt you, your loyal guests are ready to defend you
  • Consumers will generally “shout down” detractors who are way off base
  • Reputation terrorists often base their arguments on feelings vs. facts
  • Have an escalation plan in place for excessive bashing in multiple forums
  • Pick your battles and tactfully respond to criticism
  • Always take the high road

Gathering a lot of mostly positive feedback will increase your visibility because guest reviews will be distributed efficiently on social media as well as booking platforms. At the same time, you can avoid high provision fees by getting people to use your website and your booking engine.  A high rating means your reputation is on a good level, automatically driving demand for your B&B and creating more revenue for you and your employees.

The key is to be attentive and responsive to guests in person, on the phone with callers, and online with those asking questions or making comments.  If you do not have a blog already, considering adding one so that people can get to know the details about you, your inn, and your local area.

Managing your B&B reputation is critical to the success of your bed and breakfast.  Our elite reputation management service tracks comments on review sites (like TripAdvisor and Yelp), gives you tips to encourage more positive guest reviews, and we prevent (and defuse) reputation crises so you maintain your reputation for superior hospitality. Contact Bed and Breakfast Blogging if you would like to know more about it!

Image by Marcus Berg of Unique Angles Photography

Hospitality Photography Advice From A Professional

Outside of green B&B with lanterns and white picket fence

Photos are an important part of marketing your bed and breakfast inn to travelers.  Professional hospitality photographer Marcus Berg, of Unique Angles Photography, shines the light on this crucial aspect of promoting your hospitality business. He specializes in photographing B&B’s and frankly, his talented work speaks for itself.

His company, Unique Angles Photography (UAP) was established in 1994 and over the years has created a niche in serving the hospitality industry. With exceptional attention to detail and skillful use of lighting, UAP has been privileged to work with lodging facilities that include bed & breakfasts, boutique hotels and inns. UAP also specializes in culinary and wine photography to showcase other aspects of hospitality.  Marcus is located on the West Coast in Oregon and can travel to your location.

Looking back, Marcus explains that he and his wife were spending an anniversary at a B&B and as he looked at their website; being an architectural photographer, he offered his services to improve their images. The second inn they visited, Marcus made the same offer and that innkeeper recommended he attend a B&B conference. Marcus said he’s been hooked on B&B’s ever since.

According to Mr. Berg, “It’s really not the equipment that is going to make the difference, it’s what the eye sees. It’s all about the lighting and where it’s placed. Turn on lights and try to bounce your additional lights off the ceiling.”  A poorly lit room can come off as stuffy, dark and small and may not be appealing to a traveler.  Utilize natural light to make your rooms shine. Taking interior photos during the middle of the day will help you maximize the sunlight.

According to Marcus, less is best.  The more you have the room cleaned the better.  Clutter in the background of an image can make your place less appealing.  Windows are often overlooked.  Remove the screen and clean the glass.  Hide the clocks, garbage can & telephone.  Set room up with some props for an invitational image, such as a robe, wine, fruit, coffee mug, chocolate, newspaper/book, reading glasses etc.

Marcus uses Photoshop to help with fixing his images.  Several things can be done on the computer. Lighting can be worked with, and levels of color to enhance the image. Removing reflections or unwanted objects and sharpening can also be done.

Berg advises that if you are going to do the exterior of the location, it’s usually best to have the sun behind you, which goes for interior photos too.  The two best times he likes to shoot is early in the morning or just at sunset or “the golden hour”.  One thing you want to stay away from is taking interior photos at night.

Avoid people in your photos, particularly when it comes to room or bathroom shots, as travelers want to imagine themselves in those spaces, not other people.

When it comes to staging photos, set your dining room and guest rooms how you would normally but pay extra attention to background. Make sure TVs are turned off and wall decor is straight. Also, consider putting flowers and champagne next to the bed. A professional photographer can help with staging your rooms for photos.

Make your setting as inviting as possible.  For instance, taking a photo of a nice looking bed is great, however, if you turn down that same bed and add an inviting cup of coffee with and a flower, you have just turned that photo into something much more enticing.

In working with his clients, he begins with an agreed upon project and date. Upon his arrival, Marcus meets with the innkeeper(s) and reviews what they want to focus on.  He tries to use as many props as are available at the location.  We may choose to bring outside props in, such as flowers or wine/cheese plate.

Depending on the size of the facility, Marcus spends most of his time shooting the inn.  When editing photos, don’t add any borders, watermarks, arrows, or text. Photos are literally the window to marketing your B&B. Hiring a professional photographer, like Marcus Berg, is worth the investment. Marcus recommends that photos are at least 1024 x 768 pixels.

At the end of the shoot, Mr. Berg comes back to his office and then the work continues to prepare each image for its final print.  Once all the photos are done, he prepares a DVD in both a JPEG and TIFF file for the client.  JPEG is for the internet and the TIFF file is for printing or publication.

Potentially interested innkeepers can always reach him via his email address: uniqueangles@gmail.com or contact him through his website (link at the bottom). Other ways to contact Marcus Berg are through LinkedIn as well as several associations like: PAII, OBBG, CABBI, the Keizer Chamber of Commerce and the Wine and Hospitality Network.

Having high-resolution photos is no longer a luxury — it’s required. How will travelers know how great your B&B is if they can’t tell from a photo?  Photos can make or break how new visitors perceive your B&B.  Are the photographs of your B&B doing enough to invite and attract more bookings?

Thank you, Marcus, for sharing some of your professional hospitality photography advice.  I know that social audiences love stories AND they love photos. Share stories (along with your professional pictures) about how your guests enjoy all that you have to offer.

By sharing photos on social media sites like Facebook, Instagram, Pinterest, and Twitter you can build your social following. Also, be sure to have social media icons easily visible on your website so that visitors can go directly from your website to your social media.  Make it as easy as possible for people to find your website and your social media online.  Pictures can make all the difference in the world!

Image by Marcus Berg of Unique Angles Photography

Upcoming Innkeeping Conferences

upcoming innkeeping conferences

Don’t miss these upcoming innkeeping conferences in 2016.  In January, hundreds of innkeepers and industry partners from all over the country (and beyond) will meet in Austin, Texas to experience the biggest industry conference in the U.S. The PAII Innkeeping Conference & Trade Show January 10 – 14, 2016, will showcase industry trends, best practices, and encourage you to renew and build new relationships with industry partner vendors and innkeepers alike.

Join in special events, mixers, and cutting-edge education, tailored to aspiring to novice to master innkeepers.  You’ll learn new ways to drive your business forward, refine your services, and exceed your business goals at over 40 live sessions.  You’ll consult face-to-face with industry professionals, and engage all of your senses at the Innkeeper Trade Show.

Hosted by the Professional Association of Innkeepers International, this conference will provide insight and perspective on our vibrant, challenging, ever changing industry, and more specifically, your investment. Gain a renewed focus, build vital connections, and reignite the passion that drives your hospitality business.

Upcoming-Innkeeping-Conferences
Celebrate 25 years of CABBI (the California Assocation of Bed and Breakfast Inns).

Join them January 31 – February 2, 2016 at the Monterey Marriott for this once-a-year opportunity! Network with fellow innkeepers during the 2016 InnSpire Conference & Trade Show. This year’s trade show is the largest yet and promises to introduce you to the latest and greatest in industry products and services. Join us Monday night on the 10th floor of the Marriott as we host a celebration in honor of CABBI’s 25th anniversary!

The conference will kick off on Sunday with opening keynote speaker Nancy Friedman! An expert in customer service, Nancy is excited to provide InnSpire attendees with real-world takeaways to implement right away and make a difference in your business.  CABBI has over a dozen educational sessions planned, including their always-popular round-table sessions.

upcoming innkeeping conferences

Bed and Breakfast Innkeepers from all over the Mid-Atlantic region are invited to attend the 2016 Mid-Atlantic Innkeepers Trade Show and Conference at the Williamsburg Lodge in Williamsburg, Virginia from March 6 through March 8.  Learn from nationally known bed and breakfast industry experts.  Products and services related to the B&B industry will be on exhibit.

 

upcoming innkeeping conferences
The 2016 Knowledge Sharing Summit and Marketplace, hosted by the Association of Independent Hospitality Professionals, will take place in Nashville, Tennessee from April 4 through the 6th.  This event will feature over 50 learning opportunities including Think Tank problem busting round tables and workshops that span educational paths from everything from Future Innkeepers to Back of the House to Guest Experience to Heads in Beds, plus multiple pre-conference sessions including professionally facilitated state and local association leader events and more.

If you want to share other bed and breakfast industry events (such as innkeeping conferences) that will take place in 2016, feel free to comment below.  Kristi Dement of Bed and Breakfast Blogging improves the marketing success of bed and breakfast businesses.  Contact us to learn how we help increase your inn’s revenue.  Let’s have our best year yet!

Professional Hospitality Photographer Marcus Berg of Unique Angles Photography

hospitality photographer

 

Professional Hospitality Photographer Marcus Berg, from Unique Angles Photography, develops beautiful pictures for his hospitality clients.  When asked how he first got interested in photography, he said he received a phone call from a friend who asked him to take photos at her wedding reception.

 

This was back in the late 1980s when he did not even own a camera.  Borrowing a camera from his brother-in-law, Marcus later was told that his images of the wedding reception came out the best.  It was then that he decided to take a class at a community college.  Marcus Berg started his Unique Angles Photography business in January of 1994.  From his website, his bio reads:

Bio - Unique Angles Photography 2015-10-23 19-17-04

Marcus takes his wife to a bed and breakfast on every wedding anniversary.  In 2007, he was asked to attend a bed and breakfast conference.  This was his introduction to the world of hospitality.  After a few years, he devoted all of his interest in the hospitality industry.

His clientele is mainly in the B&B industry, but he has grown into serving boutique hotels as well.  He has done work from hotels, wineries, architects, and restaurants. He has kept the mindset for the hospitality image.

hospitality photographer

 

What he likes most about being a professional photographer is being able to be creative and unique.  He is happy when he can make an image that attracts viewers to his client’s particular location.  Marcus also enjoys making so many new friends while doing his expert photography work.

 

When I asked him how he was able to masterfully capture the beauty of what is outside from inside a room, he explained that he captures the same lighting with an interior image, matching the exterior light because of his photography experience using lights and angles while keeping an interest in details.

Before Picture                                                         After Picture

Unique-Angles-PhotographyUnique-Angles-Photography

 

Marcus said that it is crucial for a hospitality business to have excellent photography because of how fast technology is moving these days.  Guests looking for places to stay make decisions based on the images they see.  First impressions stick in one’s memory.

Hospitality owners not only should have images with warm colors, but also an invitational feeling.  Images that enable potential guests to picture themselves right there.  According to Marcus, people do not read about a location before they see images of it.  They read to confirm the images.

hospitality photographer

 

It is important for innkeepers to hire a good professional photographer who specializes in hospitality.  Updated images help hospitality businesses with reservations and they will see an increase in their bookings.  This increase in occupancy rates improves their bottom line.  Thus, good images make a profitable difference on a website.

 

Bed and breakfast innkeepers more than make back what they spend on professional photography and the images last.  Innkeepers can use last years’ photos to continue to build reservations, even though the photographer was only there a short period of time.

hospitality photographer

 

Since Marcus is based in Oregon, his ventures started taking him around the state.  Then after he started attending more conferences, he made more contacts and soon was traveling the whole west coast.  Then he decided to branch out and made a contact in Texas and got the job.

 

Since then, he has made contacts all over the nation.  He has traveled to all four corners of the United States and many states in between.  Taking photos at conferences supports the association putting on the conference and helps increase his exposure to potential hospitality clients.

hospitality photographer

 

Marcus said that the greatest part of the type of work he does is being able to meet so many wonderful people across the nation.  The hospitality industry has become a family set for him and every time he attends a conference or returns to a familiar inn, he said it is like being home.

 

You can see more of Marcus Berg’s Unique Angles Photography work on his website that lists some of his previous hospitality clients and their testimonials.  You can also follow Marcus on social media: Facebook, LinkedIn, Pinterest, and Twitter.  Thank you, hospitality photographer, Marcus Berg, for letting me display some of your gorgeous photography on the Bed and Breakfast Blogging website as well!