Tag Archives: historical

Do You Know What Makes Your Inn Stand Out?

balcony of chairs and tables with view of trees and water

 

 

What makes your inn stand out? Does it have a great view like the picture above?  It is critical to know what makes your bed and breakfast different from the others in your area. What types of guests do you attract?

 

Be sure to promote your unique features to potential guests on your website, on social media, in blog posts, and in the directories you are listed in.  Are you the #1 rated bed and breakfast in your area? Have you won a bed and breakfast recipe contest?  Are you one of the sponsors of an upcoming local event?

There are many things that you are already doing or could start doing that could attract the right kind of guests you are looking for.  It may have to do with what is in your local area, what types of amenities your B&B has, the policies upon which you run your business, or your attentive concierge services and warm hospitality.

Here is a list of ways to stand out:

  • Beach or waterfront property?  Ask your guests to share their photos online. Alternatively, ask the public to share their best pictures of relaxing in the sun to enter a photo contest to win a gift certificate to stay at your inn.
  • Eco-friendly bed and breakfasts can have a page on their website devoted to their environmentally safe practices and awards.
  • Game rooms?  With their permission, share photos of guests playing your games (ex: air hockey, chess, horseshoes, Scrabble, etc.).
  • Gift shop? Offer guests attractive items to purchase with your logo on them (such as decorative soaps, coffee mugs, aprons, and maybe even your own cookbook) so they are reminded of your inn every time they see or use the items.
  • Gourmet breakfasts so delicious they prompt guests to write great reviews about your inn.  Ask those who rave about your food to post on online review.
  • Handicap-accessible inns can show their ramps, bathrooms, ground floor rooms, and (if applicable) their elevators.  With guest permission, share pictures of trained guide dogs who have visited your inn.
  • Historical inn and/or unique antiques? Share photos and stories of the original family members that lived at your historic inn.  Share photos of the gorgeous antiques safely displayed throughout your inn.
  • Kid friendly?  Show pictures of rooms or suites that are suitable for families.  Write blog posts about local family attractions.
  • Library? Attract more guests by sharing pictures of your library and by featuring a local author who will be speaking at an event (in or around) your bed and breakfast.
  • Luxurious amenities (such as a pool, hot tub, or spa) should be featured on your website and in your social media.
  • Mountain inns can share photos of majestic views as well as promote local activities such as hiking, skiing, and zip-lining.
  • Mysteries? If you host murder mysteries, share pictures of your event (such as your guests dressed in costumes) on your website, blog, and social media.
  • Packages? Feature tickets to popular local attractions (such as a theater or amusement park) and/or gift certificates to local fine dining restaurants.
  • Patriotic bed and breakfasts can display their country’s flag and offer a discount to those on active military duty and to veterans.
  • Pet-friendly bed and breakfasts can show pictures of pets at their property and take about their pet policies (including where pets are allowed to go).
  • Restaurant? Bed and breakfast inns with their own restaurant can feature photos of seasonal events (like Thanksgiving Day) as well as social events (like private parties). Regularly blog about popular signature dishes or feature the chefs and write about their culinary training and experience.
  • Retreats hosted at your inn?  Notify the media.  This is especially important if the person speaking at the retreat is famous or notable in their field.
  • Settings that are breathtaking, peaceful, and gorgeous should be shown in pictures to attract more guests.
  • Tea time? Whether you have a dedicated tea room open to the public or specific tea times only for your guests, promote tea time with pictures of your tea table settings and food as well as guest events like social hours or book clubs.
  • Vegan or vegetarian bed and breakfasts can show pictures of delicious, hearty looking meals that are (surprisingly) within those diet restrictions.
  • Weddings at your inn?  Display pictures of places where the ceremony and reception can be held on the property.  With permission, share pictures of happy couples and of related events like vow renewals and elopements.
  • Wine tastings? Whether you own the winery or offer a package for your guests to tour local wineries, describe the experiences that guests will have as well as share photos (with permission) of guests touring vineyards.  If transportation is provided during tours, be sure to mention that as well.
  • Yoga is a great way for your guests to become stronger and more relaxed.  If you regularly offer yoga on site to your guests, be sure to share that on your website, in blog posts, and in photos on your social media.

Share your excellent ratings, reviews, and status.  This is not the time to be modest since your inn is your livelihood.  Link to your Trip Advisor rating, share guest reviews, and proudly put on your website if you belong to Select Registry, a bed and breakfast association, and other elite groups.

No time or desire to manage your online marketing? Please contact Kristi Dement of Bed and Breakfast Blogging.  We can put a plan in place that will make your inn stand out!

 

Image by Marcus Berg of Unique Angles Photography

Murder Mysteries

murder mysteries

 

 

Do you know that you could host murder mysteries at your bed and breakfast? Not real ones of course! Many bed and breakfasts invite guests to participate in a who-did-it type murder mystery.

 

 

The variety of murder mystery options include any of the following:

  • Using written kits with script booklets.
  • Assigning roles ahead of time and providing each guest with lines.
  • Some of the murders occur in previous eras such as the 1920’s.
  • Providing wardrobe options including outfits, hats, and scarves. 
  • Hosting a meal during the mystery.
  • Having participants look for clues in pairs.  
  • Encouraging guests to take pictures to prove their alibis.
  • Having your staff act as characters in the mystery. 
  • Spreading the scenes of the mystery out over the weekend.
  • Solving the mystery in one evening.

Advise your guests:

  • Arrive in plenty of time to settle in and participate.
  • If applicable, to bring their scripts.
  • They can bring clothes and props for their roles (if they know it ahead of time).
  • Inspire your guests to question or point to others with motive and opportunity.
  • Assure your guests that you will not let them fall out of character.

You can market your murder mysteries on your website, in your blog, on social media, and through your associations.  Some bed and breakfast owners even offer a promotion code for guests to get a discount on their room. Your bed and breakfast does not necessarily have to be historic or haunted in order to offer this type of event.  The bottom line is that your guests thoroughly enjoy themselves in the process of solving the murder mystery!

 

Image by Marcus Berg of Unique Angles Photography

Do you live in a Downton Abbey?

do you live in a Downton Abbey

Do you live in a Downton Abbey? Even if your bed and breakfast is historical, it may not have all the drama that comes with the television show called Downton Abbey.  One of the most talked about shows on television is the highest rated drama that PBS has ever had.

The show was set in Highclere Castle, where people may have lived as long as 1300 years ago. The structural work on the interior of the Castle was finally completed in 1878. Once built, the Castle became a center of political life during the late Victorian era.

In many ways Highclere Castle epitomized the confidence and glamour of the Edwardian period in the first few years of the twentieth century. Visitor books record the house parties full of politicians, technological innovators, Egyptologists, aviators and soldiers.

During the First World War, Almina, the 5th Countess of Carnarvon, transformed the Castle into a hospital, and patients began to arrive from Flanders in September 1914. She became an adept nurse and a skilled healer and hundreds of letters from patients and their families bear testament to her untiring work and spirit of generosity.

The Castle returned to a private home and in 1922 the 5th Earl of Carnarvon and Howard Carter discovered the tomb of Tutankhamun, the first global world media event.

Following the death of the 5th Earl, his son, who then became the 6th Earl, returned to Highclere where he lived until 1986. During the Second World War, the Castle briefly became a home for evacuee children from north London.

The current (8th) Earl and Countess of Carnarvon live partly in the Castle and partly nearby but remain closely involved in the Castle’s day to day life and future.  If you live in a historical bed and breakfast, your guests would love to hear about its history–including the drama! Then you can answer the question, “Do you live in a Downton Abbey?”

Do You Live In A Downton Abbey

 

 

Downton Abbey aired for 6 straight seasons on PBS.  Although there are no plans in place, there are strong rumors of a future film adaptation.  If the movie is made, do you think that some of the actors from the TV show will play their same characters for the movie version?